Search Engine Optimization – Introduction to SEO, On-Page and Off-Page Optimization, Role of Keywords in SEO, Organic vs Non-Organic SEO, Blogging as marketing strategy, Types of Blogs

1. Unit-3 Search Engine Optimization
What is SEO? At its core, the meaning of search engine
optimization (SEO) is increasing your website’s visibility in the
organic search results of major search engines. In other words
What is SEO?
SEO stands for search engine optimization, the process by
which marketers attempt to get more visibility for their
website in search engine results pages on Google, Bing,
Yahoo, DuckDuckGo, and other search engines.
How does SEO work?
Through the use of technical, on-page, and off page SEO
tactics, marketers effectively tell search engines what their
website is about and why it should rank well in search
engine results pages.

2. On Page SEO

3. Index
 Introductions
SEO definition
On Page Optimization
On Page SEO Factors
On-Page SEO Checklist
Avoid thing in on page optimizations
Conclusions
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4. Introductions
 On page SEO is very simple and can be done
without much effort but if done correctly, can
be very effective in securing a good position
for our website in the search engines.
The Search Engine Optimization (SEO) can be
stated as a highly specialized process of
building a successful website.
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5. SEO definition refer page 1
 On page SEO is defined as search engine
optimization which occurs within a website. It
is a critical step for obtaining a high search
engine ranking for a web page.
SEO is the process of improving the Volume
and quality of traffic to a website from Search
Engines via natural search results for targeted
Keywords.
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6. On Page Optimization
 On Page Optimization is the most important
and complex part of search engine
optimization.
This website helps our search engine ranking
through their keywords need.
On Page Optimization refers to factors that
have an effect on our website or web page
listing in natural search results.
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7. On Page SEO Factors
 Title tag
Domain & URL
Meta Keyword
Meta Description
Unique Content
Alt attribute for Image
Sitemap
H1,H2 tags
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8.  Bold Or Strong
W3C Validator
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 Do follow and No follow
Internal Links and External Links
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9. Title tag
 Title tag is normally defined as
<title></title>.
Using important keywords in the starting of
Title tag will be of great help in getting good
ranks.
Use keywords related to our web page in the
Title Tag.
Always add a unique Title Tag for different
pages.
The maximum length of a title tag to be
displayed is between 60-70 characters.
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10. Domain & URL
Domain :
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 Before pick a domain name should know our target
audience.
Try to use major keywords in our domain. Using a
.com version of a URL is better than other versions.
Hyphens in domain or file names less than 4 is good.
URL :
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 URL structure as an important element of a Web
page's interface.
No more than 3-5 words in our URL.
Avoid using random text and numbers

11. Role of Keywords in SEO
 Use keyword phrases instead of single
keywords.
Keyword Should be unique words.
Each keyword phrase should be found on
web page.
Use commas between keyword phrases with
NO spaces.
Keyword length is maximum 10 words.
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12. Keyword Research :
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 Keyword Research is used to select quality keywords.
Keyword is should be relevant our site.
It is give the most competitor keywords.
Keyword density :
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 Keyword density is the percentage of times of a
keyword or phrase appears on the webpage.
Each Keywords is should be 2%-5%.
Each Page keyword density is should be
5%-20%.

13. Meta Description
 Create the meta description tag to attract a click and
include keywords
A lot of search engines display information from this
tag in their search results if this tag is present on a
page and if its content matches the content of the
page and the search query.
Most search engines ignore the description tag as far
as keyword relevancy is concerned.
Most search engines use the Description tag to some
extent when displaying search results.
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14. Unique Content
 Content is the king for our visitors and for search
engines as well.
Provide a good and unique content and make sure to
include our keywords in our content
The quality content increases our ranking in search
engines like a quality content.
Moreover, the quality content even helps to get more
inbound links to our website.
Consider 5-20% density of the keywords in text.
Formatting is also important to show the search
engines.
The optimum page size is 500-3000 words
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15. Alt attribute for Image
 Search engines cannot read Image & Flash
animations
Alt tags is the alternative text used for describing
images.
Alt tags are displayed on the site when you hover
over the image with your mouse.
It is also help blind people who are using text
readers to read your page.
Alt tags are another place where you should insert
your keywords to improve our rankings.
For Example : <img src="images/services-pic.jpg"
ALT="XYZ company's">
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16. Sitemap
 A site map is a list of pages of a web site
accessible to users.
Its lists the numbers of pages and the overall
internal link structure in the site.
A Sitemap is still the best insurance for
getting a search engine to learn about your
entire site
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17. H1,H2 tags
 The H1 tag has long been thought to have
great importance in on-page optimization.
Use of the H1 tag as the headline of the
page.H2 tag is use subheading.
Separating our content with headers is a
good practice as it makes our site more
readable and easy to navigate.
Do not use H4, H5…… tags just because you
want better SEO page.
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18. Bold Or Strong and Italic
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Using a keyword in bold/strong appears to carry a
very, very tiny amount of SEO weight.
There are numerous ways of making a word appear
as bold text in the code.
The <B> tag and the <STRONG> tag will both
display bold text.
 Strong tag is search engine friendly.
Example: <b>Bold text</b>
<strong>Strong text </strong>
 Italics tags <i> or emphasis tags <em> should not
be used in our content and to highlight specific
relevant keywords.

19. W3C Validator
 Validation is the process of checking a page
or website for its compliance with W3C
standards.
This validator shows not only such trivial
things like unclosed quotation, undefined tags
or wrong attribute values.
It also checks the encoding problems, the
compliance with the specified DOCTYPE,
obsolete tags and attributes and many more.
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20. Do follow and No follow
Do follow : It is stranded and trusted links. Search
engine conceder only do follow links.
No follow :It is spam site link not trusted links. Search
engine not conceder no follow links.
Example :
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 <a href=”http://en.wikipedia.org/wiki/Hyperlink”
target=”_blank”>Do Follow Link</a>
<a href=”http://en.wikipedia.org/wiki/Nofollow”
rel=”nofollow”>No Follow Link</a>

21. Internal Links and External Links
 Internally link your pages to each other within
the content.
Make sure that the keyword focused link
anchor text is relevant to the destination
page.
Don't be afraid to use external links to
support your content. I suggest caution be
exercised in the number of external links
used.
External links should open in a new window.
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22. On-Page SEO Checklist
 Always start with keyword selection, research and
testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
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23. Avoid things in on page optimization
 Hidden text / Invisible links
Duplicate content
Duplicate title tags
URL variants of the same pages
Off-site images and content on-site
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24. Conclusions
 On-Page SEO refers to the text and content
on your web site pages.
It acts as the foundation for your ongoing
SEO process.
Work on your website and content, so that
the search engine can find your webpage
when searching for your web sites for a
particular keyword.
This has a significant impact on search engine
results you should make your site as search
engine friendly as possible.
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25. Organic vs Non Organic SEO
Organic search traffic comes from users who enter a
search query and then click on one of the websites
that are displayed on the search engine results page.
The biggest difference between organic and inorganic
SEO is that websites do not pay for organic
search traffic. Organic traffic is considered more
valuable than inorganic traffic.

26. Organic vs. Inorganic SEO: Key Differences, Explained
Organic Search Rankings
Generally, your website can move up the search
rankings through two types of strategies: organic and
inorganic. Organic search engine rankings don’t have a
direct cost, as you don’t pay Google to rank well,
organically. Instead, the site appears near the top of
the list without paying for a promotion because Google’s
algorithm finds the page content to be relevant and
useful.

27. Organic vs Non Organic SEO
Common Organic SEO strategies include:
Keyword analysis
Content development and blogging
Streamlining website structure
Link outreach
Meta-tag optimization
Inorganic Search Rankings
On the other hand, inorganic search rankings refer to high placements that a website
pays for. In a nutshell, a website gives the search engine money in exchange for a
higher spot on the list. You might hear this referred to as SEM or PPC (Search Engine
Marketing or Pay Per Click). Often, inorganic rankings aren’t directly paid for, but bid
on in a keyword auction.
Some inorganic SEO strategies include:
Pay per click advertising
Paid affiliate marketing
Banner ads
Re-Marketing

28. Blogging as marketing strategy

29. Why should you build a blogging strategy for marketing?
Without a blogging strategy in place, your efforts can turn aimless.
Here are a few reasons why you need a solid blogging strategy for
marketing.
It will help you produce and publish blog posts consistently.
A solid blogging strategy will help you better utilize your marketing budget.
It can help you create blog posts that are well suited for your target
customers.
A blogging strategy can help everyone in your marketing team to work in
alignment with a common goal.
It will help you generate better results from your blogging efforts. This can
include more website traffic, more leads and finally more paying customers.
Simply put, lack of a blogging strategy can put your marketing team into a
situation where they will be producing irrelevant content to publish
inconsistently.

30. Types of Blogs
There are multiple types of blog posts that you can
write for marketing purposes. Some popular types are
listed below. As part of your blogging strategy, you
need to decide which type of blog post you are going to
publish on your website.
Importantly, you need to make sure all your blog types
are adding value to your audience. That means, your
audience should be able to solve some of their problems
by going through your blogs.

31. Top 20 Most Popular Types of Blogs
Food blogs
Travel blogs
Health and fitness blogs
Lifestyle blogs
Fashion and beauty blogs
Photography blogs
Personal blogs
DIY craft blogs
Parenting blogs
Music blogs
Business blogs
Art and design blogs
Book and writing blogs
Personal finance blogs
Interior design blogs
Sports blogs
News blogs
Movie blogs
Religion blogs
Political blogs