The document provides guidelines for website and CMS development with a focus on SEO best practices. It includes sections on page titles, navigation, accessibility, code structure, front-end coding standards, back-end coding standards, CMS features that help with SEO like modifying metadata and sitemaps, and techniques for improving page speed. The guidelines were created by Amit Kute and cover a wide range of topics to help make websites more usable, accessible, and optimized for search engines.
I am a having In depth exposure to Web Technology, Responsive Web Development, ANGULARJS HTML5, CSS3, JAVA SCRIPT, JQUERY,TWITTER BOOTSTRAP, DIGITAL MARKETING PHONEGAP, PHP, MYSQL, MAGENTO, DRUPAL,WORDPRESS, JOOMLA,MYSQL, MONGODB,MS SQL SERVER. I always fascinated with live projects in Web development & I utilize hard earned knowledge in the field of Corporate Training.
Here is the presentation from Dave Jesch, a Wordpress Plugin Developer, who walked our Meetup.com group through an installation of Wordpress and respective SEO plugins. Dave actually created two plugins linked to from the Slideshare for Google Analytics and Facebook integration. Visit http://www.diyonlinesolutions.com/ to learn more about Dave Jesch.
I am a having In depth exposure to Web Technology, Responsive Web Development, ANGULARJS HTML5, CSS3, JAVA SCRIPT, JQUERY,TWITTER BOOTSTRAP, DIGITAL MARKETING PHONEGAP, PHP, MYSQL, MAGENTO, DRUPAL,WORDPRESS, JOOMLA,MYSQL, MONGODB,MS SQL SERVER. I always fascinated with live projects in Web development & I utilize hard earned knowledge in the field of Corporate Training.
Here is the presentation from Dave Jesch, a Wordpress Plugin Developer, who walked our Meetup.com group through an installation of Wordpress and respective SEO plugins. Dave actually created two plugins linked to from the Slideshare for Google Analytics and Facebook integration. Visit http://www.diyonlinesolutions.com/ to learn more about Dave Jesch.
The purpose of this article is to show you what page speed is all about, inform you of the tools out there for monitoring your site's performance and how to speed up your website.
SynapseIndia wordpress installation training moduleSynapseIndia
WordPress is an open source CMS, often used as a blog publishing application powered by PHP and MySQL. It is popular among users for its ease of installation. Under most circumstances, installing WordPress is a very simple process and takes less than five minutes to complete.
This presentation will take you through the whole WordPress installation training module. Check out this SynapseIndia Training module.
Copy of the slides from the Advanced Web Development Workshop presented by Ed Bachta, Charlie Moad and Robert Stein of the Indianapolis Museum of Art during the Museums and the Web 2008 conference in Montreal
View the webinar here: http://www.youtube.com/watch?v=8if69iU4YVY
In Part II of "Demystifying SEO," Experts Exchange Search Engine Optimization pro Jonathan Hoekman present tips, tricks and best practices for your on-site and off-site optimization efforts. Specifically, you'll learn about:
• Site architecture and why it matters
• Keys for successful internal linking strategies
• Which on-page elements matter most for SEO
• Why social butterflies will rule the SERPs
• How engaging your community = building links
هذا النص هو مثال لنص يمكن أن يستبدل في نفس المساحة، لقد تم توليد هذا النص من مولد النص العربى، حيث يمكنك أن تولد مثل هذا النص أو العديد من النصوص الأخرى إضافة إلى زيادة عدد الحروف التى يولدها التطبيق.
A presentation from SEO Campixx Barcamp 2011 in Berlin. Web Performance Optimization is about making websites faster. Here i discussed different measures and show the impact on competitive advantage and possibly rankings on Google. Undeniably you can say that better performance leads to more sales and better usability in terms of bouncing rates. View image slides here: http://b0i.de/wpopresentation
WordPress London - Favourite Plugins - March 2012Graham Armfield
The slides from my presentation on Favourite WordPress Plugins to WordPress London on March 1st 2012.
All the plugins come with recommendations from at least one member of the WordPress London meetup group.
A brief overview of how to configure your WordPress blog for maximum SEO potential, including defining your categories, installing SEO-friendly plugins, enabling SEO-friendly permalinks, and other tips.
The slides describe the 10 most important On Page SEO elements which every web development company shall address, if it is to get top ranks in search engines.
Singsys provides International, National & Local SEO,SMO,SEM Services. Our highly skilled and dedicated team of SEO professionals helps you to gain profit and make your website popular all over the world in affordable budget.
The purpose of this article is to show you what page speed is all about, inform you of the tools out there for monitoring your site's performance and how to speed up your website.
SynapseIndia wordpress installation training moduleSynapseIndia
WordPress is an open source CMS, often used as a blog publishing application powered by PHP and MySQL. It is popular among users for its ease of installation. Under most circumstances, installing WordPress is a very simple process and takes less than five minutes to complete.
This presentation will take you through the whole WordPress installation training module. Check out this SynapseIndia Training module.
Copy of the slides from the Advanced Web Development Workshop presented by Ed Bachta, Charlie Moad and Robert Stein of the Indianapolis Museum of Art during the Museums and the Web 2008 conference in Montreal
View the webinar here: http://www.youtube.com/watch?v=8if69iU4YVY
In Part II of "Demystifying SEO," Experts Exchange Search Engine Optimization pro Jonathan Hoekman present tips, tricks and best practices for your on-site and off-site optimization efforts. Specifically, you'll learn about:
• Site architecture and why it matters
• Keys for successful internal linking strategies
• Which on-page elements matter most for SEO
• Why social butterflies will rule the SERPs
• How engaging your community = building links
هذا النص هو مثال لنص يمكن أن يستبدل في نفس المساحة، لقد تم توليد هذا النص من مولد النص العربى، حيث يمكنك أن تولد مثل هذا النص أو العديد من النصوص الأخرى إضافة إلى زيادة عدد الحروف التى يولدها التطبيق.
A presentation from SEO Campixx Barcamp 2011 in Berlin. Web Performance Optimization is about making websites faster. Here i discussed different measures and show the impact on competitive advantage and possibly rankings on Google. Undeniably you can say that better performance leads to more sales and better usability in terms of bouncing rates. View image slides here: http://b0i.de/wpopresentation
WordPress London - Favourite Plugins - March 2012Graham Armfield
The slides from my presentation on Favourite WordPress Plugins to WordPress London on March 1st 2012.
All the plugins come with recommendations from at least one member of the WordPress London meetup group.
A brief overview of how to configure your WordPress blog for maximum SEO potential, including defining your categories, installing SEO-friendly plugins, enabling SEO-friendly permalinks, and other tips.
The slides describe the 10 most important On Page SEO elements which every web development company shall address, if it is to get top ranks in search engines.
Singsys provides International, National & Local SEO,SMO,SEM Services. Our highly skilled and dedicated team of SEO professionals helps you to gain profit and make your website popular all over the world in affordable budget.
Hire PrestaShop Developers from eGrove for all kind of PrestaShop Development Services, Migration, Customization, Integration, Themes and Modules Development
Designyourownblog.com On-Site SEO AuidtJames Allen
This is an on-site SEO audit produced for Design Your Own Blog. It covers many SEO-related technical issues, including some URL / architectural problems with the site.
WordPress SEO in 2014 - WordCamp Baltimore 2014Arsham Mirshah
How WordPress and SEO come together in 2014 -- learn the anatomy of a well optimized page, plugins to help along the way, and other tips for using WordPress to maximize your SEO efforts.
More details can be found here: http://www.webmechanix.com/wordpress-seo-wordcamp-2014
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
On-site SEO considerations including Google Webmaster Central, URLs, redirects, content heirarchy, robots.txt, indexing issues, crawl issues, XML sitemaps, HTML sitemaps, internal linking, external linking and page load times. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. 1. Page Title & Favicon
2. Navigability
3. Accessibility
4. Conventionality
5. Basic Code Structure
6. SEO standards for Front-End Coders
7. SEO standards for Back-End Coders
8. CMS Features that help with SEO
9. Consistency
10. HOW TO IMPROVE PAGE LOAD TIME
11. Keywords in URLs
12. Mailto Link
13. Summary of All points
Index
Created By : Amit Kute (Quality Analyst)
3. Page Title and Favicon Should present on page
For Ex.: Domain Name- Page Title or Page title only
Page Title & Favicon
Created By : Amit Kute (Quality Analyst)
4. Keep the structure of your primary navigation simple (and near the top of your page).
Include navigation in the footer of your site.
Use breadcrumbs on every page (except for the homepage) so people are aware of their navigation trail.
Include a search box near the top of your site so visitors can search by keywords.
Don't offer too many navigation options on a page.
Don't dig too deep. In most cases, it’s best to keep your navigation to no more than three levels deep. (Check
out this article for more clarity around flat vs. deep navs.)
Include links within your page copy, and make it clear where those links lead to.
Another pointer: Once you've settled on what your site's main (top) navigation will be, keep it consistent. The
labels and location of your navigation should remain the same on each and every page of your site
Navigability
Created By : Amit Kute (Quality Analyst)
6. Conventionality
There are certain web design conventions which, over the years, internet users have become increasingly
familiar with. Such conventions include:
Having the main navigation be at the top (or left side) of a page
Having a logo at the top left (or center) of a page
Having that logo be clickable so it always brings a visitor back to the homepage
Having links change color/appearance when you hover over them
Created By : Amit Kute (Quality Analyst)
7. Add Basic Code Structure
Created By : Amit Kute (Quality Analyst)
8. To make it easy for front-end coders and back-end developers to have a list of items to consider when doing their part of the website building
process, I've made a list of standards to go by:
•Usage of H tags and other style elements
Limit the usage of H tags (H1, H2, H3, etc) and <strong> tags to non-repetitive content. That means don’t use these HTML tags on site-wide
headings, sidebars, footers, or anything that is repeated across the website or multiple pages. Instead, use a regular div. Reserve these tags for
unique content on every page.
•Fonts
As much as possible, use machine-readable fonts. An alternative is to use font-replacement such as @font-face. As a last resort, use an image to
display text. Place the image in an image tag (rather than using CSS) with alt text that repeats what is written in the image, word-for-word.
•Images
For images that are stylistic elements, using CSS background images is fine, but for content elements, found within a body of text that is unique to a
page, use a regular image tag. For logos, use an image tag rather than using text replacement, as seen here. http://css-tricks.com/rethinking-css-
image-replacement/ (see “The New Way”). Alt tags should contain the words seen in the image.
•Site speed
A web page should not take more than 3 seconds to load on a 10Mb connection. The front-end coder is not responsible for the entirety of what
makes a page fast or slow, but they do have a role to play. That means consolidating CSS and javascript files, loading javascript at the end of the
page, creating sprites and seeking other size-cutting opportunities.
•Making content readable
Search engines have trouble reading content that is within <script> tags or that loads dynamically (such as AJAX). Anything that does not come
loaded as the page loads will most likely not get picked up by search engines. Do not use dynamically loading content unless it is explicitly stated in
the website specification document.
SEO standards for Front-End Coders
Created By : Amit Kute (Quality Analyst)
9. Canonicalization
A canonical URL is the version of any given web page’s URL that we want indexed by search engines. Canonicalization is the process by which we
achieve that result. Every page on a website should only be accessible from one URL. Additional URL parameters can be added, if handled using
techniques described here.
•Dealing with www and index pages.
By default, all of the following URLs should redirect to www.example.com
example.com
example.com/index.(.*)
www.example.com/index.(.*)
There may be cases where a website owner prefers to use the non-www version or a subdomain as their root domain. That is fine as long as all
other versions redirect to that chosen version.
•Dealing with trailing slashes
URLs may have a trailing slash “/” at the end. Sometimes they do not. The server should always redirect to one or the other. Ideally, the version with
the slash is preferred.
Example:
www.example.com/blue-widget should 301 redirect to www.example.com/blue-widget/
Note that this is not an issue with root URLs, such as www.example.com. A slash will never appear at the end of that URL.
•Canonicalizing subpages
A product page on an e-commerce website that is accessible at 3 different URLs is not a good idea. The example demonstrates a problem stemming
from the CMS architecture. Ideally, there should only be one URL.
/product/reebok-black-crossfit-shoe/ET256/
/shoes/product/reebok-black-crossfit-shoe/ET256/
/shoes/fitness/product/reebok-black-crossfit-shoe/ET256/
SEO standards for Back-End Coders
Created By : Amit Kute (Quality Analyst)
10. In this case, where categories and subcategories appear to be constantly changing, the best URL to use is /product/reebok-black-crossfit-
shoe/ET256/. No other URLs should open this page. It’s okay to add parameters to the URL. For example, the existence of the following URLs
is okay if the canonical link tag is used.
/product/reebok-black-crossfit-shoe/ET256/
/product/reebok-black-crossfit-shoe/ET256/?cat=shoes
/product/reebok-black-crossfit-shoe/ET256/?cat=shoes&subcat=fitness
For each of the URLs above, what’s called the canonical link tag should be added to the <head> section of the page. The purpose of the
canonical link tag is to tell search engines which version of a URL to index. As mentioned earlier, the version of the URL that we want to index
is /product/reebok-black-crossfit-shoe/ET256/. In this case, the canonical link tag should look like this on all 3 of the above URLs:
<link href="http://www.example.com/product/reebok-black-crossfit-shoe/ET256/" rel="canonical" >
Side note: for tracking purposes, marketers need to add additional parameters to a URL. Those parameters should not be overridden and they
should not cause the page to give a 404 error.
Created By : Amit Kute (Quality Analyst)
11. CMS Features that help with SEO
Since most websites use some sort of content management system, it means that the SEO specialist will need to rely on the CMS to help them modify
website content to reach their objectives. Here are CMS capabilities that help with SEO:
•Ability to modify title tags and key meta data on all pages. That means the content that goes into the following areas:
<title>{CONTENT}</title>
(by default, use this: {Page Name} | {Company Name})
<meta name="description" content="{CONTENT}" >
(by default, leave this empty)
<meta name="robots" content="{CONTENT}" >
(by default, use index,follow)
<link href="{CONTENT}" rel="canonical" >
(by default, match the URL of the page. So if the URL of the page is http://www.example.com/product/reebok-black-crossfit-shoe/ET256/ then the
canonical link tag should look like: <link href="http://www.example.com/product/reebok-black-crossfit-shoe/ET256/ " rel="canonical" >
CMS Features that help with SEO
Created By : Amit Kute (Quality Analyst)
12. •Updating of the sitemap.xml file:
The CMS should be able to generate a sitemap.xml file and place it in the root folder of the website (www.example.com/sitemap.xml). It should contain all
main pages of the website and auto-update when new pages are added or some are removed. This is the format to follow:
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
</url>
</urlset>
When a website contains multiple sections, for example a WordPress-controlled blog, and some other self-contained sections, it may be easier to generate a
separate sitemap for each section. These can be linked to using a sitemap index file, as seen in this
example: https://www.bluefountainmedia.com/sitemap.xml
•Updating of the robots.txt file
The robots.txt file controls where search engine crawlers are allowed to go. This file should be editable via the CMS. Magneto has a list of subdirectories that
should be disallowed by default that should be included from the start.
•Editable page sections
Although it is not an SEO requirement, it is beneficial for tracking purposes to be able to edit various parts of all web pages on the website. These include:
Immediately after the opening <head> tag.
Immediately before the closing </head> tag.
Immediately after the opening <body> tag.
Immediately before the closing </body> tag.
There are various tracking scripts that help in obtaining information about user behavior that need to be added to any of these areas. There should be a way
to add a tag to all pages as well as each page individually.
Created By : Amit Kute (Quality Analyst)
13. •Image uploads
When images are uploaded via the CMS, file names should be editable rather than being rewritten to a random string by the CMS. Image titles and alt
tags should be editable (they usually are in most content management systems).
•Page speed
To optimize page load time, various back-end load time cutting techniques should be employed, a long list of which can be found
here: http://gtmetrix.com/recommendations.html. Pages should not take more than 3 seconds to load.
•404 configuration
When a random URL is accessed, the server should return a 404 response - not a 302, 200 or any other.
Created By : Amit Kute (Quality Analyst)
14. In addition to keeping your sites navigation consistent, the overall look and feel throughout your website pages should be consistent. These include
elements such as background, color scheme and even the font type and size. These are the general areas where consistency can have a positive impact
on your usability and UX.
Consistency
Created By : Amit Kute (Quality Analyst)
15. HOW TO IMPROVE PAGE LOAD TIME
There are many ways to improve this metric, but here are some of the most common:
File Compression: Reduces the size of the CSS, HTML, JavaScript, images, and other web elements. (Check out ImageOptim for Mac to compress images).
Magnification: Optimizes the code by removing unused code, white spaces, comments, etc. (Here are some cool tips/tools you can use to minify JavaScript
and CSS.)
Reducing redirects: Each time a web page redirects the browser to another server, the user faces an additional time for the request-response cycle to
complete. Best to get rid of these if possible.
CDN: A content delivery network (CDN) puts content geographically closer to your users so they can receive it quicker.
HOW TO IMPROVE PAGE LOAD TIME
Created By : Amit Kute (Quality Analyst)
16. It's still the case that using the keywords you're targeting for rankings in your URLs is a solid idea. This is true for several reasons.
First, keywords in the URL help indicate to those who see your URL on social media, in an email, or as they hover on a link to click that they're getting
what they want and expect, as shown in the Metafilter example below (note how hovering on the link shows the URL in the bottom-left-hand corner):
Keywords in URLs: still a good thing
Created By : Amit Kute (Quality Analyst)
17. Second, URLs get copied and pasted regularly, and when
there's no anchor text used in a link, the URL itself serves
as that anchor text (which is still a powerful input for
rankings), e.g.:
Third, and finally, keywords in the URL show up in search
results, and research has shown that the URL is one of the
most prominent elements searchers consider when selecting
which site to click.
CreatedBy:AmitKute(QualityAnalyst)
18. Shorter > longer
Shorter URLs are, generally speaking, preferable. You don't need to take this to the extreme, and if your URL is already less than 50-60 characters, don't
worry about it at all. But if you have URLs pushing 100+ characters, there's probably an opportunity to rewrite them and gain value.
This isn't a direct problem with Google or Bing—the search engines can process long URLs without much trouble. The issue, instead, lies with usability
and user experience. Shorter URLs are easier to parse, to copy and paste, to share on social media, and to embed, and while these might all add up to
only a fractional improvement in sharing or amplification, every tweet, like, share, pin, email, and link matters (either directly or, often, indirectly).
Created By : Amit Kute (Quality Analyst)
19. This doesn't mean that if the title of your piece is "My Favorite 7 Bottles of Islay
Whisky (and how one of them cost me my entire Lego collection)" that your URL has
to be a perfect match. Something like
randswhisky.com/my-favorite-7-islay-whiskies would be just fine. So, too would
randswhisky.com/blog/favorite-7-bottles-islay-whisky
or variations on these. The matching accomplishes a mostly human-centric goal, i.e.
to imbue an excellent sense of what the web user will find on the page through the
URL and then to deliver on that expectation with the headline/title.
It's for this same reason that we strongly recommend keeping the page title (which
engines display prominently on their search results pages) and the visible headline on
the page a close match as well—one creates an expectation, and the other delivers
on it
For example, above, you'll see two URLs I shared on Facebook. In the first, it's
wholly unclear what you might find on the page. It's in the news section the BBC's
website, but beyond that, there's no way to know what you might find there. In
the second, however, Pacific Standard magazine has made it easy for the URL to
give insight into the article's content, and then the title of the piece delivers:
Match URLs to titles most of the time (when it makes sense)
Created By : Amit Kute (Quality Analyst)
20. The hash (or URL fragment identifier) has historically been a way to send a visitor to a specific location on a given page
(e.g. Moz's blog posts use the hash to navigate you to a particular comment, like this one from my wife). Hashes can
also be used like tracking parameters (e.g. randswhisky.com/lagavulin#src=twitter). Using URL hashes for something
other than these, such as showing unique content than what's available on the page without the hash or wholly
separate pages is generally a bad idea.
There are exceptions, like those Google enables for developers seeking to use the hashbang format for dynamic AJAX
applications, but even these aren't nearly as clean, visitor-friendly, or simple from an SEO perspective as statically
rewritten URLs. Sites from Amazon to Twitter have found tremendous benefit in simplifying their previously complex
and hash/hashbang-employing URLs. If you can avoid it, do.
Avoid hashes in URLs that create separate/unique content
Created By : Amit Kute (Quality Analyst)