SlideShare a Scribd company logo
Introduction
• Flipkart- Worlds top 10 most visited E-commerce
website in India with regards to traffic.
• Multiple payment methods available for customers
to make payment more easy.
• Fastest growing e-commerce website in India
• It sells nearly 30 products per minute.
History
 Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal,
both alumni of the Indian Institute of Technology Delhi. They
are not related to each other. They worked for Amazon.com, and
left to create their new company incorporated in October 2007 as
Flipkart Online Services Pvt. Ltd.The first product they sold was
the book Leaving Microsoft To Change The World to a customer
from Hyderabad. Flipkart now employs more than 33,000
people. Flipkart allows payment methods such as cash on
delivery, credit or debit card transactions, net banking, e-gift
voucher and card swipe on delivery.
 Flipkart went live in 2007 with the objective of making books
easily available to anyone who had internet access. They’re
present across various categories including movies, music,
games, mobiles, cameras, computers, healthcare and personal
products, home appliances and electronics – and still counting.
Founder: Sachin Bansal
 CEO and Co-founder
 Sachin spent his early years in Chandigarh. He graduated from IIT-
Delhi with a degree in Computer Engineering. In 2006 he joined
Amazon.com in India which he later left to set-up Flipkart.
 As CEO, Sachin oversees all the customer facing activities of the
company ranging from technology to marketing. He is also in
charge of Flipkart's corporate divisions which include the finance
and legal departments.
 An avid gaming enthusiast, Sachin likes to spend most of his free
time with his family
Founder: Binny Bansal
 COO and Co-founder
 Born and raised in Chandigarh, Binny went on to get a degree in
Computer Engineering from IIT Delhi. He had a brief stint at
Amazon before taking the entrepreneurial plunge with Flipkart.
 At Flipkart, Binny oversees all operational activities that come into
play from the time the customer places an order till the time of
delivery. This spans across divisions like warehousing, logistics and
customer support.
 A big fan of Salman Rushdie as well as Stieg Larsson's 'Millennium'
series, Binny is also passionate about soccer and NBA. An active
sportsman, he used to captain his school basketball and soccer
teams.
Investments
 Initially, they had spent ₹400,000 (US$5,900) only for making
the website to set up the business. Flipkart has later raised
funding from venture capital funds Accel India ($1 million in
2009) and Tiger Global ($10 million in 2010 and $20 million in
June 2011)
 Flipkart's reported sales were ₹40 million (US$590,000)
in FY 2008–2009, ₹200 million (US$3.0 million) in FY 2009–2010
and ₹750 million (US$11 million) for FY 2010–2011.
 By August 2015, after raising $700 million, Flipkart had already
raised a total of $3 billion, over 12 rounds and 16 investors.
Buying a product on Flipkart
 You can buy the product through your credit card, debit card, net banking,
purchsing-wallets and CashOnDelivery.
 Express or normal delivery options available.
 Easy Return Policies available on the website.
 All major inventory are located near to the airports.
 Major warehouses are located in Bengaluru(headquarters), Chennai Delhi,
Hyderabad, Mumbai, Noida, Pune, Kolkata
 Biggest advantage- Nationwide reach to all sellers of different sizes
 Covers all tier-1 tier-2 tier-3 cities.
Product
Various products in all the categories have given a chance to all other
brand to compete with each other for there brand and customer
attraction
Wide range of products
categories:
 Electronic good
 Apparels
 Home and kitchen appliances
 Men’s and women’s accessories
 Computer peripherals
 Software's
 Hardware's
 Books and media
 Sports store
 Baby and kids section
 Wear outs differentiated on
the basis of age.
 Girls
 Boys
 Foot wares
 Girls
 Boys
 Baby care
Internal Enviroment
• On time product delivery by its own logistic company
• Attractive payment modes
• Attractive & Hourly discount Coupons
• Advance search engine optimization
• Customer database management
Process of Completing a purchase.
 Get the item
Procure from Supplier (Just-in-time) (Supplier selection)
 Keep Inventory (Inventory Prediction, Planning)
 Clean & Check for sanity
Pages missing, MRP printed lesser than told to you
 Pack the item
Tamper proof, weather proof, breakage proof
 Select courier & hand-over
Courier performances vary across regions a LOT
 Get tracking id & communicate to customer
Follow-up for timely delivery
 Take care of returns (faulty product/user changes their mind)
Minimize returns
• 24*7 Customer support service .
• Price reduction or discounted price.
• Better Search Engine Optimization
• Advance advertising and promotion.
• Multiple payment method.
• EMI option availability
• E voucher and e-gifts
• Less internet knowledge in the small cities
• Less penetration in the small cities
• No delivery to remote areas.
• Negative perception about online transaction.
• Slow Return Policies
Awards and recognition
 In April 2016, Sachin Bansal & Binny Bansal were named in
100 most influential people by TIME.
 In September 2015, Sachin Bansal and Binny Bansal entered
Forbes India Rich List debuting at the 86th position with a
net worth of $1.3 billion each.
 Co-Founder of Flipkart, Sachin Bansal, got Entrepreneur of
the Year Award 2012–2013 from Economic Times, leading
Indian Economic Daily.
 Flipkart.com was awarded Young Turk of the Year at CNBC
TV 18's 'India Business Leader Awards 2012' (IBLA).
 Flipkart.com- got Nominated for IndiaMART Leaders of
Tomorrow Awards 2011.

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Presentation On Flipkart

  • 1.
  • 2. Introduction • Flipkart- Worlds top 10 most visited E-commerce website in India with regards to traffic. • Multiple payment methods available for customers to make payment more easy. • Fastest growing e-commerce website in India • It sells nearly 30 products per minute.
  • 3. History  Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They are not related to each other. They worked for Amazon.com, and left to create their new company incorporated in October 2007 as Flipkart Online Services Pvt. Ltd.The first product they sold was the book Leaving Microsoft To Change The World to a customer from Hyderabad. Flipkart now employs more than 33,000 people. Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery.  Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. They’re present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics – and still counting.
  • 4. Founder: Sachin Bansal  CEO and Co-founder  Sachin spent his early years in Chandigarh. He graduated from IIT- Delhi with a degree in Computer Engineering. In 2006 he joined Amazon.com in India which he later left to set-up Flipkart.  As CEO, Sachin oversees all the customer facing activities of the company ranging from technology to marketing. He is also in charge of Flipkart's corporate divisions which include the finance and legal departments.  An avid gaming enthusiast, Sachin likes to spend most of his free time with his family
  • 5. Founder: Binny Bansal  COO and Co-founder  Born and raised in Chandigarh, Binny went on to get a degree in Computer Engineering from IIT Delhi. He had a brief stint at Amazon before taking the entrepreneurial plunge with Flipkart.  At Flipkart, Binny oversees all operational activities that come into play from the time the customer places an order till the time of delivery. This spans across divisions like warehousing, logistics and customer support.  A big fan of Salman Rushdie as well as Stieg Larsson's 'Millennium' series, Binny is also passionate about soccer and NBA. An active sportsman, he used to captain his school basketball and soccer teams.
  • 6. Investments  Initially, they had spent ₹400,000 (US$5,900) only for making the website to set up the business. Flipkart has later raised funding from venture capital funds Accel India ($1 million in 2009) and Tiger Global ($10 million in 2010 and $20 million in June 2011)  Flipkart's reported sales were ₹40 million (US$590,000) in FY 2008–2009, ₹200 million (US$3.0 million) in FY 2009–2010 and ₹750 million (US$11 million) for FY 2010–2011.  By August 2015, after raising $700 million, Flipkart had already raised a total of $3 billion, over 12 rounds and 16 investors.
  • 7. Buying a product on Flipkart
  • 8.  You can buy the product through your credit card, debit card, net banking, purchsing-wallets and CashOnDelivery.  Express or normal delivery options available.  Easy Return Policies available on the website.  All major inventory are located near to the airports.  Major warehouses are located in Bengaluru(headquarters), Chennai Delhi, Hyderabad, Mumbai, Noida, Pune, Kolkata  Biggest advantage- Nationwide reach to all sellers of different sizes  Covers all tier-1 tier-2 tier-3 cities.
  • 9. Product Various products in all the categories have given a chance to all other brand to compete with each other for there brand and customer attraction Wide range of products categories:  Electronic good  Apparels  Home and kitchen appliances  Men’s and women’s accessories  Computer peripherals  Software's  Hardware's  Books and media  Sports store  Baby and kids section  Wear outs differentiated on the basis of age.  Girls  Boys  Foot wares  Girls  Boys  Baby care
  • 10. Internal Enviroment • On time product delivery by its own logistic company • Attractive payment modes • Attractive & Hourly discount Coupons • Advance search engine optimization • Customer database management
  • 11. Process of Completing a purchase.  Get the item Procure from Supplier (Just-in-time) (Supplier selection)  Keep Inventory (Inventory Prediction, Planning)  Clean & Check for sanity Pages missing, MRP printed lesser than told to you  Pack the item Tamper proof, weather proof, breakage proof  Select courier & hand-over Courier performances vary across regions a LOT  Get tracking id & communicate to customer Follow-up for timely delivery  Take care of returns (faulty product/user changes their mind) Minimize returns
  • 12. • 24*7 Customer support service . • Price reduction or discounted price. • Better Search Engine Optimization • Advance advertising and promotion. • Multiple payment method. • EMI option availability • E voucher and e-gifts • Less internet knowledge in the small cities • Less penetration in the small cities • No delivery to remote areas. • Negative perception about online transaction. • Slow Return Policies
  • 13. Awards and recognition  In April 2016, Sachin Bansal & Binny Bansal were named in 100 most influential people by TIME.  In September 2015, Sachin Bansal and Binny Bansal entered Forbes India Rich List debuting at the 86th position with a net worth of $1.3 billion each.  Co-Founder of Flipkart, Sachin Bansal, got Entrepreneur of the Year Award 2012–2013 from Economic Times, leading Indian Economic Daily.  Flipkart.com was awarded Young Turk of the Year at CNBC TV 18's 'India Business Leader Awards 2012' (IBLA).  Flipkart.com- got Nominated for IndiaMART Leaders of Tomorrow Awards 2011.