This document outlines plans for a print-based music magazine called A.I.R that targets men aged 17-30 interested in indie, rock, and alternative music. It includes mind maps, mood boards, and drafts exploring masthead ideas and designs that emulate the popular music magazine NME. The magazine would be published weekly with a monthly special issue and feature information on new bands and artists in the targeted genres.

1. Unit 13 –
Planning & Pitching a Print Based
Media Product

2. Contents
• Mind map 1
• Mood board 1
• Mood board explanation 1
• Mast head ideas + connotations
• Font Ideas For Masthead
• Summary of ideas (A.I.R)
• Mind map 2
• Mood board 2
• Mood board explanation 2
• Summary of ideas (Simpatico)
• Summary of Ideas Continued
• Hand drawn drafts (A.I.R)
• Hand drawn drafts (Simpatico)
• conclusion

3. Mind Map
My Magazine Ideas
Target audience-
my targeted
audience is going
to be similar to
the NME
audience, men
between the ages
of 17-30 and other
people such as
girls who are
interested in new
music and the
bands specified
and involved.
Frequency- my
magazine would
be published
every week with
a monthly
special.
Masthead ideas-
• A.I.R (alternative, Indie,
rock)
• Clash
• Simpatico
• Pacifier
• PPF (Past, present, future)
Genre- the genre of my
magazine is similar to the
NME magazine, indie, rock
and alternative.
Colour scheme(s)
The colour scheme I will be
using will be similar to the
NME style by using bold
writing. Red, black, white,
blue and yellow
Logo in every
page corner
for
consistency

4. Mood board 1

5. Mood Board Explanation
• My first mood board supports my A.I.R idea. I chose
these images because they represent the genre of
the magazine I want to produce and that I am
copying (NME). The genres that I tried to match
pictures with are indie, rock and alternative. By
experience of being the target audience myself to
NME magazine I used my experience and
knowledge to chose appropriate images that suits
all three of the genres and the magazine itself.

6. Mast head ideas +
connotations
• A.I.R (alternative, Indie, rock)- I like this abbreviation of ‘AIR’ for my magazines
masthead because it perfectly links in with the genre of indie, rock and alternative.
This would suit my magazine because I am running along the same line as NME
masthead and theme which has three letters as an abbreviation.
• Clash- I like this idea for a name of the masthead of my magazine because it
shows the subject and the music inside, clashes with other current magazines such
as pop, classic, R&B and other ‘indie, rock and alternative genres. This is because
they are outgoing and like to be different and view there opinions, much like NME.
• Simpatico- I chose this to be an option for the masthead and name of my
magazine because it’s a catchy name which would be remembered, it also
symbolises that the magazine is easy and chilled like the music specified, that
everyone loves and wants to buy and read about.
• Pacifier- ‘someone who tries to bring peace’ this would be good for the masthead
and name of my magazine because the bands that are interviewed and talked
about in ‘NME’ and my magazine are calming and peaceful, they aren't too out
there or disturbing, which is like there fans and the target audience.
• PPF (Past, present, future)- this abbreviation would be a good name for my
magazine and masthead because like the ‘AIR’ idea it links perfectly in with the
genre and slogan, which interests my targeted audience and could expand who
wants to buy the magazine because it specifies what it actually involves.

7. Font Ideas For Masthead

8. NME is a music magazine which targets mainly men aged between17-
30. It also appeals to people with an interest in new music and artist
and/or people in a band, so with A.I.R magazine I want to have similar
if not the same target audience and subjects buying and having an
interest in my magazine as much as NME and other rival magazines
such as Q and Kerrang.
Because both of my magazine ideas are virtually the same they have
the same targets audience, Katz, Marlow and Hartley.
Summary of ideas 1

10. Mood board 2

11. Mood Board Explanation
• My second mood board that supports my simpatico idea, is very
similar to my fist idea of A.I.R. this is because the genre of my music
and the original magazine I am copying, NME , is all very much the
same, and has the same taste, target audience and design. notice
there is a lot of grey, black and white. These colours are used a lot in
this genre because it emphasizes the images and create an intense
connection with the audience through emotion, making them
interested. I am also a fan things stand out more.

12. For both of my ideas of a magazine, A.I.R and Simpatico its crucial I meet the expectations of a
well known, popular and professional magazine that already exists.
Katz- in NME magazine the audience learns information about the bands involved and written
about inside that they may not know in every day to day business. They also learn what sort of
people the band members can be and whop they really and their values, they may even get to
‘know’ them on a different and personal level because they may have the same issues as one
another or the audience may look up to the people featured out of admiration.
Maslow- NME magazine would come under the survivors and explores hierarchy. This is
because when you buy an NME magazine you know full well that they will cover everything
you need to know about the subject of the interview and who are featured in the magazine. I
know this because in my addition of September the 6th 2014 ‘Interpol’ there is a whole double
page spread on them and the quote ‘there was never a conversation about quitting’. NME
magazine also comes under explorers because they are influenced by social change and this
could attract explorers because they cover past, present and future music, allowing the audience
of explorers to find out everything the need on specific bands and occasions upcoming.
Hartley- the genre of NME magazine NME is indie/ rock/ alternative. the age range of the
magazine is men around 17-30 and girls of an interest in the band members and alternative
music.
Summary of ideas 2

13. Summary of Ideas
Continued
The similarities between NME magazine and my very
own magazine (A.I.R) will not differ that much in
design or format. I will be using similar font styles (bold
and in capitals) because they are eye catching and
stand out. This font style links into my chosen genre of
indie, rock and alternative because it bold and out
there which makes it stand out from the others and
connotes its individuality.

18. Conclusion
• In conclusion the magazine I chose to be creating
in A.I.R magazine. I chose this name because its
more relevant to the genre ‘A-alternative. I- indie. R-
rock.’ I also chose this abbreviation because its very
similar to the NME magazines. My audience that I
will be targeting is men aged between17-30, also
people with an interest in new music and artist
and/or people in a band. The colour scheme is
mainly black, white and red with other colours such
as yellow and blue to highlight certain aspects.