This document analyzes the cover design of the music magazine NME. The cover uses consistent branding elements like a red masthead and color scheme to identify the magazine. The cover image features rapper Dizzee Rascal, appealing to fans of indie and rap genres. Additional elements like cover lines advertising bands, a low price of £2.20, and a free offer further attract the target audience of 16-30 year olds interested in current indie music. Overall the cover's visual design and content aim to attract and engage the magazine's niche readership.

1. Analysis of music magazine one NME
The mast head- Is in a formal large
bold, font in red going across the front
cover. This identity's the magazine and
brings attraction. The colours that are
used are dependable throughout the
front cover.
Cover lines- Stick with the context and
conventions of the magazine keeping with
the theme of the colour scheme which is red
,white. Also the cover lines ‘kasbian’ are all
indie bands the cover lines relate to the genre
of the magazine which is indie . They also
show who the target audience are unisex-aged
16-30 because only young people are
interested in these type of bands who are
current, this is because of the Type language
used, bold, bright colours used to attract
consumers also the topics of the magazine.
Main image- Is a medium
close up crouched of the
artist who is Dizzee Rascal .
The artist relates to the genre
his representing indie/rap.
This will be attracting readers
as big fans of the artist are
likely to read the magazine
this creates a USP of the
magazine and will be the
main reason people will buy
it. Also in the image the
background is of graffiti and
the gold chain and outfit
Dizzie is wearing are all know
images of rap and are
associated with it this shows
the genre. Which the target
auidence will quickly point
out and recognise
Footer- at the bottom of the
page looks simple and
sophisticated, simply naming
the artists which are yet to
featured in the magazine.
Barcode/price- legal
obligation on all
magazines the price
£2.20 shows the are 16-
25 as its affordable for
young adults to
purchase. This magazine
targets a niche market
of music enthusiasts
which like the genre
indie/hiphop
Skyline- Is used to
attract readers to the
magazine it provides
a specific one time
offer “16 page
autumn tour special’
which only this
magazine has .
Puff-A puff provides the purpose
of a freebie/ special offer this is
the pavement reunion. This will
be on the main things the target
audience will look and persuade
them to buy the magazine as
they feel like they're getting
something out of it.
Main cover line- This stays with the main image
showing the name of the artist and a quote from
him which the language is very casual using the
slang term “man” is reaching out to the younger
target audience.

2. Mise-en scene is created from the
background the artist is seen writing on
the graffiti wall which connotation to the
genre of hip-hop as hip-hop is often
associated with graffiti
Main image- is of the artist
which relates to the theme of the
front cover the facial expression
his showing is up to mischief as
his turning back this relates to his
music
Main Headline
sticks to the
theme of the
magazine using
the same colour
scheme. Relates
to what is
happening in the
image the writing
is also slanted
which denotes
the streets and
rapping style.
Layout-is the same type of graffiti on the cover in the corner of
the magazine is the page number, date, title this is to remind
the reader where they are in the magazine and mast head in a
smaller font this is branding.
The target audience of
this magazine is 16-30
years old aimed at any
gender and ethnicity and
would be popular among
working class. This is
reflective as the price is
£2.95, It’s not too
expensive for working
class. It’s aimed at those
who are interested in the
genre of indie music they
also have images are
reflective of the sub
genre the article would fit
into.
Branding of nme uses the sans
serif font which is rounded, curved
it’s easier to read. When the
target audience see this font they
automatically think Nme. They
also stick with the same colour
font throughout all magazines
which is white,red,black this is also
branding , As it’s recognisable with
Nme every time.
USP- Is the artist which is dizzee rascal
, who is famous, best know for his
song bonkers meaning when fans see
this magazine they are persuaded to
buy it.
The target audience for this magazine
seems to be a niche market the
target age is
for 16-30 year olds using new and old
bands in the magazine and also they
have a online magazine for convenience
which is a niche.