Dabur India is the 4th largest company in India's FMCG sector and ranked 45th in India's most trusted brands list. It operates 13 manufacturing units across India and reported a 15% rise in net profit and 16.9% increase in gross sales for the nine months ending December 2010. Dabur produces products in major categories of health care, personal care, food, home care, and consumer health and operates various brands across different stages of the BCG matrix.

2. ABOUT DABUR INDIARanked 45TH in India’s most trusted brand list 4th largest company in the FMCG sectorIt has 13 ultra-modern manufacturing units inJammu & Kashmir, Uttar Pradesh etcNet Profit for the nine-month period ending December 31, 2010 reported a 15% growth to Rs 421.88 Crore, while Gross sales for the same period was up 16.9% at Rs 2992.64 Crore.

3. MAJOR PRODUCT CATEGORIESHEALTH CAREPERSONAL CAREFOOD PRODUCTSHOME CARECONSUMER HEALTH OTC PRODUCTS

4. BCG MATRIX

5. RECOMMENDATIONSWork on promotionDifferentiated approach in all product categories