Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
aiesec_poland, profile picture
Uploaded byaiesec_poland
PDF, PPTX7,626 views

Content Creation

The document announces a Hubspot workshop on content creation to be held on January 18th and hosted by Chuck Chaoke. It discusses how content is essential for inbound marketing and how creating the right content for target customers can attract prospects and keep them engaged. The document also provides examples of what constitutes content and presents a brand model outlining various benefits, personality traits, and positioning that can be communicated through content.

Marketing◦
Download as PDF, PPTX
Pleases set your name to: First name_LC_Position
Content Creation Hubspot Workshop Series #2 Monday, 18th Jan, 8pm Host Chuck Chaoke National Vice President Customer Experience for Organisations
Recap
Content is essential in every part of inbound marketing.
Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. Inbound
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
What is content?
Brand Model Essence Benefits Personality EmotionalFunctional Positioning
brand benefitsBenefits Our Talents • International talents with the right attitude • Diverse cultural and academic background • Pipeline for your leadership positions Functional Functional Functional Functional Emotional Our Service • Visa and accommodation support • Low hiring risk • Intern cultural and social integration • Fast and flexible process • Cost effective • Customised recruiting • Market your opportunities and make your company a brand Our Network • Access to AIESEC network of young people • Access to AIESEC’s stakeholders network Organisational effect • Positive influence on company culture • English/ multi-language working environment • Position your company as an international company • Open new markets overseas • Provide the necessary manpower for projects Satisfaction of working with you • Taking the responsibility to enable youth leadership • Using the positive brand of AIESEC • AIESEC understands youth since it’s from youth and for youth When communicating these benefits, take into account the need of your target company. For example , a start up will not really care about all of the organisational effects as benefits, rather these will appeal more to a MNC. Note
Cotent Marketing https://www.youtube.com/watch?v=BXZet0SYJnA https://www.youtube.com/watch?v=NJnP2wsgnoA http://contentmarketinginstitute.com/top-content-marketing-blogs Resources
Content Creation