This document provides an overview of AIESEC's Global Citizen program, including its history, present structure, and a SWOT analysis. The key points are: 1) AIESEC's Global Citizen program offers 6-8 week internships, study tours, and information exchanges in diverse cultures to help participants develop skills like cultural awareness, leadership, and social responsibility. 2) The program has evolved significantly since 1948 in terms of its matching platforms and operations. 3) A SWOT analysis identifies strengths like cost efficiency and diversity, weaknesses like low conversion rates, and opportunities to engage returnees, improve promotions, and develop new partnerships.

1. OGCDP UNDERSTANDING

2. An AIESEC Exchange Programme is a practical working and learning experience for the EP to become self-aware,
solution driven, responsible for the world and to be able to empower others in a foreign cultural environment.
oGCDP according to XPP

3. To think about future, you need to
know the past!

4. history
OGX

5. What’s good to
know…

6. Global history
3 types of exchange activities:
• Traineeships
• Study tours (single ones & international study tours)
• Exchange of information on studies
START
1948

7. Global history
DT
TT
MT
ET
GIP GCDPWhen?

8. Global history
DT
TT
MT
ET
GIP GCDP2011

9. System changes
Manual Matching
27 November 1997 – insight (first online
platform)
Myaiesec.net
Myaiesec.ent change - october 2011
Expa – 5 november 2014

10. System changes

11. 0
100
200
300
400
500
600
2011 2012 2013 2014 2015
RE oGCDP
-17.22% 7.21% -28.5%
-70.94%

12. Present – what we have
now?

13. Global Citizen is designed for young people (under 30 years old) interested in the problems
of the world, learning about new cultures, personal development, and sharing their
knowledge
6– 8
Weeks
Candidate requirements:
 University Student
 English on communication level
What student’s gained:
 Understand your strengths and weaknesses
 Become solution driven
 Interaction with new cultures and ability to
develop or refine a language
 Meeting new people from different countries
 Variable housing allowance, transportation, food
etc. *
 Experience in social responsibility
 Improve language skills
 Self-development
 Challenging environment
 Knowledge from different markets
.
Accommodation
Provided

14. Social Marketing Culture & Education Health
Marketing for NGOs
Marketing for
Kindergartens
Events Marketing
Educational Projects AIDS/HIV awareness
Blood Donation
Campaigns
Drugs & Addiction
campaigns
Health Caring
Education
Culture Awareness
projects
Social
Entrepreneurship
NGO,s
Empowerment
Human & Animal
Rights

18. SWOT
Analysis

19. .
.
. .
Strengths:
-Big market of students
-Diversity of countries that can host our Eps.
-Cost efficient for EPs.
-Uniquness of our product comparing to other organizations.
-As an AIESECers we can understand students needs.
-LDM as a value delivered for EPs.
- Having 2 Entities taking care of EPs(Hosting entity, EP
buddy, Host family, Etc…)
- EPs understanding that they are apart of AIESEC vision.
- EP Lead compared to other student organizations.
- Improvmenet in our brand recognition as Global Citizen.
- Diversity & number of our Projects.
- Engagement of EPs after coming back from their
internships.
- Ability to send EPs abroad at different times in the year.
Weaknesses:
- Low converison rate
- EXPA issues.
- Low Ixp rate.
- Customer flow takes longer time that customer needs.
- No strategies for sales.
- Working on International relations.
- Number of applications.
- Sales education for OCPs/OCs.
- Quality of experiences at some Hosting entities.
- OCPs/OCs sometime get bored from working in Ogcdp.
- Promo efficiency and brand recognition within our
market and focusing on promoting the values that Eps
will gain from our product.
- Synergy efficiency between Ogx structure and promo
Area(OCPs/Ocs).
- #Growth Rate & overall number of matches.
- Area culture within committee and how its perceived.
- Not treat oGCDP as a program that can bring growth to
the committee.
Opportunities:
-Expanding at new universities.
-Start working on LC2LC partnerships.
-TOP students.
-Sales Education & Trainings for Ocs/OCPs.
- EP Lead Development.
- Working on synergy between Ogx & marketing structure.
- Promotion based on Projects/countries not GC as a general product.
- --Focus on iXP.
- New sales strategies how to sell the product of our EPs
- Promoting GC for the last year students at high schools.
- Adding new interesting activities for Ocs. & OCPs.
- Engaging returness in promotional activities at university.
- Focusing on RIS seminars agenda and giving a space for Eps to share their
experience not in a promotional aspect.
- Assistance in logistics & documents preparation before going for GC.
- Analysis for customer needs and EPs countries preferences.-
- Creating a booklet or an info session for parents.
- Improving communication way of oGCDP within the LC.
- Travelling became a need for Students in Poland and our program can
support them in that.
- ReturneeS stories help other students to become interested in taking GC.
- Focusing on working on University Relations.
- Possibility to partner with an Airline companies as a cost cutting solution
for Eps.
Threats:
-Competitive students programs that is similar to GC.
- Conflicts between countries.
- OCs retention rate.
- Visa issues with some countries.
- Sometimes students would like to travel by their own not
through GC.
- Flight tickets prices for some countries specially when
there is a limited time for Eps to buy tickets.
- Some people prefer professional work than going for
volunteering .
- -Students are more focused on finding a job than going for
volunteering.
- Influence of family on going for GC.
- Bad servicing & Experience for Eps make them a
detractors for GC.
-Engagement of Eps
After they come back
From GC and using them
For promotion only.
-How to communicate
The product price for
students.
-Eps think sometimes that
Flight tickets are expensive
More than actually it is.
-Parents aren’t convinced about
their children going for GC.
-Students don’t perceive us as a
professional organization and
don’t understand our culture.
-Ocs etiquette while dealing with
Eps.
-Ocs/OCPs don’t really understand
the product.
-Changing the structure in the
middle of the year.
-lack in cooperation with
universities.

20. Activity
Based on that SWOT analysis come up with an Idea that will
lead oGCDP in AIESEC in Poland to Grow.

21. #OGCDP_ONFIRE