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Everything you need to know for the Big Fall
This document provides guidance and resources for organizing AIESEC's fall recruitment campaign, called "Big Fall OGX". It outlines recruitment targets, potential strategies for different university contexts, online tools, country partners to focus on, a planning process, and tips for matching participants. The overall goal is to recruit more students for global internships and volunteer programs during the fall semester through strategic outreach, partnerships, and event planning.
Everything you need to know for the Big Fall
- 1. Everything you needto know for the Big Fall OGX
- 2. Contents The Story sofar The Goal Clusters Resources Potential strategies Online Platforms GT GC Material Country Partners Planning Process Tips Matching
- 3. The Story SoFar.. Fall ( 1st Spet-30th Jan) oGIP- RA oGIP-MA oGIP-RE 10-11 178 51 62 11-12 143 43 60 12-13 163 64 82 Fall( 1st Spet-30th Jan) oGCDP-RA oGCDP-MA oGCDP-RE 10-11 52 20 21 11-12 64 23 31 12-13 102 29 32
- 4. What’s this fallgoing to look like?
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- 6. Tigers Bulls Arizona State App State Seattle Austin EauClaire Washington DC Colorado Georgia State Cornell Loyola Madison Houston Michigan Illinois Mizzou Northern Illinois Yale Indiana Northwestern The Clusters San Jose Purdue SLO Miami Great Whites Baruch Chapel Hill Georgia (UGA) Clusters Great Whites Tigers Bulls Hammerheads Blacktips No of LCs Georgia Tech Hammerhead s Blacktips Dallas Denver Kansas Milwaukee San Francisco SVSU Texas A&M Average Fall target per LC Cluster Target Average target based on 13-14 No of Exchanges % of Results in based on MC 13- per LC based on goals in 2013 2013 Average per LC 14 Goals (1036) 13-14 goals 16 6 236 45% 39 475 80 10 3 72 14% 24 150 50 5 10 137 25% 14 260 26 4 8 63 12% 8 135 17 2 7 19 4% 2 45 6
- 7. Resources needed tomake this a BIG FAll o The Right People aka a well inducted & educated OGX Team aka some sharks o SYNERGY with your VP Comm and Comm department #BreakingBottlenecks o SYNERGY with your VP F #SpendThatMoney o SYNERGY with your VP TM and TM department #IXP o LCP, EB & LC support for OGX recruitment #FamilyBusiness o Understanding of your external market aka your campus aka your hood o Understanding of your internal market aka Global AIESEC network aka your crib o An AMBITIOUS *insert name here* aka YOU
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- 9. University Relations Find yourinfluencer on campus. Who is in charge of AIESEC on campus. Take them something nice. Practice good CRM with them. They are key stakeholders for your LC. Understand your university well. What is your university know for? What do they suck at? What do they want to do in the coming years? How can AIESEC fill in the gap? What are the resources I have from my university that will make my life easier? - Website - Classroom information for different courses - Talk to your teachers about AIESEC. - The students. Ask them what works and what doesn't
- 10. Youth Alliances oncampus Who is your competitor on campus? Why are they your competitor? Can you partner with them to cross brand products? "If I have seen further it is by standing on the shoulders of giants."- Isaac Newton Identify how to partner with other youth alliances on campus and collaborate towards achieving a goal
- 11. Where them wintergrads at ? HUNT THEM DOWN!! Send them on GIPs!! Talk to winter grads and find out what they are doing post graduation. Most jobs begin a couple of months post graduation. -Talk to them about their last chance to give back to the society ( GIP Teach and GCDP). -Talk to them about their chance to make a bigger impact on their upcoming job by gaining global exposure and handy skills while on exchange ( GIP Marketing, Business Administration & IT) GIP Target- 122 realizations
- 12. Find the adventurousones Target the students who are willing to take a semester off Target the students that are willing to take their finals a week earlier than usual and begin university a week late in the spring Talk to the dropouts. What do they want to do next?
- 13. Marketing is Key FollowGTCM: http://www.youtube.com/watch?v=QElOwxMf43o Have a Goal in exchange realizations Identify your target audience for this winter Have a channel to market your product- Global Citizen & Global Talent Put together the right message to attract your target. Throw in some Guerilla. Check these awesome examples :http://www.youtube.com/user/cguerrillamblog How AIESEC stand out on campus? How can you rebrand your LC in front of the students. SYNERGY with your VP Comm and comm department is key More on GC & GT comeing soon
- 14. IXP= Integrated Experiences Thebest people to send on exchange are your members. They also happen to be the easiest to convince for this fall If you haven’t experienced the product how are you going to sell it. Talk to your VP TM and designed an R&R for members going on exchange Talk to your VP F to invest in member subsidization as an incentive to push members to on exchange. Subsidizing $100 a member is an invest in the future of the LC Above all, this experience is going to change your member’s lives
- 15. Financial Investments &Campaigns A lot of money doesn't equal great financial management. Identify what areas in OGX need growth and how an invest can help it. What is the ROI? Run a recruitment campaign for Eps. Eg: Every Ep that recommends an EP who gets matched gets a $100 discount. This will convince EP to get their friends to go on exchange along with them.
- 16. Use your BOA Runa challenge on campus or in your LC. Get your BOA to sponsor the winners to go on exchange in the winter. Sponsorships are always welcomed Talk to your BOA. See if they can connect you to other youth organizations, influencers on campus or people in your network that can help
- 17. Look outside ofyour campus If you are in a city with a lot of universities. Take advantage of it. Identify colleges that you can tap into. - Colleges who haven’t heard of AIESEC. - Colleges who have a different vacation timeline - Colleges that specialize in courses These students can then come back and help developing an AIESEC unit in their LC
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- 19. How to usethe online platforms: Global | 1314 | Big AIESEC Online Wiki:http://www.myaiesec.net/content/viewwiki.do?conte ntid=10274711 The Opportunities Portal | Big AIESEC Online: http://www.youtube.com/watch?v=qIBnmPsxuUI The Global Online Registration System | Big AIESEC Online http://www.youtube.com/watch?v=LClHqHAvMK0&feature=yo utu.be
- 20. GT GC Material GlobalCitizen/Global talent wiki: http://www.myaiesec.net/content/viewwiki.do?contentid=10277738
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- 22. Brazil Focus: GIP Teaching,GIP Marketing & Business Administration, GIP IT & GCDP
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- 25. Czech Republic Focus: GIPTeaching & GCDP
- 26. Hungary Focus: GIP Teaching,GIP Marketing & Business Administration, GIP IT & GCDP
- 27. Mainland of China Focus:GIP Teaching, GIP Marketing & Business Administration, GIP IT & GCDP
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- 30. Other recommended countriesto work with Russia – GIP Teaching Germany- GIP Marketing, GIP Business Administration, GIP IT Poland- GCDP Indonesia- GIP Teaching Sri Lanka- GCDP Mexico- GCDP, GIP
- 31. Planning Process 1. List downall the challenges for the winter. Everything 2. Take 5 mins to Hyperthink solutions for the challenges ( Embrace “What If”. Eliminate “ yeah..but”). Let your imagination flow 3. Identify the most feasible ideas/solutions for your challenges 4. Make a calendar. Break it down per week. 5. List down all the activity in the fall. I mean ALL the activities 6. Watch this video: http://www.youtube.com/watch?v=d4rF840zEWo 7. Do the backwards planning for your LC. 8. Prioritize the activities and task. Divide responsibility 9. Finalize your Calendar. 10. JFDI!!
- 32. Tips o Pareto principle-80/20 rule& Parkinsons Law o Use your resources. Everything you need is all around you. o Share your goals & plans with your LC. Le them be part of it. Make it visual. o Track yourself every week.
- 33. Matching Focus on CountryPartners. Colombia is specific for GIP Teaching. Ask your Eps to fill this form for quick matching: https://podio.com/webforms/4658849/366539 Ask Eps to fill this form for Teaching, IT & Engineering in Brazil: https://podio.com/webforms/5860754/457678 A spreadsheet with Tns will be shared with VP OGXs utilize them. Pay attention to the emails sent to tns_ads@aiesecus.org All of them require US Eps and are an easy match Look at the Tns Eps were matched to last year and get in touch with the TN managers Look out for all the TN searchtools that will be share with VP OGXs