9. 4 P’S OF
MARKETING
MIX.

11. PRODUC
T

13. CHOCOLATE
BAR.
MADE FROM REAL DARK
CHOCOLATE.
SIMILAR DESIGN
WORLDWIDE.
CONTAINS MORE MILK THAN ANY OTHER
CHOCOLATE BAR.
AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER
PREMIUM PACKS

16. PRICE

17. WEIGHT (gm) PRICE
10.5 5
22 10
40 20
42 CRACKLE 25
95 50
80 FRUIT & NUT 55
165 90

18. PLACE

19. Five company-owned
manufacturing facilities:
Thane
Induri (Pune)
Malanpur (Gwalior)
Bangalore
Baddi (Himachal Pradesh)
4 sales offices:
New Delhi
Mumbai
Kolkata
Chennai
Corporate/Head office:
Mumbai

20.  CDM ARE SOLD DIRECTLY TO WHOLESELLER AND
RETAILERS.
CADBURY'S DISTRIBUTION NETWORK USED TO
ENCOMPASSES 2100 DISTRIBUTORS AND
450,000 RETAILERS.
Wholesaler RETAILER

21. PROMOTION

27. THE BIG ‘B’ FACTOR

28. PACKAGING

29. PACKAGING STYLES
1905 1930s

30. PRESENT

31. PACKAGING MATERIAL

32. ADVANTAGES OF PACKAGING

33.  “Purple Goes Green” is the part of Cadbury’s Strategic Mission and
Vision ( Objective: reduce 50 % Carbon Emissions & 10 % reduction
in Packaging by 2020).
 Link with Singapore’s Sustainable Manufacturing Centre (SMC).
 Co-operation with United Nation Development Program (UNDP) and
Government of Ghana, the Company promised to invest $ 87 million
over next decade to support high-quality sustainable cocoa production
 Bournville (The birth place of Cadbury Company), is still the Greenest
areas of Birmingham.

35. COMPETITORS

36. Participates in the Global Competitive
Marketplace

37. Major Achievements of Cadbury
 Worlds No 1 Confectionery company
 World's No 2 Gums company.
 World's No 3 Beverage company.
 Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand"
for 2006-07 by Superbrands India.
 Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's
most respected companies by sector conducted by Business World magazine in
2007.
 Cadbury India has been ranked as the 7th Great Place to Work and the No. 1
FMCG company in India in 2008, by the Great Place to Work Institute.
 Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign
- GOLD award for the "Best Insights and Strategic Thinking" and SILVER award
for the 'Most Effective Use of Advertising'.

38. Awards won by Cadbury for its
Performance & Quality
Cadbury Schweppes plc was awarded Business in the
Community's Jubilee Award
GOLD award for the "Best Insights and Strategic
Thinking"
Brammer Energy & Environmental Improvement Award , 2009
Cadbury's Gorilla Among D&AD
Winners, 2008

40. PRESENTED BY :-
SNEHA HANSDA
ROLL NO. :- 08
BBA SEM-3