PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

1. www.northpolewebservice.com

2. How to get more QUALITY leads
with Pay Per Click (PPC) Marketing
What is PPC??
Pay Per Click Marketing: A type of sponsored online advertising
that is used on a wide range of websites, including search engines,
where the advertiser only pays if a web user clicks on their ad.
To differentiate PPC ads from the natural search results displayed
on a page, search engines will often place PPC ads under
“Sponsored Ads” or “Sponsored Links” which also makes them
easier to notice on a page that is crowded with text and other
items competing for a web user’s attention.
www.northpolewebservice.com

3. 1. Research
Category
6. Review
Performan
ce
5. Build
Landing Pages
4. Organise
Bids
3. Write
Copy
2. Plan &
Structure
7. Amend,
Tune &
Test
7 Stages of PPC
Management
www.northpolewebservice.com

4. Research Your Market Category
• Customers, Competitors, Keywords
• The buying process
• Core keywords
• Long tail keywords
• Website analytics
• Volumes, values, margins
• Conversion is key
• Local vs. National vs. International
www.northpolewebservice.com

5. Plan & Structure Campaign
• The Search marketing mix
• Budgets
• Campaigns
• Ad groups
• Keywords
• Match types
• Landing pages
www.northpolewebservice.com

6. Write Advertising Copy
• Matching copy to keywords
• Crucial for Click Thru Rate
• Tailored Ad Groups
• Use all four lines
– Headline
– Copy lines
– Display URL
• Call to action or USP
• Minimise keyword insertion
www.northpolewebservice.com

7. Organise Bidding
• Understand value of clicks
• Know value of conversions
• Quality Score is key
• Set up a keyword match hierarchy
• Bid more only when Quality Score is high
• Reduce bids if conversion cost is unprofitable
www.northpolewebservice.com

8. Select & Build Landing Pages
• Send click traffic to most appropriate page
• Build if one does not exist
• Keep the landing page simple
• Focus on achieving goals
– Ecommerce sales
– Lead generation
• Eliminate distractions
• Learn from successful landing pages
www.northpolewebservice.com

9. Track & Review Performance
• Establish key metrics
• PPC reports and analytics
• Cost per click (CPC)
• Click through rate (CTR)
• Conversions
• Cost per conversion
• Cost per sale
• What is target ROI?

10. Amend, Test & Tune
• Look for conversion winners and replicate
components
• Look for blockages and eliminate
• Eliminate negative terms
• Test different keywords
• Test different copy
• Test different landing pages
• Test different bid levels
www.northpolewebservice.com

11. Contact us:- To find out more or how we can help you better
Address= C-127 ,2nd Floor, Ozi gym Building,
Phase 8, Industrial Area,Mohali,160055
Phone no: (+91) 8872155107,9779127768,
8360890672
Email:- hr@northpolewebservice.com
www.northpolewebservice.com