Utkarsh Saxena presented on ITC Limited, an Indian conglomerate company. The presentation covered ITC's history, vision/mission, product portfolio, strategies, SWOT analysis, corporate social responsibility efforts, and future plans. ITC is a market leader in cigarettes in India, with a diverse portfolio including food, personal care, hotels, paper, and IT businesses. The presentation analyzed ITC's strengths in distribution and brands, opportunities in rural and new markets, and threats from competition and increased tobacco regulation.

1. By:
Utkarsh Saxena
(11310254)
Summer Internship Presentation
…ENDURING VALUES

2. CURRENT SCENARIO
HISTORY OF ITC
VISION AND MISSION
PRODUCT PORTFOLIO
MAJOR STRATEGIES FOLLOWED BY ITC
SWOT ANALYSIS OF ITC
CORPORATE SOCIAL RESPONSIBILITY
FUTURE PLANS
CONCLUSION

3. Chairperson : Y C Deveshwar
Directors : SS H Rehman, Nakul Anand,
A Singh, PV Dhobale,
K Vaidyanath, K N Grant,
A Baijal, B Vijayaraghavan
J P Daly, H G Powell &
P B Ramanujan, B Sen
R S Tarneja,
CEO, Yogesh Chander Deveshwar

4. CURRENT SCENARIO
ITC is an Indian public conglomerate company headquartered in Kolkata, India.
India’s premier privates sector companies with a turnover of US $7Billion.
Market Capitalization of nearly US$45 Billion in 2012-13.
ITC is the market leader in cigarettes in India.
It employees over 26,000 people at more than 60 locations across India.
It is listed on Forbes 2000.
ITC Limited completed 100 years on 24th August, 2010.
ITC's Agri-Business is India's second largest exporter of agricultural products.
Corporate Positioning Statement :-“Enduring Value. For the Nation. For the Shareholder”

5. WHERE COMPANY STANDS?
ITC features on the Forbes Global 2000 rankings for 2012 at
position 841. In the same rankings, the company's market
value placed it as the 184th largest company in the world.
In 2013, ITC was ranked the third most admired company in
India by Fortune.
ITC is rated among the World's Best Big Companies, Asia's
Fab 50' and the World's Most Reputable Companies by
Forbes magazine.
In 2011, all of ITC’s super premium luxury hotels were
accorded LEED Platinum certification, making ITC Hotels
the ‘Greenest Luxury Hotel Chain in the World’.

6. Vision: Sustain ITC’s position as
one of India’s most valuable
corporations through world class
performance, creating growing
value for the Indian economy and
the Company’s stakeholders.
Mission: To enhance the wealth
generating capability of the
enterprise in a globalizing
environment, delivering superior
and sustainable stakeholder value.
Core Values: ITC’s core values
are aimed at developing a
customer focused, high
performance organization which
creates values for its stakeholders.

7. HISTORY
24 Aug ,1910 – ITC incorporated under the name of 'Imperial Tobacco
Company of India Limited'.
1925– ITC’s Packaging & Printing Business Division was set up as a
strategic backward integration for ITC’s Cigarettes business.
1974 – The Company's ownership progressively Indianised, and the name
of the Company was changed to ITC Limited (Indian Tobacco Company).
1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-
Welcomgroup Hotel’.
1979 – ITC entered the Paperboards Business by promoting, ITC
Bhadrachalam Paperboards Limited, which today has become the market
leader in India.

8. 1985 – Surya Nepal Pvt. Ltd.
1990 - International Business Division for export of agri-commodities
2000 – Life style retailing business with Wills sport range of international quality relaxed
wear for men and women
2000 – ITC InfoTech Ltd.
2001 – ITC entered into food business with launch of ‘kitchen of India’ ready to eat Indian
gourmet dishes.
2002 – Safety matches.
2003- Agarbattis.
2005 – Essenza di wills.

9. ITC. Touching your life. Everyday

10. FMCG-CIGARETTES
10
 Market leader in India.
 Highly portfolio of brands includes Insignia, India
kings, Classic, Gold Flake, Silk Cut, Navy Cut,
Scissors, Capstan, Berkeley, Bristol and Flake.

11. PACKAGED FOODS
Aashirvaad Bingo Candyman
Kitchen of India Mint-O Sunfeast

12. EDUCATION AND STATIONERY
Classmate Paperkraft Color Crew

13. PERSONAL CARE
Engage
Essenza Di Wills
Fiama Di Wills
SuperiaVivel

14. INTENSE STICKS SAFETY MATCHES
AIM
LIFESTYLE RETAILING
Mangaldeep

15. 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
5545
7012
Rs. crs
Rapid share of FMCG business
20
563
1013
1704
2511
3014
3642
4482

16. HOTELS AND TOURISM

20. ITC INFOTECH Established in 2000 and headquartered in Bangalore.
Fully owned subsidiary of ITC ltd.
ITC is divided into - IT Services, IT Consulting Services
Technology Partners: Sap, Oracle, Sun Microsystems, PTC.
ITC InfoTech, a global IT services company, is today one of India’s fastest
growing IT and ITES service providers.
Providing outsourced IT solutions and services to leading global customers.

21. E-CHOUPAL
 Choupal is a Hindi word which means village
meeting place, and ‘E’ here stands for
electronic so it is a village meeting place on a
electronic platform.
 It is a virtual market place where vendors and
customers come together to do transactions.
 It’s a place where farmers can transact
directly with a processor and realize better
price for their products.

22. ADVANTAGES
No hierarchy of brokers.
Internet is used as a low cost medium of communication providing
latest information.
E-choupals are set up by ITC with solar power backup and VSAT
connectivity. The equipment cost for the e-choupal is borne by ITC.
Allow farmers to compare global and local market price (mandi)
To farmers they give access to operational information developed by
ITC experts, pertaining to cropping, seeds, fertilizers and so on.

23. Companies using E-Choupal Network

24. Major Strategies Followed
Entering into less competitive or unexplored markets.
Distribution Network.
Market differentiation.
Cost control strategy.
Diversification of products.
Extensive advertising.
Innovation.
Regular introduction of new products.

25. ITC. Touching your life. Everyday
SWOT ANALYSIS
Strength
•Cigarette market is 22,000 Cr. and ITC
has lion’s share in it
•Strong brand recognition and product
portfolio
•Distribution network
•Management
Weakness
•Dependence on tobacco revenues
• Negative Connection of Tobacco
Opportunity
•Consumption Of personal care products
•Rural Market
•E-Choupal
• Filter cigarette segment of less than
60mm size
Threat
•Competition both Domestic &
International
•Increasing Tax on cigarettes
•Excise duty on unfiltered cigarettes less
than 60mm in length was increased 387%
last year
•Hike was 142% for those between 61mm
and 70mm long.
•Regulatory restrictions on cigarettes
•Ban on smoking

26. CORPORATE SOCIAL RESPONSIBILITY
ITC’s businesses generate livelihoods for more than 5million people.
ITC’s social and farm forestry initiative has greened over 80,000 hectares creating an
estimated 35 million person days employment among and disadvantaged.
ITC’s watershed development initiative brings previous water to nearly 35,000
hectares of dry lands and moisture-stressed areas.
ITC’s sustainable community initiative includes women empowerment and primary
education.

27. 27

28. ITC. Touching your life. Everyday

29. AWARDS AND ACHIEVEMENTS
ITC is the first Indian company and the second in the world to win the prestigious
Development Gateway Award.
ITC is the first corporate to receive the annual FICCI Outstanding Vision Corporate
Triple Impact Award in 2007.
ITC was conferred the World Business and Development Award 2012 at the historic
Rio+20 United Nations Summit which concluded recently.
ITC has won the Golden Peacock Award for corporate Social Responsibility in 2007.
The business Today Award for the Best Managed Company in recognition of its
outstanding initiative in consumer product segment.

30. FUTURE PLANS
Promoting Eco- Tourism, Eco medical, Traditional crafts.
Joined hands with monster jobs to provide jobs for rural youth.
Ensure product Quality.
Develop rural market to promote other products.
Planning to launch some other serives with their e-choupal program like:
Micro- credit
Health
Education

31. CONCLUSION
ITC promoting their brands through advertisement campaign as well as door to door
promotion.
ITC is also focusing on Retailers and Wholesalers to promote their brand.
The demand of their product is very low, because people don’t know about their brands
very well.
ITC knows their strength and weakness in the personal care market, so they are
applying new concept to overcome their weaknesses.
ITC now offering more margins, exiting offers and long credit period to retailers and
wholesalers.

32. SOMETIMES, NOT TAKING
RISK IS THE BIGGEST RISK
… YC Deveshwar
… Y C Deveshwar

33. THANK YOU