Presentation on March 25, 2014 to Rensselaer Polytechnic Institute's Women's Mentor Program on how to leverage social media for personal branding and job placement.
2. Industry Survey: Educational Background
of Digital Marketers & SEOs
In MANY fields, a college
education is NOT enough!
3. IT TAKES MORE THAN A MAJOR:
Employer Priorities for College
Learning and Student Success
An Online Survey Among Employers
By Hart Research Associates
April 10, 2013
h"p://www.aacu.org/leap/documents/2013_EmployerSurvey.pdf
4. “a candidate’s demonstrated
capacity to think critically,
communicate clearly, and
solve complex problems is
more important than their
undergraduate major.”
93% of employers agree…
5. believe
students
have
what
is
“required
for
advancement
and
promoDon
to
higher
levels.”
only 44%
6. “they
give
hiring
preference
to
college
graduates
with
skills
that
will
enable
them
to
contribute
to
innova1on
in
the
workplace.”
95% say…
7. “say
it
is
important
that
those
they
hire
demonstrate
ethical
judgment
and
integrity;
intercultural
skills;
and
the
capacity
for
con1nued
new
learning.”
9in 10
8. “want
colleges
to
place
more
emphasis
on
helping
students
develop…
cri1cal
thinking,
complex
problem-‐solving,
wrien
and
oral
communica1on,
and
applied
knowledge
in
real-‐world
se=ngs.”
3in 4
9.
10. Your online presence matters
(even if legally it shouldn’t)
Interview Profiles:
- Go where the industry is
- Create for the job you want
- Claim optimize your profiles
- Develop personal projects
- Participate
5 TIPS
17. Early social media adoption =
lower barrier to influencers
And, length of time on a
social network + audience
size are positively correlated.
18.
19. Claim optimize your profiles
• Consistent and claimed usernames
• Content creation and optimization (“if
there’s a field, fill it”)
• Understand and leverage cross-linking
• Connect with relevant users
• Take advantage of new developments
30. What I’m looking for
Work experience
Work ethic
Professionalism
No drama
Industry-specific passion
Knowledge of tools of the trade
Independent thinker/strategist
Interest in our company and team
31. What I avoid
Lack of communication skills
No personal development outside of school
Lack of interest/specialization
Someone who doesn’t follow instructions
Someone who ignores the details
32. Get the deck:
http://www.slideshare.net/rdrysdale/
Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia