This assignment (called CEC) is prepared by my buddies and me of the sub Product and Brand Management.
Topics that are covered here are Products/Services, Brand Positioning, Brand Elements, Brand Architecture, and Brand Extention of Ola Cabs.
I hope you find it useful and pardon me for any mistakes.
The presentation is a brief comparison of the cab service giants in India, Ola and Uber. The comparison include application, website and its presence on social media.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
The presentation is a brief comparison of the cab service giants in India, Ola and Uber. The comparison include application, website and its presence on social media.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Ola Cabs, an Indian ride sharing company that has beaten Uber in India and is now challenging Uber on the global level. It has introduced a wide variety of low end vehicle service (two and three-wheelers), is expanding into last mile e-commerce deliveries, trucking, ambulance services, 2-wheelers for deliveries, and is linking with restaurants, ticket booking and used good marketplaces.
The slides summarize the business model for Ola Cabs including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
Looking to develop a taxi booking app similar to Ola & Uber? Well, contact BR Softech, a top-rated taxi booking app development company. Our ready-made solution BR Taxi consists of everything you are looking for and helps you boost your taxi business.
visit here : https://www.brsoftech.com
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Uber and Ola are the Biggest Rivals on Social MediaSimplify360
If opinions expressed on social media based on user experience is to be believed, Cab aggregators might have to really work on the trust factor. According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator with user opinions analyzed that the aggregator is unsafe. On the other hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe and unsafe.
Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.
Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.
credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar
it is research in comparative study of OLA and JGUNOO in INDORE lesion about consumer preference for cab services . this research is performed by MBA student MR. Deepak saraf, Balendre Kushwaha, Ateet Bisen, Deepak Farakiya, and Ayusha joishi
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Ola Cabs, an Indian ride sharing company that has beaten Uber in India and is now challenging Uber on the global level. It has introduced a wide variety of low end vehicle service (two and three-wheelers), is expanding into last mile e-commerce deliveries, trucking, ambulance services, 2-wheelers for deliveries, and is linking with restaurants, ticket booking and used good marketplaces.
The slides summarize the business model for Ola Cabs including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
Looking to develop a taxi booking app similar to Ola & Uber? Well, contact BR Softech, a top-rated taxi booking app development company. Our ready-made solution BR Taxi consists of everything you are looking for and helps you boost your taxi business.
visit here : https://www.brsoftech.com
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Uber and Ola are the Biggest Rivals on Social MediaSimplify360
If opinions expressed on social media based on user experience is to be believed, Cab aggregators might have to really work on the trust factor. According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator with user opinions analyzed that the aggregator is unsafe. On the other hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe and unsafe.
Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.
Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.
credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar
it is research in comparative study of OLA and JGUNOO in INDORE lesion about consumer preference for cab services . this research is performed by MBA student MR. Deepak saraf, Balendre Kushwaha, Ateet Bisen, Deepak Farakiya, and Ayusha joishi
The Solowheel Campaign was chosen as the product for an annual advertising challenge for college students in the UNC J-school class "Advertising Campaigns." As a team, we designed a fully integrated campaign to expose an extremely niche target audience to our luxury product known as an alternative option for transportation.
We at Brandact take brand marketing to the next level by offering Culturally Intrinsic Experiences, both online and on the ground. By understanding millennial behavior patterns and humanizing our communication strategies, we create evocative content, passionate conversations and remarkable moments that leave a lasting brand impression every time.
http://brandact.biz/
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Ola Cabs | Product and Brand Management
1. A Project Report
On
Product & Brand Management- Ola Cabs
Institute Code: 750
Institute Name:
S. R. Luthra Institute of Management, Surat
Subject: Product & Brand Management
MBA (Semester IV)
Prepared by: Submitted To
Abhishek Mehta (187500592001) Dr. Roshni Singh
Chanchal Jhanwar (187500592017)
Vaibhav Falaskar (187500592032)
Akshay Jain (187500592041)
Vishal Kanani (187500592050)
2. 🔍About Ola Cabs
• Ola is India’s largest mobility platform and one of the world’s
largest ride-hailing company, founded in Dec 2010 by Bhavish
Aggarwal and Ankit Bhati.
• The company is based in Bengaluru, Karnataka, India and was
developed by ANI Technologies Pvt. Ltd. As of October 2019, Ola
was valued at about $10 billion.
• Ola is serving 250+ cities across India, Australia, New Zealand,
and the UK.
3. 🔍Products/Services offered by Ola
Auto-Rickshaw
Bike
E-Rickshaw
Luxury
Luxury SUV
Micro
Mini
Outstation
Prime Executive
Prime Play
Prime Sedan
Prime SUV
Rental
Share
Share (Express)
Shuttle (Closed)
Taxi (AC/Non-AC)
4. 🔍Brand Positioning of Ola Cabs
• Ola on the other hand, knowingly or unknowingly has created a perception that it is a
means of transportation available to the general public and not an experience which
they have to pay for.
• Their levels of customer service are not at par with Uber but are not bad either.
• Ola's brand positioning in more in line with the expectations of the target segment they
are catering to
Easy mobility ✕ Convenient ✕ 24*7 ✕ Affordable ✕ Safe ✕
“The message a company wants to imprint in the minds of customers and prospects about
its product or service and how it differs from and offers something better than competitors.”
– Copernicus Marketing
5. 🔍Brand Elements of Ola Cabs
Brand elements, also referred to as brand identities, are those trademarkable devices that
serve to identify and differentiate the brand (Keller, 2003)
🔒 www.Olacabs.com
“Chalo Niklo (चलो निकलो)”
#GreenOlacabs
#GreenBumperOla
#ChaloNiklo
#FarakPadtaHai
#GhoomoResponsibly
#OlaOutstation
#HerosOfOla
#MomsOnTheMove
6. 🔍Use of Secondary Association
It transfers the qualities/equity of other entities to the brand in question.
Brand Extension Country of Origin
“Namaste, London. Thank you, India.”
8. 🔍Brand Architecture & Hierarchy
Brand Architecture is a system that organizes brands, products and services to help an
audience access and relate to a brand.
(Branded House Architecture)
9. 🔍Brand Extension
Kotler and Armstrong (2002) defined brand extension as using a successful brand name to
launch new or modified products in a new category.
10. 🔍Ola vs Uber – A campaign on children’s day.
Uber and Ola generated a heart-melting campaign concentrating
on Children’s Day.
• Ola presented the communication
focusing on parents –
‘Just like you are there for your child,
we are there for you’
• Ola called their children’s day
campaign #ThereForYou.
• Uber named its campaign ‘Koi Naa’.
• Uber took viewers on a nostalgic
journey by portraying the long-distance
relationship and challenges between an
ambitious daughter and her growing old
father.
11. 🔍Ola vs Uber – A campaign on children’s day.
Conclusion
Ola’s campaign is not that impactful. The advertisement is
lacking the focus on the product but, it is undoubtedly a feel-
good video. It seemed more attentive on parents and was not
perfectly fit for the occasion.
12. 🔍Ola's Chetan Bhagat campaign backfires, users threaten to use Uber
Waseem Ahmed ವಸೀಮ್
@Waseem_Ahmed11
If I take this ride, it will be one of 'The 3
Mistakes of my life'.
Raj Malpekar
@malpekar
Thanks for the warning… OLA App deleted
until further notice
Ankur
@krankur3
Finally Ola decided to promote uber..... 😂
13. 🔍Product Life Cycle of Ola cabs
51
418
1286 1380
1847
2343
0
500
1000
1500
2000
2500
2013-14 2014-15 2015-16 2016-17 2017-18 2018-19
Revenue (in crores)
Revenue
As per the chart we can see that revenue of OLA is increasing at high growth rate
so we can say that Ola is in the Growth stage of the product life cycle.
14. 🔍Product Life Cycle of Ola cabs
Introduction Stage
Ola started in the year 2010 and till 2014
they were in the introduction stage.
Strategies
• Create awareness through giving
pamphlet in commonwealth games
delhi.
• Giving heavy discounts and cash back.
• Inhousing drivers by paying them huge.
• Launching step by step in various cities.
• WOM
• 3 ride free for new users
Growth Stage
Ola entered into growth stage in the
year 2014-15.
Strategies
• Acquired Competitors
• Heavy advertisement campaign
• Discounts
• Tie ups with many companies
• Sponsor events
• Targeting new segments
• Introducing new products
• Improving UI and UX
15. 🔍How Ola manage brand globally
UK AUS NZ
Strategy for the Australia
Ola on boarded local drivers by offering
them higher value.
Because of high competition customer
were not downloading the Ola app to
resolve the problem they focused in
providing higher customer service at
affordable price.
Strategy for the UK
As UK facing the problem of Brexit and
facing the financial issue the Ola found
the opportunity and enter in the UK
market. As Ola have high experience of
dealing with price sensitive customer of
India.