1. ANALYSING THE CONSUMER MARKET
FOR :
MARUTI SUZUKI
COLGATE
NIRMA
PEPSICO
HORLICKS

2. “WAY TO LIFE”

3. VISION AND MISSION
Customer obsession
Fast, Flexible, & Fast Movers
Innovation & Creativity
Networking & Partnerships
Openness & Learning

4. In1982, Government of India entered into a joint venture
with Suzuki motor corporation of Japan
Plant was established at Gurgaon in Haryana

5. Mr. KENICHI AYUKAWA
Mr. SHUJI OISHI Ms. Pallavi Shroff
Director
Mr. Shinzo Nakanishi Director & Managing Executive
Officer (Marketing & Sales)
Managing Director and
the CEO
Mr. Amal Ganguli Mr. MANVINDER SINGH BANGA
Director
Director
Mr. OSAMU SUZUKI
Director
Mr. R.C. Bhargava
Chairman, Board of Director
Mr. TSUNEO OHASHI Mr. DAVINDER SINGH BRAR
Director & Managing Executive Director

6. MAJOR COMPETITORS

7. Car for Everyone
No.1 in After Sales Services
Provide Insurance
Relate to Common Man
Driving School

8. Maruti Suzuki pricing strategy makes more option available to a
customers, which helps the customers to have an option within their
budget or around their budget.
The price of the Maruti car is between Rs. 210000 to Rs.
1000000.Maruti–800 is the lowest price car of this company.
Alto, Omni, Wagonr are also the low price car of the company,Zen &
Esteem are the mid price car of the company.
But SX4 is the high price model of the company.
The price of car are decided according to its product Varity,
quality,design etc.

9. Main promotion of car is done by the Advertising.The
advertising is mainly done in the form of different T.V.
channels, different newspaper, holdings etc.
Now a days the main promotion is done by the brand
ambassadors such as film stars, celebrities, sportsmen, etc.
And in this case they decide his actual or required sales
forces for selling its car. And they maintain customers.
Sales Promotions:- Product warranties. Premiums (gifts).
Trade shows. 2,628The number of workshops that provide
customers with maintenance support in 1220 cities.

10. “Back To Our Roots”

11. In 1806, William Colgate introduced starch, soap and
candle factory on Dutch Street in New York City under the
name of "William Colgate & Company".
 In 1857, William Colgate died and the company was
reorganized as "Colgate & Company" under the
management of Samuel Colgate, his son.
Today Colgate has numerous subsidiary organisations
spanning 200 countries, but it is publicly listed in only
two, the United States and India.

12. Oral Care, Personal Care, Home Care and Pet Nutrition
products.
Increasing circumference of toothpaste tube.
Strong relationships with its retail trade partners.
Company works closely with local merchandisers
Shop owners to offer a relevant assortment of products and
merchandising services to achieve high visibility in each
store.

13. Based on the competitor's price .
Charging higher premium which focused on consuming and
lower income classes.
Pricing done on the basis of price points
Packaging would be customized on the basis of price points.

14. Advertisement through T.V. media, Print media.
FM Radio for Urban population & MW and SW radio for
Rural population.
Free Dental Check-up in mobile vans
Free Dental Check-up by sending a SMS
Scholarship offers like Learn & earn offer

15. STARTEGIES OF NIRMA DETERGENTS

16. “A STATEMENT OF MISSION
SUSTAINED INNOVATION AND
UNCEASING EFFORT TO DELIVER
BETTER VALUE TO CUSTOMERS,
THROUGH BETTER PRODUCT
QUALITY”

17.  Gujrat based Karsanbhai Patel
 An independent detergent
Attractive package at an affordable price
 Its price-based strategies have already spawned case
studies in business schools across the world
It’s the third largest detergent player selling after
HUL & P&G
Nirma rules in lower price segment
Its market share has grown from 38% to 43% over
the past years

18. Marketing ‘Mantra' of Nirma
Give your consumer ;
What he wants
When he wants
Where he wants
At the price he wants
Selling will be done quite automatically
Modernization ,Expansion and Upgradation of
the production facilities
Uses the latest technology and infrastructure.

19. Usually priced at a lower rate
Built cost leadership right from the beginning
Advantage of the concessions as an SSI unit
Choosing the price conscious segment as its market
Nirma Chemicals offered a low price brand and promoted it
aggressively.

20. TV Channel & Programs Advertised,Newspaper ,Radio
Nirma gift hampers
Nirma sponsors Navratri
Best dressed girl is winner

21. Yeh dil maange more!!

22. The drink was first made in the 1890s by pharmacist
Caleb Bradham in New Bern, North Carolina.
The brand was trademarked on June 16, 1903
PepsiCo brands are available in nearly 200 countries
and territories.
India Headquarters : Gurgaon.

23. Mission
Our mission is to be the world’s premier consumer products company
focused on convenient foods and beverages.We seek to produce
financial rewards to our investors as we provide opportunities for
growth and enrichment to our employees,our business partners, and the
community in which we operate. And in everything we do, we strive for
honesty, fairness, and integrity.
Vision
PepsiCo’s responsibility is to continually improve all aspects of the
world in which we operate – environment, social, economic – creating a
better tomorrow than today. Our vision is put into action through
programs and a focus on environmental stewardships, activities to
benefit society, and a commitment to build shareholder value by making
PepsiCo a truly sustainable company.

25. Apply by expanding countries that not already
established
Product development and related diversification
should also be considered while trying to produce
and distribute healthier products
Use forward integration to acquire smaller
companies in foreign markets to increase their market
share

26. The Indian consumer is very price conscious and cost has a
significant influence on his buying behaviour
Pepsi has closely mirrored coke in its pricing strategies- and
has not taken the role of a price leader/loss leader and has
always chosen to let coke set the strategy when it comes to
pricing.
Both cola majors have chosen not to engage in price wars over
the last 5 years, and have chosen to increase sales through
publicity campaigns & promotion

27. Target audience are mostly teens and young adults and
their advertising reflects this in every possible way.
Advertisements reflect to the target audience’s interests
The advertising is mostly creative and has different
elements like music and sports other than bollywood.
Pepsi.com also plays an important role in advertising and
attracts target audience by giving access to options like
downloads, gaming,music mixing applications etc..

29. Sir WILLIAM HORLICKS
The original manufacture & patent holder of the malted
drink.
Launched in the year 1930 .
Launched as an additive & substitute to milk.
Most trusted health drink brand (6th position in trusted
brand list).
Market share of more than 50%.

30.  In India the milk beverage market is of Rs 2,305 Crore.
BRAND MARKET SHARE
50%
17%
15%

31. Horlicks evolved from a malted dairy drink to an
energy drink that was nutritionally fortified with
essential vitamins and minerals
Horlicks formulated DHA(Decosa HexaenoicAcid)
for brain development in Junior Horlicks which got
recommendation from the World Health
Organization in the year 1995.
In 2003 Horlicks introduced a long line of flavors
like vanilla, chocolate and toffee.

32. The main pricing strategy is value for the money

33. Horliks promotes the product through traditional
print and TV media, and also by enlisting the
support of professionals in the medical field.
Also introduced a Doctor Engagement Program
where in the company reaches out to physicians,
dieticians and nutritionists to educate them about the
product.
Horlicks has launched a fun and informative
website for kids and mothers. The web site,
www.myhorlicks.com. The website is especially for
kids aged 6-16 and mothers.

34. PRESENTED BY:
LIBIN
NITHYA
RADHU
SANAL
ROOPINI
MANOSH