Content Creation
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The document announces a Hubspot workshop on content creation to be held on January 18th and hosted by Chuck Chaoke. It discusses how content is essential for inbound marketing and how creating the right content for target customers can attract prospects and keep them engaged. The document also provides examples of what constitutes content and presents a brand model outlining various benefits, personality traits, and positioning that can be communicated through content.
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Anna Hrach
Anna Hrach is a speaker, marketing strategist, and content expert who tackles her clients’ toughest marketing problems with fearlessness and tenacity. She was named one of the 50 Most Influential Women in Content Marketing of 2017. For more than a decade, she’s developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking, and education. She’s also helped build content departments at three different advertising agencies.
Content Drives eDM Engagement
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
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91% percent of B2B marketers use content marketing, but 65% of the content created goes unused.
This growing gap between content creation and content discoverability is causing marketing nightmares—especially when it comes to locating, aligning, and distributing content.
Learn how to empower your sales people with content and drive marketing results with a content repository that is accessible, relevant, and trackable. Download the webinar http://bit.ly/1LOYsAb
Cracking the Cultural Competence Code.pptx
Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace.
Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise.
Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track.
In this deck, you'll understand the importance of building cultural competence in the workplace.
You'll also learn
• The three (3) dimensions of Cultural Competence in the workplace
• Key strategies to build a culturally competent workforce
• Major benefits you stand to gain by having a culturally competent team.
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Mission, Culture & Values
The company aims to digitize human interactions through messaging to help people and businesses communicate beyond distances. It values diversity and an adaptive, considerate culture. The company has secured $102 million in Series B funding, is building a powerful chat API, and has an impressive customer base working with leading organizations globally.
Inbound Presentation (1)
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Employer Brand Playbook Webinar
How are you influencing the conversation around what talent thinks, feels and shares about what it’s like to be a part of your organisation?
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover.*
*LinkedIn Research 2011
Inbound Recruiting
This document discusses inbound recruiting, which uses employer branding and marketing strategies to attract, engage, and hire top talent. It involves creating valuable content to build relationships with passive and active job seekers and delighting candidates throughout the application process. The methodology focuses on content creation, lifecycle marketing, multi-channel outreach, integration with analytics, and culture-driven strategies. The goal is to connect with candidates at each stage and nurture long-term relationships.
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This document provides information about applying to be on the Member Committee (MC) team for AIESEC in Poland for the 2016-2017 term. It includes the following key points:
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Kasia requests changing the status of an Opportunity form from DRAFT to OPEN. The request includes the number of openings and confirms that the search tool has been updated. Good luck is wished for the task.
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1) AIESEC's Global Citizen program offers 6-8 week internships, study tours, and information exchanges in diverse cultures to help participants develop skills like cultural awareness, leadership, and social responsibility.
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Customer Flow Understanding
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- Customers noted positives like helpful hosting entities and opportunities for personal growth. Negatives included unclear processes, late or lack of preparation, insufficient support and communication, and projects not meeting expectations.
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The document outlines the key responsibilities of a Local Committee President (LCP) in AIESEC. As the ultimate leadership role, an LCP acts as the guardian of the local committee's brand, guiding its values, behavior, and identity. An LCP is responsible for setting the local committee's direction and ensuring national and global alignment. As the team leader, an LCP drives team management, accountability, and the development of each team member. Externally, the LCP serves as the public face and official voice of the local committee. Strategically, an LCP creates the local vision while also understanding operations in detail to lead effectively.
Mc role
The member committee (MC) serves as the servicing body for AIESEC in Poland. As a servicing body, the MC provides assistance, consultation, direction, and support to local committees. It serves to align AIESEC in Poland with international strategies and represents the organization externally. The MC also manages operations, legal and finance functions, conferences, and local committee development to help unify and strengthen the organization in Poland. It works to provide services like these through capable and experienced teams. The goal of the MC's work is to empower local committees and advance AIESEC's mission on a national level in Poland.
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This document provides guidance on the replanning process for leadership councils (LCs) over the next six months. The replanning process involves:
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NPM growth model
The growth model provides an overall direction and framework for major growth strategies to widen the organization's perspective and encourage long-term thinking. It identifies the most critical variables and plans according to a unified direction to bring stability and guidance while enabling strategic continuity. Having a growth model points out internal synergy opportunities and leads to healthy organizational growth throughout different contexts by considering how each element contributes to the overall path.
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This document discusses the MC buddy system in AIESEC, which aims to facilitate communication between local committees (LCs) and the management committee (MC). Key points:
1. Each LC has an MC buddy who is responsible for understanding the LC's situation and providing support. This helps the MC better develop strategies and the LC gain perspective.
2. The goal is for buddies to support each other through clear communication and understanding realities on the ground.
3. The system provides LCs access to MC experience and helps the MC understand implementation, while buddies also support each other personally.
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The document outlines the national talent plan for an organization between August-September 2015 and January 2016. It summarizes:
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- Their recruitment goals included 180 trainees, 156 trainees/managers, and 780 managers across local committees.
- The majority of human resources would be allocated to the iGCDP program area, with 380 members, followed by other areas like Employer Branding with 178 members.
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TMP Sept-Oct 2015
This document summarizes the results of the autumn 2015 recruitment process for AIESEC in Poland. It provides statistics on the number of applications received, members allocated, and the breakdown of men and women recruited. It also describes how different local committees conducted the recruitment process, including how many people were engaged, the training and preparation provided to assessors, and how allocation decisions were made. The summary highlights that they achieved 94.31% of their recruitment plans and allocated 778 new members total.
TMP March 2015
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The document summarizes the results of AIESEC in Poland's October 2014 Future Leaders recruitment campaign. It reports that they received 1826 applications and allocated 783 new members and 31 returnees. Most applications and allocations were for the Social Entrepreneurship program. It provides details on the promotion campaign results such as the number of applications received by each local committee and the channels used. It also analyzes the recruitment process outcomes including number of people resigning after each stage and gender allocation results. Challenges in creating the report due to incomplete or inconsistent data from some local committees are also noted.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Content Creation
- 1. Pleases set your name to: First name_LC_Position
- 2. Content Creation Hubspot Workshop Series #2 Monday, 18th Jan, 8pm Host Chuck Chaoke National Vice President Customer Experience for Organisations
- 3. Recap
- 4. Content is essential in every part of inbound marketing.
- 5. Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. Inbound
- 6. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
- 20. brand benefitsBenefits Our Talents • International talents with the right attitude • Diverse cultural and academic background • Pipeline for your leadership positions Functional Functional Functional Functional Emotional Our Service • Visa and accommodation support • Low hiring risk • Intern cultural and social integration • Fast and flexible process • Cost effective • Customised recruiting • Market your opportunities and make your company a brand Our Network • Access to AIESEC network of young people • Access to AIESEC’s stakeholders network Organisational effect • Positive influence on company culture • English/ multi-language working environment • Position your company as an international company • Open new markets overseas • Provide the necessary manpower for projects Satisfaction of working with you • Taking the responsibility to enable youth leadership • Using the positive brand of AIESEC • AIESEC understands youth since it’s from youth and for youth When communicating these benefits, take into account the need of your target company. For example , a start up will not really care about all of the organisational effects as benefits, rather these will appeal more to a MNC. Note