What’s the value of a backlink and how do you get links to your site today? This session will show you how to discover relevant and natural backlink opportunities to your website specifically from local press and media.
TechRise: Bridging The Gap Between CRE and Social MediaThe Wilbert Group
TechRise is a well-timed venture between two experts, The Wilbert Group, considered the Southeast's preeminent real estate PR firm and Trevelino/Keller, whose technology pedigree differentiates it from most firms in the country. The new offering accomplishes three things for tech companies in the real estate sphere: create connections, build brand recognition and drive new business. For more information, visit TechRise.ventures.
Trackmaven a analysé 4,618 Blogs, 1.2 Million de publications sur les blogs et près de 2 billion de partages sur les médias sociaux. The Colossal Content Marketing Report regroupe les enseignements relatifs au marketing des contenus tirés de cette analyse.
4th annual keynote presentation for CHina CHat covering the latest essential trends in messaging, social, and devices from a China perspective, looking out.
TechRise: Bridging The Gap Between CRE and Social MediaThe Wilbert Group
TechRise is a well-timed venture between two experts, The Wilbert Group, considered the Southeast's preeminent real estate PR firm and Trevelino/Keller, whose technology pedigree differentiates it from most firms in the country. The new offering accomplishes three things for tech companies in the real estate sphere: create connections, build brand recognition and drive new business. For more information, visit TechRise.ventures.
Trackmaven a analysé 4,618 Blogs, 1.2 Million de publications sur les blogs et près de 2 billion de partages sur les médias sociaux. The Colossal Content Marketing Report regroupe les enseignements relatifs au marketing des contenus tirés de cette analyse.
4th annual keynote presentation for CHina CHat covering the latest essential trends in messaging, social, and devices from a China perspective, looking out.
Beyond Keyword Research: Optimize for Relevancy with Proof TermsSearch Influence
Google expects certain information to be found on pages about a given topic. Learn how to make great content for your customers & Google in Paula Keller French's 2017 MozCon Local / LocalU presentation.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Totally Excellent Tips for Righteous Local SEOGreg Gifford
Presented at MozCon Local on Tuesday, February 28, 2017. Learn about the latest updates to Local SEO, including the new 2017 Local Search Ranking Factor study results, just released on February 27th. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them. At the end, there's a bonus section on Facebook ads and how you can use them to reach local customers.
Local Link Building Tips, Tools, and TacticsMike Ramsey
This presentation was created for Mozcon Local and covers everything from local link building, to penalties. Also, a lot of data to show that links still matter for the local and organic algorithm.
Omni-Channel Digital Marketing at Pubcon Las Vegas 2016Rhea Drysdale
How to think strategically about omni-channel marketing for your small business, enterprise, or organization. What brands need to succeed with multi-channel marketing campaigns, process and tools, cohesive design, a singular voice, seamless technology, and a measurement plan across channels.
Dig into the discipline of reputation marketing and strategy. Rhea will show you what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs. Presented at MozCon 2016 in Seattle.
Google, Machine Learning, Chips, & Digital StrategyRhea Drysdale
My Pubcon 2016 Masters kick off talk on the future of search and social and how marketers and organizations can prepare for all of the innovative technological changes coming from Google, Facebook, and Amazon. Human behavior impacts the creation of technology. Companies are trying to solve problems for what we love and hate as users, so if we study human behavior (especially our stakeholder's) we can anticipate change in a sea of content and daily news updates. Google's investment in machine learning, Google's launch of the Pixel Phone and ownership of hardware, the development of Google Assistant and introduction of it across multiple devices, Amazon Echo, Apple's Siri, Facebook Instant Articles, Accelerated Mobile Pages, devaluing intrusive interstitials algorithmically, Facebook Live, Periscope, the iOS 10 update, and so much more are all answers to human desires and needs. Focus on what humans want and don't want and you'll "win" at SEO, content, social, and more. Don't just rely on tools though, because keyword research can't tell you about search intent and personalized, machine learning algorithms. You'll have to study and understand users to get that. Thankfully we can study things like suggestion chips and filter chips to better understand user's wants, context, relevance, and topic modifiers.
Press & Blogger Outreach for Link BuildingRhea Drysdale
Aka "Press & Bloggers Don't Give a Shit About You"
My Pubcon 2016 Las Vegas presentation on information diffusion, hypodermic needle theory, two step flow theory, social and influencer network mapping, how to identify the source of news coverage, brands becoming publishers, how to evaluate potential links and authors, how to track the evolution of a headline, the rise and decay of stories, and more!
How do you scale citation audit and cleanup across hundreds or thousands of locations? Check out this presentation where I go through the pros and cons of the manual approach, Moz Local, and Yext.
Long-Term SEO Success: How to Win for Years, Not DaysRhea Drysdale
SMX East 2014 session description:
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals” that the search engines take in, then weigh up. What is most important and demands your attention? Attend this session and learn what you should be focusing on to drive long-term results, rather than chasing down blind alleys or seeking short-term gains.
Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)
Speakers:
Rhea Drysdale, CEO, Outspoken Media (@Rhea)
Laura Ann Mitchell, Digital Marketing Strategist, Intel (@intel)
Mark Munroe, Director SEO, Trulia
Ken Shults, Managing Director Global Consulting, Global Strategies, An Ogilvy Company
Presentation on March 25, 2014 to Rensselaer Polytechnic Institute's Women's Mentor Program on how to leverage social media for personal branding and job placement.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Beyond Keyword Research: Optimize for Relevancy with Proof TermsSearch Influence
Google expects certain information to be found on pages about a given topic. Learn how to make great content for your customers & Google in Paula Keller French's 2017 MozCon Local / LocalU presentation.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Totally Excellent Tips for Righteous Local SEOGreg Gifford
Presented at MozCon Local on Tuesday, February 28, 2017. Learn about the latest updates to Local SEO, including the new 2017 Local Search Ranking Factor study results, just released on February 27th. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them. At the end, there's a bonus section on Facebook ads and how you can use them to reach local customers.
Local Link Building Tips, Tools, and TacticsMike Ramsey
This presentation was created for Mozcon Local and covers everything from local link building, to penalties. Also, a lot of data to show that links still matter for the local and organic algorithm.
Omni-Channel Digital Marketing at Pubcon Las Vegas 2016Rhea Drysdale
How to think strategically about omni-channel marketing for your small business, enterprise, or organization. What brands need to succeed with multi-channel marketing campaigns, process and tools, cohesive design, a singular voice, seamless technology, and a measurement plan across channels.
Dig into the discipline of reputation marketing and strategy. Rhea will show you what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs. Presented at MozCon 2016 in Seattle.
Google, Machine Learning, Chips, & Digital StrategyRhea Drysdale
My Pubcon 2016 Masters kick off talk on the future of search and social and how marketers and organizations can prepare for all of the innovative technological changes coming from Google, Facebook, and Amazon. Human behavior impacts the creation of technology. Companies are trying to solve problems for what we love and hate as users, so if we study human behavior (especially our stakeholder's) we can anticipate change in a sea of content and daily news updates. Google's investment in machine learning, Google's launch of the Pixel Phone and ownership of hardware, the development of Google Assistant and introduction of it across multiple devices, Amazon Echo, Apple's Siri, Facebook Instant Articles, Accelerated Mobile Pages, devaluing intrusive interstitials algorithmically, Facebook Live, Periscope, the iOS 10 update, and so much more are all answers to human desires and needs. Focus on what humans want and don't want and you'll "win" at SEO, content, social, and more. Don't just rely on tools though, because keyword research can't tell you about search intent and personalized, machine learning algorithms. You'll have to study and understand users to get that. Thankfully we can study things like suggestion chips and filter chips to better understand user's wants, context, relevance, and topic modifiers.
Press & Blogger Outreach for Link BuildingRhea Drysdale
Aka "Press & Bloggers Don't Give a Shit About You"
My Pubcon 2016 Las Vegas presentation on information diffusion, hypodermic needle theory, two step flow theory, social and influencer network mapping, how to identify the source of news coverage, brands becoming publishers, how to evaluate potential links and authors, how to track the evolution of a headline, the rise and decay of stories, and more!
How do you scale citation audit and cleanup across hundreds or thousands of locations? Check out this presentation where I go through the pros and cons of the manual approach, Moz Local, and Yext.
Long-Term SEO Success: How to Win for Years, Not DaysRhea Drysdale
SMX East 2014 session description:
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals” that the search engines take in, then weigh up. What is most important and demands your attention? Attend this session and learn what you should be focusing on to drive long-term results, rather than chasing down blind alleys or seeking short-term gains.
Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)
Speakers:
Rhea Drysdale, CEO, Outspoken Media (@Rhea)
Laura Ann Mitchell, Digital Marketing Strategist, Intel (@intel)
Mark Munroe, Director SEO, Trulia
Ken Shults, Managing Director Global Consulting, Global Strategies, An Ogilvy Company
Presentation on March 25, 2014 to Rensselaer Polytechnic Institute's Women's Mentor Program on how to leverage social media for personal branding and job placement.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Marketing guide for Real Estate agents in San Antonio, TX. Could be used mostg places. A few programs are "area specific." I am sure that there area alternatives in any area.
The free, one-hour webinar, Sourcing with Social Media: Tips from a Corporate Sleuth, was originally held Nov. 13, 2013.
During this session, the principal in a competitive-intelligence firm will teach you how to harness social media to identify “influencers” – both regionally and nationally – in industries you cover, as well as how to contact them successfully.
YOU WILL LEARN HOW TO:
Find people who are experts on the topics related to your story
Identify sources at a regional and a national level
Get from their handle to their real name, and find them on many sites
“Listen in” on these people as they broadcast across a variety of social media
Determine their tone related to the topic – pro/against, etc.
Determine the extent of their reach; when they talk, how many people listen?
Determine the best way to reach out to them and make contact
YOUR INSTRUCTOR
Sean Campbell is a co-owner of Cascade Insights, a competitive-intelligence and market-research firm near Portland, Ore., that serves the technology industry. Before founding Cascade in 2006, he co-created and sold 3 Leaf, a technical consultancy that worked for some of the world’s largest technology companies, including Microsoft and Intel.
He teaches courses in industry analysis and competitive intelligence in Willamette University’s MBA Program.
His book, “Going Beyond Google: Gathering Internet Intelligence,” which he co-authored with Cascade co-owner Scott Swigart, was listed as a best read by the Strategic and Competitive Intelligence Professionals Association for 2009 and 2010.
View or download this Cascade Insights primer to learn more about Campbell’s company.
For more information training opportunities for business journalists, please visit http://businessjournalism.org.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
A top recruiter at LinkedIn shares 25+ years of recruiting secrets and reveals her favorite sources, tools, and tips to find top tier talent in a competitive market. To watch the on-demand webcast, visit:
https://lnkd.in/g76TXhz
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
Digital Marketing 101 for Charter Schools - What You Need to Be SuccessfulCharter School Capital
Charter school growth requires solid student enrollment and retention programs that position the school and engage the right audiences. Attendees will dive into digital marketing strategies with an overview of the digital landscape and learn what digital tools are relevant and how best to implement programs for maximum ROI. Best practices will also be highlighted for school leaders. Actionable items to implement at your school are key takeaways.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Applying Digital Ethology to Content StrategyRhea Drysdale
A look at how digital marketers can break free from the traditional keyword research process and embrace your unique position as digital ethologists. Digital marketers, and SEOs in particular, are the keepers of an incredible amount of information about human behavior. You have the tools and knowledge to deconstruct motivations, actions, and patterns of behavior that drive the research and purchase process. When you start with questions and natural observation, you're better positioned to perform in search and social. More important, if you take the time to quantitatively collect and document this data, you can help inform almost every part of an organization, especially content strategy.
LOCAL SEARCH: Getting Ahead with Google+ Rhea Drysdale
Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.
From the "Reputation Management: Monitoring Your Brand Online" session at Pubcon Las Vegas 2013. Discussion of enterprise-level reputation monitoring and social listening. Why it matters, considerations in tool selection, and what can be done with it.
How To Groove To The Google Dance (Yes, It’s Back)Rhea Drysdale
Official session description:
Your boss or client may think top rankings are gold, but veteran SEOs know those stats are so 20th-century they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results? Speakers in this session have promised to "open up their kimonos" and reveal the really useful, measurable techniques they use to demonstrate the value of their work.
Presented with: Rob Bucci, Owner of STAT Search Analytics, Jon Henshaw, Co-Founder & Chief Product Officer of Raven Internet Marketing Tools, and Will Scott, President of Search Influence
Surviving Personalization with Bing and Google - SMX Advanced 2012Rhea Drysdale
My presentation from SMX Advanced 2012 on personalized search with Bing and Google. Get all of the session coverage at Outspoken Media: http://outspokenmedia.com/internet-marketing-conferences/smx-advanced-2012-liveblogging-schedule/
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
Reputation Management in an Instant WorldRhea Drysdale
Presented at SearchLove NYC on November 1, 2011. The presentation is a look into online reputation management and what companies and individuals need to be doing to safeguard and improve their online reputations. As search engines like Google and user-generated content and review sites expose our reputations more, it's increasingly difficult to put our best face forward. This presentation shows you how to spot problems early, manage them and how NOT to manage them.
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search Rhea Drysdale
My review signals and techniques presentation from SMX West 2011 on Ratings, Reviews & Reputation: Their Growing Impact On Search. To get full session coverage, visit: http://outspokenmedia.com/k0vf
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010Rhea Drysdale
Google Forcing Your Hand... Google updates over the years that are forcing online reputation management and proactive prioritization. Presented with Todd Friesen, Tony Wright and Andy Beal at Pubcon Vegas 2010.
On-site SEO considerations including Google Webmaster Central, URLs, redirects, content heirarchy, robots.txt, indexing issues, crawl issues, XML sitemaps, HTML sitemaps, internal linking, external linking and page load times. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
Social Media, Search & Reputation ManagementRhea Drysdale
When Digg, Facebook, Twitter and other "social media" sites first emerged, they weren’t associated with search. Connecting the dots, marketers realized that popular content was being prominently indexed and social media sites were bestowing inbound links. Then the"ah-ha" moment, when search marketers realized they could influence front-page search results by "pushing" social media sites into top position, or manage negative publicity by getting social communities to "vote" for more favorable content and effectively decrease the exposure of naysayers. In this session you’ll learn techniques for managing your online reputation to drive traffic and preserve your reputation in a crisis.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
4. LINK BUILDING TACTICS
on Point Blank SEO
pointblankseo.com/link-building-strategies
More than 200 link building
tactics prioritized by time to
execute, potential value of
the link, and dependencies:
4
30. We have the same time in the
day. This is how I chose to use
my “free” time. You can, too.
(But, you’re going to have to be dedicated and I
don’t recommend doing it with a newborn,
toddler, and a business at the same time.)
30
69. - Know the Law video segment on OKC Fox
- Annual Day of Kindness (5,000 turkeys donated)
- High school mock trial team
- Easter ham giveaway
- Air conditioner giveaway (hundreds)
- Drives: food, winter coat, and blood drives
- A Noble Cause: monthly winners
69
79. 79
At Outspoken, we have to
control the content &
distribution process or results
are compromised.
(Truthfully, you just need a great reputation
and the ability to get things done.)
80. Meyer, R. (2016, May) How Many Stories Do Newspapers Publish Per Day? Retrieved from
https://www.theatlantic.com/technology/archive/2016/05/how-many-stories-do-
newspapers-publish-per-day/483845/ 80
93. Source title:
Leaked Draft of Trump's Religious Freedom Order Reveals
Sweeping Plans to Legalize Discrimination
Title variations as the story spread:
- Draft of Trump's religious freedom order reveals plan to legalize
LGBTI discrimination
- Leaked Draft of 'Religious Freedom' Executive Order Reveals
Chilling Plan to Legalize Anti-LGBT Discrimination
- Trump's leaked 'religious freedom' order would permit virtually all
anti-LGBT discrimination
- A Leaked Draft of an Executive Order Would Allow Religion to Eclipse
LGBT and Women's Rights
- White House considering action on religious freedom that critics
warn could lead to discrimination 93
94. Mentions of the TheNation.com article URL
using Moz’s Fresh Web Explorer
94
RISE
DECAY
95. Sources for a breaking news story from Google
Analytics: Facebook drove 75% of sessions
95