Presentation on Dr Karsanbhai Patel. Founder of NIRMA company in the year 1969. Which is the India's 7th largest consumer brand. He has won many accolades on his way to success. Dr. Karsanbhai Patel has awarded by PADMA SHRI and UDYOG RATNA awards which are the great achievements for him.....

3. Nirma is a group of companies
based in the city of
Ahmedabad in western India
that manufactures products
ranging from cosmetics, soaps,
detergents, salt, soda ash, LAB
and Injectibles. Dr. Karsanbhai
Patel of Gujarat, started Nirma
as a one-man operation.
CONTINUES…..

5.  It has established the Nirma University
offering varried academic & Doctral courses
in the disciples of technology, management,&
diploma studies besides setting up schools &
colleges in rural areas.

6.  Awarded by PADMA SHRI award.
 Some six years ago, AC nielsen Retail Audit had ranked
Nirma India’s 7th largest consumer brand.
 It’s the matter of record that Nirma become one of the
largest soda ash manufactered in India & the 7th largest
globally.
 He has won many accolades on his way to success. The
Federation of Association of Small Scale Industries of India,
New Delhi, awarded him with the 'Udyog Ratna'. The
Gujarat Chamber of Commerce felicitated him as an
'Outstanding Industrialist of the Eighties'. The Govt. of
India twice appointed him Chairman of the Development
Council for Oils, Soaps & Detergents.

8.  Strong brand equity. Nirma is a Rs.17 billion
umbrella brand offering consumers a broad
portfolio of products at multiple price points
in the detergents, soaps & personal care
market.
 Long-term & strong relationship with
customers, as well as goodwill of the brand.
 Strong & wide distribution channels.

9.  Nirma have now diversified business,
spreaded in various sectors.
 Market leadership in detergent & fabric wash
& toilet soap.
 Produce a range of industrial chemical
products which primarily serve as raw
material or intermediates for soaps &
detergent business.

10.  High interest burden.
 Less presence in premium segment.
 Lack global tie-ups & thus lacking in export
market.

11.  Nirma would have a great future in servies
industry, as they already have the brand
goodwill. The prospective sectors would be.
 Education.
 Hostel industry.
 Health Care Services.
 Rural Financial services.

12.  MNCs coming to India
particularly in Toilet Soap
industry.
 Emergence of small but strong
regional players.

13.  With growth in size, arises the challenges of
organisation & control. Nirma needs to focus
on these challenges & see how it can retain
some of its nimbleness & yet reap the
advantages of size, such as the economics of
scale.

14.  It has a simple product design, it is designed
as per fine motor skills. The detergent cake
are designed in such a way that the entire
cake is under proper handling . Innovations
are not done in design of the products.

15.  Available in abundance.
 Is able to delivery value what is asked from it
i.e, proper cleanliness.
 An unique feature of Nirma detergent cake
are that they don’t dissolve easily with water
like other. Durability is high in terms of
soaking.

16.  The brand name got its name from
“NIRUPAMA” i.e, The daughter of Mr.
Karsanbhai Patel(MD of Nirma)
 Thus Brand name came into existence
NIRMA..

17.  For individual packaging is simple it is
available in pouchs.
 For bulk purchases units are packed in boxes
for wholesalers.

18.  In Gujarat, the registered offices of Nirma
products are located at the following places:
 Ahmedabad.
 Rajkot
 Mehsana
 Baroda
 Bhavnagar

19. FROM
Backyard of a small
house.
15-20 Packet- A
day
A
DREAM
TO
Becoming one of
World’s Largest &
most Integrated
Detergent Comp.
Over 80000 Tons
Annually with 38
A
REALITY

20.  “Dudh si safedi NIRMA se aaye, Rangin kapda
bhi khil khil jaaye. Sabki pasand “NIRMA”…
the same jingle has been used since the last
35 years.
 Same radio spot has been used consistently
since the last 28 years.
 Strategy used to create an emotional
attachment with the consumers.