Bhavish Aggarwal founded Ola Cabs in 2011 after quitting Microsoft. He got the idea while taking a cab and noticing opportunities for improvement. He envisioned an online cab booking service that connected cab owners and commuters through an app. This allowed for zero inventory and increased safety. Ola Cabs gained support through angel investments and launched many services over the years like Ola Mini and Ola Autos. It acquired TaxiForSure in 2015 and now operates in over 100 cities with 200,000 cars and a valuation of $3.5 billion. Bhavish focuses on continuous improvement rather than differentiation to make Ola Cabs the best at what they do.

1. A V I D U S A C A D E M Y O F M A N A G E M E N T
SINCE 2011
BHAVISH AGGARWAL
"LEADERSHIP LAB
PRESENTATION"
OLA CABS
DONE BY
PAVITHRA
PRABAKARAN

3. Born in Ludhiana and did his graduation in
B.Tech from IIT in 2008
Started his career in Microsoft as Assistant
researcher. Made huge achievements
Turned into a blogger and founded desitech.in
Quitted Microsoft at 2010 to start his new
venture

4. Started a online company selling of tours and holidays
While travelling Bhavish met with a huge negotiation
with the driver
This made him to come up with the creative thought of
OLACABS THE NEW VENTURE

5. THE FORMATION STRUCTURE
Bhavish visioned
of having a cab
booking service
in online
Changed his
earlier
mentioned start
– up to OLA CABS

6. THE CHANGE
Technology that bridged the gap and connected the cab owners
with the commuters through the Internet, telephone or a mobile
phone app.
According to him, the best or one of the best & safest
model one can or should adopt is running a business with
owning “zero” inventory.
Support increased as they got their first round of angel investment
(from Snapdeal founder Kunal Bahl, Rehan yar Khan and Anupam
Mittal

7. UNIQUE STRATEGY
Pay drivers 5000/day tips + no
salary
•Driver must have completed one single trip for that
given day
This payment module was reduced to half i.e.
2500/day and then 750/day tips + salary
consecutively
•Tips would be provided only if they covered
minimum 10 trips in a day.
M – Commerce
was started for
the consumer
to have a
amount of
convenience,
so that they
have the
access through
their
smartphone

8. 2014 – With 200,000 cars across 100 cities
OLA Mini service with the fleet of 250 cars
Incorporated Ola autos
Introductory price of
Rs12/km with a base
price of Rs.150 for the
first six kilometers,
making them the
cheapest AC cab
services available
2015 - OlaCabs bought TaxiForSure for about $200 million
launched “Cashless Rides” and “Ola Café”

9. SoftBank
ABG Capital
Accel Partners
Mauritius Investments
Tiger Global Management
Matrix Partners,
Stead view Capital
Sequoia Capital and DST Global. Their current valuation is roughly $3.5 Billion
INVESTORS

10. “All things can be done by every company in the world. Apple builds a phone,
and so does Samsung. It's not about being different but about being better at
what you do.”