often times SEO is not a technical priority for a development team, mostly because it is difficult and takes a significant amount of invested time and effort. This session will cover how-to information and SEO advice on how to adjust for server and design issues that may be negatively impacting your search engine optimization efforts. We will discuss the 3 main factors of technical SEO: crawling,indexation, and ranking. Additional topics include redirects & server delivery, robots, site architecture, site performance, sitemap protocols, and more.