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A V I D U S A C A D E M Y O F M A N A G E M E N T
SINCE 2011
BHAVISH AGGARWAL
"LEADERSHIP LAB
PRESENTATION"
OLA CABS
DONE BY
PAVITHRA
PRABAKARAN
Born in Ludhiana and did his graduation in
B.Tech from IIT in 2008
Started his career in Microsoft as Assistant
researcher. Made huge achievements
Turned into a blogger and founded desitech.in
Quitted Microsoft at 2010 to start his new
venture
Started a online company selling of tours and holidays
While travelling Bhavish met with a huge negotiation
with the driver
This made him to come up with the creative thought of
OLACABS THE NEW VENTURE
THE FORMATION STRUCTURE
Bhavish visioned
of having a cab
booking service
in online
Changed his
earlier
mentioned start
– up to OLA CABS
THE CHANGE
Technology that bridged the gap and connected the cab owners
with the commuters through the Internet, telephone or a mobile
phone app.
According to him, the best or one of the best & safest
model one can or should adopt is running a business with
owning “zero” inventory.
Support increased as they got their first round of angel investment
(from Snapdeal founder Kunal Bahl, Rehan yar Khan and Anupam
Mittal
UNIQUE STRATEGY
Pay drivers 5000/day tips + no
salary
•Driver must have completed one single trip for that
given day
This payment module was reduced to half i.e.
2500/day and then 750/day tips + salary
consecutively
•Tips would be provided only if they covered
minimum 10 trips in a day.
M – Commerce
was started for
the consumer
to have a
amount of
convenience,
so that they
have the
access through
their
smartphone
2014 – With 200,000 cars across 100 cities
OLA Mini service with the fleet of 250 cars
Incorporated Ola autos
Introductory price of
Rs12/km with a base
price of Rs.150 for the
first six kilometers,
making them the
cheapest AC cab
services available
2015 - OlaCabs bought TaxiForSure for about $200 million
launched “Cashless Rides” and “Ola Café”
SoftBank
ABG Capital
Accel Partners
Mauritius Investments
Tiger Global Management
Matrix Partners,
Stead view Capital
Sequoia Capital and DST Global. Their current valuation is roughly $3.5 Billion
INVESTORS
“All things can be done by every company in the world. Apple builds a phone,
and so does Samsung. It's not about being different but about being better at
what you do.”
Bhavish aggarwal

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Bhavish aggarwal

  • 1. A V I D U S A C A D E M Y O F M A N A G E M E N T SINCE 2011 BHAVISH AGGARWAL "LEADERSHIP LAB PRESENTATION" OLA CABS DONE BY PAVITHRA PRABAKARAN
  • 2.
  • 3. Born in Ludhiana and did his graduation in B.Tech from IIT in 2008 Started his career in Microsoft as Assistant researcher. Made huge achievements Turned into a blogger and founded desitech.in Quitted Microsoft at 2010 to start his new venture
  • 4. Started a online company selling of tours and holidays While travelling Bhavish met with a huge negotiation with the driver This made him to come up with the creative thought of OLACABS THE NEW VENTURE
  • 5. THE FORMATION STRUCTURE Bhavish visioned of having a cab booking service in online Changed his earlier mentioned start – up to OLA CABS
  • 6. THE CHANGE Technology that bridged the gap and connected the cab owners with the commuters through the Internet, telephone or a mobile phone app. According to him, the best or one of the best & safest model one can or should adopt is running a business with owning “zero” inventory. Support increased as they got their first round of angel investment (from Snapdeal founder Kunal Bahl, Rehan yar Khan and Anupam Mittal
  • 7. UNIQUE STRATEGY Pay drivers 5000/day tips + no salary •Driver must have completed one single trip for that given day This payment module was reduced to half i.e. 2500/day and then 750/day tips + salary consecutively •Tips would be provided only if they covered minimum 10 trips in a day. M – Commerce was started for the consumer to have a amount of convenience, so that they have the access through their smartphone
  • 8. 2014 – With 200,000 cars across 100 cities OLA Mini service with the fleet of 250 cars Incorporated Ola autos Introductory price of Rs12/km with a base price of Rs.150 for the first six kilometers, making them the cheapest AC cab services available 2015 - OlaCabs bought TaxiForSure for about $200 million launched “Cashless Rides” and “Ola Café”
  • 9. SoftBank ABG Capital Accel Partners Mauritius Investments Tiger Global Management Matrix Partners, Stead view Capital Sequoia Capital and DST Global. Their current valuation is roughly $3.5 Billion INVESTORS
  • 10. “All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.”