Faced with competition from Uber, Indian ride-hailing company Ola Cabs recently expanded into the Australian market. Ola aims to create a high-quality and affordable transportation experience for Australians. By offering initiatives for both customers and drivers, such as introductory offers, support programs, and competitive commission rates, Ola hopes to gain customers and sign more drivers in Australia. Ola sees opportunities in Australia's growing economy and higher business rankings compared to its more saturated existing markets.

1. Faced with competition from
Uber, Ola Cabs recently forayed
into the Australian market.
By Aditya Pukhrambam

2. ● Indian Based Startup
● Headquarters located in Bangalore , India.
● Founded in 2010 by Bhavish Aggarwal ,Ankit
Bhati
● Industry :- Transportation
● Areas of operations:- 4 countries and 250
major cities
● Product :- Mobile app , website.
● Services :- Vehicle for hire , Food delivery, Ola
money
● American Based Startup
● Headquarters located in San Francisco ,
California , U.S .
● Founded in 2009 by Garrett Camp and Travis
Kalanick
● Industry :- Transportation
● Areas of Operations :- 69 countries and over
900 major cities.
● Products :- Mobile app , website
● Services :- Vehicle for hire , Food Delivery (
Uber Eats ) , Package delivery , Courier etc.
Introduction and Brief History

3. OLA’S Global Strategy
● Initiatives for both customers and driver-partners
For customers :- it offers clear ways to share feedback
and a higher-quality ride, introductory offers of free rides
and can also opt to book rides to airport and back.
For Driver-partners :- new earnings programs, fuel offers ,
and 24/7 partner support.
● Introductory comission rate of 7.5 % to be charged by the
platform.
● One of OLA’S First offshore investment backed by large
global investors .( SoftBank, Tencent )
● Ola hired a local support team

4. Why Choose Australia?
“With a strong focus on driver-partners
and the community at large, we aim to
create a high-quality and affordable
travel experience for citizens, and look
forward to contributing to a healthy
mobility ecosystem in Australia.”
● One of the fastest growing
economy
● Existing Countries are
already saturated
● Higher ranking in ease of
doing business index
● Emphasizing on gaining
customers
● Priority to sign more drivers
● Affordable pricing strategy
● Online car pooling platform
● Comparatively more
profitable as compared to
India

5. Refrences
● https://qrius.com/ola-launches-operations-in-sydney/
● https://www.livemint.com/Companies/VGUhgiZ5534dMByAvcIx6K
/Ola-confirms-plans-to-enter-Australia-market.html
● https://yourstory.com/2018/01/ola-confirms-international-
expansion-looking-expand-australia
● https://www.inc42.com/buzz/uber-drivers-are-olas-new-
marketing-strategy-in-australia/
● https://en.m.wikipedia.org/wiki/Ola_Cabs
● https://en.m.wikipedia.org/wiki/Uber#:~:text=In%202009%2C%20
Uber%20was%20founded,the%20cost%20of%20direct%20transpor
tation.