Karsanbhai Patel (CMD)
Nirma detergent, Nirma soaps
Rs. 3504 crores (2011
Rs. 5008 crores
US$ 1.12 Billion (2011
- Major plants.
- Main products in product line.
- Karsanbhai Patel (1945).
- Based in Ahmedabad.
- 15000 employees.
- Rs. 3550 crores.
- 400 distributors.
- 2 million retail outlets
- priced at Rs. 3.50 per kg.
- Demand for Nirma in Ruppur (Gujarat).
- Daughter Nirupama.
- 15-20 packets a day.
- Most popular detergent by 1985.
- Major consumer brand by 1999.
- distribution reach and market penetration.
- purchased Searles Valley Minerals Inc
Chairman of the Development Council for
Oils, Soaps and Detergents.
‘Outstanding Industrialist of the Eighties.’
‘Udyog Ratna’ (1990).
Doctorate by ’Florida Atlantic University.’
Padma Shri Award, (2010).
Washing powder nirma
Launched in 1969.
By 1982 became the largest selling detergent
35% of share in indian detergent markets.
quality at affordable price-1/3 the
nearest competitors. (launched @ Rs.3/kg)
Super nirma today- High quality at 40% lower
Product availability- over two million retail
outlets and over 40 million loyal consumers.
Efficient network- available in the smallest
rural areas n also the biggest metro’s.
Nirma sell its detergent all over India.
Outdoor publicity-in wall paintings and T.V.
advertising with a catchy jingle.
Little girl on the pack- symbol for good quality
New improved SUPER NIRMA and the T.V.
attracted middle class customers too.