This document provides information on SEO best practices for websites built with Adobe Business Catalyst. It discusses topics like on-page SEO elements like H1-H6 tags, page text, tooltips, alt text and URLs. It also covers off-page elements like metadata, XML sitemaps, redirects and more. The document aims to show that Business Catalyst has integrated tools that make SEO simple and automated for optimized website visibility.

1. Business Catalyst SEO
SEO for Business
Catalyst Websites
Implementation and Best Practises

2. Business Catalyst SEO
Who is Business Catalyst SEO?
§ Business Catalyst SEO was born through the need for cost-effectivce, real SEO strategies
and provide SEO, SEM and SMO services for BC sites and partners.
§ We are Adobe Business Catalyst Certified and run the Newcastle Business Catalyst
Usergroup in Australia.
§ We are co-chairs of the Australian Chapter of SEMPO - www.sempo.org
§ We are Google Partners and Adwords Company Certified - www.google.com/partners
§ Our Advertising Agency has been running since 1997.

3. Business Catalyst SEO
What will SEO do for my Clients?
Google and W3C provides a set of best practice
guidelines and checklists for Webmasters to help
search engines find, crawl and index websites.
Customer Buying Cycle
Awareness
SEO is following these guidelines to create
improvements in usability, relevancy and keyword
targeting in websites.
These improvements create better rankings and a
more positive user experience for customers,
leading to more awareness, interest, consideration,
purchase and loyalty of customers.
Purchase
Interest
Consideration
Purchase
Loyalty

4. Business Catalyst SEO
Is Business Catalyst SEO Friendly?
We are often asked if Adobe Business Catalyst is SEO Friendly.
There are a suite of integrated tools that not only make SEO on Business Catalyst simple, but in
some cases fully automated.
Adobe is also very proactive, working with partners to improve the SEO functionality of the
CMS, allowing us to better service and optimise our clients websites.
To give you a better idea of some of the fantastic functions that are available now within the
Business Catalyst Admin Console, we have included a list of the main features that we regularly use
on our customers websites to improve their on-page SEO.

5. Business Catalyst SEO
Integrated Tools and Manual
Implementations in BC
On-Page
1.
2.
3.
4.
5.
6.
7.
8.
H1-H6 Tags
Page Text
Tooltips
Alt Text
Absolute vs Relative Links
Page URLs
SSL Secured URLs
Header Code in Content
Holders
Snippets
1.
2.
3.
4.
5.
6.
7.
8.
Page Meta Data
Blog Post Meta Data/URLs
Product Meta Data/URLs
Catalog Meta Data/URLs
Web App Meta Data/URLs
Open Graph Protocol
Rel=Author
Rich Snippets
Sitewide SEO
1.
2.
3.
4.
5.
6.
7.
8.
Sitemap.xml
sitemap.html
Domain Names
Development URLs
Rel=Canonical
301 Redirects
Robots.txt
No Index
9.
System Pages
10. Google Analytics

6. Business Catalyst SEO
On-page: H1-H6 Tags
Easily add your H1 - H6 Headings within the Admin Console to take advantage of better page
rankings, by highlighting important keywords within these pre-defined styles.
In the HTML structure, this means that there is always an
H1, followed by an H2 and possibly an H3.
§
Use only one H1 Tag of 3-5 Keywords on your page,
which should be the largest sized heading with the
most important keywords as it has the most impact
and effect on usability and rankings.
§
H2 - H3 are 4-10 words and are classed as subheadings and usually more descriptive.
The use of subheadings (H2 - H6) is not mandatory, but if subheadings are used there must
also be a heading (H1). We recommend fixing any errors in the heading hierarchy to keep this
consistency in the HTML structure of pages.

7. Business Catalyst SEO
On-page: Page Text
Content is King! Unique and interesting text improves usability and is the key to gaining good
rankings from search engines.
§ Google recommends at least 300 words on a page. Separate pages that have too much text
into different page categories (to take advantage of other keyword phrases) and add text to
pages that contain fewer than 200 words.
§ An average page should contain between 3 and 12 paragraphs.
§
§
Divide your text into clear and concise paragraphs with subheadings.
§
Check your Characters and Word Count at the bottom right of each page where the Design
and HTML tab are located to keep on top of your copy usage.
Emphasize important keywords in bold, italics or underline in the body copy and utilise lists.

8. Business Catalyst SEO
On-page: Tooltips
Tooltip Text appears if your mouse hovers over an image or a link in the browser. A short description
of that image/link then appears in a small yellow box. Tooltips are an important SEO indicator to
confirm to search engines what a page or image is about and verify the subject matter.
§
§
The number of Tooltips on a page should equal
the sum of the number of images and links.
Add Tooltips to links and images in the Design
tab within any page. Simply highlight the text link
or image and the ToolTip information views in a
field below which you can amend and save.
§
Add Tooltips to menu bar items by typing in an
Item Tooltip under the menu item label.
§
Tooltips should be keyword rich and relevant.
§
Tooltips can also be added manually via the HTML
tab in your Page Content or in Dreamweaver the
uploaded via SFTP.

9. Business Catalyst SEO
On-page: Alt Text
If a browser cannot display an image or if the automatic loading of images in a browser has been
switched off, the Alt Text is visible in place of the image.
§ The number of ALT Texts and images on a page
should be equal.
§ Alt Texts for images, plus the image URL, text surrounding
the image and page the image is located on, is an
important indicator for inclusion in Google Images.
§
Alt Texts should be keyword rich and relevant.
§
You can use the Properties Inspector to add Alt Tags
to your images as you insert them into pages or posts.
This can also be added manually via the HTML tab in the
Page Content or in Dreamweaver the uploaded via SFTP.

10. Business Catalyst SEO
On-page: Absolute vs Relative Links
The links on a page can refer to the whole address -
absolute like www.businesscatalystseo.com.au/keyword-research
OR to the level from the page
relative like /keyword-research
You have access to the HTML for each page, Content Holder and Template from within the Admin
Console to control Absolute and Relative links. You can also use SFTP to make offline updates to
URLs and then upload the pages. The Hyperlink Manager and Menus also let you edit Absolute
URLs when required.
§ The use of Absolute links is preferred by search engines.
§
§
Use Absolute links in all Menu Items and Canonical Tags.
§
BUT - Be careful using Absolute links in headers, especially when using https: as browsers like
Chrome and Firefox stop css files loading and can bring up errors due to links on the page not
being secure.
Use as many Absolute links as you can and try to get as close to 100% as possible.

11. Business Catalyst SEO
On-page: Page URLs
SEO Friendly URLs (that are Static) are available out-of-the-box for Pages, Products,
Announcements, Web Apps and Blog Posts, and can be modified to target relevant keywords for
that page. You can also easily remove the .html or .htm suffix within the Admin to keep your site
URLs shorter and cleaner for online marketing and consistency.
§ Ensure keywords are used in page URLs and limit the number of characters to less than 95.
§
To avoid link and print errors we recommend using lowercase lettering in your URLs and
always including dashes “-” instead of spaces with 0-9 and a-z characters only.
§
What can’t be avoided are dynamic URLs that are generated for Event Bookings and FAQs.
Pagination for Web Apps and Photo Galleries is also generated dynamically. One workaround for
URLs in FAQs is to replace the FAQ module with a Web App as long as there is no pagination.

12. Business Catalyst SEO
On-page: SSL Secured URLs
The inclusion of the .worldsecuresystems.com domain name in SERPs for pages that are not
‘supposed’ to be secure (ie. non-payment pages) is normally due to the use of the domain name link
within the site navigation. To avoid this -
§ Complete a thorough URL check prior to your site going live, removing all
.worldsecuresystems.com links.
§
Use Absolute links in all site navigation except for the pages that need the SSL security ie.
§
Use rel=canonical tag in your page header (suggestive to search engines on URL priority).
§
Use Google Webmaster Tools to
‘Remove URLs’ for
.worldsecuresystems.com pages
that still appear in search results.

13. Business Catalyst SEO
On-page: Header Code in Content
Holders
Content Holders used in the Page Header can be used to house Website Language/Meta Language,
Author, Copyright and Meta Geo.
§ Website Language & Meta Language - Indicates what language is used on every page of your
site. This influences search engine results based on the preferred language of visitors, plus
screen reading and translation programs. Language codes consists of two letters with English
being <html lang='en’> and <meta http-equiv="content-language" content="en" />
§
§
Meta Author & Copyright - Indicate the author of a page and who owns rights to the page.
Most search engines support these tags but do not use it when they give search results.
Meta Geo - Geo Tag creation is an important step in local SEO Optimisation, pinpointing the
exact location of a physical shop or business location. The Geo Tag Meta can include latitude,
longitude, place name and country plus subdivision code. These are especially important for
websites with multiple countries, languages or franchise shops located in different areas to help
the search engines determine the locality of the site and business behind it.
<meta name="geo.position" content="latitude; longitude">
<meta name="geo.placename" content=”place name">
<meta name="geo.region" content=”country subdivision code">

14. Business Catalyst SEO
Snippets: Page Meta Data
Site pages, FAQ's, Event Bookings and Announcements have SEO Meta Titles and Descriptions
on-page, ready for you to add/modify without going into the HTML. Use in the SEO Metadata
dropdown or Page Properties (where you can also add Keywords). Meta should be unique for every
page (no duplicates) and include the location target.
§ Meta Title - A complete phrase of 65 characters or less. Include
branding, main keyword phrase and explain the page content.
§
Meta Description - A full sentence summary of the page content
with a value proposition and full stop. Use less than 150
characters and 25 words.
§
Replace unnecessary words like ‘and’ with ‘&’ and consider
word order with most important keywords listed first.
§
Use strong call-to-action words like Free, Cheap, Compare, Online.
§ Use capitalisation for maximum snippet visibility.
Your Snippet CTR depends on how good your Snippet is and how much it stands out.

15. Business Catalyst SEO
Snippets: Blog Post Meta Data/URLs
You can customise the URLs and Meta Data of both your
overall Blogs and individual Blog Posts. For URLs, always
use 0-9 and a-z characters and lowercase only, incase
you need to feed it into iTunes for Podcasts etc. as
bad filenames can cause feed errors.
Select the Blog Post Detail Layout and then click the
HTML view. Create the <html>, <head> and <body> tags
if they're not already in the HTML view and then add the
following in the header –
You can use {tag_blogpostmetatitle} and {tag_blogpostmetadescription} to output the Blog Post
Title and Description, and they can be reused for other meta properties as well.
<meta name=“title" content="{tag_blogpostmetatitle}">
<meta name="description" content="{tag_blogpostmetadescription}">
<meta property="og:title" content="{tag_blogpostmetatitle}" />
<meta property="og:description" content="{tag_blogpostmetadescription}" />

16. Business Catalyst SEO
Snippets: Product Meta Data/URLs
You can customise the URLs and Meta Data of your Products. To include the Products Meta select
the Overall Layout in Module Templates then click the HTML view. Create the <html>, <head> and
<body> tags if they're not already in the HTML view, then add the following in between the head
tags -
You can use {tag_productmetatitle} and {tag_productmetadescription} to output the Product
Title and Description, and they can be reused for other meta properties as well.
<title>{tag_productmetatitle}</title>
<meta content="{tag_productmetadescription}" name="description" />
<meta content="{tag_productmetatitle}" property="og:title" />
<meta content="{tag_productmetadescription}" property="og:description" />

17. Business Catalyst SEO
Snippets: Catalog Meta Data/URLs
You can customise the URLs and Meta Data of your Catalogs. To include the Catalog Meta select
the Individual Catalog Layout in Module Templates then click the HTML view. Create the <html>,
<head> and <body> tags if they're not already in the HTML view, then add the following in between
the head tags –
You can use {tag_title} and {tag_description} to output the Catalog Title and Description which is
located in the More Options dropdown, and can then be reused for other meta properties as well.
<title>{tag_title}</title>
<meta content="{tag_description}" name="description" />
<meta content="{tag_title}" property="og:title" />
<meta content="{tag_description}" property="og:description" />

18. Business Catalyst SEO
Snippets: Web App Meta Data/URLs
You can customize the URLs and Meta Data of your Web Apps. To include the Web Apps Meta
select the Web App Detail Template in Module Templates then click the HTML view. Create the
<html>, <head> and <body> tags if they're not already in the HTML view and then add the following
in between the head tags –
You can use {tag_name} to replicate the web app item name as the Meta Title and create a new
form field like {tag_meta description} to output the Meta Description, and they can then be reused
for other meta properties as well.
<title>{tag_name}</title>
<meta content="{tag_meta description}" name="description" />
<meta content="{tag_name}" property="og:title" />
<meta content="{tag_meta description}" property="og:description" />

19. Business Catalyst SEO
Snippets: About Open Graph
The Open Graph Protocol is a Snippet Controller when adding your URL to social media, when you
‘like’ a page in Facebook or add a URL to your post feed. It is RDFa-formatted metadata added to
the head of your page html and basically turns your page into a rich object.
The Basic Metadata includes -
og:title
Title of your page or object
og:type
Type of object ie. video, web page
og:image
Image URL to add to your description
og:URL
Canonical URL of your object
og:description
One or two sentence description
og:audio
URL to an audio file
og:locale
Language and territory
og:video
URL to a video file
View the Open Graph Protocol website for a list of
all structured properties – opg.me
Once setup on your page, you can then use the Facebook Development Debugger to check how
your Open Graph Snippet will look and if there are any issues that should be fixed, like image size
being too small - developers.facebook.com/tools/debug#_=_

20. Business Catalyst SEO
Snippets: Implement Open Graph
Open Graph needs to be added manually to your standard Site Pages, within the <head> tags.
As shown in Meta Data for Blogs, Products, Catalogs and Web Apps, there is the ability to add the
OG code to your Module Templates and have the appropriate tag self-populate from the Meta Title
and Meta Description you have chosen ie.
<meta name=“title" content="{tag_blogpostmetatitle}">
<meta name="description" content="{tag_blogpostmetadescription}">
<meta property="og:title" content="{tag_blogpostmetatitle}" />
<meta property="og:description" content="{tag_blogpostmetadescription}" />
This type of scripting works great for the og:title and og:description and can be tweaked further to
include a generic image, type, locale, site name, video etc. where the same content is shown for
each page without having to be customised.

21. Business Catalyst SEO
Snippets: About Rel=Author
Authorship linking displays Blog Post Snippets with your photo, description and how many circles
you are involved in. This gives more authority to your website and not only provides you with organic
search results that have a higher CTR, but helps promote you as a leader in your field.
It’s a trust signal for both users and Google.
§
§
It improves personal branding to make
yourself known to your audience and
give you writers authority.
§
We have seen reports showing increased
CTRs of 30% or more.
§
A Searchmetrics study shows ~17% of US
SERP include authors already.
§
Review your Impressions, Clicks and CTR
from Rel=Author snippets in Webmaster
Tools under Labs -> Author Stats

22. Business Catalyst SEO
Snippets: Implement Rel=Author
1. Sign up for Google+, create a Google+ profile and add profile photo.
2. Make sure your name is on the blog as the author and it matches your Google+ profile.
3. Verify you have an email address on the same domain as your content.
4. Add <a href="https://plus.google.com/u/0/112143314748038020250/posts?rel=author"></a>
around your byline on the Blog Post List and Details Layout Template (replacing the numbers
with your personal profile number).
5. Link your Google+ page by including “rel=publisher” to link your Business Page to your website.
6. Add the “contributor” URL to your Google+ profile - plus.google.com/authorship
7. Verify using Google’s structured markup tool - www.google.com/webmasters/tools/richsnippets

23. Business Catalyst SEO
Snippets: About Rich Snippets
Rich Snippets allow you to add formatting to your web pages to highlight reviews, people, products,
businesses, recipes, events, music or video which can also be pulled into your Snippets. This
highlights information that’s helpful to potential customers before they even get to your website.
§ View schema.org for a complete list of
item types that can be used to markup
pages for Google, Microsoft and Yahoo.
§
Identify areas within your site to highlight.
§
See increased CTRs of 30% to 150%.
§
Review your Items and Errors from Rich
Snippets in Webmaster Tools under
Search Appearance -> Structured Data

24. Business Catalyst SEO
Snippets: Implement Rich Snippets
1. Visit Schema.org to see what type of markup is available for your site.
2. Visit the Google Structured Markup Helper – www.google.com/webmasters/markup-helper/
3. Add your Webpage URL, choose the type of markup you want to add and start tagging content.
4. Download your HTML with the new markup and upload by SFTP to your website OR copy/paste
the tags across to your pages and add manually.
5. Make sure you update your Schema before implementing it with the BC workaround when
adding the code within the Admin. Make each itemscope="itemscope”.
6. Verify using Google’s structured markup tool - www.google.com/webmasters/tools/richsnippets

25. Business Catalyst SEO
Sitewide SEO: Sitemap.xml
The Sitemap.xml file shows search engines a full list of all site pages, images and videos and is
enabled by default, automatically updated daily, keeping your site freshness up-to-date and giving it
more chance to be completely spidered... one of the fantastic automated systems BC has in place.
§ If you have just added a page, it will not show up until the next day (refreshed every 24hours).
§
There is no SFTP access to Sitemap.xml but you can view it in your browser, copy it, make
changes and re-upload to replace it. If you have setup your own custom Sitemap it will not
update automatically anymore so you will have to do it manually. However once you delete your
custom sitemap, BC will generate it's own sitemap.xml file again which updates automatically.
§
Use the ‘exclude from search result’ radio button in the SEO Metadata dropdown to remove
the content from the Sitemap.xml and the site search feature.
§
Newly created sites from templates, from scratch or replicated shouldn't have a sitemap.xml file,
even if the original site has one. Once you have your default domain all setup, you can then
check to see your Sitemap is using the correct domain name and URLs (once refreshed).
§
To view your Sitemap, simply open your web browser and type the below into the address bar of
your browser: www.mydomain.com/sitemap.xml

26. Business Catalyst SEO
Sitewide SEO: sitemap.html
The Site Map under ‘Site Settings’ helps you add a simple html sitemap, with a link to ‘Pages’ on
your website. This is designed to help visitors navigate your site easily, and a link to this page is
normally found within the footer of a website in case visitors get lost or can't find what they are
looking for. The Site Map module does not include Web Apps, Blog Posts, Announcements,
Catalogs. Products etc. just the Pages that list them so if you want to include these they need to be
added manually.
1. Visit Site Settings > Site Map.
2. Define the page hierarchy of your site by repositioning pages into a tree structure which also
controls breadcrumb links. This helps search engines see the relevancy and file structure
(importance) of your pages from the root down.
3. Click the Add Sitemap to a Web Page button.
4. Open the target page in editing mode by clicking the page in the tree view.
5. Place the cursor in the content editor where you want to insert the sitemap. From the 1-Click
Insert menu, select Insert this: Sitemap which adds it to the page.
6. Click Save or Save & Publish.
7. You can then add descriptive tooltips to the links.
Note: The sitemap is not inserted as a dynamic module. Every time you make updates to the page
hierarchy or add/delete pages, make sure to reinsert the sitemap to the page manually.

27. Business Catalyst SEO
Sitewide SEO: Domain Names
Choose the primary Domain Name for your site to avoid duplicate content issues and use the
'redirect' feature in the Domain Name tab to help eliminate the secure URL and multiple URL names
from appearing in search results.
§ Ensure that your primary Domain is in your Sitemap.xml.
§
Check that your Development Domain and any other Domain Names are auto-redirecting by
testing them in your browser.
§
Review navigation links and use Absolute links where possible with primary Domain included.
§
Add Website to Webmaster Tools and choose the preferred domain or www or non-www
(verify both the www and non-www versions of the domain first). Then Remove URLs for any
Domain Names you don’t want to be indexed.
§
Add Google Analytics to your website and
choose the homepage URL for the site.
§
Add rel=canonical to any main landing pages
or where there are duplicate content issues.

28. Business Catalyst SEO
Sitewide SEO: Development URLs
Business Catalyst excludes Development Domains from being spidering so that you can take
advantage of your website launch. If you are really concerned about this, you can always create a
Content Holder that contains this content:
<meta name="robots" content="noindex" />
Place the content holder on each template of the site in the <head> section of the html and when
you are ready for your site to go live, simply remove the content holder and the search engines can
then index the pages.
If you do find any Development URLs in SERPs, use the same steps as SSL Secured pages -
§ Complete a thorough URL check prior to your site going live.
§ Use Absolute links in all site navigation except for the pages that need the SSL security ie.
§ Use rel=canonical tag in your page header (suggestive to search engines on URL prioritisation).
§ Use Google Webmaster Tools to ‘Remove URLs’ for .worldsecuresystems.com pages that still
appear in search results.

29. Business Catalyst SEO
Snippets: About Rel=Canonical
Google has a duplicate content filter and will remove substantially similar content from a search
result to provide a better overall user experience. Google will attempt to display either the most
authoritative web page or whichever page looks like it is the original author’s content.
It is important to point search engines to the Domain Name that you would prefer to own particular
page content using the Rel=“Canonical” tag in the header of your page content, especially if there
are multiple domains or duplicates.
§ It is important to have content at least 40% unique or use the rel=”canonical” tag in the <head>
to show that a page is a duplicate of another and which page is the owner (originator).
§
If providing content for other sites ie. guest blogging or article marketing, it is recommended to
have sitelinks to the original source page on your website. Search engines nearly always
interpret this backlink correctly to emphasize your version of the content as the original author.
§
Never use Relative URLs in Canonicals – only Absolute.
§
Find internal duplicate content using www.siteliner.com.
§
Find external duplicate content using www.copyscape.com.

30. Business Catalyst SEO
Snippets: Implement Rel=Canonical
BC doesn't have a tag or module that will automatically render the page URL plus page path into
the rel= parameter ie. {module_sitehost} only renders the default URL. Under normal circumstances,
Canonicals need to be added manually, copying the appropriate full URL path to each page.
The only way to automate Canonical URLs on pages is to call the ’Page Name' the same as the
URL -
<link rel="canonical" href="http://www.example.com/{module_pagename}"> OR
<link rel="canonical" href="{module_sitehost}/{module_pagename}"> and it would auto-generate.
If there are pages within folders, add the folder name with a forward slash before the page name -
For Blogs, use the tag (tag_permalinkonly} to automate the URLs.
For Products, use a custom field and the canonical tag in the Large Product Layout and manually
paste the URL of the Domain Name you want as the primary owner.

31. Business Catalyst SEO
Sitewide SEO: 301 Redirects
To ensure good SEO practices, all redirects within Business Catalyst are 301 permanent redirects,
except for the RSS feed which creates 302s. 301 Redirects should be setup every time you remove
page content, replace it or change a URL. This ensures that you pass on your current search engine
ranking to the appropriate new page and don’t create 404 errors.
§ 301 Redirects can be setup individually or uploaded in bulk. Go to Site Domains > URL
Redirects > Import URL Redirects where you can download the import file. Delete everything
besides the column names, then paste the new URLs and the originating URL, save out as a
CSV file and then re-import.
§
Redirects for source URLs to destination URLs include Web Pages, News, FAQs, Media
Downloads, Catalogues, Forms, Blogs, Events, RSS Channels and Web Apps.
§
There is no access to the .htaccess file
so if there is a redirect that cannot be
performed like for a PDF, then the only
workaround is to keep the old file on
the site and add the new one too.

32. Business Catalyst SEO
Sitewide SEO: Robots.txt
Robots.txt is a simple text file which informs the robot of the search engine which pages and folders
may or may-not be indexed. If no robots.txt file is found, a search engine robot will index all the
pages it finds.
By including the line, 'disallow' in the text file, you prohibit access to a folder or page, secure zone,
layouts folder, test pages, literature items etc. -
User-agent: *
Disallow: /Layouts/
Place the robots.txt file in your website's root directory ie http://www.yourdomain.com/robots.txt by
either SFTP of uploading through the File Manager.
A good set of instructions on creating a robot.txt file can be found at: www.robotstxt.org
NOTE: If you list files in the robot.txt file that you want kept secret, then make sure they are within a
secure zone as robots.txt can be accessed by anyone so you don’t want to advertise the files you
don’t want people to see.

33. Business Catalyst SEO
Sitewide SEO: No Index
You can make a suggestion to prevent search engine robots from indexing a page using the SEO
Metadata dropdown under Search Results > ‘Hide this page for search engines’ which will
create a meta tag on that individual page that says:
<meta name="robots" content="noindex”/>
You can also then add it to your robots.txt file manually if needed and make sure it is removed from
your sitemap.xml (which may take up to 24hrs to refresh). You may also need to remove it from the
Google search results and cache through Webmaster Tools if there are any further issues.
For media downloads, if you make the item ‘secure’ it shouldn’t show up in SERPs and is not added
to your sitemap.xml file. If it does you can ask to ‘Remove URLs’ in Webmaster Tools.

34. Business Catalyst SEO
Sitewide SEO: System Pages
BC automatically provides System Pages like 404 Page Not Found, Error and Web Form
Confirmation messages wrapped in your default site template so that any errors allow customers to
continue navigating your site to find other pages of interest.
You can choose the text you want to display on the System pages, the template design that wraps it
and the inclusion of a form going back to the webmaster that customers can fill in to let them know
where the error has occurred.
When tracking conversions though in Adwords or Google Analytics, you can create custom ‘thank
you’ pages instead of the system generated pages so conversion tracking can be installed. Simply
add &PageID=/your-URL.htm to the form action URL and it will direct your form to your conversion
tracked ‘thank you’ page where you can also add your conversion tracking code.

35. Business Catalyst SEO
Sitewide SEO: Google Analytics
Use containers to add your Google Analytics code to your site template and have it automatically
populate your website.
Goal setting is easy in BC by creating a URL destination and track Goals to it.
If you are intending to track traffic referrals across to the .worldsecuresystem.com domain. You'll
need to append the following to your GA code _gaq.push(['_setDomainName', 'none']);
_gaq.push(['_setAllowLinker', true]);
Then add a javascript to the shopping cart page - http://www.itbusiness.com.au/
Enable Google to pass the cookie through links and forms _gaq.push(['_link', this.href]);
_gaq.push(['_linkByPost', this.action])
§ Site Search can be tracked using query parameters.
§ Media downloads plus links to external sites can also be tracked using virtual page commands.
§ Email Campaigns and Social Media linking can be tracked using Custom Campaign Parameters.

36. Business Catalyst SEO
Get Working on your SEO Now!
It is easy to see why Business Catalyst is not only SEO friendly but also our CMS of choice.
http://www.businesscatalystseo.com.au
If you have any queries or would like help setting up your Online Marketing please contact
Katherine Anderson at info@businesscatalystseo.com.au