The magazine targets teenagers aged 13-18 who enjoy Dizzie Rascal's urban-rap music. It aims to appeal to youth with bubbly personalities who like to have fun. This is reflected through the magazine's bold red masthead logo, colorful design, and large text. The cover image features Dizzie Rascal kneeling with an exaggerated expression to depict his upbeat mood and the magazine's focus on positive music.