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ON PAGE SEO
ON PAGE OPTIMIZATION
๏‚ข This website helps our search engine ranking
through their keywords need.
๏‚ข On Page Optimization is the most important and
complex part of search engine optimization.
๏‚ข On Page Optimization refers to factors that have
an effect on our website or web page listing in
natural search results.
ON PAGE SEO FACTORS
๏‚ข Title tag
๏‚ข Domain & URL
๏‚ข Meta Keyword
๏‚ข Keyword Density
๏‚ข Meta Description
๏‚ข Unique Content
๏‚ข Alt attribute for Image
๏‚ข Sitemap
๏‚ข H1,H2 tags
๏‚ข Keyword in URL
UNIQUE CONTENT
๏‚ข Content is the king for our visitors and for search
engines as well.
๏‚ข Provide a good and unique content and make
sure to include our keywords in our content
๏‚ข The quality content increases our ranking in
search engines like a quality content.
๏‚ข Moreover, the quality content even helps to get
more inbound links to our website.
๏‚ข Consider 5-20% density of the keywords in text.
๏‚ข Formatting is also important to show the search
engines.
๏‚ข The optimum page size is 500-3000 words
ALT ATTRIBUTE FOR IMAGE
๏‚ข Search engines cannot read Image & Flash
animations
๏‚ข Alt tags is the alternative text used for describing
images.
๏‚ข Alt tags are displayed on the site when you hover
over the image with your mouse.
๏‚ข It is also help blind people who are using text
readers to read your page.
๏‚ข Alt tags are another place where you should
insert your keywords to improve our rankings.
๏‚ข For Example : <img src="images/services-
pic.jpgโ€œALT="XYZ company's">
SITEMAP
๏‚ข A site map is a list of pages of a web site
accessible to users.
๏‚ข Its lists the numbers of pages and the overall
internal link structure in the site.
๏‚ข A Sitemap is still the best insurance for getting a
search engine to learn about your entire site
ON-PAGE SEO CHECKLIST
๏‚ข Always start with keyword selection, research and
๏‚ข testing
๏‚ข Meta Description tag
๏‚ข ALT tags
๏‚ข H1 tags
๏‚ข URL structure
๏‚ข Internal linking strategy
๏‚ข Content
๏‚ข Keyword density
๏‚ข Site maps, both XML and user facing
๏‚ข Usability and accessibility
๏‚ข Track target keywords
๏‚ข Expect results in 6-12 months
AVOID THINGS IN ON PAGE OPTIMIZATION
๏‚ข Hidden text / Invisible links
๏‚ข Duplicate content
๏‚ข Duplicate title tags
๏‚ข URL variants of the same pages
๏‚ข Off-site images and content on-site
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On page seo PDF

  • 2. ON PAGE OPTIMIZATION ๏‚ข This website helps our search engine ranking through their keywords need. ๏‚ข On Page Optimization is the most important and complex part of search engine optimization. ๏‚ข On Page Optimization refers to factors that have an effect on our website or web page listing in natural search results.
  • 3.
  • 4. ON PAGE SEO FACTORS ๏‚ข Title tag ๏‚ข Domain & URL ๏‚ข Meta Keyword ๏‚ข Keyword Density ๏‚ข Meta Description ๏‚ข Unique Content ๏‚ข Alt attribute for Image ๏‚ข Sitemap ๏‚ข H1,H2 tags ๏‚ข Keyword in URL
  • 5.
  • 6.
  • 7. UNIQUE CONTENT ๏‚ข Content is the king for our visitors and for search engines as well. ๏‚ข Provide a good and unique content and make sure to include our keywords in our content ๏‚ข The quality content increases our ranking in search engines like a quality content. ๏‚ข Moreover, the quality content even helps to get more inbound links to our website. ๏‚ข Consider 5-20% density of the keywords in text. ๏‚ข Formatting is also important to show the search engines. ๏‚ข The optimum page size is 500-3000 words
  • 8. ALT ATTRIBUTE FOR IMAGE ๏‚ข Search engines cannot read Image & Flash animations ๏‚ข Alt tags is the alternative text used for describing images. ๏‚ข Alt tags are displayed on the site when you hover over the image with your mouse. ๏‚ข It is also help blind people who are using text readers to read your page. ๏‚ข Alt tags are another place where you should insert your keywords to improve our rankings. ๏‚ข For Example : <img src="images/services- pic.jpgโ€œALT="XYZ company's">
  • 9.
  • 10. SITEMAP ๏‚ข A site map is a list of pages of a web site accessible to users. ๏‚ข Its lists the numbers of pages and the overall internal link structure in the site. ๏‚ข A Sitemap is still the best insurance for getting a search engine to learn about your entire site
  • 11.
  • 12. ON-PAGE SEO CHECKLIST ๏‚ข Always start with keyword selection, research and ๏‚ข testing ๏‚ข Meta Description tag ๏‚ข ALT tags ๏‚ข H1 tags ๏‚ข URL structure ๏‚ข Internal linking strategy ๏‚ข Content ๏‚ข Keyword density ๏‚ข Site maps, both XML and user facing ๏‚ข Usability and accessibility ๏‚ข Track target keywords ๏‚ข Expect results in 6-12 months
  • 13. AVOID THINGS IN ON PAGE OPTIMIZATION ๏‚ข Hidden text / Invisible links ๏‚ข Duplicate content ๏‚ข Duplicate title tags ๏‚ข URL variants of the same pages ๏‚ข Off-site images and content on-site