The document discusses key factors for effective website promotion, including keyword optimization, SEO strategies, and the importance of social media engagement. It highlights the necessity of regularly updating content and using analytical tools for performance tracking. A case study demonstrates the successful positioning of a web design company in local search results, illustrating the impact of these strategies on visibility and customer engagement.

1. Your website and its Promotion

2. Contents Search Engines Keywords Website Structure Crucial Factors Preparation of Website Materials Case Study Conclusion

3. Latest Stats World Population: 6,789,264,034 20% uses internet: 1,596,270,108 Daily Searches: 213,000,000 Number of websites (2008): 185,497,213

4. Advertisement Search Results SEO SEM

5. Keywords Find out the keywords that are mostly searched for with the help of Google AdWords Tool, which shows you the ranking of the specified keyword(s)

6. Example

7. Text Text Links

8. Text links

9. Crucial Factors Integrate an analytical system, like: Google Analytics, Stat Counter or Mon.itor.us, on all pages Make sure that the website is placed on a server which is provided with fast and available internet

10. Website Interface Nice Design Available Links Order Form Tel. Number Offers

11. Preparation of Materials Make the website information strict, clear, and use keywords Update the website’s information, or add news at least once every three days

12. Renew your website with fresh video and audio materials Insert images, create interactive galleries Offer advice to people in your business sphere

13. Social Media Twitter LinkedIn Picasa / flickr YouTube Facebook SlideShare

14. Stats 83% of the Internet population (ages 13 - 54) participates in "social media" 88% of marketers in a recent survey say they are now using some form of social media to market their business

15. Case Study InterMedia WebWorks Keyword: Web Design Boston Google Results: 25,900,000 Positioning 5 th place for local business search 6 th place for search results

16. Benefits People saw the company on first page of Google, looked for it in their business groups (like LinkedIn) and contacted

17. Conclusion First of all, your needs must be identified Next, it is necessary to make your site map with the required functionality Point the essential requirements Request for price from the website development companies

18. About us e-Works focuses on web design and development services, and pays a special attention on SEO and Internet Marketing

19. Our Partners We work with such big companies as:

20. This presentation may be downloaded from the following website: http://www.slideshare.net/webdesignstudio Or, from our blog: http://blog.e-works.am

21. Thanks for your attention www.e-works.am