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SEARCH ENGINE
  OPTIMIZATION(SEO)




Presented By:- Pradeep kumar Tiwari
              Enroll. No.-1103102183
DEFINITION

 SEO   is an     abbreviation   for   search   engine
 optimization.
 SEO is the process of improving the volume or quality
 of traffic to a web site from search engines via search
 results.
 SEO aims to improve rankings for relevant keywords
 in search results.

Why are search engines so important
 Search engines are the biggest resources of your
  websites traffic.
 Higher traffic means more visitors.
 More visitors means more customers and higher
Where are the Organic
Results?


           Pay Per Click




                 Organic
                           Pay Per Click
Industry Research – Who gets the
clicks?

               Organic Clicks vs Paid Clicks


 The vast majority of clicks -- roughly 60 percent, go to
 organic listings.
SEO process

                     Analysis



                                   On-page
      Improvement
                                 optimization




                                  Off-page
       Reporting
                                 optimization



                    Monitoring
TYPES OF SEO
 On-Page Optimization
 Off-page Optimization
ON-PAGE SEO
 On-page optimisation (on-page SEO) is what can
  be done on of a website to maximise its
  performance in the search engines for target
  keywords related to the on-page content.
 On-page optimization stands for all of the
  techniques and methods used on your website
  that is hosted on a server.
 On-page optimization has an effect on your
  website listing in natural results .
 On-page factors are controlled by coding on
  website pages
ON PAGE SEO ELEMENTS
    Title tags
    Meta tags
    ALT tags
    Header(H1,H2) tags
    URL structure
    Internal Linking
    Relevant keywords near your inbound link
    Content
    Keyword density
    Site maps
    Usability
Example of Page Elements
Site-Side Optimization
                                Page Title


                                 Alt-Tags




                                Anchor Text

                               Navigation




                           Link Title Tags
Technical SEO - Source Code

                              Title Tag
                              Meta data




                              Javascript
KEYWORDS RESEARCH & META
TAG GENERATION
 RESEARCH ON KEYWORDS
   Find the best keywords that describes your business and products offered.
    The most searchable keywords terms by surfers.
 IMPROVE          KEYWORDS             PROMINENCE,           DENSITY          &
 PROXIMITY
   Keywords at the beginning of your page. Total keywords contained within the
    total text the closeness between two or more keywords.
 META TITLE
   Make attractive and easy to understand title tag..

 META DESCRIPTIONS
   Describe about your business wisely so that surfer understand well about your
    business.
 META KEYWORDS
   Generate keywords set after research has been done. These keywords best
    describe what the surfers searching for.
H1 & H2 HEADING, ALT TAGS &
ANCHOR TEXT
 H1 & H2 HEADING FORMAT
   Applying H1 & H2 Tags in your source, will be helpful for achieving high
    ranking.
 ALT TAGS
   Most sites contain images, it will be advisable to put ALT Tags for all these
    images to make sites more Search Engine Friendly.
 KEYWORDS RICH ANCHOR TEXT
   Anchor text for both external links and internal links is the powerful element for
    Search Engines Positioning.
OFF-PAGE SEO

  Off-page optimisation (off-page SEO) is what can
   be done off the pages of a website to maximise
   its performance in search engines for target
   keywords related to the on-page content and
   keywords in off-page direct-links.
  Off-page optimization is the most important part in
   search engines optimization because it gives
   back links to your sites and it requires a lot of
   work on a daily bases.
  It helps to maximize website performance in
   search engine for target keywords
OFF PAGE SEO ELEMENTS
 Search engine submission.
 Social Bookmarking submission.
 Article submission.
 Press release submission.
 Blog creation & Posting .
 Forums & comment posting.
LINK BUILDING
 What is Link Popularity?
 Link Popularity refers to the number of links pointing TO your
  site FROM other sites on the Web.
 Building links is one of the most important factors in getting top
  placements on the major search engines
  Why are links so important?
 Now a days, inbound links are the one of most important
  factors for getting a high keyword ranking, the most search
  engines are ranking their search result based on the link
  popularity             from            your             site.
  Not the quantity of links, but the quality of those links is
  important.
INBOUND & OUTBOUND LINKS
 Inbound links
   A Link from a site outside of your site.
   Inbound links means send visitors to your site,
   generally this is seen as good think for seo.

 Outbound Links
   A link to a site outside of your site
   Outbound links means send visitors away from your
    site.
   Generally avoid those thinks
   For example( link exchange)
ARTICLE WRITING
• Article Writing, one of the preferred ways of website
 optimization by all the internet marketers. Only good
 quality article could bring the positive, which means,
 the article should be well written with some valid and
 valuable points, with good grammar and so on. If your
 website needs to be quick visibility in search engines,
 so you should definitely rely on the article writing
 strategy.
PRESS RELEASES WRITING
 Online Press Releases also help quality optimizing
 website They can get you to the top of page one for
 your chosen keywords in the news engines
FORUM POSTING
 Forum posting, a great way to build up the backlinks of your site. Most
  forums allow you to include a link to your site in the signature area.




 P.S. It is not recommended to use the URL full format in the signature.
  Instead, use anchor text with main keywords for the link in the
  signature.
BLOG COMMENTING
 Blog commenting another fantastic way to build
 your website’s inbound links, increasing website
 traffic and rankings. Always take into
 consideration the RSS feeds of good blogs
SOCIAL BOOKMARKING
 A way of saving and collecting web pages in a
 single online location for future use or for sharing
 with other Internet users. Sites such as Digg ,
 StumbleUpon and Reddit offer social bookmarking
Seo

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Seo

  • 1. SEARCH ENGINE OPTIMIZATION(SEO) Presented By:- Pradeep kumar Tiwari Enroll. No.-1103102183
  • 2. DEFINITION  SEO is an abbreviation for search engine optimization.  SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.  SEO aims to improve rankings for relevant keywords in search results. Why are search engines so important  Search engines are the biggest resources of your websites traffic.  Higher traffic means more visitors.  More visitors means more customers and higher
  • 3. Where are the Organic Results? Pay Per Click Organic Pay Per Click
  • 4. Industry Research – Who gets the clicks? Organic Clicks vs Paid Clicks The vast majority of clicks -- roughly 60 percent, go to organic listings.
  • 5. SEO process Analysis On-page Improvement optimization Off-page Reporting optimization Monitoring
  • 6. TYPES OF SEO  On-Page Optimization  Off-page Optimization
  • 7. ON-PAGE SEO  On-page optimisation (on-page SEO) is what can be done on of a website to maximise its performance in the search engines for target keywords related to the on-page content.  On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.  On-page optimization has an effect on your website listing in natural results .  On-page factors are controlled by coding on website pages
  • 8. ON PAGE SEO ELEMENTS  Title tags  Meta tags  ALT tags  Header(H1,H2) tags  URL structure  Internal Linking  Relevant keywords near your inbound link  Content  Keyword density  Site maps  Usability
  • 9. Example of Page Elements Site-Side Optimization Page Title Alt-Tags Anchor Text Navigation Link Title Tags
  • 10. Technical SEO - Source Code Title Tag Meta data Javascript
  • 11. KEYWORDS RESEARCH & META TAG GENERATION  RESEARCH ON KEYWORDS  Find the best keywords that describes your business and products offered. The most searchable keywords terms by surfers.  IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY  Keywords at the beginning of your page. Total keywords contained within the total text the closeness between two or more keywords.  META TITLE  Make attractive and easy to understand title tag..  META DESCRIPTIONS  Describe about your business wisely so that surfer understand well about your business.  META KEYWORDS  Generate keywords set after research has been done. These keywords best describe what the surfers searching for.
  • 12. H1 & H2 HEADING, ALT TAGS & ANCHOR TEXT  H1 & H2 HEADING FORMAT  Applying H1 & H2 Tags in your source, will be helpful for achieving high ranking.  ALT TAGS  Most sites contain images, it will be advisable to put ALT Tags for all these images to make sites more Search Engine Friendly.  KEYWORDS RICH ANCHOR TEXT  Anchor text for both external links and internal links is the powerful element for Search Engines Positioning.
  • 13. OFF-PAGE SEO  Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in search engines for target keywords related to the on-page content and keywords in off-page direct-links.  Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases.  It helps to maximize website performance in search engine for target keywords
  • 14. OFF PAGE SEO ELEMENTS  Search engine submission.  Social Bookmarking submission.  Article submission.  Press release submission.  Blog creation & Posting .  Forums & comment posting.
  • 15. LINK BUILDING What is Link Popularity?  Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.  Building links is one of the most important factors in getting top placements on the major search engines Why are links so important?  Now a days, inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site. Not the quantity of links, but the quality of those links is important.
  • 16. INBOUND & OUTBOUND LINKS  Inbound links  A Link from a site outside of your site.  Inbound links means send visitors to your site, generally this is seen as good think for seo.  Outbound Links  A link to a site outside of your site  Outbound links means send visitors away from your site.  Generally avoid those thinks  For example( link exchange)
  • 17. ARTICLE WRITING • Article Writing, one of the preferred ways of website optimization by all the internet marketers. Only good quality article could bring the positive, which means, the article should be well written with some valid and valuable points, with good grammar and so on. If your website needs to be quick visibility in search engines, so you should definitely rely on the article writing strategy.
  • 18. PRESS RELEASES WRITING  Online Press Releases also help quality optimizing website They can get you to the top of page one for your chosen keywords in the news engines
  • 19. FORUM POSTING  Forum posting, a great way to build up the backlinks of your site. Most forums allow you to include a link to your site in the signature area.  P.S. It is not recommended to use the URL full format in the signature. Instead, use anchor text with main keywords for the link in the signature.
  • 20. BLOG COMMENTING  Blog commenting another fantastic way to build your website’s inbound links, increasing website traffic and rankings. Always take into consideration the RSS feeds of good blogs
  • 21. SOCIAL BOOKMARKING  A way of saving and collecting web pages in a single online location for future use or for sharing with other Internet users. Sites such as Digg , StumbleUpon and Reddit offer social bookmarking