Success of nirma washing powder
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Nirma is an Indian company founded by Karsanbhai Patel based in Ahmedabad, Gujarat. It employs 14,000 people and has an annual turnover of 2500 crore rupees. The company's key products include soap, detergent, and salt. Nirma washing powder was very successful due to its labor-intensive and low-cost production process, speedy distribution channels, and extensive market network. However, Nirma soap failed because it was unable to innovate and capitalize on customers shifting to more aspirational brands.
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Nirma case study_abhishek
Nirma started as a one-man operation in 1969 selling a low-cost detergent. It positioned itself against bigger brands by offering cheaper products that still delivered quality cleaning. Nirma grew rapidly due to its low prices, high-quality products, and direct distribution system. However, it faced threats from other big brands potentially copying its low-cost model. To maintain growth, Nirma's strategic plan was to diversify its product range, increase advertising, improve its premium brand image, and expand internationally through partnerships.
Nirma imc
The document provides information about Nirma, an Indian detergent and personal care products company. It discusses Nirma's founding in 1969 by Karsanbhai Patel, who started the company as a sole proprietorship making detergent powder. It details Nirma's growth into one of the largest FMCG brands in India with a 38% market share in detergents and 20% share in soaps. The document also outlines Nirma's brand ambassador strategies, advertising campaigns and media strategies over the decades as it established itself as an affordable yet high-quality brand among Indian consumers.
Presentation on journey of nirma
This presentation contain the whole journey of Nirma. Also, i add pictures to make it more attractive and help to memorize it when presenting it to audiences.
Nirma
Our company was founded in 1969 by Dr. Karsanbhai Patel. He started making detergent powder by hand in the backyard of his home. Today, Nirma has over 15,000 employees and annual turnover of over Rs. 3550 crores. It is one of the largest detergent brands in the world. Nirma provides quality products at affordable prices and has captured a large market share in India through innovative products and effective marketing strategies such as radio advertisements. Going forward, the company aims to expand its brands globally through joint ventures and launch new products.
Marketing Mix
All the 4 Ps are explained with the help of Nirma brand. Introduction of marketing mix is also studied.
Advertising management project nirma
This document provides an overview and marketing plan for Nirma washing powder. It discusses the detergent market in India, Nirma's history and competitors. The marketing objectives are to refresh Nirma's brand image while retaining its core message of simplicity and joy. The campaign will position Nirma as a powerful stain remover through ads showing stains reversing out of clothes. The campaign will include TV, print, radio, outdoor and digital ads targeted at housewives in India's top cities.
Nirma
Nirma Limited is a leading Indian manufacturer of soaps, detergents, and personal care products. The company was founded in 1969 by Karsanbhai Patel and launched its first product, Nirma detergent powder, at a price one-third lower than competitors. This helped Nirma quickly gain popularity and market share. By the late 1980s, Nirma had become one of the world's largest-selling detergent brands. Today, Nirma is India's largest detergent brand and one of the world's biggest, selling over 800,000 tons annually with a 35% market share in India. The company has expanded its product portfolio and now also manufactures soaps,
Nirma limited
The document summarizes the history and operations of Nirma, an Indian detergent and personal care products company founded by Karsanbhai Patel in 1969. It started by producing a low-cost detergent bar called Nirma which became very popular for its affordable price. Under Patel's leadership, Nirma grew to become one of the largest detergent manufacturers in India, holding a 38% market share. It has since expanded its product portfolio to include soaps, food products, and personal care items. Patel also established Nirma University to support education and healthcare initiatives through companies like Nirlife Healthcare.
Recommended
Nirma case study_abhishek
Nirma started as a one-man operation in 1969 selling a low-cost detergent. It positioned itself against bigger brands by offering cheaper products that still delivered quality cleaning. Nirma grew rapidly due to its low prices, high-quality products, and direct distribution system. However, it faced threats from other big brands potentially copying its low-cost model. To maintain growth, Nirma's strategic plan was to diversify its product range, increase advertising, improve its premium brand image, and expand internationally through partnerships.
Nirma imc
The document provides information about Nirma, an Indian detergent and personal care products company. It discusses Nirma's founding in 1969 by Karsanbhai Patel, who started the company as a sole proprietorship making detergent powder. It details Nirma's growth into one of the largest FMCG brands in India with a 38% market share in detergents and 20% share in soaps. The document also outlines Nirma's brand ambassador strategies, advertising campaigns and media strategies over the decades as it established itself as an affordable yet high-quality brand among Indian consumers.
Presentation on journey of nirma
This presentation contain the whole journey of Nirma. Also, i add pictures to make it more attractive and help to memorize it when presenting it to audiences.
Nirma
Our company was founded in 1969 by Dr. Karsanbhai Patel. He started making detergent powder by hand in the backyard of his home. Today, Nirma has over 15,000 employees and annual turnover of over Rs. 3550 crores. It is one of the largest detergent brands in the world. Nirma provides quality products at affordable prices and has captured a large market share in India through innovative products and effective marketing strategies such as radio advertisements. Going forward, the company aims to expand its brands globally through joint ventures and launch new products.
Marketing Mix
All the 4 Ps are explained with the help of Nirma brand. Introduction of marketing mix is also studied.
Advertising management project nirma
This document provides an overview and marketing plan for Nirma washing powder. It discusses the detergent market in India, Nirma's history and competitors. The marketing objectives are to refresh Nirma's brand image while retaining its core message of simplicity and joy. The campaign will position Nirma as a powerful stain remover through ads showing stains reversing out of clothes. The campaign will include TV, print, radio, outdoor and digital ads targeted at housewives in India's top cities.
Nirma
Nirma Limited is a leading Indian manufacturer of soaps, detergents, and personal care products. The company was founded in 1969 by Karsanbhai Patel and launched its first product, Nirma detergent powder, at a price one-third lower than competitors. This helped Nirma quickly gain popularity and market share. By the late 1980s, Nirma had become one of the world's largest-selling detergent brands. Today, Nirma is India's largest detergent brand and one of the world's biggest, selling over 800,000 tons annually with a 35% market share in India. The company has expanded its product portfolio and now also manufactures soaps,
Nirma limited
The document summarizes the history and operations of Nirma, an Indian detergent and personal care products company founded by Karsanbhai Patel in 1969. It started by producing a low-cost detergent bar called Nirma which became very popular for its affordable price. Under Patel's leadership, Nirma grew to become one of the largest detergent manufacturers in India, holding a 38% market share. It has since expanded its product portfolio to include soaps, food products, and personal care items. Patel also established Nirma University to support education and healthcare initiatives through companies like Nirlife Healthcare.
NIRMA
Nirma Limited is a group of companies based in Ahmedabad, India that manufactures consumer and industrial products. It has over 15,000 employees and annual revenue of over Rs. 3550 crores. Nirma sources raw materials internally through subsidiaries to ensure stable supply. It has multiple manufacturing facilities across Gujarat. Nirma uses a robust supply chain network of over 2 million retailers and 300 million consumers. Through its efficient inventory management, transportation, and information systems, Nirma is able to provide products at low costs and high availability.
Nirma
Nirma is a group of companies based in Ahmedabad, India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, and pharmaceuticals. Karsanbhai Patel started Nirma as a one-man operation in 1969 and it now has over 15,000 employees and an annual turnover of over Rs. 3550 crores. Nirma is a leader in the detergent market in India with sales of over 800,000 tonnes annually under its flagship Nirma brand.
Nirma swot analysis
The document presents a SWOT analysis of Nirma Ltd. It outlines the company's strengths as its strong brand equity, long-term customer relationships, and wide distribution channels. Weaknesses include high interest burdens and lack of presence in premium segments. Opportunities lie in exports, acquisitions, and entering new categories. Threats come from multinational competitors and regional players. The analysis concludes Nirma has achieved success through strategic planning and understanding its SWOT over the past 40+ years.
Nirma story
Nirma started as a small, one-man operation producing affordable detergent in 1969 in India. It grew rapidly to become a multi-billion dollar company with a wide range of affordable products within 30 years, taking significant market share from established companies like HLL. Nirma succeeded through aggressive cost control measures like backward integration, large-scale production, and eliminating intermediaries. It also utilized innovative marketing strategies like differentiating products based on regionally preferred scents and initially spending little on advertising. While skeptical analysts doubted Nirma could succeed in premium market segments, it was able to gain some share through maintaining low prices and high retailer margins, though its low-cost image proved difficult to change. Competition continued to
HLL & Nirma
Hindustan Lever Limited (HLL) was the market leader in the Indian detergent market. In the late 1960s and 1970s, Nirma emerged as a strong challenger offering cheaper detergents and gained significant market share. In response, HLL launched new brands like Wheel at lower prices and improved product quality and distribution to regain market share. While Nirma's growth slowed, Procter & Gamble entered India in the 1990s with the premium brand Ariel, forcing HLL to innovate and focus on different segments of the market to maintain its leadership position.
Indian saops and detergent industry( Nirma)
This document provides an analysis of the Indian soap and detergent company Nirma. It begins with an introduction to the company's founding in 1969 by chemist Karsanbhai Patel. It then provides details on Nirma's company profile, marketing mix strategies, product offerings, SWOT analysis, reasons for failure to innovate, path to success through affordable prices and mass employment, and conclusion that Nirma demonstrated how affordable prices can gain significant market share.
FAILURE OF NIRMA
Nirma is an Indian conglomerate founded in 1969 that manufactures fast-moving consumer goods. It produces products like detergents, soaps, cosmetics, salt, soda ash and medical supplies. Started as a one-man operation by entrepreneur Karsanbhai Patel, Nirma now employs over 14,000 people and generates annual revenue of over $1 billion. Some of Nirma's most successful products include its flagship Nirma detergent, which sells over 800,000 tonnes annually, as well as its soap and salt. The company's vision is to provide better quality products and services that maximize customer value.
Nirma+detergent promotion
- The premium detergent market in India is worth Rs. 900 Cr and growing at 12% annually. Key players are HUL's Surf Excel and P&G's Ariel and Tide.
- Nirma is the third largest detergent player in India selling after HUL and P&G. It dominates the lower price segment with a growing market share of 43%.
- Nirma believes in positive word-of-mouth from satisfied customers. It creates value for money and markets its affordable products effectively.
Nirma case study
Nirma was launched in 1969 by Karsanbhai Patel and named after his daughter Nirupama. It started as a small, customer-focused company producing detergents and soaps to compete with established brands. Through producing affordable products widely available through multiple distribution channels, Nirma was able to gain a majority of the market share for toilet soap by 2000, growing from a one-man operation to a 17 billion rupee company within three decades. The company focuses on employee development, quality products, and customer satisfaction rather than price.
Final ppt of nirma
Nirma began as a small, home-based business making detergent in 100 square feet and selling door-to-door. It has since grown into a large public company with annual revenue of Rs. 3504 crores and 14,000 employees. Nirma produces detergents and soaps and has become one of the largest selling detergent brands in the world through consistent marketing with the same jingle for over 35 years. The company has expanded to include multiple plants producing detergents, soaps, and packaging materials across several Indian states.
Factors Impacting NIRMA Marketing : A Success and Failure Story
Nirma was initially very successful due to its low pricing compared to competitors like HLL. It established a large distribution network across India and used simple effective advertising. However, Nirma now faces challenges as the detergent and soap markets decline and competitors engage in aggressive pricing. To combat this, Nirma has expanded its product portfolio to include foods like edible salt, but continuing innovation will be needed to adapt to shifting customer preferences toward more aspirational brands.
Nirma case study
Nirma started as a small detergent manufacturing business in 1969 in India. Through a price-led strategy of selling detergent powder at Rs. 3/kg when competitors charged Rs. 13/kg, Nirma was able to gain a large market share, especially in rural areas. As Nirma grew, competitors like HLL launched new brands and promotional campaigns to counter Nirma. However, Nirma continued to succeed through low-cost production, product diversification, and expanding availability. By 1999, Nirma had over 35% market share in detergents and 20% in toilet soaps, becoming one of the largest detergent brands in the world.
Nirma company analysis
Nirma is an Indian conglomerate based in Ahmedabad, Gujarat that manufactures soap, detergents, and other products. It was founded in 1969 by Karsanbhai Patel and has grown to over 15,000 employees and annual revenue of Rs. 3504 crores. The document provides an overview of Nirma's history and growth, key leaders, product lines including soaps and detergents, competitors, and a SWOT analysis. It describes Nirma's rise in India through affordable product prices and expanding offerings to target various consumer segments.
Nirma
Nirma Ltd is a detergent and soap manufacturing company located in Bhavnagar, Gujarat, India. It was founded in 1969 by Karashanbhai K. Patel and has grown to become one of the largest detergent producers in India. The company manufactures detergent powders, soap, and other industrial chemicals across major plants. With over 15,000 employees, Nirma utilizes effective human resource, financial, and marketing strategies to achieve continued success in the consumer goods industry.
A project on detergent & satisfaction survey of nirma
Nirma is a leading Indian detergent brand that was founded in 1969. It began as a small soap factory operated out of the founder's backyard but grew to become one of the largest detergent brands in the world, with a 35% market share in India. Nirma was able to gain popularity by undercutting competitors' prices and offering a high-quality product. It uses a large distribution network of over 2,000 distributors and 40 million retail outlets to ensure its products are widely available across India. Nirma's low-cost leadership strategy and focus on delivering value to customers has made it a hugely successful brand in rural and urban India.
Rural nirma
Rural India makes up 12.2% of the world's population, yet remains relatively undiscovered by marketers. Rural consumers are as eager to consume as urban consumers, despite having less access. The detergent brand Nirma was founded in 1969 and became highly successful by offering high-quality products at extremely low prices. Nirma now has a 35% share of the Indian detergent market and sells over 800,000 tons of products annually, making it one of the world's largest detergent brands. Nirma dominates the popular detergent segment in India with various affordable powder and cake options.
Nirma
This document is a project report submitted by Ankita Ghosh for her MBA program. The report focuses on conducting a detergent and satisfaction survey of Nirma Ltd. Nirma is a leading Indian detergent and personal care brand that was founded in 1969. The report provides background on Nirma, including its founding, product portfolio, market share, and competitors. It also outlines the objectives, methodology, and structure of Ankita's survey and analysis of Nirma customers.
Nirma final ppt
Nirma is an Indian conglomerate based in Ahmedabad that manufactures household and personal care products. It started as a small, one-man operation in 1969 and has since grown significantly. Nirma primarily targets lower-income, rural consumers in India with affordable products. It has over 15,000 employees and annual revenue over Rs. 3,550 crores. Nirma utilizes a large distribution network of over 2,000 distributors and 400,000 retailers to ensure wide availability across India. The company's marketing strategy has focused on quality products at low prices, along with impactful advertising campaigns featuring memorable jingles to promote brand awareness and appeal to target audiences.
Nirma Media Mix
NIRMA Media Marketing Analysis discusses Nirma's journey from producing 15-20 packets of detergent per day in a small backyard to becoming one of the world's largest detergent companies producing over 80,000 tons annually with a 38% market share in India. It outlines Nirma's use of advertising and media over different stages of growth, initially relying on word of mouth, demonstrations, and radio advertising, later incorporating television, billboards, and packaging changes. The document also notes Nirma's consistent use of the same jingle and radio spot for over 35 and 28 years respectively to create emotional attachment with consumers.
Nirma
This document provides an overview of Nirma Limited, an Indian FMCG company founded in 1969 and headquartered in Ahmedabad, India. It discusses the company's founder Karsanbhai Patel, key financial details such as 15,000 employees and annual revenue of Rs. 3504 crores in 2011. The history section describes how Nirma detergent was launched at a low price of Rs. 3.50 per kg and became India's most popular detergent brand by 1985 through strong distribution and market penetration. Major plants and products including Nirma washing powder are also summarized.
Rural Engineering Project
The document presents a proposal for a rural engineering project to manufacture detergent powder and cake. It outlines the objectives of the project, including providing livelihoods and meeting local demand. Potential project ideas are listed and detergent manufacturing is selected due to its consistent demand. A market survey finds brand preferences and purchasing behaviors. The proposal presents cost estimates, competitors, government support available, and plans for quality testing to ensure the viability of the proposed detergent manufacturing project.
Consumer behavior survey
Consumer behavior survey with respect to Detergent Powder conducted in Khopi village (Semi-urban)
Team size- 5
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NIRMA
Nirma Limited is a group of companies based in Ahmedabad, India that manufactures consumer and industrial products. It has over 15,000 employees and annual revenue of over Rs. 3550 crores. Nirma sources raw materials internally through subsidiaries to ensure stable supply. It has multiple manufacturing facilities across Gujarat. Nirma uses a robust supply chain network of over 2 million retailers and 300 million consumers. Through its efficient inventory management, transportation, and information systems, Nirma is able to provide products at low costs and high availability.
Nirma
Nirma is a group of companies based in Ahmedabad, India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, and pharmaceuticals. Karsanbhai Patel started Nirma as a one-man operation in 1969 and it now has over 15,000 employees and an annual turnover of over Rs. 3550 crores. Nirma is a leader in the detergent market in India with sales of over 800,000 tonnes annually under its flagship Nirma brand.
Nirma swot analysis
The document presents a SWOT analysis of Nirma Ltd. It outlines the company's strengths as its strong brand equity, long-term customer relationships, and wide distribution channels. Weaknesses include high interest burdens and lack of presence in premium segments. Opportunities lie in exports, acquisitions, and entering new categories. Threats come from multinational competitors and regional players. The analysis concludes Nirma has achieved success through strategic planning and understanding its SWOT over the past 40+ years.
Nirma story
Nirma started as a small, one-man operation producing affordable detergent in 1969 in India. It grew rapidly to become a multi-billion dollar company with a wide range of affordable products within 30 years, taking significant market share from established companies like HLL. Nirma succeeded through aggressive cost control measures like backward integration, large-scale production, and eliminating intermediaries. It also utilized innovative marketing strategies like differentiating products based on regionally preferred scents and initially spending little on advertising. While skeptical analysts doubted Nirma could succeed in premium market segments, it was able to gain some share through maintaining low prices and high retailer margins, though its low-cost image proved difficult to change. Competition continued to
HLL & Nirma
Hindustan Lever Limited (HLL) was the market leader in the Indian detergent market. In the late 1960s and 1970s, Nirma emerged as a strong challenger offering cheaper detergents and gained significant market share. In response, HLL launched new brands like Wheel at lower prices and improved product quality and distribution to regain market share. While Nirma's growth slowed, Procter & Gamble entered India in the 1990s with the premium brand Ariel, forcing HLL to innovate and focus on different segments of the market to maintain its leadership position.
Indian saops and detergent industry( Nirma)
This document provides an analysis of the Indian soap and detergent company Nirma. It begins with an introduction to the company's founding in 1969 by chemist Karsanbhai Patel. It then provides details on Nirma's company profile, marketing mix strategies, product offerings, SWOT analysis, reasons for failure to innovate, path to success through affordable prices and mass employment, and conclusion that Nirma demonstrated how affordable prices can gain significant market share.
FAILURE OF NIRMA
Nirma is an Indian conglomerate founded in 1969 that manufactures fast-moving consumer goods. It produces products like detergents, soaps, cosmetics, salt, soda ash and medical supplies. Started as a one-man operation by entrepreneur Karsanbhai Patel, Nirma now employs over 14,000 people and generates annual revenue of over $1 billion. Some of Nirma's most successful products include its flagship Nirma detergent, which sells over 800,000 tonnes annually, as well as its soap and salt. The company's vision is to provide better quality products and services that maximize customer value.
Nirma+detergent promotion
- The premium detergent market in India is worth Rs. 900 Cr and growing at 12% annually. Key players are HUL's Surf Excel and P&G's Ariel and Tide.
- Nirma is the third largest detergent player in India selling after HUL and P&G. It dominates the lower price segment with a growing market share of 43%.
- Nirma believes in positive word-of-mouth from satisfied customers. It creates value for money and markets its affordable products effectively.
Nirma case study
Nirma was launched in 1969 by Karsanbhai Patel and named after his daughter Nirupama. It started as a small, customer-focused company producing detergents and soaps to compete with established brands. Through producing affordable products widely available through multiple distribution channels, Nirma was able to gain a majority of the market share for toilet soap by 2000, growing from a one-man operation to a 17 billion rupee company within three decades. The company focuses on employee development, quality products, and customer satisfaction rather than price.
Final ppt of nirma
Nirma began as a small, home-based business making detergent in 100 square feet and selling door-to-door. It has since grown into a large public company with annual revenue of Rs. 3504 crores and 14,000 employees. Nirma produces detergents and soaps and has become one of the largest selling detergent brands in the world through consistent marketing with the same jingle for over 35 years. The company has expanded to include multiple plants producing detergents, soaps, and packaging materials across several Indian states.
Factors Impacting NIRMA Marketing : A Success and Failure Story
Nirma was initially very successful due to its low pricing compared to competitors like HLL. It established a large distribution network across India and used simple effective advertising. However, Nirma now faces challenges as the detergent and soap markets decline and competitors engage in aggressive pricing. To combat this, Nirma has expanded its product portfolio to include foods like edible salt, but continuing innovation will be needed to adapt to shifting customer preferences toward more aspirational brands.
Nirma case study
Nirma started as a small detergent manufacturing business in 1969 in India. Through a price-led strategy of selling detergent powder at Rs. 3/kg when competitors charged Rs. 13/kg, Nirma was able to gain a large market share, especially in rural areas. As Nirma grew, competitors like HLL launched new brands and promotional campaigns to counter Nirma. However, Nirma continued to succeed through low-cost production, product diversification, and expanding availability. By 1999, Nirma had over 35% market share in detergents and 20% in toilet soaps, becoming one of the largest detergent brands in the world.
Nirma company analysis
Nirma is an Indian conglomerate based in Ahmedabad, Gujarat that manufactures soap, detergents, and other products. It was founded in 1969 by Karsanbhai Patel and has grown to over 15,000 employees and annual revenue of Rs. 3504 crores. The document provides an overview of Nirma's history and growth, key leaders, product lines including soaps and detergents, competitors, and a SWOT analysis. It describes Nirma's rise in India through affordable product prices and expanding offerings to target various consumer segments.
Nirma
Nirma Ltd is a detergent and soap manufacturing company located in Bhavnagar, Gujarat, India. It was founded in 1969 by Karashanbhai K. Patel and has grown to become one of the largest detergent producers in India. The company manufactures detergent powders, soap, and other industrial chemicals across major plants. With over 15,000 employees, Nirma utilizes effective human resource, financial, and marketing strategies to achieve continued success in the consumer goods industry.
A project on detergent & satisfaction survey of nirma
Nirma is a leading Indian detergent brand that was founded in 1969. It began as a small soap factory operated out of the founder's backyard but grew to become one of the largest detergent brands in the world, with a 35% market share in India. Nirma was able to gain popularity by undercutting competitors' prices and offering a high-quality product. It uses a large distribution network of over 2,000 distributors and 40 million retail outlets to ensure its products are widely available across India. Nirma's low-cost leadership strategy and focus on delivering value to customers has made it a hugely successful brand in rural and urban India.
Rural nirma
Rural India makes up 12.2% of the world's population, yet remains relatively undiscovered by marketers. Rural consumers are as eager to consume as urban consumers, despite having less access. The detergent brand Nirma was founded in 1969 and became highly successful by offering high-quality products at extremely low prices. Nirma now has a 35% share of the Indian detergent market and sells over 800,000 tons of products annually, making it one of the world's largest detergent brands. Nirma dominates the popular detergent segment in India with various affordable powder and cake options.
Nirma
This document is a project report submitted by Ankita Ghosh for her MBA program. The report focuses on conducting a detergent and satisfaction survey of Nirma Ltd. Nirma is a leading Indian detergent and personal care brand that was founded in 1969. The report provides background on Nirma, including its founding, product portfolio, market share, and competitors. It also outlines the objectives, methodology, and structure of Ankita's survey and analysis of Nirma customers.
Nirma final ppt
Nirma is an Indian conglomerate based in Ahmedabad that manufactures household and personal care products. It started as a small, one-man operation in 1969 and has since grown significantly. Nirma primarily targets lower-income, rural consumers in India with affordable products. It has over 15,000 employees and annual revenue over Rs. 3,550 crores. Nirma utilizes a large distribution network of over 2,000 distributors and 400,000 retailers to ensure wide availability across India. The company's marketing strategy has focused on quality products at low prices, along with impactful advertising campaigns featuring memorable jingles to promote brand awareness and appeal to target audiences.
Nirma Media Mix
NIRMA Media Marketing Analysis discusses Nirma's journey from producing 15-20 packets of detergent per day in a small backyard to becoming one of the world's largest detergent companies producing over 80,000 tons annually with a 38% market share in India. It outlines Nirma's use of advertising and media over different stages of growth, initially relying on word of mouth, demonstrations, and radio advertising, later incorporating television, billboards, and packaging changes. The document also notes Nirma's consistent use of the same jingle and radio spot for over 35 and 28 years respectively to create emotional attachment with consumers.
Nirma
This document provides an overview of Nirma Limited, an Indian FMCG company founded in 1969 and headquartered in Ahmedabad, India. It discusses the company's founder Karsanbhai Patel, key financial details such as 15,000 employees and annual revenue of Rs. 3504 crores in 2011. The history section describes how Nirma detergent was launched at a low price of Rs. 3.50 per kg and became India's most popular detergent brand by 1985 through strong distribution and market penetration. Major plants and products including Nirma washing powder are also summarized.
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Factors Impacting NIRMA Marketing : A Success and Failure Story
Factors Impacting NIRMA Marketing : A Success and Failure Story
A project on detergent & satisfaction survey of nirma
A project on detergent & satisfaction survey of nirma
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The document presents a proposal for a rural engineering project to manufacture detergent powder and cake. It outlines the objectives of the project, including providing livelihoods and meeting local demand. Potential project ideas are listed and detergent manufacturing is selected due to its consistent demand. A market survey finds brand preferences and purchasing behaviors. The proposal presents cost estimates, competitors, government support available, and plans for quality testing to ensure the viability of the proposed detergent manufacturing project.
Consumer behavior survey
Consumer behavior survey with respect to Detergent Powder conducted in Khopi village (Semi-urban)
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Success of nirma washing powder
- 1. Success of nirma washing powder
- 2. Introduction of nirma • NIRMA IS A CUSTOMER FOCUSED COMPANY COMMITED TO CONSISTENTLY OFFER BETTER QUALITY PRODUCTS AND SERVICES THAT MAXIMIZE VALUE OF A CUSTOMER
- 3. MISSION OF NIRMA • A STATEMENT OF MISSION SUSTAINED INNOVATION AND UNCEASING EFFORT TO DELIVER BETTER VALUE TO CUSTOMERS,THROUGH BETTER PRODUCT QUALITY
- 4. COMPANY PROFILE OF NIRMA • GROUP OF COMPANY BASED IN CITY AHMEDABAD. • MR.KARASANBHAI PATEL IS A FOUNDER OF NIRMA INDUATRIES. • WHO IS BETTERLY KNOWN AS BUSINESSMAN , INDUSTRIALIST AND PHILANTHROPIST OF GUJARAT. • 14000 EMPLOYEES • TURNOVER 2500 CRORE RS. PER ANNUM.
- 5. PRODUCTS OF NIRMA 1. SOAP NIRMA BATH SOAP NIMA SANDAL 2. DETERGENT NIRMA WASHING POWDER DETERGENT CAKE 3. SALT NIRMA SUDDH NAMAK
- 6. SUCCESS OF DETERGENT • PROCESS OF PRODUCTION WAS LABOUR INTENSIVE THIS GAVE EMPLOYMENT TO LARGE NO. OF PEOPLE • IT FOCUSED ON COST REDUCTION STRETAGIES • SPEEDY DISTRIBUTION CHANNELS • PARALLEL MARKET NETWORK
- 7. FAILURE OF NIRMA SOAP • IT SUFFERED WITH THE INABILITY TO INNOVATE IN PRODUCT. • WHEN CUSTOMERS ARE LARGLY SHIFTING FROM ECONOMY BRANDS TO ASPIRATIONAL BRANDS NIRMA FAILED TO CAPITALIZE ON SHIFT.