This document defines and discusses e-commerce. It begins by defining commerce as the buying and selling of goods, especially on a large scale, between businesses, individuals, and countries. It then defines e-commerce as doing business online, typically via the web, using electronic data transmission over the internet. The document discusses how e-commerce works and the differences between traditional marketplaces and e-marketplaces. It also outlines some of the benefits of e-commerce for businesses, such as reduced costs, lower product cycle times, and faster customer response. Finally, it classifies e-commerce by the nature of transactions, such as business-to-business, business-to-consumer, and consumer-to-consumer.
3. Commerce
The buying and selling of goods, especially on a
large scale.
Commerce is done between businesses, individuals,
countries, and so on.
4. E-Commerce
What is E-Commerce?
Doing business online, typically via the Web
The use of the Internet and the web to transact
business
Digital enabled commercial transactions between and
among organizations and individuals.
It refers to business activities conducted using
electronic data transmission via the Internet and the
World Wide Web.
5. EC Definitions & Concepts
Electronic Commerce (EC) is the process of
buying, selling, or exchanging products,
services, and information via computer
networks
EC defined from these perspectives
Communications
Business process
Service
Online
Collaborations
Community
7. Marketplaces vs. E-marketplaces
A marketplace is a location where goods and services
are exchanged.
The traditional market square is a city square where
traders set up stalls and buyers browse the merchandise.
This kind of market is very old, and countless such
markets are still in operation around the whole world.
An e-marketplace is an electronic exchange where firms
register as sellers or buyers to communicate and conduct
business over the Internet.
8. Why eCommerce is changing the Way
?Businesses Operate
reduced costs
lower product cycle times
faster customer response
improved service quality
9. Internet Technology and the Digital
Firm
Round-the-clock service: Web sites available
to consumers 24 hours a day
Extended distribution channels:
Outlets created for attracting customers who otherwise
would not patronize
Reduced transaction costs: Costs of
searching for buyers, sellers, etc. reduced
10. .(EC Definitions & Concepts (cont
Traditional commerce: all dimensions are
physical
Brick-and-mortar organizations
Old-economy organizations (corporations)
Perform all business off-line
Sell physical products by means of physical agents
11. .(EC Definitions & Concepts (cont
Pure EC: all dimensions are digital
Pure online (virtual) organizations
New-economy organization
Sell products or services only online
Partial EC: a mix of digital and physical
dimensions
Click-and-mortar organizations
Conduct EC activities
Do their primary business in the physical world
12. Classification of EC by the
Nature of the Transaction
Business-to-business (B2B) : EC model in which
all of the participants are businesses or other
organizations
Business-to-consumer (B2C): EC model in which
businesses sell to individual shoppers
Business-to-business-to-consumer (B2B2C): EC
model in which a business provides some
product or service to a client business; the client
business maintains its own customers, to whom
the product or service is provided
13. Classification of EC by the
.(Nature of the Transaction (cont
Consumer-to-business(C2B): individuals who
use the Internet to sell products or services to
organizations and /or seek sellers to bid on
products or services they need
Consumer-to-consumer (C2C) : consumers
sell directly to other consumers