This is a marketing assignment done by me in which I has covered pest 4p bcg etc of Hindalco

1. COMPANY
PRESENTATION
BY- KR. YASHWARDHAN
ROLL NO- 15DM022

2. About the Company
 An industry leader in aluminium and copper.
 World's largest aluminium rolling company and
one of the biggest producers of primary
aluminium in Asia.
 World’s largest copper smelter at a single
location.

3. HISTORY
 Established in 1958, the company started its
first aluminium facility at Renukoot in eastern
Uttar Pradesh, India in 1962.
 Later with acquisitions and mergers, with Indal,
Birla Copper and the Nifty and Mt. Gordon
copper mines in Australia, strengthened the
company’s position in value-added alumina.

4. Core Products
34%
66%
Aluminium
and other
Aluminium
products
Copper and
other copper
products
23% 5%
4%
68%
Balco
Nalco
Others
Hindalco
MARKET SHARE

5. SWOT Analysis of Hindalco
Strength
 Global brand image.
 Cost effective producer.
 Sound financial position.
 A high degree quality consciousness is the
core competence of the company.
 Company has a well-established distribution
network, covering a geographically wide and
scattered market.

6. Weakness
 Present production capacity is not adequate to
meet the rising high demand.
 Technology is not upgraded to mark as compare
to global giants in aluminium industry.

7. Opportunity
 R & D collaboration with universities and
another research organization.
 More emphasis on downstream production of
value added products.
 Recycling should be adopted as routine
production.
 Raising more finance from marketing for more
acquisition and merger for consolidating
position in the global market.

8. Threats
 Strong domestic and global competitors, such
as TATA, POSCO, MITTLE, ESSAR .
 Innovative revolution in plastic and steel
industry.
 Fall in prices of Al. in neighboring countries.

9. Mc Kinsey' s 7S model
STRUCTURE

10. STAFF:
 The Company follows a careful recruitment, training, and
appraisal for both the operatives and management cadre
through its able HR Department.
STYLE:
 Company is known for its product and style follow. The company
emphasises on quality and maximum utilization of resources.
The company adopts “QUALITY MANAGEMENT POLICY” with help
to increase efficiency and cost reduction.
SKILLS:
 The company 5-S System, which was first originated in China,
Quality assurance, KAIZEN etc. are some of the disciplinary skills
of the company.
 The entire Country knows the capabilities and competencies
that exist within the company. Because of the well polished
skills the company stands to be NUMBER ONE POWER HOUSE IN
NON –FERROUS METALS.

11. STRATEGY:
 The direction and scope of the Company over the long term.
 The strict implementation of the WMC policies is the strategy
of the company which has managed to get the Company its
global recognition.
SYSTEM:
 The company adopts Quality Management System (QMS). Each
and every section / department / shop has to maintain a QMS
manual in which all the rules, regulation, procedure etc. is
mentioned. Right from major to minor activities details is
explained in those manuals for assisting the new and existing
workers.
SHARED VALUE:
 This may be considered to “company purpose”. Super ordinate
goals are the fundamental ideas around which a business is
build. They are its main values.

14. STAR
• T.Ingots
QUESTIONMARK
• Billets
CASH COW
• Aluminium sows
• Alumina Hydrate
• Calcined Alumina
DOG
ROLLED PRODUCTS
SPECIAL PRODUCTS
BCG GROWTH SHARE
MATRIX

15. 4P’S OF HINDALCO:
1. PRODUCTS: Calcined alumina, alumina metal, special products,
rolled products.
2. PRICING: It depends upon on the London Metal exchange and
so it changes with respect to LME. It also varies according to the
demand of All India Market. Pricing strategy is generally updated
periodically and it changes according to situation.
3. Promotion: Hindalco use to do promotional activities; which
can be seen in the form of CSR like providing health facilities,
promoting education, organising events
4. Place: For Hindalco its stockyard is amongst all around the
country which makes its logistics more efficient.

16. Acquisitions and Mergers
 In June 2000, acquisition of controlling stake in
Indian Aluminium Company Limited (Indal) with
74.6 per cent equity holding.
 On 11 February 2007, the company entered into
an agreement to acquire the Canadian company
Novelis for US$6 billion, making the combined
entity the world's largest rolled-aluminium
producer.

17. HINDALCO STOCK MARKET
DETAILS (AS ON 9.9.2015):
BSE: 500440 NSE: HINDALCO ISIN: INE038A01020
BSE: SHARE PRICE 78.60 TODAY’S LOW 74.05 TODAY’S HIGH 79.10
52 WEEK HIGH 176.40 52 WEEK LOW 71.30
NSE: SHARE PRICE 78.60 TODAY’S LOW 74 TODAY’S HIGH 79.20
52 WEEK HIGH 176.60 52WEEK LOW 71.40
HINDALCO STOCK MARKET DETAILS (AS ON
9.9.2015):

18. Corporate Social
Responsibility
 Long before corporate social responsibility found
a place in the corporate lexicon, it was already
textured into the Group's value system
 For over 50 years, Hindalco has worked in the
hinterlands of India to better the quality of life
of the under-privileged sections of society.
 They are working on the scheme “Winning
smiles…touching hearts”

19. Future Expansion
 The Company wants to be an player in the
logistics sector and wants to expand in the
space and establish auto logistics hubs across
India.

20. Thank You