1) The document provides 21 tips and tools for growing an online following through increasing traffic, building followers, and optimizing website conversions. It recommends strategies like guest posting, linking to other bloggers, and writing optimized content. 2) It also suggests using tools to find what content and keywords are working for competitors, becoming active on social networks like Scoop.it and Triberr, tracking influencers with Hootsuite, and setting up goals and conversions in Google Analytics. 3) The tips emphasize having a strategy, that SEO is a process, and that analytics are essential for implementation and measuring results of the recommendations.

1. 21 Tool and Technology Tips
to Dramatically Grow Your
Following Online
Ian Cleary

2. What we’ll cover today
Getting more traffic to your website
Building your followers or fans
Optimizing conversion on your website
Analyzing the results

4. Pick your battles1

5. Know your domain authority1
www.opensiteexplorer.com

6. Know your Competitors
Domain Authority
2
www.moz.com/tools/seo-toolbar

7. Increase your Domain Authority3
1
• Guest Post on Blogs
2
• Reach out to other bloggers
3
• Write great content
4
• Link to other bloggers

8. Find out what’s working for your
competitors
www.socialcrawlytics.com
4

9. Find out what’s working for your
competitors
4
The wider the bar the
more shares
www.socialcrawlytics.com

10. Click a column to sort the list so you can see
the most popular pages on each channel
Find out what’s working for your
competitors
4
www.socialcrawlytics.com

11. Write Content that is Optimized
• Place your
keywords in
• Page Title
• Page Description
• Page Name
• Heading 1
• First 100 words
of body text
5

12. Make Social Sharing Prominent6
wordpress.org/plugins/flare/

13. Find out which keywords get traffic
for your competitor
7
www.semrush.com

14. Find out which keywords get traffic
for your competitor
7
www.semrush.com

15. Find out which keywords get traffic
for your competitor
7
www.semrush.com

16. Become active on Scoop.it
www.scoop.it
8

17. Become active on Scoop.it
www.scoop.it
8

18. Become active on Triberr9
www.triberr.com

19. Become active on Triberr9
www.triberr.com

20. Find Relevant Twitter Followers10
www.ManageFlitter.com

21. Engage with your competitor’s
followers
www.twitonomy.com
11
www.twitonomy.com

22. Track your influencers
www.hootsuite.com
12

23. Track your influencers
www.hootsuite.com
12

24. Use Feedly with Buffer
www.feedly.com
13

25. Use Feedly with Buffer
www.bufferapp.com
13

26. Very Clear Call to Actions14

27. Incentives for subscribers15

28. Use Mention.net16

29. Implement Responsive Design17

30. Monitor Your Users
www.luckyorange.com
18

31. Monitor Your Users
www.luckyorange.com
18

32. Monitor Your Users
www.luckyorange.com
18

33. Set up goals & track conversions
www.google.com/analytics
19

34. Set up goals & track conversions
www.google.com/analytics
19

35. Set up goals & track conversions
www.google.com/analytics
19

36. Track email conversions
www.aweber.com
20

37. Automate the sharing of content
www.dlvr.it
21

38. That’s all folks…
1
• Strategy first then tools
2
• SEO is not difficult it’s a process
3
• Analytics is essential
4
• Implement the tips!

40. Image Editing
www.picmonkey.com
Click any of the icons to overlay text or
shapes on your picture or apply
filters, textures, frames, and much more

41. Automate Everything with Zaps
www.zapier.com

42. Reach out with Buzzstream
www.buzzstream.com
1
2
3

44. Canva – graphic design made so simple

45. Choose from a library of layouts…

46. …and graphic elements

47. …and publish with ease