Nirma Ltd is a detergent and soap manufacturing company located in Bhavnagar, Gujarat, India. It was founded in 1969 by Karashanbhai K. Patel and has grown to become one of the largest detergent producers in India. The company manufactures detergent powders, soap, and other industrial chemicals across major plants. With over 15,000 employees, Nirma utilizes effective human resource, financial, and marketing strategies to achieve continued success in the consumer goods industry.
This presentation contain the whole journey of Nirma. Also, i add pictures to make it more attractive and help to memorize it when presenting it to audiences.
This presentation contain the whole journey of Nirma. Also, i add pictures to make it more attractive and help to memorize it when presenting it to audiences.
Hiii guys this ppt describes the whole picture of TVS motors a leading two wheeler manufacturer in india where each and everything is included with few graphical effects...a good ppt to know about the company
Ppt on karsanbhai patel by surabhi guptaSurabhi Gupta
Presentation on Dr Karsanbhai Patel.
Founder of NIRMA company in the year 1969. Which is the India's 7th largest consumer brand. He has won many accolades on his way to success. Dr. Karsanbhai Patel has awarded by PADMA SHRI and UDYOG RATNA awards which are the great achievements for him.....
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
This presentation contain the whole journey of Nirma. Also, i add pictures to make it more attractive and help to memorize it when presenting it to audiences.
Hiii guys this ppt describes the whole picture of TVS motors a leading two wheeler manufacturer in india where each and everything is included with few graphical effects...a good ppt to know about the company
Ppt on karsanbhai patel by surabhi guptaSurabhi Gupta
Presentation on Dr Karsanbhai Patel.
Founder of NIRMA company in the year 1969. Which is the India's 7th largest consumer brand. He has won many accolades on his way to success. Dr. Karsanbhai Patel has awarded by PADMA SHRI and UDYOG RATNA awards which are the great achievements for him.....
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
This presentation contain the whole journey of Nirma. Also, i add pictures to make it more attractive and help to memorize it when presenting it to audiences.
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
Factors Impacting NIRMA Marketing : A Success and Failure StoryDr. Mukunda S Medari
Presentation on various factors impacting the success and failure of NIRMA Detergent in terms of marketing perspective. It covers various aspects of Marketing Strategies.
Dabur sourcing of saffron(e-sourcing & Reverse auctioning)amansingh09
Contains information about dabur sourcing saffron from kashmir and how it is cutting cost through e-sourcing and how yhis is helping both dabur & farmers in kashmir
1. NIRMA LTD
COMPANY NAME :- NIRMA LTD
ADDRESS :- “NIRMA”,
CHEMICAL COMPLEX,
KALATALAV,
BHAVNAGAR-364313
OWNER :- KARASHANBHAI K. PATEL
ESTABLISHED YEAR :- 1969
3. Content:
History
Achievement of NIRMA
Products and major plants
Human Resource Management
Financial Management
Marketing Management
4. History:
The story of ”NIRMA LTD” is not only about the detergent powder, it is
much more than it.
Mr.Karashanbhai K. Patel who is the founder of this big Organisation,
who is the son of small farmer and qualified science graduate and
was worked as junior chemist in government laboratory.
He was making detergent in the 100 sq.ft. backyard of his home using
brand hands and buckets. Once mixture is ready used to pack in
polythene bag and was selling door to door at 3 Rs. Per kg.
5. The product become well accepted in the consumer
community and the rest is known to one and all this is
“NIRMA LTD” of today.
NIRMA is private limited company and was converted into
public limited company in 18 November 1993.
6. VISION OF NIRMA
BETTER PRODUCT , BETTER VALUE , AND BETTER LIVING
JINGLE OF NIRMA :
“Duth si safedi Nirma se aye ,
Rangin kapada bhi
khil khil jaye”
7. ACHIEVMENT OF NIRMA
Awarded by ICMA “Excellence in water resource management in
chemical industry” for the year 2002-03.
Awarded by Gujarat Safety council for “Gujarat Safety Award” for
year 2003-04.
Awarded by Saurashtra chamber of commerce and industry.
As on 9001 : 2000 company awarded by TUV – Germany , Thailand .
Udhyog Ratna Award
Development of green belt with more than 18000 trees in salty land.
9. List of products
PRODUCTS
INDUSTRIAL
DETERGENT POWDERS DETERGENT CAKE BATHING SOAP OTHER PRODUCTS
PRODUCTS
SUPER NIRMA NIRMA DETERGENT NIRMA BEAUTY SOAP NIRMA SUDDH SALT LINER ALKYL BENZEN
DETERGENT POWDER CAKE
NIRMA BATH SOAP NIRMA TOOTHPASTE GLYCERIN
NIRMA POPULAR SUPER NIRMA
DETERGENT POWDER DETERGENT CAKE NIRMA SANDLE NIRMA SHIKAKAI SULPHURIC ACID
NIRMA NIRMA BARATAN BAR NIRMA HERBAL NIRMA BEAUTY PATTY ACID
DETERGENT POWDER SHAMPOO
NIRMA ROSEE SODA ASH
NIRMA NIRMA CLEAN
WASHING POWDER
NIRMA LIME
GREEN DETERGENT POWDER
10. MAJOR PLANTS:
DETERGENT SOAPS PACKAGING
ALKYLS BENZENES SODAASH ADDIBAL SALT
11. Time Keeping System
Time keeping is just to record their employee’s entry and exit
records.
Working Hours:
A shift – 7:00 am to 3:00 pm
B shift – 3:00 am to 11:00 pm
C shift – 11:00 am to 7:00 pm
D shift – 8:30 am to 5:00 pm
In this shifts A,B,C shifts are for workers and employee’s while as D
shift is for Manager’s.
12. Human Resource management
The term human resource means the total knowledge, skills,
creativity and abilities of organization. Human resource are the most
important assets of an any organization.
Recruitment :
Reason : Death ,Retirement , Promotion , Transfer , social reason ,
others
Stages :
(1) Manpower requisition
(2) Manpower approval
(3) Filling up vacancy
13. Selection
The candidates have applied for the job have to pass through three
kinds of interview.
(1) Written test
(2) Personal interview
(3) Interview at the head office
Training and Development:
There are main four training methodology
(1) In-plant training for new experienced employees
(2) Induct training
(3) Candidates appointment as training
(4) Safety function training
14. Wages and salary
Wages and salary paid to workers by his performance, skills,
and time period monthly salary is given on 7th of month from
HDFC bank.
EMPLOYEE INFORMATION:-
There are more than 15000 Employee and 500 professional
Employees.
15. Marketing Management
Marketing can be defined as the process of exchange of
goods and services.
Distribution Channel :
Nirma sells these products in the market under the brands
Nirma and Nima.
(1) Nirma – which is consisting of about 450 exclusive
Distributors
(2) Nima- which is having more than 200 Distributors
17. Sells of the company:
Nirma Sales 50000 Detergent piece per day and larger detergent
manufacturer in India.
Nirma sales 30,00000 piece of Soap manufacture per day and it is
second larger soap manufacturer in India.
Nirma is 7th Successful brand in India.
Selling of Nirma in India :
Toilet soap – 3 million piece
Detergent powder – 6.2 million
Lime fresh toilet soap – 17 million
19. FINANCE MAMAGEMENT
Authorized share capital :-
Equity share capital of RS 10 each 1500000
6% redeemable preference shares of RS 100 each 7500000
Issued and subscribed capital :-
Equity shares 1138786
6% redeemable preference shares of RS 100 each 279285
Total share capital is 88.17 crores.
20. Nirma’s Gross sales Rs. 2400 crores.
Nirma is top 10 brand of india and it is wide distributed.
Nirma has:
2500 Distributors
2000000 Retailers
40 Depots