This document outlines plans for an AIESEC student exchange program between several countries. It discusses: 1. Segmenting the supply and demand for exchanges between countries using tools to identify positions and candidates. Several countries were selected for promotion. 2. Analyzing the local student market at universities to understand student profiles, interests, costs, and forecasting future exchanges. Marketing and recruitment plans were designed accordingly. 3. A promotion campaign using multiple channels like information sessions, social media, and the university was planned to spread awareness of the exchange opportunity over one month.

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3. GCP Winter – Summer AIESEC in Uninorte

4. Agenda Segmentation TN’s Supply Demand Local Student Market Promotion Campaign MRB’s Induction Building Capacity – Induction Project

5. Segementation Identify key Supply-Demand Exchange Tool on my@.net + Available Form Tracker Updated Amount of TN’s DT’s per country. Identify JD’s Choose countries for promotion Local Student Market

6. To consider… Once countries are selected identify visa Process and possible flight connections… Nowadays most easy to Latin America + Russia (year 2011). This will allow concrete the viability of the project. Main goal is to get the outputs need to design Promotion Campaign. The PromC is a key factor and managing the right spectation settings will define the project’s succeed. Focus on promoting the countries and the JD’s which are going to be done during the Exchange.

7. Local Student Market Identify those students’ profile available at your universities. Key points: vacation time, academic background and purchase power… Exchange Program maybe expensive for some students. Important: Interest on social development and communitarian work; Most DT’s are nor paid in money, we offer here is an int’l experience in order to develop leadership skills and competencies. Design MRB’s according to the needs of your LC. Key point: forecast Dual XP once EPs are back, and they could build capacity for your LC in the future.

8. Promotion Promotion Campaign should take 1 month, and it can be done at the same time as LC-Recruitment or just after LC-Recruitment ends: “it depends on your Local Reality and LC Capacity”

9. Channels Define also more than 4 communication Channels to spread the right message in the market. @UN used the followings: Information Sessions: Provide all the information about AIESEC and the Project. People will get the right message and build the prospects setting. AIESEC Stand: Build and stand in a strategic point at your university. Bring laptops, flyers, brochures and other promo material to be given to students. People on the stand have to be trained on sales and also on the project info. This will allow gaining brand positioning and also help to provide detailed info of the project.

10. Channels University Communication Office: Contact this office to promote your project via University media (Web-Page, Mail, Tv, Magazines), is a key stakeholder you can capitalize and also have a great access to the student market. By doing it, students perceive more value on AIESEC and capt attention of more students which may be interested on the Exchange Program. WEB 2.0 and Social Networks: Use Facebook, Twitter, etc, to get close contacts with more students. Increase your presence on the student market, and allow students to get any update quickly. Avoid using those communication channels which are not effective: i. e. in Uninorte is useless to put a poster, because there are a big amount of other announcements, which is very hard to get the attention of students.

11. MRB’s Design MRB’s according to the needs of your LC. Don’t forget to evaluate those competences and skills needed by an Exchange Participant. English Level is required to be evaluated LC members which are interested on the project doesn’t need to make MRBs: they done already once the entered to AIESEC.

12. Induction EP’s have to go to LIM/LTM and OPS. Be clear on this topics while promotion, because EP’s must realize they are going to participate on these conferences. At the same time try to develop local XPS to ensure more quality on the process.

13. Building Capacity It could be a great alternative to execute the as Induction Project if your LC doesn’t have capacity. Important is to align project timelines with the global realization dates, in order to capitalize the opportunity. Care about the times for promotion (1month), Matching (less than 1month), and visa process (average 1.5month)