Karsanbhai Khodidas Patel founded the Nirma group in 1969 with a small-scale detergent business. He offered a high-quality detergent powder at one-third the prevailing price, naming it Nirma after his daughter. Nirma revolutionized the detergent market and soon became the largest selling brand in India. Patel later expanded into other products and also established educational institutions like the prestigious Nirma University. He has received many honors and awards for his entrepreneurship and contributions to the Indian economy.

1. MAN BEHIND HUGELY
SUCCESSFUL BRAND
NIRMA
PRESENTED BY
GAURAV PATEL
114061

2. STORY LINE
• INTRODUCTION
• EDUCATION
• JOURNEY TOWARD ENTREPRENEURSHIP
• COLLEGES
• CONTRIBUTION IN ECONOMY
• AWARDS
• RECOGNITION

3. INTRODUCTION
 Karsanbhai Khodidas Patel (K.K. Patel,
1945)came from a humble farmer family
from Mehsana, Gujarat.
 He is the founder of the Rs. 3550
crore Nirma group with major interests in
detergents, soaps and cosmetics.

4. INTRODUCTION

5. EDUCATION
 He completed Bsc. in Chemistry at age
21 in 1966.
 Initially he worked as lab technician in the
New Cotton Mills, Ahmedabad, of
the Lalbhai group.
 Then he worked as Lab Assistant in the
Geology and Mining Department of the
Government of Gujarat in 1969.

6. JOURNEY TOWARD
ENTREPRENEURSHIP
He wanted to earn more than what he
was earning at present.
So in 1969, at the age of 25, he started a
small-scale enterprise.
 He offered a quality detergent powder
using indigenous technology, at a third
of the prevailing price.

7. JOURNEY TOWARD
ENTREPRENEURSHIP
 The one-man company would bicycle
through the neighbourhoods selling
handmade detergent packets door to door at
a price of Rs. 3 per kg.
 The next available cheapest brand in the
market at that time was Rs.13 per kg.
 He named the detergent powder Nirma after
his daughter Nirupama.

8. JOURNEY TOWARD
ENTREPRENEURSHIP
 Nirma revolutionized the whole detergent
powder segment and in a short span of time
created an entirely new market segment in
the domestic detergent sector market.
 After three years, he felt confident enough
to quit his job.
 It gave the bigger established brands a run
for their money and soon occupied the top
market share.

9. JOURNEY TOWARD
ENTREPRENEURSHIP
 The Nirma brand quickly established itself
in Gujarat and Maharashtra.
 The high quality and low price of the
detergent made for great value.
 Fuelled by housewife-friendly
advertisement jingles.
 Nirma was the largest selling detergent in
India.

10. JOURNEY TOWARD
ENTREPRENEURSHIP
 It was phosphate free and hence
environment friendly.
 Nirma entered the premium segment,
launching toilet soaps Nirma bath and
Nirma beauty soap, and premium detergent
Super Nirma detergent.
 Nirma beauty soap is one of the leading
toilet soaps, behind Lifebuoy and Lux.

11. JOURNEY TOWARD
ENTREPRENEURSHIP
 Overall Nirma has a 20% market share in
soap cakes and about 35% in detergents.
 Nirma also has successful operations in
neighbouring countries.
 It also has a unfamiliar product Sudh salt.

12. COLLEGES
 He has interests in education, and founded a
leading pharmacy college Nirma Institute of
Pharmacy.
 In 1995, he started the Nirma Institute of
Technology in Ahmedabad, which grew into a
leading engineering college in Gujarat.
 An Institute of Management followed, with the
entire structure being consolidated under
the Nirma University of Science and
Technology in 2003.

13. COLLEGES
 The Nirma labs education project, aimed at
training and incubating entrepreneurs, was
launched in 2004.

14. COLLEGES

15. CONTRIBUTION IN
ECONOMY
 At that time domestic detergent market was limited
only to premium segment and was dominated by
MNCs.
 The process of manufacturing was labor intensive,
which offered large scale employment (employing
15,000 people in 2004).
 After establishing its leadership in economy-priced
detergents, Nirma foray into the premium brand
segment, in cakes and detergents was equally
successful.

16.  He has won many accolades on his way to
success.
 The Federation of Association of Small Scale
Industries of India, New Delhi, awarded him
with the 'Udyog Ratna‘.
 He has been conferred with Padma Shri
Award for the year 2010 The award will be
formally conferred by the President of India
Mrs Pratibha Patil.
AWARDS

17. AWARDS
 The Gujarat Chamber of Commerce
felicitated him as an 'Outstanding
Industrialist of the Eighties'.
 The Govt. of India twice appointed him
Chairman of the Development Council for
Oils, Soaps & Detergents.

18. RECOGNITION
In 2009, He was ranked #92 by Forbes
magazine, for the list of India's Richest
bussinessmen.
He is sometimes referred to as K. K.
Patel.

23. REFERENCES
www.nirma.co.in
www.iloveindia.com
Wikipedia.org

24. GUIDED BY


 Dr. Prasantha kumar R