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AIESEC UK
Where do we stand?
Objectives
•Analyse Current State of AIESEC UK
•Understand Previous & New LCD Coaching Models
•Learn TM cluster focuses, strategy, KPIs & coach
ICX
NUMBER OF MEETINGS(number of meetings aligned with the IT 2015 strategy)
OGX
NUMBER OF PAYMENTS(number of payments aligned with the country partnerships)
12.13 Cluster Coaching Model
12.13 Cluster KPIs
12.13 LC Goals
Balanced Scorecard
SUSTAINABILITY
THEWAYWE
DOIT
LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY
IMPACT
INCREASING
EXCHANGE XPS
PROVIDING HIGH QUALITY
AIESEC XPS
GENERATING
LEADERSHIP XPS
RECRUITMENT & INDUCTION MANAGING TALENT
CUSTOMERSINTERNALPROCESSES
LEARNING&
CAPACITY
OFFERING THE RIGHT
OPPORTUNITY FOR OUR
MEMBERS
CAPITALISING ON
NETWORKS, MARKETS
AND
ISSUES
RELATIONSHIP
MANAGEMENT WITH
PARTNERS AND ALUMNI
PLANNING & REVIEWMANAGING INFORMATION
IT INFRASTRUCTURE
GOVERNANCE &
ACCOUNTABILITY
FINANCIAL SUSTAINABILITY
MARKET ANALYSIS
MEMBERSHIP
ADMINISTRATIVE MANAGEMENT
MARKET AND RELATIONSHIP MANAGEMENT
OPPORTUNITIES
EXTERNAL POSITIONING
FOR STUDENTS AND
ORGANISATIONS
July 2012
SUSTAINABILITY
THEWAYWE
DOIT
LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY
IMPACT
INCREASING
EXCHANGE XPS
PROVIDING HIGH QUALITY
AIESEC XPS
GENERATING
LEADERSHIP XPS
RECRUITMENT & INDUCTION MANAGING TALENT
CUSTOMERSINTERNALPROCESSES
LEARNING&
CAPACITY
OFFERING THE RIGHT
OPPORTUNITY FOR OUR
MEMBERS
CAPITALISING ON
NETWORKS, MARKETS
AND
ISSUES
RELATIONSHIP
MANAGEMENT WITH
PARTNERS AND ALUMNI
PLANNING & REVIEWMANAGING INFORMATION
IT INFRASTRUCTURE
GOVERNANCE &
ACCOUNTABILITY
FINANCIAL SUSTAINABILITY
MARKET ANALYSIS
MEMBERSHIP
ADMINISTRATIVE MANAGEMENT
MARKET AND RELATIONSHIP MANAGEMENT
OPPORTUNITIES
EXTERNAL POSITIONING
FOR STUDENTS AND
ORGANISATIONS
July 2013
SUSTAINABILITY
THEWAYWE
DOIT
LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY
INCREASING
EXCHANGE XPS
PROVIDING HIGH QUALITY
AIESEC XPS
GENERATING
LEADERSHIP XPS
RECRUITMENT & INDUCTION MANAGING TALENT
CUSTOMERSINTERNALPROCESSES
OFFERING THE RIGHT
OPPORTUNITY FOR OUR
MEMBERS
CAPITALISING ON
NETWORKS, MARKETS
AND
ISSUES
RELATIONSHIP
MANAGEMENT WITH
PARTNERS AND ALUMNI
PLANNING & REVIEWMANAGING INFORMATION
IT INFRASTRUCTURE
GOVERNANCE &
ACCOUNTABILITY
FINANCIAL SUSTAINABILITY
MARKET ANALYSIS
MEMBERSHIP
ADMINISTRATIVE MANAGEMENT
MARKET AND RELATIONSHIP MANAGEMENT
OPPORTUNITIES
EXTERNAL POSITIONING
FOR STUDENTS AND
ORGANISATIONS
July 2013
RECRUITMENT AND
INDUCTION
Processes
Talent Promotion Talent SelectionTalent Planning Talent Induction
RECOMMENDATION
July 2013
MANAGING TALENT
Processes
Talent Allocation
Talent Goal
Setting &
Orientation
Member s
Education
Talent Tracking
RECOMMENDATION
July 2013
PLANNING & REVIEW
LC Processes
Plan & Budget Reward &
Recognition
Talent
Performance
Appraisal
Organisational
Performance
Management
RECOMMENDATION
July 2013
MC Processes
Plan & Budget Reward &
Recognition
Talent
Performance
Appraisal
Organisational
Performance
Management
MARKET ANALYSIS
!
We#know#our#posi-on#in#the#market#and#we#are#able#to##
#######iden-fy#the#best#opportuni-es#for#AIESEC#to##
###############capitalize#on.#
Processes
Brand perceptionExternal Research
Analysis of Supply
& Demand
Market
Segmentation
July 2013
EXTERNAL
POSITIONING FOR
STUDENTS &
ORGANISATIONS
Processes
!
We#are#able#to#posi-on#AIESEC#effec-vely#in#order#
#to#secure#maximum#benefit#from#the#right#target#audiences.!
Promotion &
Marketing
Public Relations
RECOMMENDATION
July 2013
OFFERING THE RIGHT
OPPORTUNITY
Processes
!
We#offer#the#right#opportuni.es#to#our#members#to##
#####ensure#they#will#develop#themselves#through#the##
#########AIESEC#Experience.#
Internal
Promotion for X &
EP Raising
Internal
Promotion for LR
& LR Offered
RECOMMENDATION
July 2013
QUALITY OF AIESEC
EXPERIENCES
Processes
!
We#deliver#high#quality#experiences#to#our#members.!
AIESEC
Experiences
Quality
Measurement
Competency
Management
RECOMMENDATION
July 2013
SUSTAINABILITY
THEWAYWE
DOIT
LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY
INCREASING
EXCHANGE XPS
PROVIDING HIGH QUALITY
AIESEC XPS
GENERATING
LEADERSHIP XPS
RECRUITMENT & INDUCTION MANAGING TALENT
CUSTOMERSINTERNALPROCESSES
OFFERING THE RIGHT
OPPORTUNITY FOR OUR
MEMBERS
CAPITALISING ON
NETWORKS, MARKETS
AND
ISSUES
RELATIONSHIP
MANAGEMENT WITH
PARTNERS AND ALUMNI
PLANNING & REVIEWMANAGING INFORMATION
IT INFRASTRUCTURE
GOVERNANCE &
ACCOUNTABILITY
FINANCIAL SUSTAINABILITY
MARKET ANALYSIS
MEMBERSHIP
ADMINISTRATIVE MANAGEMENT
MARKET AND RELATIONSHIP MANAGEMENT
OPPORTUNITIES
EXTERNAL POSITIONING
FOR STUDENTS AND
ORGANISATIONS
July 2013
What NOW?
BUSINESS PLAN &
COACHING MODEL
12.13 Cluster Coaching Model
Innovation
Focus
ICX
Focus
OGX
Focus
TM
Focus
Tier n/a n/a n/a n/a
Green X
Blue X
Purple X
Orange X
13.14 Cluster Coaching Model
OGX FocusOGX FocusOGX FocusOGX Focus ICX FocusICX FocusICX FocusICX Focus TM FocusTM FocusTM FocusTM Focus FIN FocusFIN FocusFIN FocusFIN Focus
Tier A B C D A B C D A B C D A B C D
LC a X X X X
LC a X X X X
LC a X X X X
13.14 Cluster Coaching Model
OGX FocusOGX FocusOGX FocusOGX Focus ICX FocusICX FocusICX FocusICX Focus TM FocusTM FocusTM FocusTM Focus FIN FocusFIN FocusFIN FocusFIN Focus Strategic CoachStrategic CoachStrategic CoachStrategic CoachStrategic Coach
Tier A B C D A B C D A B C D A B C D A B C D E
LC a X X X X X
LC a X X X X X
LC a X X X X X
What are the TM
FOCUSES?
TM CLUSTERS
EXERCISE I
•Attempt to group yourselves by similar TM realities
•You have 10minutes!
http://
www.youtube.com/
watch?
v=ubNF9QNEQLA
DATA
Which TM Data?
•Peak Membership (TMP+TLP)
•Size of Leadership Team
•Returning EPs (1st & 2ndYears)
•Retention Rate
•Percentage of 1stYear students
recruited
•Number of skill sessions delivered
•Experience ofVPTM
•Experience of LCP
•....
EXERCISE II
Using the data-sheets and the suggested clustering try
and determine:
•Commonalities
•Shared issues & BCPs
•Potential focus/strategy for next year
•KPIs (if you have time)
•You have 15minutes!
EXERCISE III
Put the LCD Coaching model puzzle together giving
you:
•title
•description
•key focus
•KPIs
•LCs
•You have 15minutes!
TM Capacity
Middle
Management
Reintegration Efficiency
Cluster
Focuses
Cluster
Focuses
Cluster
Focuses
Functional
Coach
Small-medium
membership,
existing middle
management
structure
→Leverage middle
managers & flexible
LC structures
Little/no existing
middle management
structure
→Create and utilise
TL roles for
retention and results
# returning EPs >>
peak membership
→Use EP
reintegration as
main recruitment/
membership
strategy
Large membership,
but not
proportionally more
exchange
→Push member
responsibility,
capitalise on big
numbers
KPIs:
• # TMP/TLP XPs
• TLP performance
appraisal
KPIs:
• # Team Leaders
• # of TL candidates
in Dec/Mar election
• TLP performance
Appraisal
KPI:
• GCDP→TMP/TLP
conversion rate
• % of membership
with X experience
KPIs:
• Performance
appraisal delivery
•Member/X Re ratio
Aston
Cardiff
Newcastle
Reading
Southampton
Strathclyde
Birmingham
Edinburgh
Nottingham
Bristol
Leeds
LSE
Sheffield
UCL-SOAS
City
Manchester
Warwick
Kimmie Alyssa Jane Alyssa
A B C D
OGX
ICX
TM
FIN
Reach oGIP Matching Delivery
Re-raise &
Service
New Raising Conversion Activity
Capacity
Middle
Management
Reintegration Efficiency
Growth Sustainability Investment New Revenue
A B C D
OGX
ICX
TM
FIN
Aston
Birmingham
Cardiff
Edinburgh
Manchester
Newcastle
Reading
Strathclyde
Leeds
LSE
Warwick
Bristol
City
Nottingham
Southampton
Sheffield
UCL-SOAS
Aston
Birmingham
Edinburgh
LSE
Bristol
Cardiff
Manchester
Sheffield
UCL-SOAS
Warwick
City
Nottingham
Southampton
Leeds
Newcastle
Reading
Strathclyde
Aston
Cardiff
Newcastle
Reading
Southampton
Strathclyde
Birmingham
Edinburgh
Nottingham
Bristol
Leeds
LSE
Sheffield
UCL-SOAS
City
Manchester
Warwick
Aston
Reading
Strathclyde
Birmingham
Bristol
Cardiff
Edinburgh
Manchester
Newcastle
Nottingham
Southampton
City
Leeds
LSE
Warwick
Sheffield
UCL-SOAS
COACHES & TIMELINE
Q&A
TM 2.0
Business Intelligence in TM
• Making decision based on data
• Recruiting & tracking the right people
• Use of Manage, Podio & my@ to increase
knowledge & understanding of membership
• Building up Talent Capacity
[NTMM13] Where Do We Stand?

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