The document discusses the importance of branding for a school and provides examples of how to build and leverage a strong brand through initiatives like spirit packs, staff involvement, celebrity partnerships, and social media engagement. It emphasizes that a brand goes beyond logos and visuals to include the overall experience students and others have with the institution.

1. I’m with the Brand
Creating a rockin’ cultural experience across your
school

2. @kevingrout
kevingrout.com
loudorange.wordpress.com

3. photo courtesy EssjayNZ

4. • movin
photo courtesy EssjayNZ

5. Doing the same thing over again,
expecting different results? - Insanity

6. Doing the same thing over again,
expecting different results? - Insanity

8. photo courtesy wwarby
Pressure from all sides

9. This is why we brand

11. • Brand identity (or visual identity) = logo, colours,
images and style used to portray an institution’s
presence

12. • Brand identity (or visual identity) = logo, colours,
images and style used to portray an institution’s
presence
• This can be controlled/monitored to ensure we
portray our image consistently.

13. • Brand identity (or visual identity) = logo, colours,
images and style used to portray an institution’s
presence
• This can be controlled/monitored to ensure we
portray our image consistently.
• Brand is about who we are and what we stand for.
It’s the image that comes to mind when people
think about our university, our faculties and
programs. It’s the promise we make to an audience
about what they can expect from us.

14. photo courtesy FJ Gaylor
What makes you different?

15. What’s Below the
Surface?
• The experience is not created by a logo.
• The employees create the customer
experience.
• Hiring is your most important marketing

18. “You need your
collateral, but it’s only
so good until you get
to the door. If your
front lines are not
fulfilling your
mission, you are
failing”
- Scott Stratten
photo courtesy eli brown

19. There is a need for immediacy.
Resources are stretched, but expectations are high
photo courtesy rossy

20. Tweeted
Jan 7,
9:06 a.m.

21. Response time:
6+ hours

22. photo courtesy highersights

23. Campus
community
our greatest advocates
I refuse to provide credit for this photo

24. photo courtesy Sballer
Ever feel like you’re going in different
directions?

25. Use the brand
as a compass

26. Enough hyperbole.
Let me see some examples.

27. The message
Brock offers academic and
social/cultural opportunities
to build both sides of your brain.
And that creates well-rounded
individuals.

28. Our brand personality
Innovative (research, experience transcript, etc.)
Fresh, smart and creative
Dynamic (vs. bureaucratic or slow moving)
Passionate and energetic: full of life, vibrant, spirited
Unpretentious (vs. arrogant or self-centered)
Casual and relaxed (vs. stiff, rigid or formal)
Welcoming, open, and supportive

34. Gather the troops

36. Spirit Packs!

37. Spirit Packs!
• 2000 units ordered Sept. 2010

38. Spirit Packs!
• 2000 units ordered Sept. 2010
• unit cost $19.27

39. Spirit Packs!
• 2000 units ordered Sept. 2010
• unit cost $19.27
• sold each unit for $20

40. Spirit Packs!
• 2000 units ordered Sept. 2010
• unit cost $19.27
• sold each unit for $20
• pre-sold 600+ units

41. Spirit Packs!
• 2000 units ordered Sept. 2010
• unit cost $19.27
• sold each unit for $20
• pre-sold 600+ units
• Sold out by August 2011

42. Spirit Packs!
• 2000 units ordered Sept. 2010
• unit cost $19.27
• sold each unit for $20
• pre-sold 600+ units
• Sold out by August 2011
• The result?

45. Get your staff involved

46. Participation
increased five
straight years

47. Be ready for the unexpected.
The secret equation.

48. Take one graduate from the school of education

49. photo courtesy instagram
+ two A-list celebrities

50. And the twitters go BOOM!

51. So who are we targeting?

54. There’s a lot going on

56. Recruitment

57. Recruitment
Advancement

58. Recruitment
Advancement
Student engagement

59. Recruitment
Advancement
Student engagement
Alumni relations

60. Recruitment
Advancement
Student engagement
Alumni relations
Human resources

61. Recruitment
Advancement
Student engagement
Alumni relations
Human resources
Marketing and Communications

62. Text
photo courtesy follman

63. photo courtesy Tjarvis

64. Thanks!
@kevingrout
kevingrout.com
loudorange.wordpress.com
photo courtesy koozer