This document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of ranking highly in search engine results and explains that the top 3 organic search results receive 60-70% of clicks. It outlines on-site optimization strategies like optimizing title tags, meta descriptions, heading tags, internal linking, and file names/directories with keywords. It also discusses off-site factors like link building. Universal search, image optimization, and keyword research tactics are explained. Technical practices to improve search engine visibility like XML sitemaps, HTML sitemaps and removing roadblocks are covered.
Seo May different like search and image search,local search and video search.Here i am mentioning top 50 and important taks or techniques you need to follow while optimizing your webstie
The document discusses search engine optimization (SEO) and how search engines work. It explains that search engines index websites by crawling them and storing the content in a database. When users search, the search engine compares keywords to its index and ranks pages based on relevancy. The document outlines various on-site and off-site SEO techniques including optimizing titles, meta tags, headings, links, and content. It also discusses the importance of keywords, directory submissions, social media, and link building for off-site optimization.
Advanced Search Marketing_Click Asia Summit 2011Levelwing
This document summarizes an advanced search engine marketing presentation. It discusses how search engines work to rank websites, the importance of keywords, and measurement strategies for search engine optimization and paid search campaigns. Key points include choosing relevant keywords, incorporating keywords throughout websites, combining SEO and paid search for stronger results, and using data to optimize campaigns and measure success metrics like cost per acquisition and return on ad spend. The presentation also notes future considerations like the growing importance of mobile search and user-generated content.
How search engines work
- Early search engines ranked pages primarily based on on-page content, which allowed results to be easily manipulated.
- Google launched in 1998 with an innovative PageRank algorithm that analyzed the link structure of websites to determine importance.
- Modern search engines continuously crawl and index billions of webpages, storing relevant information across vast data centers to quickly return search results based on relevance and importance across hundreds of ranking signals.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work, and how to succeed in SEO. Key points include that SEO is the process of affecting website visibility in organic search results; search users highly prefer organic listings; and the top factors for higher search rankings are having properly coded pages, creating engaging content, and building quality links through community engagement and promotion.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
If you are just starting out in search engine marketing, this list of SEO terms will be an invaluable resource to mastering the vocabulary used within the industry.
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
Seo May different like search and image search,local search and video search.Here i am mentioning top 50 and important taks or techniques you need to follow while optimizing your webstie
The document discusses search engine optimization (SEO) and how search engines work. It explains that search engines index websites by crawling them and storing the content in a database. When users search, the search engine compares keywords to its index and ranks pages based on relevancy. The document outlines various on-site and off-site SEO techniques including optimizing titles, meta tags, headings, links, and content. It also discusses the importance of keywords, directory submissions, social media, and link building for off-site optimization.
Advanced Search Marketing_Click Asia Summit 2011Levelwing
This document summarizes an advanced search engine marketing presentation. It discusses how search engines work to rank websites, the importance of keywords, and measurement strategies for search engine optimization and paid search campaigns. Key points include choosing relevant keywords, incorporating keywords throughout websites, combining SEO and paid search for stronger results, and using data to optimize campaigns and measure success metrics like cost per acquisition and return on ad spend. The presentation also notes future considerations like the growing importance of mobile search and user-generated content.
How search engines work
- Early search engines ranked pages primarily based on on-page content, which allowed results to be easily manipulated.
- Google launched in 1998 with an innovative PageRank algorithm that analyzed the link structure of websites to determine importance.
- Modern search engines continuously crawl and index billions of webpages, storing relevant information across vast data centers to quickly return search results based on relevance and importance across hundreds of ranking signals.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work, and how to succeed in SEO. Key points include that SEO is the process of affecting website visibility in organic search results; search users highly prefer organic listings; and the top factors for higher search rankings are having properly coded pages, creating engaging content, and building quality links through community engagement and promotion.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
If you are just starting out in search engine marketing, this list of SEO terms will be an invaluable resource to mastering the vocabulary used within the industry.
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
On-page SEO refers to both content and HTML source codes of a page that can be optimized which is opposed to off-page SEO which refers to links and other external signals
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
This document provides a checklist for on-page SEO best practices. It lists factors related to content quality, keyword research, on-page elements like headers and structured data, site architecture considerations like speed and URLs, and ensuring the site is mobile-friendly and crawlable by search engines. The checklist covers both on-page optimizations as well as technical SEO best practices to help pages rank well in search results.
This document provides an overview of search engine optimization (SEO) best practices. It discusses how search engines work by crawling, indexing, and ranking webpages. Key concepts for optimization include targeting keywords, usability, internal links, and inbound links. The document cautions against black hat SEO techniques like keyword stuffing and cloaking, and recommends using accessible pages, unique titles, and relevant content. Content management systems need crawlable URLs to help search engines properly index pages.
This is a sample of my SEO work, its an indepeth report like more in sites on what you website will look like.
You can reach out to me via legiit.com.
Get your in depth audit SEO Report, high quality report with 20% off Use the code: legiit off.https://bit.ly/3Jpbqrf Other Now with the Link
This document provides an overview of search engines and search engine optimization (SEO). It defines what a search engine is, examples of popular engines like Google, and how they work by crawling websites, indexing content, and ranking pages using algorithms. The document outlines why SEO is important for getting relevant traffic, and covers SEO strategies like researching keywords, optimizing on-page elements, and building quality backlinks. Basic tips are provided for technical optimization and ethical SEO practices.
The document provides an overview of search engine optimization (SEO) including the SEO process, activities, types, categories of search engines, tools for measuring success, and basic tips. It outlines the SEO process which includes website analysis, keyword research, content writing, optimization, submission, link building, and reporting. The types of SEO are on-page optimization, which deals with website content and coding, and off-page optimization, which focuses on link building. Popular search engines mentioned include Google, Yahoo, MSN, and others. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search.
Three Deep is a marketing agency with over 30 years of experience. They have a 30 person online marketing team with various certifications. They manage $3+ million in paid search spending annually and have Fortune 100 clients. Their key to success is investing 10% of their analytics budget in technology and 90% in people. They provide services such as search engine optimization, paid search, email marketing, and measurement and analytics.
This document summarizes key strategies for search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to increase its organic ranking in search engines, while SEM involves paying for placement in search engine results. The document outlines why internet marketing is important, discusses the importance of search engines in Australia, and provides detailed guidance on SEO techniques like keywords, links, titles and meta descriptions. It also explains paid listings and major search engine marketing platforms like Google AdWords. The conclusion recommends combining SEO and SEM when possible.
This document provides an overview of keyword research and analysis (KRA) for SEO purposes. It discusses collecting keywords from sources like analytics, tools, and competitors; analyzing keywords for relevance, competition, and popularity; and filtering keywords. The presenter's experience includes SEO, PPC, and social media marketing. KRA is important for off-page SEO, advertising, blogging topics, and social media. The stages involve collecting, searching, analyzing, and filtering keywords. Tools discussed include Google Keyword Tool, KeywordSpy, and SEMRush.
This document provides strategies for becoming a creative and profitable online presence. It discusses key internet marketing strategies like search engine optimization (SEO) and search engine marketing (SEM). It covers defining SEO and SEM, top search engines, domain names, keywords, titles, meta tags, and other on-page optimization techniques. It also discusses link building, submitting sites to search engines, and paid placement strategies. The document aims to help users understand how to maximize organic search rankings and paid search opportunities to drive traffic to their website.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and some key internet marketing facts. It then covers definitions and strategies for search engine optimization (SEO) and search engine marketing (SEM). Specific SEO techniques discussed include keywords, links, titles, meta tags, and submitting sites to search engines. Paid search options like paid inclusion and paid placement programs are also outlined. The document concludes by recommending pursuing both organic SEO and paid SEM strategies when possible and taking advantage of a free consultation offer from PerfectWebWare.
The document provides an overview of search engine optimization (SEO) training. It discusses why websites need SEO to drive targeted traffic from search engines. The training program covers on-page optimization techniques like optimizing page titles, meta descriptions, headings, images and off-page techniques like link building. It defines key SEO terms and metrics important for optimization like anchor text, keywords, metadata, Moz Rank and Google crawl rate. The goal of the training is to teach practitioners how to improve their search engine rankings and get more visitors through search.
The document discusses search engine optimization (SEO) including how search engines work by indexing web pages and ranking them based on over 200 on-page and off-page factors, with on-page optimization focusing on individual page elements like titles, meta descriptions, and keywords, while off-page optimization generates backlinks through activities such as blog commenting, social bookmarking, and forum posting to increase a site's authority.
Google Adwords - Basic account structuremahajanvd28
AdWords accounts are organized into campaigns and ad groups. Campaigns have daily budgets and targeting preferences, and multiple campaigns can run for different products or services. Keywords are chosen to trigger ads, and there are four match types ranging from broad to narrow. Search ads appear on Google search results and partner sites, while display ads appear on websites in the Google Display Network. Keywords determine when ads appear by triggering them based on searches.
The document describes several Fiberon decking and railing products, including:
1) Fiberon Outdoor Flooring with Sensibuilt technology, which has stain, fade and mold resistance as well as a 20-year warranty.
2) Fiberon Horizon Decking with PermaTech innovation, featuring tropical hardwood grains, stain and fade resistance, and a 20-year warranty.
3) Tropics Decking simulating tropical hardwoods and carrying a 20-year warranty.
This document provides information about Fiberon decking and railing products. It includes photos and descriptions of different decking and railing profiles, fastening systems, and color options. The document also includes information about Fiberon's limited lifetime warranty.
Fiberon is an innovation leader in PVC and composite decking and railing products. Their decking and railing systems offer homeowners a wide variety of designs, colors and grain patterns to extend the beauty of indoors to their backyard. Fiberon offers several decking product lines made of cellular PVC and composite materials with stain and fade resistance warranties of up to 20 years. Their website features a Deck Designer tool to help homeowners customize and plan decking and railing projects.
On-page SEO refers to both content and HTML source codes of a page that can be optimized which is opposed to off-page SEO which refers to links and other external signals
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
This document provides a checklist for on-page SEO best practices. It lists factors related to content quality, keyword research, on-page elements like headers and structured data, site architecture considerations like speed and URLs, and ensuring the site is mobile-friendly and crawlable by search engines. The checklist covers both on-page optimizations as well as technical SEO best practices to help pages rank well in search results.
This document provides an overview of search engine optimization (SEO) best practices. It discusses how search engines work by crawling, indexing, and ranking webpages. Key concepts for optimization include targeting keywords, usability, internal links, and inbound links. The document cautions against black hat SEO techniques like keyword stuffing and cloaking, and recommends using accessible pages, unique titles, and relevant content. Content management systems need crawlable URLs to help search engines properly index pages.
This is a sample of my SEO work, its an indepeth report like more in sites on what you website will look like.
You can reach out to me via legiit.com.
Get your in depth audit SEO Report, high quality report with 20% off Use the code: legiit off.https://bit.ly/3Jpbqrf Other Now with the Link
This document provides an overview of search engines and search engine optimization (SEO). It defines what a search engine is, examples of popular engines like Google, and how they work by crawling websites, indexing content, and ranking pages using algorithms. The document outlines why SEO is important for getting relevant traffic, and covers SEO strategies like researching keywords, optimizing on-page elements, and building quality backlinks. Basic tips are provided for technical optimization and ethical SEO practices.
The document provides an overview of search engine optimization (SEO) including the SEO process, activities, types, categories of search engines, tools for measuring success, and basic tips. It outlines the SEO process which includes website analysis, keyword research, content writing, optimization, submission, link building, and reporting. The types of SEO are on-page optimization, which deals with website content and coding, and off-page optimization, which focuses on link building. Popular search engines mentioned include Google, Yahoo, MSN, and others. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search.
Three Deep is a marketing agency with over 30 years of experience. They have a 30 person online marketing team with various certifications. They manage $3+ million in paid search spending annually and have Fortune 100 clients. Their key to success is investing 10% of their analytics budget in technology and 90% in people. They provide services such as search engine optimization, paid search, email marketing, and measurement and analytics.
This document summarizes key strategies for search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to increase its organic ranking in search engines, while SEM involves paying for placement in search engine results. The document outlines why internet marketing is important, discusses the importance of search engines in Australia, and provides detailed guidance on SEO techniques like keywords, links, titles and meta descriptions. It also explains paid listings and major search engine marketing platforms like Google AdWords. The conclusion recommends combining SEO and SEM when possible.
This document provides an overview of keyword research and analysis (KRA) for SEO purposes. It discusses collecting keywords from sources like analytics, tools, and competitors; analyzing keywords for relevance, competition, and popularity; and filtering keywords. The presenter's experience includes SEO, PPC, and social media marketing. KRA is important for off-page SEO, advertising, blogging topics, and social media. The stages involve collecting, searching, analyzing, and filtering keywords. Tools discussed include Google Keyword Tool, KeywordSpy, and SEMRush.
This document provides strategies for becoming a creative and profitable online presence. It discusses key internet marketing strategies like search engine optimization (SEO) and search engine marketing (SEM). It covers defining SEO and SEM, top search engines, domain names, keywords, titles, meta tags, and other on-page optimization techniques. It also discusses link building, submitting sites to search engines, and paid placement strategies. The document aims to help users understand how to maximize organic search rankings and paid search opportunities to drive traffic to their website.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and some key internet marketing facts. It then covers definitions and strategies for search engine optimization (SEO) and search engine marketing (SEM). Specific SEO techniques discussed include keywords, links, titles, meta tags, and submitting sites to search engines. Paid search options like paid inclusion and paid placement programs are also outlined. The document concludes by recommending pursuing both organic SEO and paid SEM strategies when possible and taking advantage of a free consultation offer from PerfectWebWare.
The document provides an overview of search engine optimization (SEO) training. It discusses why websites need SEO to drive targeted traffic from search engines. The training program covers on-page optimization techniques like optimizing page titles, meta descriptions, headings, images and off-page techniques like link building. It defines key SEO terms and metrics important for optimization like anchor text, keywords, metadata, Moz Rank and Google crawl rate. The goal of the training is to teach practitioners how to improve their search engine rankings and get more visitors through search.
The document discusses search engine optimization (SEO) including how search engines work by indexing web pages and ranking them based on over 200 on-page and off-page factors, with on-page optimization focusing on individual page elements like titles, meta descriptions, and keywords, while off-page optimization generates backlinks through activities such as blog commenting, social bookmarking, and forum posting to increase a site's authority.
Google Adwords - Basic account structuremahajanvd28
AdWords accounts are organized into campaigns and ad groups. Campaigns have daily budgets and targeting preferences, and multiple campaigns can run for different products or services. Keywords are chosen to trigger ads, and there are four match types ranging from broad to narrow. Search ads appear on Google search results and partner sites, while display ads appear on websites in the Google Display Network. Keywords determine when ads appear by triggering them based on searches.
The document describes several Fiberon decking and railing products, including:
1) Fiberon Outdoor Flooring with Sensibuilt technology, which has stain, fade and mold resistance as well as a 20-year warranty.
2) Fiberon Horizon Decking with PermaTech innovation, featuring tropical hardwood grains, stain and fade resistance, and a 20-year warranty.
3) Tropics Decking simulating tropical hardwoods and carrying a 20-year warranty.
This document provides information about Fiberon decking and railing products. It includes photos and descriptions of different decking and railing profiles, fastening systems, and color options. The document also includes information about Fiberon's limited lifetime warranty.
Fiberon is an innovation leader in PVC and composite decking and railing products. Their decking and railing systems offer homeowners a wide variety of designs, colors and grain patterns to extend the beauty of indoors to their backyard. Fiberon offers several decking product lines made of cellular PVC and composite materials with stain and fade resistance warranties of up to 20 years. Their website features a Deck Designer tool to help homeowners customize and plan decking and railing projects.
Ben Kirshner, CEO of EliteSEM, will present at the MCM LIVE Conference & Expo 2011 on search strategies that work today. The presentation will cover topics like lifetime value optimization through understanding customer purchasing patterns over time, attribution to analyze the customer journey from initial keyword click through conversion, and multi-variant targeting and optimization tactics like time of day, day of week, and geographic targeting. Kirshner is a highly experienced SEM professional who has helped grow many startup companies and is a respected thought leader in the industry.
The document provides an overview of search engine marketing (SEM) and search engine optimization (SEO). It defines key SEM concepts like paid search, pay-per-click advertising, and discusses how SEM campaigns can be optimized. It also covers SEO best practices like on-page and off-page optimization factors and how to structure content to affect search engine rankings. Resources for learning more about SEM, SEO, and related topics are listed at the end.
Search engine optimization (SEO) involves optimizing websites to increase their visibility in organic search engine results. Key factors search engines consider include keywords, links, and relevant content. Effective SEO requires an understanding of how people search and what information search engines seek to provide. While some techniques aim to manipulate rankings, ethical SEO focuses on enhancing the user experience through high-quality content and architecture.
The document provides an overview of search engine optimization (SEO) training. It discusses key concepts in SEO including algorithms, organic vs sponsored links, factors that influence search engine rankings like on-page elements like titles, descriptions and images, and off-page elements like link building. The goal of SEO is to optimize a website to rank highly in search engines for targeted keywords through both on-page and off-page techniques.
This document provides an overview of search engine optimization (SEO). It defines what a search engine is and how they work by using spiders to index webpages and rank them in search results. It explains that SEO aims to improve a website's natural or organic rankings in search engines through on-page and off-page optimization techniques. The SEO process involves evaluating a website, researching keywords, developing meta tags and content, implementing a linking strategy, and using tools while avoiding black hat techniques. Social bookmarking and pay-per-click (PPC) advertising are also discussed in relation to SEO.
On-page SEO involves optimizing a website's content, keywords, images and other on-page elements to improve search engine rankings. Key aspects of on-page SEO include choosing relevant keywords, optimizing page titles, URLs and headings with those keywords, writing quality content, and evaluating SEO performance with tools to identify areas for improvement. Regular evaluation and updating content is important for SEO success.
The document provides an overview of strategies for maximizing new user acquisitions through a holistic traffic generation approach. It discusses various online strategies including search engine optimization, paid search, social media marketing, and monitoring traffic analytics. Key recommendations include understanding user search behaviors and keywords, developing targeted content, optimizing site architecture and internal linking, and diversifying traffic sources across search engines and social networks.
The document discusses search engine optimization (SEO) and how to optimize a website's ranking in search engines. It explains how search engines work by crawling websites and indexing pages to determine relevance and importance. Some limitations to search engines are discussed, such as hidden content and duplicate pages. The document provides tips for SEO, including using keywords prominently and having a crawlable link structure. Specific recommendations are given for keywords, URLs, and title tags.
Search engines use crawlers to index websites according to their content. These indexes are databases containing links to websites. SEO aims to improve rankings for relevant keywords through on-page and off-page optimization. On-page optimization involves factors controlled by website coding like titles, meta tags, and keywords. Off-page optimization uses links from other sites to maximize performance for targeted keywords. Both on-page and off-page optimization are important for search engine optimization.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Search engines are internet tools that search an index of documents for specified terms. Popular search engines include Google, Yahoo, and MSN. Search engine optimization (SEO) involves optimizing on-page and off-page ranking factors to achieve high search engine rankings. Key SEO factors include title tags, header tags, image alt text, content, hyperlink text, keyword frequency and density, link popularity, and anchor text. Basic SEO tips include researching keywords, identifying competitors, using descriptive titles, ensuring text is readable, using keywords appropriately, and obtaining relevant inbound links.
SEO strategies to improve a company's website exposure in search engines include optimizing pages on the website (on-page optimization) and getting links from other relevant sites (off-page optimization). On-page optimization involves factors like keywords, page titles, meta tags, and internal linking. Off-page optimization involves getting backlinks from social media, directories, articles, blogs, and forums. Both on-page and off-page optimization are important for search engine rankings.
This document discusses online marketing and search engine optimization (SEO). It outlines several types of online marketing including display advertising, search engine marketing, social media marketing, and more. It then discusses SEO in more detail and provides best practices for optimizing a website for search engines through keyword research, on-page factors like titles and descriptions, link building, and more. The document emphasizes keywords, links, titles, and other on-page elements as critical to improving search engine rankings.
SEO presentation Beginners guide advanced level SEOareeba87987
This document provides an overview of search engine optimization (SEO) techniques. It discusses on-page and off-page SEO, including keywords, titles, descriptions, links, citations, and more. Tools for auditing pages like Google Search Console and Google Analytics are also covered. The document aims to educate beginners on best practices for optimizing websites and improving organic search rankings.
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cyclejagadish thaker
SEO (search engine optimization) is the process of improving a website to achieve higher rankings in search engines. It involves optimizing on-page elements like titles, meta descriptions and content, as well as off-page elements like link building. The goal of SEO is to drive more relevant traffic to a site from search engines by helping the site rank higher in organic search results. Proper SEO techniques are applied through a cycle of assessment, goal setting, planning, execution and maintenance.
Search Engine Optimization – Introduction to SEO, On-Page and Off-Page Optimization, Role of
Keywords in SEO, Organic vs Non-Organic SEO, Blogging as marketing strategy, Types of Blogs
This document discusses search engine optimization (SEO) and is a presentation by Alok Raghuwanshi. It provides examples of popular search engines and their statistics. It then outlines the contents of SEO, including what it is, meta tags, what search engines see, why SEO is important, ways to make search engines crawl a site, ranking factors, and basic tips and techniques. Key aspects of on-page and off-page optimization are defined.
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
SEO 101 & SEM - Introduction - Jan'23 V1.pptxsanal suraj
The document provides an overview of search engine optimization (SEO) and search engine marketing (SEM), also known as paid search. It defines what SEO is, how search engines work, and the SEO workflow and process. Key aspects of on-page SEO are discussed like keyword research, site architecture, content, technical SEO, and user experience. Off-page optimization through link building is also covered. The document also introduces paid search and how it works compared to organic search results. Key terms are defined in an SEO glossary.
Connect & Convert: How to Bridge the Gap Between Paid and Organic SocialElite SEM Inc
This document discusses strategies for bridging organic and paid social media, specifically on Instagram. It provides an overview of key aspects of organic Instagram use and metrics. It then covers the evolution of Instagram advertising and considerations for ad formats, content, and goals. Best practices are outlined for creating quality content, testing, and staying innovative. The presentation concludes by emphasizing the importance of understanding audiences, aligning content with goals, and continuously optimizing strategies.
Unwrapping Holiday Shopping Trends: Tips to Maximize PerformanceElite SEM Inc
IT’S ALREADY NOVEMBER! What does that mean for retailers/ecomm marketers? You’re late for the Holiday Shopping planning-party.
Don’t worry, we’ve got you covered. Listen to digital media experts from Elite SEM and Kenshoo for a dive into this year’s Holiday Shopping trends and what they mean for you. We unwrap the latest data and reports—think Amazon, mobile, and AI—and summarize everything you need to know this season.
This insightful webinar recording covers:
- Top trends + growth opportunities
- The impact of ecomm growth on in-store sales
- Mobile… We all know mobile continues to grow, what’s different this year?
- Best practices for cross-channel reach + performance
Navigating the Amazon Jungle: Everything You Need to Know to Sell, List, and ...Elite SEM Inc
YOU’VE SEEN THE STATS everywhere you look:
- 72% of people used Amazon when finding products and information before making a purchase in 2017
- 43% of all retail sales in the US were made through Amazon
- Amazon has the second-fastest-growing digital ad business of any publisher in the US
It’s time to start getting serious about the retail behemoth if you haven’t yet. Join SEM and Shopping & Feed experts from Elite SEM, Matt Devinney and Joe Minz, and Brian Roizen from listings and integration platform Feedonomics, to learn:
- What and how to sell on Amazon (hint: it’s not “ALL THE PRODUCTS!”)
- Fulfillment options, challenges, and recommendations
- How to get and optimize listings
- Advertising options: sponsored product ads, headline search ads, and product display ads
- Context for all the jargon you’ve probably heard like FBM, ASIN, ACoS, AMS, and more
A Look Back at Q2 Trends That Will Disrupt Your Q4 StrategyElite SEM Inc
DIGITAL ADVERTISING SAW SOME BIG SHAKE-UPS in Q2 that will change how you approach Q4. Learn what they are and how you can leverage them to kill it in Q4.
Chris Chang, VP of Business Development at Elite SEM, and Chris Costello, Senior Director of Marketing Research at Kenshoo, cover:
- Q2 Digital Advertising Trends From Kenshoo’s Q2 Global Trends Report
- Important Take-Aways From Google Marketing Live
- What All These New Revelation Mean For Advertisers
- How You Can Use These Trends To Your Advantage In Q4
Did it work? Our Favorite Tests from 2018Elite SEM Inc
AT ELITE SEM, 2018 was the Year of the Test. For 365 days, we put best practices and crazy theories through the wringer. Now, we’re sharing what we learned with you.
Our Account Managers are ready to dish on their favorite tests from 2018, including:
Did migrating an Ecommerce store off of a subdomain improve sales?
Did shortening the time between email touches improve conversion rates?
Did handbags sell better when the product image featured a model wearing the handbag?
Did including brand logos on landing pages assist with conversions?
View more resources, case studies, guides, and more at elitesem.com/resources/
Enterprise e-Commerce SEO: What it Takes to Scale SuccessElite SEM Inc
When it comes to Enterprise E-Commerce SEO, does the size of your website really matter? The answer is YES! The skills, strategy, and approach needed for SEO success for an enterprise website can be much different than for a smaller-scale website.
Joe Douress, SEO Team Lead at Elite SEM, and Josue Ledesma, Global Content Marketing Manager at Trustpilot, will cover the differences between the strategies it takes to be successful for Enterprise eCommerce websites including:
- the difference between a “small website” vs. an Enterprise website, specifically for eCommerce businesses
- the challenges and opportunities that larger websites face when it comes to a modern approach to SEO
- common pitfalls of Enterprise eCommerce websites, including Information Architecture, Faceted Navigation, and Indexation
strategies that stand the test of time for long-term success and ROI for organic search
- Inspiration and examples from large scale retailers including furniture retailer, Ethan Allen, and home improvement store, Home - Depot Screen reader support enabled.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
3. Google dominates US search market share Source: Analysis by 360i. Based on data from ComscoreqSearch, December 2010.
4. Top 3 rankings deliver 60-70% of natural search traffic Search Engine Click-through Behavior 89.7% 4.4% 2.1% (results 1-10) (results 11-20) (results 21-30) Remaining pages make up less than 4% of all clicks. Search engine Eye-tracking Behavior studies show users fixate on the “golden triangle” area that encompasses the first three results. Close to 70% of time spent and 80% of clicks on the first page are attributed to this region.
5. How do I get into the search results? XML Feeds Search Bidding Systems UGC The Web Crawled daily Updated Hourly Updated in Real Time Updated in Real Time NATURAL SEARCH Feeds/XML SITEMAPS PAID SEARCH SOCIAL COMMUNITY
13. ProductsSites optimized for niche verticals can rank on the first page for competitive searches. Universal search - the evolving search landscape presents additional opportunities for visibility
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15. The new Natural Search Paradigm: The top natural search rankings receiving 60% of click activity will change with the integration of universal search.Thumbnails create a fence restricting eye scanning below. Thumbnails
16. Optimize images for search appeal Image optimization combines many SEO tactics to target the niche appeal of Google Image Search. Title & Meta Tags Target keywords including "photos" are used in the title. Image Alt Text Heading Tags Target keywords including "photos" are used in the H1 tag. Keyword copy describes the image for text-based browsers like search spiders. Link Title Text The titleattribute provides supplemental keyword information when thumbnails are linked and/or anchor text is lacking. File Nomenclature Keyword Content Keywords used in the filename provide additional relevancy. Most important for image search, the content directly surrounding the image contains relevant, descriptive keywords. Text Navigation Plain anchor text links ensure all images can be found for indexing.
18. Keywords are the foundation of search Keyword research is the first and most critical component of any paid or natural search campaign. NATURAL SEARCH OPTIMIZATION PAID SEARCH OPTIMIZATION KEYWORD SELECTION Change existing pages based on keywords Find optimal mix of CPC and volume for each keyword Build additional content specifically for keywords Optimize toward client conversion metric per keyword Measure success based on keyword rankings Measure success based on volume, efficiency and conversion
19. The default settings is the simplest method to discovering new keyword suggestions 1 https://adwords.google.com/select/KeywordToolExternal Enter logical search keyword(s) Per Line 2
20. The tool generates 150 related keywords based upon the keyword phrases submitted Enter a broad keyword or a list of keywords into the box to get a list of keyword suggestions for web optimization. Click “Get keyword ideas”. Based upon the keywords submitted, the tool will then generate 150 related keywords. You may sort the table by clicking on a column heading.
21. The tool displays multiple metrics to let users gauge seasonality of certain terms LOCAL SEARCH VOLUME: MONTH The approximate number of users searching on Google and the Search Network from the most recent complete month. This data is specific to your targeted country and language. GLOBAL MONTHLY SEARCH VOLUME: The approximate average monthly number of search queries over a 12 month period from Google and the Search Network.
22. Select terms with strong search volume, keyword variation, and relevance to the page Choose keywords from the list that are the most relevant to the page being optimized while taking search volume into consideration.
24. The tool has the capability to generate keywords depending on URL’s content The “Website content” bullet may also prove to be helpful when trying to find a keyword research starting point. Enter in the URL of the page and indicate whether you would like the tool to follow links on the page for analysis.
25. The tool will generate keywords based upon the page’s content From the on-page content and meta data, the tool will pull back clusters of semantic keywords. The tool will then make recommendations based upon those keyword clusters. Sometimes the URL submitted does not return useful keyword clusters. This speaks louder about the lack of actual content and meta data on-page.
27. Additional tool features allow you to restrict and expand the keyword suggestions When “Use synonyms” is checked, additional words related to query will be generated below the related keywords list. These additional keywords are a bit more general and less related to the original keyword query. Shape the keyword suggestions by excluding certain keywords or phrases from being researched. When checked, the tool will not generate any related keywords. This is especially useful when you want to decide among a small set of final keywords.
28. Additional keyword tool features allow users to refine keyword metrics Changing the column display opens up additional metrics for keyword selection. The Match Type will display the search volume based upon the specificity of the keyword search. When “Show all columns” is selected, the tool will display relative monthly search volume.
43. Keyword DensityLink Anchor Text Flash Optimization Semantic Markup XML Sitemap URL Structure Search Crawler Visibility The ability for a site or a page to be seen by search crawlers. TechnicalPractices Factors for regulating and improving the efficiency of natural crawls. HTML Sitemap File Nomenclature Breadcrumb Trail 404 Error Handling Main Navigation Site Redirections Footer Navigation Code Externalization Internal Cross Linking CSS & XHTML Validation Robots.txt Implementation
45. Title & Meta Tags Heading Tags IMPORTANT VITAL Anchor Text & Linking Content & Keyword Density What key factors impact how search engines score search query relevance? VITAL CRITICAL
46. Title tags are the most important on-site element to influence rankings Secondary Title Tag Primary Title Tag The secondary TITLE tag should include a call-to-action and the brand name as the last element. The primary TITLE tag should include the most relevant and competitive terms first and focus on related high traffic keywords. Optimize TITLE & META tags to incorporate uniquely relevant creative copy and utilize traffic driven keywords research data. 20character limit 50character display limit 70 character target Although engines weigh the entire TITLE tag, they only display the first 66-70 characters. Unoptimized Leisure Travel Discounts, Free Online Games, Food, Entertainment, Activities & Hobbies - Leisure - AARP Optimized
47. Crafting Titles to be Unique per Page Highest Ranked Page Google Results The Main money page had minimal ranking results previous to implementing new title tags - Preliminary Results- Repurposing title tag has helped ranking results. A day after optimization was implemented we immediately saw results for terms that had completely dropped off results. Terms now ranking include “Retirement” & “401k Retirement Plan”.
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53. Algorithms don’t know what you mean by "diamond in the rough", they may index your content under "rough diamonds.“
60. Give users something to talk about, and a forum to do so, and they will do SEO for you.
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62. Pages co-sited by the same source page are likely related to the same topic.Internal Cross Links Internal cross linking provides an efficient method for search spiders to discover deeper level pages.
63. Keyword anchor text that focuses relevancy to the linked page is crucial to linking strategies The Web "www.example.com" "music videos" "celebrity gossip" "click here" "music news" "music" "at example.com" "Lindsay Lohan" "watch here" "Lindsay Lohan videos" Anchor Text “Watch Lindsay Lohan music videos online at www.example.com.” music videos celebrity news celebrity news music videos UnoptimizedAnchor Text Lindsay Lohan videos Lindsay Lohan gossip Lindsay Lohan gossip Lindsay Lohan videos Anchor Text Optimized Internal Cross Linking Optimized anchor text in internal and external links places linking relationships in context and increases relevancy.
65. On-page best practices in action Keyword-rich Title Text Navigation H1 Heading Tag Keyword Content Body Cross Linking Keyword Cross Links Heading Tag
67. Text navigation for menus improves overall site visibility and keyword relevance Visibility: Plain HTML text menu navigation provides an easy path for search engine crawlers to follow and index deeper level URLs. Optimized global and internal menus keep all pages two clicks or less from the homepage. Relevance: Optimized menus also help establish a strong internal linking structure by leveraging keywords in link anchor text and increasing the relevance for linked pages. Text-based Global Navigation Text-based Left Navigation
68. Site design does not have to be overshadowed search engine optimization efforts CSS CSS Image Replacement HTML CSS image replacement uses a combination of style sheets and ordinary HTML to display a visible image, usually consisting of rendered text, while preserving the underlying text-based, structural HTML markup for search spiders.
69. Visibility is affected by roadblocking links Search spiders can only follow links that use the standard HTML href attribute of the anchor (A) tag. ROADBLOCKING AND IRRELEVANT, WEAK LINKS Links using inline JavaScript Links contained in IFRAMEs AJAX links or other dynamically written links Links that hide the destination URL behind redirect, bounce or click-tracking scripts Links in Flash objects Links that do not point to unique URLs: URLs duplicated with extraneous tracking parameters URLs duplicated or misdirected by using the hash or pound (#)—common in AJAX applications to make bookmarkable URLs Linked images—no associated anchor text Links using the rel=nofollow directive Links that do not point to unique URLs will split PageRank across all permutations of the URL. !
70. HTML Sitemaps improve overall visibility Search spiders may start their crawl of a Web site from any entry point. Sitemaps ensure there is a text link path to all site nodes. Linking the sitemap from the global footer or header allows spiders to efficiently access all portions of the site from any page or entry point. Without a sitemap, spiders must backtrack using the global navigation to the top tier and back down the hierarchy to reach deeper level pages. Full sitemaps allow search spiders to access pages from almost any site tier resulting in a more efficient crawl. Top Tier
71. XML Sitemaps allow spiders to access pages that may be missed during natural crawls XML Sitemaps are an easy way to automatically inform search engines about all the URLs that are available for crawling on a site. New pages are indexed quicker when spiders have an up-to-date XML Sitemap and don't have to discover new pages by a natural crawl. An XML Sitemap supplements a site's HTML Sitemap and internal link structure so that crawlers can more intelligently crawl the site. An XML Sitemap lists the preferred URL along with additional metadata about each URL: When it was last updated (lastmod) How often it usually changes (changefreq) How important it is, relative to other URLs in the site (priority) An XML Sitemap can be uploaded to search engines or specified in the site's robots.txtand is not linked directly from HTML pages. The XML Sitemap can be automatically generated by a number of software tools and CMS platforms.
72. How the conversations can help… Let your customers share with their friends Customers do the hard work, and the search engines listen. Social Links are now scored algorithmically Expand the reach of your brand and product Increase call to actions on multiple channels Build Brand loyalty and expand on lifetime value of customers
91. Web Page with Stand-alone Video Player Web Page with All-in-one Video Player Video Title Video Description SWF Video Player SWF Video Player FLV Video File FLV Video File Video Title Video Description Navigation to Additional Videos Navigation to Additional Videos Video Title – Description Link Video Title – Description Link Video Title – Description Link Video Comments Video Comments Video Title – Description Link Does not require SWFObject or Flash alternative content optimization. RequiresSWFObject or Flash alternative content optimization. Flash video players that wrap more than just the video asset require more optimization
93. Flash-based pages are virtually unseen to search spiders User ViewUsers see the entire Flash site and all pages. Spider ViewSpiders see only the HTML content of the container page. Content available to the spider is so minimal, it has not bothered to return to the site in 2 months. !
94. Overview of SEO strategies for Flash sites Increased Effort & Benefit
95. SWFObject alternative HTML layer provides indexable content to search spiders Change the spider's view, add alternative content. EXAMPLE SWFOBJECT CONTENT Dentsu America We believe that consumer are looking for a good conversation. With brands, with companies, with other people who are living the way they are. We believe that big ideas are the seeds of those conversations. And the stronger these seeds are, the more they’ll grow, the further they’ll travel, the longer they’ll live, and the more compelling they’ll be. Our Clients include Toyota, Canon, ExpressJet, NBA and AIG. Our work for TV, print and interactive media includes some of the most innovative advertising campaigns: Toyota’s “Why Not?”, Canon’s REALiS and ExpressJet’s “What are you waiting for?” Our network is the largest advertising brand in the world. Recent News & Press February 4, 2009: Dentsu America – Creating Online Communities for Toyota, Canon and On the Job … REPLACE
98. With a unique URL, each page can then be optimized to focus relevancy for more targeted keywords. Using deep linking, a virtual site structure can be created replicating a traditional HTML site. 55
99. Deep linking increases visibility, allows targeting of deeper level page specific content The most relevant “page” of the Flash application is returned for the query: “georgia rule cast.”
100. SEO Tools:Crawlers:Visual SpyderXenu Link SleuthSEO Specific:SEO MozWeb CEOConductorFirefox:FirebugySlowWeb DeveloperPage InfoFoxy SEO Tool Keywords:Google Insights Google Trends Google AdwordsTechnical:Ping Whois Web Specific: Alexa Compete
Editor's Notes
No animation version.
Stop and ask questions – What are the 4 most important parts of optmization