This document provides information on developing a digital roadmap. It discusses constructing a simple roadmap of digital activities mapped out over the short, medium, and long term. It also discusses mapping audience needs by developing personas and experience maps. Finally, it discusses measuring digital performance by developing key performance indicators and tracking tools. The overall goal is to help organizations plan and prioritize their digital investments and strategies over time to maximize efficiency and drive digital progress.
Advice on how organisations can focus on the four digital transformation foundational pillars – People, Process, Platform and Performance – to drive change and instill digital into their organisation’s DNA.
Transforming One Small Step At A Time: Optimisation & TestingBuilding Blocks
Digital transformation isn't a project - it's continuous: small experiments which lead to a culture of improvement through learning.
In the presentation, Principle Consultant Jonathan Whiteside and UX & Site Optimisation Consultant Kyle Cassidy discuss how to plan and test for continual user experience improvements, to ensure your optimisation goals are aligned with your organisation's overall annual objectives. They also share practical measuring and reporting tips.
First presented at the Figaro Digital Conference on 27 November 2014.
The Digital Enterprise Shift: Why it matters, and how you can avoid being sid...MWD Advisors
This is a summary of a free analysis report that's available at www.mwdadvisors.com/digitalenterprise
We constantly hear industry commentators talk about cloud computing, social business, mobile computing, big data or analytics. We also hear talk about how customers’ expectations are changing and how businesses need to deliver more joined-up, high-quality customer experiences. Often not explained, though, is how all these things are connected – and why the big change vectors driving everything are creating new business-technology capability requirements for enterprises. A shift to a new ‘Digital Enterprise’ operating model, which takes a ‘digital first’ approach to building, improving, linking and managing business capabilities wherever they may be, is happening. Digital Enterprises are fundamentally more economically efficient than others. You can see this as an opportunity or a threat; but you can’t ignore it.
Digital Transformation : Just a Buzzword or Real TransformationMatthew W. Bowers
Digital Transformation : Just a Buzzword or Real Transformation. A presentation to the St Louis Chapter of AITP to highlight, define and discuss digital transformation as well as business innovation and related topics. What IS Digital Transformation, why is it confusing, who does it, who leads, what is the maturity model?
Enabling Digital Transformation Through Hybrid CloudICFAIEDGE
Digitization is gaining traction across industry verticals. Digitization is sought with the objective of reducing reliance on paper-based transactions while improving business efficiency. There are several key advantages of digital enablement. Organisations are looking at ways to transform their business by leveraging the power of digital. Digital transformation is essentially the use of technological innovations to enhance the way a business operates. A key component of digital transformation is the shift from on-premise data storage to cloud-based storage in order to achieve optimal performance.
WHAT IS DIGITAL TRANSFORMATION?
“Digital transformation is an ongoing process of changing the way we do business. It is an investment in skills, tools, technologies and IT infrastructure. Digital transformation is a cultural shift integrating people, technology and business together.”
-Devansh
What is digital transformation?
What is Business transformation?
Use case scenario in logistics
Challenges in digital transformation and how to over come
Digital Enterprise, Mastering digital transformation Mahmoud Dasser
my Presentation at CommunicAsia2017 Summit!
Digital Enterprise, Mastering Digital Transformation
Key Topics include:
- Leapfrogging into the Digital Business – Crafting Services that Matters to the New Age Connected Use
- Every business is searching for value from Digital
Transformation
- Five imperatives to drive Value from Digital Transformation
Experience, Cost, Platform, Enablers and Agility
- To Unlock Business Value
We have to do Thinks differently in Collaboration/Co-creation with our customers
- Designing DIGITAL WORKPLACE Use Case
- Design Thinking Workshops, Creating End User Persona for Digital Workplace ( Smart Building)
- 2nd Generation Digital Market Place use case
http://www.xirlynx.com/edm/ses/2017/cmma/vp/08/edm.html
Advice on how organisations can focus on the four digital transformation foundational pillars – People, Process, Platform and Performance – to drive change and instill digital into their organisation’s DNA.
Transforming One Small Step At A Time: Optimisation & TestingBuilding Blocks
Digital transformation isn't a project - it's continuous: small experiments which lead to a culture of improvement through learning.
In the presentation, Principle Consultant Jonathan Whiteside and UX & Site Optimisation Consultant Kyle Cassidy discuss how to plan and test for continual user experience improvements, to ensure your optimisation goals are aligned with your organisation's overall annual objectives. They also share practical measuring and reporting tips.
First presented at the Figaro Digital Conference on 27 November 2014.
The Digital Enterprise Shift: Why it matters, and how you can avoid being sid...MWD Advisors
This is a summary of a free analysis report that's available at www.mwdadvisors.com/digitalenterprise
We constantly hear industry commentators talk about cloud computing, social business, mobile computing, big data or analytics. We also hear talk about how customers’ expectations are changing and how businesses need to deliver more joined-up, high-quality customer experiences. Often not explained, though, is how all these things are connected – and why the big change vectors driving everything are creating new business-technology capability requirements for enterprises. A shift to a new ‘Digital Enterprise’ operating model, which takes a ‘digital first’ approach to building, improving, linking and managing business capabilities wherever they may be, is happening. Digital Enterprises are fundamentally more economically efficient than others. You can see this as an opportunity or a threat; but you can’t ignore it.
Digital Transformation : Just a Buzzword or Real TransformationMatthew W. Bowers
Digital Transformation : Just a Buzzword or Real Transformation. A presentation to the St Louis Chapter of AITP to highlight, define and discuss digital transformation as well as business innovation and related topics. What IS Digital Transformation, why is it confusing, who does it, who leads, what is the maturity model?
Enabling Digital Transformation Through Hybrid CloudICFAIEDGE
Digitization is gaining traction across industry verticals. Digitization is sought with the objective of reducing reliance on paper-based transactions while improving business efficiency. There are several key advantages of digital enablement. Organisations are looking at ways to transform their business by leveraging the power of digital. Digital transformation is essentially the use of technological innovations to enhance the way a business operates. A key component of digital transformation is the shift from on-premise data storage to cloud-based storage in order to achieve optimal performance.
WHAT IS DIGITAL TRANSFORMATION?
“Digital transformation is an ongoing process of changing the way we do business. It is an investment in skills, tools, technologies and IT infrastructure. Digital transformation is a cultural shift integrating people, technology and business together.”
-Devansh
What is digital transformation?
What is Business transformation?
Use case scenario in logistics
Challenges in digital transformation and how to over come
Digital Enterprise, Mastering digital transformation Mahmoud Dasser
my Presentation at CommunicAsia2017 Summit!
Digital Enterprise, Mastering Digital Transformation
Key Topics include:
- Leapfrogging into the Digital Business – Crafting Services that Matters to the New Age Connected Use
- Every business is searching for value from Digital
Transformation
- Five imperatives to drive Value from Digital Transformation
Experience, Cost, Platform, Enablers and Agility
- To Unlock Business Value
We have to do Thinks differently in Collaboration/Co-creation with our customers
- Designing DIGITAL WORKPLACE Use Case
- Design Thinking Workshops, Creating End User Persona for Digital Workplace ( Smart Building)
- 2nd Generation Digital Market Place use case
http://www.xirlynx.com/edm/ses/2017/cmma/vp/08/edm.html
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
The term Digital Transformation is everywhere. Whether it's thrust upon our employees or communicated to us by Thought Leaders. But what does it all mean? Our Slideshare covers your basic guide to understanding the term.
4Ps of Digital Transformation (Platform, People, Project, Process), by Jasbir...Jasbir Sandhu
Digital Transformation strategy is driven by PEOPLE responsible for implementing successful PROJECTs to optimize and streamline PROCESS. The core foundation of Digital Transformation is the choice of PLATFORM, a Platform that can fit within the existing IT infrastructure or that can integrate with the greater IT ecosystem... by, Jasbir Sandhu
Digital Transformation - another buzzword around the globe, is it? Well, it is a trend of course, but, all of trends has some reason behind them. So, what Digital Transformation stands for? What is transformed? How the transformation is done? Why do we need to transform something? This presentation focuses on answering these questions and understanding what stands behind the trend called Digital Transformation from user experience point of view.
Digital Transformation Management Software Corporater
Digital Transformation is the application of new technologies and business models aiming to improve employee & customer experience, increase competitiveness and reshape markets in a digital economy. Corporater helps organizations to help tackle the complexity of Digital Transformation, through its Digital Transformation Management Software, powered by the Corporater Business Management Platform. To know more, visit: https://corporater.com/en/business-solutions/digital-transformation-management-software/
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
Cloud is a critical game-changer in industries, rather as an enabler. Digital transformation can be a challenging journey for a business, but the right tools and approach helps the business compete effectively in an increasingly connected world. To attain digital precision, enterprises require strengths that include analytics capabilities, asset and configuration management capabilities, security management, demand and availability management among other capacities.
How is cloud fueling digital transformation initiatives in enterprises? Check out this infographic to know more.
Digitalization and business model innovationPeter Tyreholt
The presentation go through my view on digitalization, how it affects a business model, some examples and finally our approach to take on the challenge.
Video from the presentation is available here (in swedish).https://www.facebook.com/handelskammaren/videos/10154861067538197/
The Digital Transformation Playbook to stay relevant and keep pace in a post ...Blockchain Worx
The Digital Transformation Playbook for a post Covid-19 world, including:
- A Four-Dimensional Framework
- The Quick-Digital Tech Portfolio and
- A Plan For The First 90 Days
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Capgemini
Insurance giant Allianz is investing aggressively in digital initiatives in a sector not known for being digitally-savvy.
Capgemini Consulting interview Joe Gross, Head of Group Market Management at Allianz, who shares his views on why organizations should make digital part of their DNA.
THE DIGITAL ADVANTAGE: HOW DIGITAL LEADERS OUTPERFORM THEIR PEERS IN EVERY INDUSTRY
By Didier Bonnet, Managing Director and Global Practice Leader, Capgemini Consulting
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
The term Digital Transformation is everywhere. Whether it's thrust upon our employees or communicated to us by Thought Leaders. But what does it all mean? Our Slideshare covers your basic guide to understanding the term.
4Ps of Digital Transformation (Platform, People, Project, Process), by Jasbir...Jasbir Sandhu
Digital Transformation strategy is driven by PEOPLE responsible for implementing successful PROJECTs to optimize and streamline PROCESS. The core foundation of Digital Transformation is the choice of PLATFORM, a Platform that can fit within the existing IT infrastructure or that can integrate with the greater IT ecosystem... by, Jasbir Sandhu
Digital Transformation - another buzzword around the globe, is it? Well, it is a trend of course, but, all of trends has some reason behind them. So, what Digital Transformation stands for? What is transformed? How the transformation is done? Why do we need to transform something? This presentation focuses on answering these questions and understanding what stands behind the trend called Digital Transformation from user experience point of view.
Digital Transformation Management Software Corporater
Digital Transformation is the application of new technologies and business models aiming to improve employee & customer experience, increase competitiveness and reshape markets in a digital economy. Corporater helps organizations to help tackle the complexity of Digital Transformation, through its Digital Transformation Management Software, powered by the Corporater Business Management Platform. To know more, visit: https://corporater.com/en/business-solutions/digital-transformation-management-software/
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
Cloud is a critical game-changer in industries, rather as an enabler. Digital transformation can be a challenging journey for a business, but the right tools and approach helps the business compete effectively in an increasingly connected world. To attain digital precision, enterprises require strengths that include analytics capabilities, asset and configuration management capabilities, security management, demand and availability management among other capacities.
How is cloud fueling digital transformation initiatives in enterprises? Check out this infographic to know more.
Digitalization and business model innovationPeter Tyreholt
The presentation go through my view on digitalization, how it affects a business model, some examples and finally our approach to take on the challenge.
Video from the presentation is available here (in swedish).https://www.facebook.com/handelskammaren/videos/10154861067538197/
The Digital Transformation Playbook to stay relevant and keep pace in a post ...Blockchain Worx
The Digital Transformation Playbook for a post Covid-19 world, including:
- A Four-Dimensional Framework
- The Quick-Digital Tech Portfolio and
- A Plan For The First 90 Days
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Capgemini
Insurance giant Allianz is investing aggressively in digital initiatives in a sector not known for being digitally-savvy.
Capgemini Consulting interview Joe Gross, Head of Group Market Management at Allianz, who shares his views on why organizations should make digital part of their DNA.
THE DIGITAL ADVANTAGE: HOW DIGITAL LEADERS OUTPERFORM THEIR PEERS IN EVERY INDUSTRY
By Didier Bonnet, Managing Director and Global Practice Leader, Capgemini Consulting
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
Maryann is a Senior Portfolio Marketing Manager overseeing product marketing, content development, and brand strategy.
The purpose of this deck is to show her creative process, approach to marketing initiatives, and examples of work. This should be used as an extension of her resume. Enjoy!
Delivering Excellent Support Customer Experiences in MarketingDavid Loia
How to improve Customer Support operations effectiveness and the Customer Experience through tighter collaboration with other departments, chiefly Marketing (who usually own mass communications channels)
SigmaIT Softwares is one of the best software development company in lucknow, we provide 360 degree software solutions in lucknow or india. SigmaIT Software announced our , india because we are dedicated to give you top class software service in lucknow, india. SIGMAIT SOFTWARE Is An ISO 9001:2015 Certified Software Development Company In Lucknow That Works In A Flexible Environment For Best Software Development Service In Lucknow Process, Adjusting As Per Our Customer's Requirements. Quality Work Is A Prerequisite For Every Task We Undertake At Sigma Software As We Consider That "Every Day Counts". And Why Not; We Know That Good Jobs Always Bring New Clients.
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
In part 2 of our Scaling series, we will talk about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Grow Your Organization through Hyper-Focused Target MarketsHighRoad Solution
Many associations are finding themselves with an aging population, declining revenue and lack of verve. Facing new pressures to become data-driven, gain greater member insight and practice predictive marketing, associations are under even more pressure than ever to evolve. Hear how one organization threw out their traditional marketing playbook and reset their membership, product and service strategies. Learn how to get hyper-focused with your own target markets and how to gain both stakeholder and internal staff adoption to create serious change.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
3. − Why is a Digital Roadmap
important?
− Constructing a simple roadmap
of activity.
Developing a
Digital Roadmap
Mapping
Audience Needs
Measuring
Digital Performance
− Audience Types, Personas
and Experience Map.
− How this is used to increase
the value of customers.
− How to develop a Digital
Measurement Framework.
− Great tools and tracking
methods.
5. • Helps plan and prioritise your investment in
digital over the short, medium and long term.
• Identifies critical interdependencies and
relationships between elements of your
digital strategy, to maximise efficiency.
• Model the kind of digital skills and resources
(internal staff/new hires) you need, to help
drive digital forward.
6. your internal digital
capability and expertise
your internal processes
and governance
your digital infrastructure
and tools
your success
measurements
7. Prior to running a roadmap session arm yourself with
some intelligence.
We use a pre session questionnaire - 20 questions taking
no more than 10 minutes to complete. This provides vital
intelligence which helps us structure the Roadmap
sessions.
- About you
- About your business
- Technology
- Your digital team
- Marketing / Digital focus
- Your Audience
- Current Success Measures
- User experience (mobile etc.)
8. Develop an understanding of the brand and wider influencing factors. In each quarter gather
insights against the digital pillars.
Strengths Weaknesses
Opportunities Threats
your internal digital
capability and
expertise
your internal
processes and
governance
your digital
infrastructureand
tools
your success
measurements
9. Strengths Weaknesses Threats Opportunities
People
• Editors have CMS experience
• Global risk department
generate lots of content
• Regional Analysts with global
reach
• Editors need more SEO guidance
• Over reliance on IT resource to
make changes
• Visibility of end-to-end customer
experience
• Weak UX skill sets
• Lack of on-site dev support
• Lack of skills consistencyin regions
• Regional marketers have varying
digital skill levels
• Internal dev support
• SEO copy expertise
• Customer experience mapping
• Analytics and insight management
• Internal education in digital
Process
• Strong history and reputation
• Global leader in security and
response
• Competitive offering and
great combined services
• UK language only
• Data needs optimising before we
can use it
• Competitive landscape
• Single service competitors are more
agile online
• Define customer content strategy
• Data links between systems
• Turn analytics into actions
Platform
• Strong Internal knowledge of
CMS platform
• Acceptance .com is main
focus
• Marketing and IT have a good
relationship
• Not currently mobile friendly
• Out of box CMS not delivering
• Limited dynamic content
• No integration with CRM
• No current DMS, page editor or
content preview
• Poor functioning CMS • Differentiatethrough platform
sophistication
• Mobile optimisation
• Multi language / region capability
• Personalisation
• Social media integration
Performance
• Good social media
engagement
• Topical content / fleet of foot
• Outdated architecture
• No clear user journeys
• No consistent approach to
writing SEO-friendly copy
• Limited focus on CRO
• Publishing process very
frustrating
• Loss of leads due to lack of systems
integration
• Non-optimised content affecting
SEO
• Users expecting a personalised
experience
• Improve Information Architecture
• Optimise content for SEO
• Gather more information on
audience types to map experience
• Integrate systems with CRM
10. Use insight to construct your Digital Roadmap. On large A1 sheets detail short, medium and
long terms goals and activity from left to right for the pillars.
your internal digital
capability and
expertise
your internal
processes and
governance
your digital
infrastructureand
tools
your success
measurements
Short Medium Long
11. 1 Short term goals Medium term goals Long term goals
People
• SEO training for editors
• Digital operations support &
maintenance
• Establish UX capability
• More digital editorial resource
• Internal development support
• Optimisation support (AB tester)
• Analytics insight manager
Process
• Establish global digital steering group
(governance)
• Optimise data capture format
• Digital content strategy • Establish market differentiation around customer
experience
• Award wins
Platform
• Migrate to new CMS
• Get core CMS functionality working
(DMS, Page editor, Content preview)
• Mobile optimisation
• Deploy first personalised content
• Establish multi language / region presence
• Fully integrated CRM / CRO / CMS
• Federate content from CMS to all platforms
including social
• Advanced personalisation
• App Development
Performance
• Develop Measurement Framework
• Establish monthly digital report
• Develop experience maps for audience
personas
• Optimise navigation and Information
Architecture
• Connect CRM with CMS
• Refine / track all conversion funnels
• Advanced AB testing strategy
13. Increase the value of your customers
Customers are
increasingly digitally
mature. They expect a
PERSONALISED
experience by default
Identify opportunities to
develop and deploy
compelling content at key
points in a customer journey
to encourage ENGAGEMENT
Browsing is distracted,
multi-device and mobile.
We have customers for less
and less time therefore
RELEVANCY is critical
14. MoreProducts Projects
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Air Conditioners
Sanitary Enclosures
Cooling
Busbar
Food & Beverage
Case Studies
Your Local
distributors
MoreProducts Account
Air Conditioners v2.0
New Product 2
Conditioners
New Product 3
Welcomeback
Call your
regional rep
New Innovation
Article
Upgrade today
Amazing new
product
Engaged Customer (multi-visit) Converted Customer
Generic nav Focus on self service
Hero promotional carousel:
Specific to sector
Hero promotional carousel:
Offer or new innovation /
Upgrade
Reactive signposts relevant to
previous browsing
Re-engage with customer
Encourage Loyalty
Links based on previous
browsing + conversion focus
Reactive signposts Upgrade
and cross sell
− High Value customer/Personal/
Change structure.
− Account features / Account rep.
− Opportunities to cross-sell related
consumables or upgrade.
− Relevance and conversion focused.
− Content teasers relative to previous
visits and interests.
− Sector specific social proof, case studies
and testimonials.
Personalise based on:
15. SME
Sole trader
SME owner
Landlord
Nursing home owner
Public sector
Housing manager
NHS Authorizer
GP / CCG
Residential
Homeowner
Son / Daughter / Family
Facilities Management FMs / PMs (Property Manager)
National accounts
Office manager
Caretaker
Procurement manager
Head of security
Regional multiples Multi-site offerings
16. Personal details Motivations Content needs
Name: Pauline Price
Age: 44
Job: Head Teacher
Protect & Safeguard 450
children.
Budget Constraints.
Comply with local authority.
Avoid prosecution / Personal
obligation.
Access to Framework
pricing/price promise.
Directory of approved suppliers.
Visibility of solutions from one
supplier.
Confidence in make/buy
decision.
Testimonials from other
schools/colleges.
Risks.
Push legislation changes.
Knowledgebase for other school
related issues.
17.
18. Plan, develop and deploy content and functionality that will engage your personas
• Develop relevant content
• Use CMS to deploy relevant
content at key points in
user journey
• Improve/enhance
functionality on website, in
line with persona needs
20. 1. Determines success criteria, how to track goals and using what tools
2. Defines impact of digital and overall success of digital strategy
3. Helps justify investment in more innovative and sophisticated digital infrastructure
1. Success Criteria
Develop high level
success criteria
5. Reporting
Decide how to update
stakeholders on results
4. Targets
Attach targets to your
KPIs
3. Methods
Define how you will
track using what tools
2. KPIs
Nominate your Key
Performance Indicators
21. - Start the process of defining some high level
success criteria from a business and customer
perspective.
- Split into groups and spend 15mins detailing 4
statements, which define success of digital from
a business and customer perspective.
- Position yourself in 6 months after website
launch and think of headlines that define
success.
- Each group to present back.
22. - Establish a hierarchy for success criteria so we
can start to add more detail.
- Each group presents back their ideas.
- After each group has presented, use a quick dot
task exercise to prioritise the ideas that the
group feel are most important.
- Add three dots in each half to indicate which
items you think are most important.
23. - During or after the session, consolidate the most
popular criteria for Business and Customer onto
separate sheets.
- Eliminate duplication and create high level
themes, if needed.
- You should now have your high level success
criteria that you can add detail to.
24. Track metrics on a monthly basis
Success Criteria Increase core conversion
KPIs
(how will this be measured )
• Number of donations
• Donation page hits
• Number of people sponsored
• Number of people profiles viewed
• Number of gifts purchased
• Number of letters written
• Number of transactions in eCommerce store
Methods
(methods we will use
to track)
• Google Analytics
• CMS Admin metrics
• Hotjar on key conversion focused pages – e.g.
Home, Donation, Sponsor a person
Targets Increase donations by 30% by Qtr 3
Increase donation page hits by 30% by Qtr 3
Reporting Monthly strategic performance report
25. Quantitative methods
Data-led approaches - provides a measure of what people think from a statistical and numerical point of view
Tree testing AB Testing
• Core metrics
• Audience
• Engagement
• Behaviour flow
• Content
• Events
• Goals
• On-page behaviour
• Mouse movement
• Page scroll depth
• Click heatmap
• User recordings
• Polls
• Surveys
• Test navigation
structure
• Refine based on
findability of
content
• Optimise
conversion and ROI
on new content
• Test differences
between variants of
layout and content
• Test wording of
headlines, titles and
calls to action
• Refine conversion
funnels
26. Click and Move maps Scroll heat maps User video recordings
27. Example Task:
You are seeking information on alarm
systems. You are a medium sized
business so would like to see options
that suit you. Where might you go to
get this information?
28. Start to change digital DNA but focussing on three simple things.
Other ideas, inspiration and workstreams will stem from this activity…
Develop a
Digital Roadmap
Map
Audience Needs
Measure
Digital Performance
Three more tips…
Involve a mix of team members with different roles
Don’t agonise about the structure and format
Write up results quickly