In this slide we provided all kind of information of SEO like on -page off-page and technical with live demo data . so you can easily understand full concept. if you read this slide in proper way you can easily teach to anyone about SEO.

1.  Search Engine Optimization stands for set of practices and strategies aimed
at improving the visibility and ranking of a website or web page in search
engine results. The ultimate goal of SEO is to increase the organic (non-paid)
traffic to a website .Search engines, such as Google, use complex algorithms
to determine the relevance and quality of web pages in response to user
queries. SEO involves optimizing various elements of a website to align with
these algorithms and improve its chances of ranking higher in search results.

3.  MOBILE OPTIMIZATION
Ensure your website is mobile – responsive, as mobile –friendliness is a
significant ranking factor.
Test your websites Mobile Performance using tools like Google Mobile –
Friendly Test.

4.  WEBSITE SPEED
Optimize page loading speed for both mobile and desktop users.
By using Google tools like Google PageSpeed Insights or Gtmetrix .
Less than 3 second is good and less than 2 Second is Best .

5.  CRAWLABILITY/ INDEXING
It is the process of crawling and indexing done by Google bot.
Create a sitemap, xml file and submit it to Google search console.

6.  SSL/HTTPS
 ( SECURE SOCKETS LAYERS./HYPER TEXT TRANSFER PROTAOIL SECURITY)

7.  URL STRUCTURE /SLUG
Use clean URL.
Avoid Special character only use hyphens to separate words in URL.
Use of Canonical tags to prevent duplicate content issues.

8.  ROBOTS.TXT
By using Plugins like Yoast in wordpress websites.
Use a robots.txt file to control which parts of your site should or should
not be crawled.
By using this robots.txt you fell like owner of the websites.

9.  REDIRECTION
404 page not found/available.
301 temporary delete.
302 permanent delete.

10.  SITEMAPS
1.XML Sitemaps 2. HTML Sitemaps
Create and maintain XML sitemaps to help search engines find and index
your content efficiently.
Create and maintain HTML sitemaps to help Audience Find their proper
content / destination in your websites.

11.  INTERNAL LINKING
By using internal linking to ensure that Serach engines can understand the
site structure and relationships between pages.
Anchor Text.

12.  KEYWORD RESEARCH AND ANALYSIS
This is the foundation of on-page SEO. You need to select relevant keywords
that your target audience is likely to search for.
By using Google tools like SEMrush , Ahrefs and Google keyword planner
By knowing the consider factors like search volume ,competition .

13.  HIGH –QUALITY CONTENT
Ensure your content is valuable ,informative and engaging for your
audience.
Content will be 100% naturally and human friendly.
Easy –to-read content with proper headings, bullet points .

14.  TITLE TAG OPTIMIZATION
It’s appears in search engine results and is a major factor in click –through
rates.
It includes primary keyword.
It contain 60 characters and fully display in search results.

15.  META DESCRIPTION OPTIMIZATION
It’s provides a brief summary of the web page’s content in search
results.
It’s also includes target keyword of the web page’s .
It contain 155 characters and fully display in search results.

16.  HEADER TAGS (H1,H2,H3,H4,H5,H6)
Use header tags to structure your content . H1 includes as a main
keyword as a primary topic of the your webpage.
Subheading (H2,H3,H4,H5,H6) can be used to organize the content
and provide clear identification

17.  IMAGE OPTIMIZATION
Optimize images by compressing them to reduce page load times.
Use file name’s and includes alt text to provide context for search
engines and accessibility for users.

18. OPEN GRAPG TAG
The Open Graph protocol enables websites to control how their content appears when shared on
social media platforms like Facebook .It allows you to define the title, description, image, and
other elements that are displayed when a link to your website is shared on social media.
Open Graph tags are HTML meta tags that you include in the <head> section of your web pages to provide this
information.
Here's a brief explanation of the Open Graph tags used in the example:
og:title: The title of your page as you want it to appear when shared.
og:description: A brief description of the content, providing more context when shared.
og:image: The URL to the image you want to display when the page is shared. This is typically an image associated with
the content of the page.
og:url: The canonical URL of your page.