In the high complexity web environment we're living in today, technical SEO is becoming more important that ever before. This presentation will take you through the basic stuff regarding technical sites optimization.
You will understand how to optimize you page / site <head> section, how to do an On-Page optimization, get better understanding about how to deal with duplicate content and a short explanation regarding redirects.
SEO Agency providing Digital Marketing including Social Media Optimisation, Pay Per Click Advertising, Copy writing, and Managed Link Building. View an example of one of our SEO audits.
In the high complexity web environment we're living in today, technical SEO is becoming more important that ever before. This presentation will take you through the basic stuff regarding technical sites optimization.
You will understand how to optimize you page / site <head> section, how to do an On-Page optimization, get better understanding about how to deal with duplicate content and a short explanation regarding redirects.
SEO Agency providing Digital Marketing including Social Media Optimisation, Pay Per Click Advertising, Copy writing, and Managed Link Building. View an example of one of our SEO audits.
An SEO overview can provide you with tips for raising the page ranking for your site in search engines. Learn about some SEO basics and SEO tips. SEO Overview and Tips for Beginners. ( Page 1 to...) If you're just starting to learn SEO, it can seem downright overwhelming. SEO is an on-going process of optimizing the website with current search engine algorithm, best practices and guidelines.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Ebriks Infotech:- A great way to build the right keyword portfolioRohit Paul
Ebriks Infotech Internet marketing company India spent 2003-2007 at eBay, in part focused on user acquisition and SEO. It is basics of SEO remain the same… and SEO is arguably more important today. for more info visit our site http://www.ebriks.com/
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
Plenary talk given at the Institutional Web Management Workshop 2009 (28 -30 July 2009, University of Essex) by Michael Smethurst, BBC and Matthew Wood, BBC.
See http://iwmw.ukoln.ac.uk/iwmw2009/talks/smethurst/ and
http://lanyrd.com/2009/iwmw09/srftg/
In this session, we are going to brand a SharePoint site from start to finish. We will use SharePoint Designer, HTML and custom CSS to design a site how not to look like SharePoint. We'll touch upon themes, page layouts as well as master page design. As well as learn how to upgrade a SharePoint 2007 design to SharePoint 2010.
This session is focused on designers well versed with HTML and CSS but might not have the SharePoint development experience. Within the session, we'll also look at usability, accessibility and best practices on branding SharePoint public facing sites.
Visit http://www.kanwalkhipple.com
how to be friends with Search Engine ( SEO training by DGhanma ) onpage SEODeeb Ghanma
this course was made by deeb ghanma
my website Http://DeebGhanma.com
how to be friends with Search Engine ( SEO training by DGhanma ) on-page SEO include :
Introduction
+ Welcome
+ Training requirements
+ Introduction to the Search Engines world
+ Introduction to the Digital Marketing world
follow me :
Twitter : http://Twitter.com/DGhanma
Google + : https://plus.google.com/u/0/+DGhanmaPage
Facebook : Http://FaceBook.com/DGhanmaPage
You are about to embark on a journey of becoming a SharePoint Designer Ninja. SharePoint has infiltrated within your company and you want to master the art of css, master pages and page layouts. Within this one hour session, I will teach you the countermeasures required to masterfully brand SharePoint to your will. During this session, we will brand a site from scratch with our bare hands and this will be the initiation into the SharePoint Design. At the end of this session, I’ll teach you legendary abilities of SharePoint Designers including invisibility, walking on water, and control over master page content placeholders. You’ll also be given some secrets from within the walls of the Oniwaban such as practical tips, tricks, and advice so that you too can one day become a SharePoint Design Ninja.
http://www.kanwalkhipple.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
En esta ocacion, presente unas laminas explicando un poco la evolución de las definiciones de los Contratos comenzando con un contexto general, continuando con el contexto romano, luego con el francés y por ultimo una definición Moderna, espero y la disfruten
An SEO overview can provide you with tips for raising the page ranking for your site in search engines. Learn about some SEO basics and SEO tips. SEO Overview and Tips for Beginners. ( Page 1 to...) If you're just starting to learn SEO, it can seem downright overwhelming. SEO is an on-going process of optimizing the website with current search engine algorithm, best practices and guidelines.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Ebriks Infotech:- A great way to build the right keyword portfolioRohit Paul
Ebriks Infotech Internet marketing company India spent 2003-2007 at eBay, in part focused on user acquisition and SEO. It is basics of SEO remain the same… and SEO is arguably more important today. for more info visit our site http://www.ebriks.com/
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
Plenary talk given at the Institutional Web Management Workshop 2009 (28 -30 July 2009, University of Essex) by Michael Smethurst, BBC and Matthew Wood, BBC.
See http://iwmw.ukoln.ac.uk/iwmw2009/talks/smethurst/ and
http://lanyrd.com/2009/iwmw09/srftg/
In this session, we are going to brand a SharePoint site from start to finish. We will use SharePoint Designer, HTML and custom CSS to design a site how not to look like SharePoint. We'll touch upon themes, page layouts as well as master page design. As well as learn how to upgrade a SharePoint 2007 design to SharePoint 2010.
This session is focused on designers well versed with HTML and CSS but might not have the SharePoint development experience. Within the session, we'll also look at usability, accessibility and best practices on branding SharePoint public facing sites.
Visit http://www.kanwalkhipple.com
how to be friends with Search Engine ( SEO training by DGhanma ) onpage SEODeeb Ghanma
this course was made by deeb ghanma
my website Http://DeebGhanma.com
how to be friends with Search Engine ( SEO training by DGhanma ) on-page SEO include :
Introduction
+ Welcome
+ Training requirements
+ Introduction to the Search Engines world
+ Introduction to the Digital Marketing world
follow me :
Twitter : http://Twitter.com/DGhanma
Google + : https://plus.google.com/u/0/+DGhanmaPage
Facebook : Http://FaceBook.com/DGhanmaPage
You are about to embark on a journey of becoming a SharePoint Designer Ninja. SharePoint has infiltrated within your company and you want to master the art of css, master pages and page layouts. Within this one hour session, I will teach you the countermeasures required to masterfully brand SharePoint to your will. During this session, we will brand a site from scratch with our bare hands and this will be the initiation into the SharePoint Design. At the end of this session, I’ll teach you legendary abilities of SharePoint Designers including invisibility, walking on water, and control over master page content placeholders. You’ll also be given some secrets from within the walls of the Oniwaban such as practical tips, tricks, and advice so that you too can one day become a SharePoint Design Ninja.
http://www.kanwalkhipple.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
En esta ocacion, presente unas laminas explicando un poco la evolución de las definiciones de los Contratos comenzando con un contexto general, continuando con el contexto romano, luego con el francés y por ultimo una definición Moderna, espero y la disfruten
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Seo Training For Beginners By Sandeep DubeySandeep Dubey
Do you want to learn SEO ste by step? Open the document here and know more about On Page SEO, Off page SEO, Technical SEO, Content Optimization, Sitemap and many more things.
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Rob Garner
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The slides describe the 10 most important On Page SEO elements which every web development company shall address, if it is to get top ranks in search engines.
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Google is publicly acknowledging that every time your brand gets a mention in a story, that counts as an implied link - Ranking search results patent, US 8682892 B1
The objective of the paper is to propose a
predictable context sensitive trust model for a business system.
A business system can be imagined with four basic entities
between which there is a mutual trust of different nature exists.
A formal model, which encompasses the trust between the
stack-holders is proposed where the context sensitive features
of the multi variate trust issues are addressed. The impact
of both the legal environment and the interoperability factors
on various entities involved in the trust issues are focused in
the work. The key dimensions of the trust i.e. integrity and
loyalty are determined through acceptable uncertainties of
various components in the proposed model the proposed context
sensitive trust model for business systems. The model which
represents the various trusts in a context sensitive business
system is verified using a numerical simulation tool and the
inferences are drawn with a scenario
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Website Architecture and Site Migration Guide (2015)
1. Website Architecture,
Design & Migration
Guide
Sankar Ponnusamy, Priceline.com, Jan-2015
Introduction
The purpose of this document is to provide an easy-
to-understand guide to website architecture, basic
design guidelines and ecommerce SEO tips.
Basic SEO Guidelines For Web Developers
• Make pages primarily for users not for search
engines - Google
• Make site with a clear hierarchy and links.
Every page should be reachable from at
least one static text link. HTML sitemap
(consists of hierarchical listings of the pages)
can be used to display the structure of the
site. HTML Sitemap is usually placed on
the footer so that the very deepest level of
content is reachable to the crawler within 3-4
clicks, effectively flattening the site architecture.
Nordstrom, has a well-optimized HTML sitemap.
Brand pages are hierarchically organized in
alphabetical order
• Use Keywords to create descriptive, human
friendly URL Structure If the content is ac-
cessible throughout multiple ways implement
a 301 redirect or rel=”canonical” attribute on
the duplicate URL(s).
Page 1 of 5
2. • What happens when a user removes part of
a URL? prepare site to show content in such
situations or have a custom 404 page with
links to other pages they might want to go
to. In the below example removing ”table-
lamps” from the url will take users to ”furniture”
category.https://www.1stdibs.com/locations/new-
york-usa/furniture/lighting/table-lamps/
• Ensure breadcrumb navigation is present.
• Apply the following best practice on page tem-
plates: unique title, unique description, unique
H1’s & Optimised alt tags
• Notify Google of mobile sites.
• Pay attention to product (Hotel Property) URLs
Refer section 1.2
• Google is no longer indexing and ranking tabbed
or click to expand contents. Here is an examples
of tabbed content from a major e-commerce site,
which could be avoided. (**comment added
June 2015, p.s refer to recent Google guidelines,
as there is some changes on tabbed content)
Best Practice: Amazon display most of the user
generated content directly on the page, making
the user scroll to the end to see the content.
• Use schema markups and social media Open
graph protocols in the page template.
URL Structure Best Practices
Basics of A Good URL Structure
Fundamental success of a site and its seo depends
on the URL structure. It is a common practice for
ecommerce websites to logically organize its pages
into categories, sub-categories and product level
pages. Example:
Root: www.example.com
Category page: www.example.com/category-
name
Sub-category: www.example.com/category-
name/sub-category-name
Product page: Requires different approach.
*discussed under Product URL Structure section
below*
Categories and sub-categories are the most impor-
tant pages of the site and thus, will be targeting
important keyword terms.
Another popular way of site architec-
ture is to show the full user path: Ex-
amples: 1stdibs.com/locations/new-york-
usa/furniture/lighting/
homeaway.com/vacation-rentals/new-york/upstate-
new-york/r413
Product URL Structure
Product pages are different from category pages.
These pages need a special consideration, as same
product can exist in multiple categories creating
duplicate content issues.
For Example: ”Pink Nike Women’s Torch”
can exist in the following two categories
www.example.com/women/shoes/pink-nike-
womens-torch or www.example.com/nike/pink-nike-
womens-torch
Another example: ”Sumner Hotel” in Brooklyn
area can exist in Brooklyn or Downtown Brooklyn
or Bronx category pages then we could end
up with 3 urls serving the same content.
www.example.com/hotels/brooklyn/sumner-hotels
www.example.com/hotels/bronx/sumner-hotels
www.example.com/hotels/downtown-
brooklyn/sumner-hotels
In this scenario, it’s best to use canonical tags,
explained in section below
Recommended Ways Of Combating This
One URL per product coming directly from the root
level
www.example.com/sumner-hotels-brooklyn
or
www.example.com/pink-nike-womens-torch
One URL per product coming from category page
www.example.com/hotels/sumner-hotels-brooklyn
or
www.example.com/product/pink-nike-womens-
torch
Regardless of which path the user takes to the
product page, the breadcrumb could still show
the path they took to aid user experience, i.e.
breadcrumb will be
home>hotels>us>brooklyn>sumner-hotels
Page 2 of 5
3. home>hotels>us>bronx>sumner-hotels
home>hotels>us>downtown-brooklyn>sumner-
hotels respectively.
Site Migration Guidelines:
What exactly is going to change in the redesign?
• Is there any front-end design changes associated
with the migration?
• What about code base? Is it going to change ?
• Focus on information architecture and/or page
URL Structure. URL structure change requires
a proper 301 redirect strategy.
• Content: Migrate most of the content from the
legacy site to its equivalent new counter part.
For instance, /old-page-abc may have valuable
text content which could be transfered over to
/new-page-abc
• Internal Links: Maintain legacy sites internal
linking structure.
With a change this big, temporary rankings and
traffic declines are likely. keeping this in mind,
elect a best time for the migration to happen.
Migration Process
Collect Data And Establish SEO Baselines
Step 1. Crawl the existing legacy site to generate
a list of URLs that can be used to test redirects
if/when the URL format changes.
Step 2. A crawl of all the external backlinks will
generate a list of linked URLs.
Step 3. A crawl of the new website on a staging
environment can be compared to the live website.
The reports will highlight any technical issues with
the new website in addition to highlighting any
changes in the site architecture.
Step 4: Launch and post-migration Monitoring.
After the big day, it is important to monitor Googles
crawl and organic traffic.
New Site Development
Block Crawler access:
Make sure that the test environment is not accessible
to search bots.
• Block the test dev via robots.txt
Add the following code on robots.txt:
User−Agent : ∗Disallow : /Test−server−name
• Remember, search engines can still crawl the
site and possibly index the new URLS. So,
password protect the test environment or only
allow access to certain IP ranges.
• As a third layer protection, add meta robots
noindex to all pages.
metaname = ”robots”content = ”noindex”
Duplicate Content Issues
Duplicate content issues should be identified and
resolved as early as possible. Common cases includes:
1. Internal search generating duplicate pages under
different URLs.
2. URLs with added parameters after the ?
character. (URL parameters such as click tracking
and some analytics code can cause duplicate content
issues).
3. Directories with and without a trailing slash
example: priceline.com/hotels should be redirected
to priceline.com/hotels/
Page 3 of 5
4. Page by Page 301 Mapping
This is the heart of our migration progress from an
SEO standpoint. Make sure legacy site pages 301
redirect to their newer counterparts.
Assuming the new URL Structure to reflects
the path user took: prieline.com/hotels/us/new-
york/brooklyn
Here is the page by page url mapping looks like
Example: Mayoclinic.com moved to the .org TLD in
Jan 2014. Here is the redirect path
Crawling And Comparing Test vs
Live Site, using Deepcrawl
Using DeepCrawl (a 3rd party site crawler) crawl
the new development environment and compare it
with the legacy site. Make sure there is no difference
in data between the development and the live site.
Such difference will impact SEO rankings. Make
sure the internal linking structure remains the same.
Figure below, illustrates Example dash-
baord comparing live vs test site:
Handling XML Sitemaps:
Generate New XML sitemaps containing new pages.
Submit new XML sitemaps to Google & Bing via
Webmaster tools
Keep old XML sitemap to track indexed pages,
expected to decrease
Site Goes Live: Checklists
Make sure 301 redirects work
Check webmaster tools for other source code errors.
Monitor webmaster tools or crawl errors such as 404,
soft 404, 302 etc.
Make sure the analytics code installed on all pages
and tracking.
Make sure PPC container tags & other affiliates tags
are installed.
Monitor changes in organic rankings, traffic and con-
versions
1 Reference
http://www.smartinsights.com/search-engine-
optimisation-seo/seo-content-strategy/five-seo-
tips-for-product-pages-on-ecommerce-websites/
http://us.searchlaboratory.com/blog/2012/10/basic-
site-structure-click-depth-for-seo/
Page 4 of 5