The document summarizes information about Parle Products, a leading Indian biscuit and confectionery company. It discusses Parle's history since 1929, brands which include Parle-G glucose biscuits, market share of 35% in biscuits and 15% in confectioneries, manufacturing facilities, annual turnover of Rs. 2000 crores, and mass marketing strategy for Parle-G. It also provides a SWOT analysis of Parle Products identifying strengths like low prices and variety of products as well as weaknesses like dependency on flagship brand Parle-G and lack of schemes for retailers. Opportunities and threats from competition are also outlined.

2. A successful completion of job is based
upon the chain of factors combining together to make
an integral outcome. We take this opportunity to
express our deep sense of gratitude to all those
who have contributed significantly by sharing their
knowledge and experience in the completion of
this project work.
We would like to place on record, our sincere
gratitude to Mr. Benny Thomas sir for giving us
support, guidance & opportunity to do our project
with Parle Products.

3.  Established in 1929
 1st brands – Parle Glucose and Parle Monaco
 Won acclaim at the Monde selection since 1970
 35% share of the total biscuit market
 15% share of the total confectionery market
 14 manufacturing units for biscuits & 5 manufacturing
units for confectioneries
 Parle has largest such manufacturing units in
India
 Annual turnover 2000 crores

4.  It has provided its products to the mass with the
affordable range.
 Parle company practices mass marketing for Parle-
G which appeals to masses. It is a product liked by
everyone and does not cater only to a specific
group or part of the whole market.

5. BRANDS
 Parle-G
 Krackjack
 Monaco
 Monaco Funion
 Kreams
 Hide and Seek
 Hide and Seek Milano
 Bourbon
 Parle Marie
 Parle 20-20 Cookies
 Nimkin

6.  Parle biscuits: Parle biscuits are linked with factors of
power and wisdom providing nutrition and strength.
 Parle biscuits are indeed much more than a tea- time
snack, they are considered by many to be an important
part of their daily food.
 Parle can treat you with a basket of biscuits which are
not only satisfying but are also of good and reliable
quality.
 Parle biscuits cater to all tastes from kids to senior
citizens. They have found their way into the Indian
hearts and homes.

7.  over 65 years, Parle G has been a part of the lives of
every Indian.
 From the snow capped mountains in the north to
the sultry towns in the south, from frenetic cities
to laid back villages, Parle G has nourished
strengthened and delighted millions
 Pack Sizes available: 16.5G, 38.5G, 60.5G, 82.5G,
99G, 209G, 313.5G, 418G, 825G

8. 20-20
 Rich in butter and tempting cashews
 Baked to perfection to deliver the perfect
experience of taste and aroma, they melt in your
mouth to give you a cookie eating experience
unlike one you have ever had before enjoy a feast of
crunchy, crispy scrumptious cookies.
 Pack Sizes available: 75 G, 110 G, 225 G

9.  A light crispy biscuit sprinkled with salt, Monaco
adds a namkeen twist to life’s ordinary moments.
 Pack Sizes available: 75 G, 120 G, 240 G

10.  The ingredients that go into making this prized
cookie are a well-guarded secret.
 A cookie with a reputation for romance. Indulge in
the sinful taste of Milano and everything that
follows it.
 Pack Sizes available: 25 G, 62 G, 100 G, and 200 G

11.  The original sweet and salty biscuit is one of the
most loved biscuits in the country.
It’s not just a biscuit, it’s the taste of relationships
captured in a biscuit.
 A little sweet and a little salty crafted in such a
delicate and delicious balance, you can never get
enough of it. Have it anytime you like with
anything you like.
 Pack Sizes available: 75G, 170G, 240G

12. SWOT ANALYSIS OF PARLE PRODUCTS
STRENGTH WEAKNESS
1. Low price as compared to competitors 1. Breakage of biscuits while delivering to
2. Sizeable market share in the country. retailers
3. Offers variety of products under its brand. 2. No proper replacement system for broken
4. Different sizes of packets are available. biscuits to retailers
5. An experienced team of sales and marketing 3. Improper and irregular supply.
executives. 4. Less share in Premium biscuit market.
6. Deep and effective coverage 5. Dependent on its flagship brand, Parle-G
7. Largest distribution system. 6. Poor packaging in family pack of glucose
biscuits.
7. Lack of schemes for retailers and distributors.
1. Rising demand for innovative packaging in THREAT
packaged foods. 1. Highly advertised brands such as Britannia.
2. Retaining loyal retailers or wholesalers. 2. Ever increasing competition from
3. Improving supply system for established multinationals and local companies.
brands. 3. Increase in sale of cheap local bakery products.
4. Huge scope for some Parle products in medical 4. Emerging substitutes like wafers, snacks and
shops. toast.
5. Information revolution brought about by the 5. Margin war among the major
television. Brands
6. Good scope for snacks and namkeens, if
launched and properly promoted by Parle.

13. 
 QUESTIONNAIRE
 Name of the PERSON: ..............................................................
 Address: .........................................................................................
 Contact No. : ......................... OCCUPATION............................
 AGE:………….
 Dou like to eat parle biscuits?
Yes No
 When do you like to have that
……………………………..
 Which is your favorite brand?
…………………………………….
 Which is your favorite biscuits?
 Parle Britannia ITC Other

14.  Glucose Biscuit Depth.
 Parle-G Tiger Sun fest other
 Salted Biscuit Depth.
 Monaco 50-50 Snacky
 Cookies Biscuit Depth.
 20-20 Good Day Sunfest butter cookies
 Marie Biscuit Depth.
 Marie Marie Gold Marie Light
 Cream Biscuit Depth.
 Hide-n-Seek Bourbun Spacial
 10. Chocolate Brand in Shops?
 i)Perfeti ii)Parle iii)ITC iv)Nastle v)Cadbary vi)Nutrien vii)Others
 11. Space share by chocolates.
 Perfeti Parle ITC Nastle Cadbary
 12. Are you satisfied with distributor services?
 Parle Britannia ITC Other
 Remark: ________________________________________________