The document summarizes the history and operations of Nirma, an Indian detergent and personal care products company founded by Karsanbhai Patel in 1969. It started by producing a low-cost detergent bar called Nirma which became very popular for its affordable price. Under Patel's leadership, Nirma grew to become one of the largest detergent manufacturers in India, holding a 38% market share. It has since expanded its product portfolio to include soaps, food products, and personal care items. Patel also established Nirma University to support education and healthcare initiatives through companies like Nirlife Healthcare.

2. Being presented by:
JASPINDER SINGH SIDHU

3.  Introduction–
 History
k k patel
of nirma
 Products
 Strategies
 Nirma
and tricks
university and health
Care products

4.  The
master mind behind ‘Nirma’- Karsanbhai
Patel born on 1945 in gujarat.
 BSC
chemistry at age of 21.
 Worked
as a lab technician in new cotton mills
Ahmedabad, of the lalbhai group.
 Worked
at Gujarat Government's Department
of Mining and Geology.

5.  In
1980, he set up nirma named after
daughter nirupama.
 Became
popularly known as the ‘peela sabun’
due to its yellow color.
 Was
sold at Rs 3 thus making it immensely
popular.
 Became
the first product to really penetrate
the rural market.

6.  One
of the worlds largest and integrated
manufacturer of detergents and toiletries.
 Largest
 Holds
player in the Indian detergent market .
share of 38% in india.
 Second
largest toilet soap marketer with
share of 20% and about 35 % in detergents.

7.  ‘Value
 Huge
for money’ concept.
widespread in a small period of time.
 Became
a household name.

8.  Detergents
 Soaps
 Packaged
foods
 Single superphosphate
 Shampoos and toothpastes

9. 
Karsanbhai's two sons and son-in-law are now at
leading positions in the Nirma organization

Rakesh K Patel (MBA) looks after procurement
and logistics,

Hiren K Patel, chemical engineer and MBA,
heads marketing and finance,

while Kalpesh Patel is in human resources and
Healthcare Industry (Nirlife healthcare).

10.  LAB
( Linear Alkyl Benzene )
 AOS ( Alfa Olefin Sulfonate )
 Sulfuric Acid
 Glycerin
 Soda Ash
 Pure salt
 Vacuum Evaporated Iodized Salt
 SSP ( Single Super Phosphate )
 Sodium Silicate

11.  Nirma
detergent bar/cake was launched .
 It
was the second product in the Nirma line of
products.
 It
too was a huge success.
 The
most highly penetrated in its categoryaccording to ORG MARK BT-rural watch

12.  Super
Nirma detergent powder.
 Nirma beaty soap launched under brand of
‘Nirma.”
 ‘Umbrella branding’ was used successfully.

13.  Due
to the launch of ‘Nirma beauty soap’ the
sale of ‘Lux’ was effected.
 Hindustan lever limited released ‘breeze’ to
counter.
 To counter Breeze ‘Nima’ was launched.

14.  Introduction
 Second
country.
of ‘Nirma shudh edible salt’
largest salt brand in some parts of the

15.  Identified
markets where others saw none.
 Expanded
and innovated where other’s failed.
 Used
umbrella branding to the ultimate
extent.
 Achieved
penetration where others felt
consumers mind set could not be changed.

16.  Backward
integration of operations.
 Investment
 Cost
 All
in capacities.
control at every stage.
distribution and channeling activities in
conjunction with other operations.

17.  Nirma
purchased the American raw materials
company Searles Valley Minerals in 2007
 Patel
has been conferred with Padma Shri
Award for the year 2010.
 The
award will be formally conferred by the
President of India Mrs Pratibha Patil.

18.  In
1995, Karsanbhai started the Nirma
Institute of Technology in Ahmedabad, which
grew into a leading engineering college in
Gujarat.
In 2003 Nirma University of Science and
Technology was set up under the guidance of
Gujarat State Act recognized by UGC .


19. 
Padmashri Dr. Karsanbhai K. Patel, Chairman,
Nirma Group of Companies and Chairman,

NERF is the President of the University.

Dr. N. V. Vasani is the Director General of the
University.

Managing Trustee :
Shri Ambubhai M Patel

20.  Shri
Shrenikbhai K. Lalbhai
Industrialist and Educationist
 Shri
Hiren K. PatelCMD Nirma Consumer Care Limited
 Shai
Rakesh K.Patel
Director, Nirma Ltd.
 Shri
Rajendra D. Shah
Eminent Chartered Accountant

21.  Institute
of law
 Institute
of mgt
 Institute
of Technology
 Institute
of Pharmacy
 Institute
of Science

22.  Nirlife
is the brand of the healthcare division of welldiversified FMCG Major- Nirma Limited established
in 1969.
 Nirlife
Healthcare is one of the largest manufacturer
and marketer of extensive range of parenteral
products and medical devices in the global market.
 The
manufacturing facility is WHO GMP, CE and ISO
certified.

23. K
K patel – chairperson of nirlife healthcare.
 Kalpesh
Patel who is son-in-law is in human
resources and Healthcare Industry (Nirlife
healthcare).
 Nirlife
brand is established with a vision to attain
significant presence in healthcare segment
globally through cost effectiveness, innovation and
quality healthy life to the end-user...

24. Large Volume Parenterals
 Diuretics
 Electrolytes
 Dextrose containing products
 Dialysis solution
 Anti-infective
 Diluents
 Other small volume preparations
 One use Disposable Medical Devices
 specialty products
 Blood and related products
