This document provides an overview of personal branding and building a personal leadership brand. It discusses defining personal brand foundations like vision, purpose and values. It also covers assessing personal strengths, skills and attributes, and how others perceive you. The document teaches developing a personal brand statement and target audience. It stresses communicating your personal brand consistently across different situations. Finally, it emphasizes taking action like updating online profiles to reflect your personal brand.

1. Building Your Personal
Leadership Brand

5. WHY REBEL VOICE?

6. “My work speaks for itself

10. WHAT IS PERSONAL BRANDING?

15. BRAND YOU

16. “No longer can you
just let your work
speak for itself,
you have to own
the definition of
who you are.”

18. Todays Objectives
• Brand history
• Personal branding foundation
• Personal brand assessment
• Personal brand statement
• Online Brand
• Next step actions

19. Rebel Voice™ Formula
PAGE 12

21. UNIQUE POSITIONING

22. How do you introduce yourself?

23. WHAT IS A BRAND?

24. Unique Promise of Value

25. The World’s Strongest Brands
Source: InterBrand

27. PERSONAL BRAND FOUNDATION -
APPOINTING YOUR VP’S

28. Reflection
Step 1
Rebel Voice
Formula

31. Reflection
Step 1
Rebel Voice
Formula
Vision, Purpose
Values, Passion

32. YOUR UNIQUENESS – STRENGTHS,
ATTRIBUTES & SKILLS

33. Energy
Step 2
Rebel Voice
Formula

35. Name the Coffee Store
• Choose three words
that you feel best
describes the coffee
store – good or bad,
that the rest of the
room can guess who it
is WITHOUT knowing
the name.
60 Seconds

38. Energy
Step 2
Rebel Voice
Formula
Attributes

39. How do others describe you?
Functionally/Rationally
Emotionally

40. How do others describe you?
Page 3 & 4
• Choose three words
that you feel best
describe YOU
• Choose at least one
Emotional attribute
5 minutes

42. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.

43. Workbook page celebreity exercise
PAGE 2

44. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.
3 Minutes

45. Energy
Step 2
Rebel Voice
Formula
Attributes
Skills
Strengths

47. Energy
Step 2
Rebel Voice
Formula

55. What are your unique skills?
Page 5
• Choose 3-5 skills that
you are best known for.
• Try to find one that is
NOT necessary to do
what you do or aspire
to do.
• Revisit the attributes
based on the
assessment 5 minutes

56. Energy
Step 2
Rebel Voice
Formula
Strengths

57. YOUR TARGET AUDIENCE &
THE IMPACT YOU HAVE

58. Energy
Step 2
Rebel Voice
Formula
Target
Audience
& Impact

62. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in on Page 7 of your workbook.

63. Workbook impact page
PAGE 7

64. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in on Page 7 of your workbook.
3 minutes

65. PERSONAL BRAND STATEMENT

66. Biography
Step 3
Rebel Voice
Formula

67. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Interviewing

68. Through a combination of enthusiasm and
strong focus I energize and align marketing
teams.
This results in acceleration of processes, and
growth in profits.

69. Through my global exposure and experience, I
appreciate and champion the need and benefits of
diversity to improve the company, business and
community.

70. Not afraid to set the tough direction
that will have lasting impact for the
company, I challenge the leaders and
staff to be bold in their behaviours,
actions and decisions through
collaboration.

71. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

72. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.

73. Workbook PBS page
PAGE 8 & 9

74. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.
5 Minutes

75. Practice Your Statement
1. In threes, practice your personal brand
statement with two others.
2. The other two please provide one helpful
point of feedback.
3. Exchange roles
7 Minutes

77. Practice 2.0
1. Tweak your personal brand statement based
on the feedback received.
2. Find someone in the room you do not know
and practice your statement. The other
person please provide one helpful point of
feedback.
3. Reverse roles
5 Minutes

79. COMMUNICATING YOUR PERSONAL
BRAND

80. Exposure
Step 4
Rebel Voice
Formula
Communication

84. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

86. "It's always
showtime.“
—David
D'Alessandro,

87. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
© Paul Copcutt Unlimited 2015-2016

88. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

98. TAKING ACTION

99. Legacy
Step 5
Rebel Voice
Formula
Action Plan

100. Action Plan
1. On page 10 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

101. First action…..
• Commit to one value
improving action in the
next 30 days

102. Workbook action plan
PAGE 10

103. Action Plan
1. On page 10 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

104. YOUR ONLINE BRAND

109. © Paul Copcutt Unlimited 2015-2016

110. © Paul Copcutt Unlimited 2015-2016

111. © Paul Copcutt Unlimited 2015-2016

112. © Paul Copcutt Unlimited 2015-2016

114. ADD SOME ONLINE ACTION TO
YOUR PLAN

115. • First digital
impression
• Where
people check
you out
• Expand your
network
© Paul Copcutt Unlimited 2015-2016

117. www.facebook.com/caree
rhacking
@paulcopcutt
paul@paulcopcutt.com
Access the slides and resources
www.paulcopcutt.com/GeneralMills2016
http://ca.linkedin.com/in/paulcopcutt