AIESEC ANFA JANUARY LOCAL MEETING
LCM 2014
Applaude time
OC NLDS TEAM
BRAIN ON FIRE
CONFERENCE
YSE OPENNING
BETCOOP TEAM
Teach me if you can
team
OC Journey in
Casablanca
ANFA MAGAZINE TEAM
ARD LAUNCH
IGIP Phoenix
AIESEC ANFA
OPENNING
PLENNARY
Who ’s in that House ?
ER ?
F?
Igcdp?
Igip ?
IM&M ?
OGX ?
TM ?
OPENNING PLENARY
2011
Joined AIESEC
2012
OGX member
LCVP Applicatant twice
2013
OGCDP TL
Applicant CC twice
NST OGCDP applicant twice
IC GYV delegates

LCVP applicant twice
2014
CEED in AIESEC ANFA

About myself
Our contribution to the
world
Reality
• MA: 25 - 25 - 12 – 15

• RE : 31 – 56 – 11 – 14
Global Network
• Australia
• Tajikistan
• UK
• Colombia-Brazil
Facts
• Innovation
• Entrepreneurship
• Purpose
Our Shift
• Passion
• Energy
Thank you!
Customer relationship
management

LCM 2014
Cicy Zhang
Beijing International Studies University
AIESEC BISU, Mainland of China
AIESE ANFA IM&M CEEDer
About Me About

My AIESEC Journey

Study Translation & Interpreting in Beijing International Studies University
2012 September
November

2013 January

Join AIESEC
Run for VP TM

VP MarComm
IM NST

PHOTO

2013 July
August

2013 November
2014 January
February

Exchange in Egypt
International Congress

Run for LCP
CEED in AIESEC ANFA
OCP of a National Conf.

CUSTOMER RELATIONSHIP MANAGEMENT
Cicy Zhang
AIESE ANFA IM&M CEEDer
AIESEC UIBE, Mainland of China
From

Customer To Promoter
Customer Relationship
Management
What is CRM?
CRM

CUSTOMER RELATIONSHIP MANAGEMENT

37
CRM is...(WIKIPEDIA)
A model for managing a company’s interactions with current
and future customers. It involves using technology to
organize, automate, and synchronize sales, marketing,
customer service, and technical support.

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
CRM is...(myaiesec.net)

A set of business processes enabling organizations to have
more consistent and profitable interactions with it’s

stakeholders.

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
CRM is...(My Definition)
Anything that makes your customers or potential customers

happier with your products or survices and in return
benefits your business.
Anything makes he/she happy
then benefits you.

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Why Do We Care
CRM

About CRM?

CUSTOMER RELATIONSHIP MANAGEMENT

41
CUSTOMER FLOW

ATTRACT
STRANGER

CONVERT

CLOSE

DELIGHT

SHOWCASE

VISITOR

LEAD

CUSTOMER

PROMOTER

It costs more to acquire a new
customer than to retain a current one.

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
NPS
HOW LIKELY IS IT THAT YOU WOULD RECOMMEND AIESEC TO YOUR
FAMILY AND FRIENDS?

The best way to do marketing is to let
your customer become your promoter.
CUSTOMER RELATIONSHIP MANAGEMENT
CRM makes us sustainable

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Good Cases From
CRM

MoC

CUSTOMER RELATIONSHIP MANAGEMENT

45
EP Leader
Program
2/4/2014
“

Hosted by AIESEC Mainland of China,
Encourage EPs to turn ideas into reality.
While working on projects,
They do social survey and cross-cultural
communication,
In order to create their own positive impact
on society.

2/4/2014
Opportunity of Facilitation in XPS
Free Exchange Accounts

Social Media Showcasing
(Newspaper, Internet)
2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Career Forum

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Career Forum

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Online
Platform

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
What about
CRM

AIESEC ANFA ?

CUSTOMER RELATIONSHIP MANAGEMENT

53
WHO IS OUR CUSTOMER

EP
Trainee
Member
Alumni
Partner
Buddy
……
2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
TEAM TIME

WHO is your customer?
HOW is your relationship?
WHAT service can you provide?

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
TM: Members&Alumni
LC Culture
Customized Talent Development
Life-long Connection
• Opportunity sharing
• Newsletter

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
OGX: Our EPs
Raise——Expectation Setting
Match——Service
Realize——Feedback
Return——Involve in LC events

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
ICX: Trainee Experience
Pre-exchange service (Matching efficiency, VISA survice...)
Project quality (Diversity, Team experience...)
Crisis management
Follow-up survice (Certificate...)

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
ER: Company
Professional Process
Branding Sense
National Database

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Every Customer Matters.

CUSTOMER RELATIONSHIP MANAGEMENT
YOUTH LEADERSHIP
Q&A
CRM

=)

CUSTOMER RELATIONSHIP MANAGEMENT

61
Thanks!
Overcoming our
challenges
Did you know ?
DID YOU KNOW?
Co-delivery program within AIESEC 2015 vision
Co-Delivery program
Increasing quantity and quality of
effective realization for the GCDP
Exchange program
What is Co-Delivery?
Why Co-Delivery?
Many reasons:
• Growth in GCDP realizations between LC ANFA and LC
Partners (Hosting/Sending Entities).
• Reduce the matching time of GCDP EPs/TNs.
• Increase the matching / realization rate of GCDP
EPs/TNs.
How does it work?
Responsibilities of Hosting entity
(iGCDP)

Responsibilities of Sending entity
(oGCDP)

Defining projects and EP demand for
them, information materiels about the
project

Accept the EP profile demanded and
starting the promotion of the TNs (project)
in the schools targeted.

Final selection of EP’s

EP recruitment and final selection +
accelerate the raising process.

Accelerate the matching process and
provide the visa assistance if needed (IL).

Assuring proper assistance for the visa
procedure (AIESEC VISA)

Assure the virtual integration (meet the
other Eps, know the JD and the agenda…)

Give a well preparation to the Eps
(Outgoing Preparation Seminar)

Assistance of the EP in the arrival and
respect the clauses of the partnership in
term of hosting and working.

Checking if the project is going well after
the arrival of the EP (hosting situation,
respect of the JD)
Assuring a good reintegration of the Eps to
the LC.
What will I gain from it?
Increased EP satisfaction

Inreased TN satisfaction

EP's are getting matched directly or semidirectly after selection on oGCDP side

direct and qualitative promotion of TN
among potential EP's resulting in
reasonable number and quality of
applicants

oGCDP side is implementing some
high standards of recruitment resulting in
recruitment standards suggested by Poland
selecting the right candidates
as partnership countries
Poland as partnership country is considering both sides participate in the EP preparation
inputs from oGCDP recruitment in the final and induction process and assure it's high
selection of EP's
standards
both partnership countries are co-managing
the EP servicing process
Any Question?
Thanks for listening 
My leadership story
I Joined

IM²department
ACTIVTY = 0
WARNING EMAIL
2nd WARNING EMAIL
Become Active
Opportunities…
Coordinator IGCDP - IM²
TL QUALTY
& EXPERTISE

IM² department
BROUGHT TO YOU BY:
CLOSING PLENNARY
Week 5 - Opportunities &
social agenda
Leadership
opportunities
OC local conference
launch
Reallocation for iGIP &
TM
Local compendium
board of reflexion
Social agenda
HANG OUT & More

The committee talks
Every Tuesday 4th February– starting 6:30PM
SUGGAR HILLS COFFEE
Catch up week end
Saturday 8th of February – Afternoon /evenning

Scéance dial 7!

The Sushi Dinner

Movie watching / Walking on the
cost / Dinner at fast food or coffee

Dinner at a sushi restaurant ,
laughing, sharing and music
appreciation

OR ?
#AIESECTOPICS
LCM 2014
PICTURE TIMMMMMEE

Thank you.

December local meeting

AIESEC ANFA LCM #3