Sabrina Suero is a plus-sized student studying Entertainment Business at Full Sail University who dreams of becoming an advertising manager for a cosmetic line like Anastasia Beverly Hills. She grew up idolizing independent women and found her passion in the beauty industry after struggling with society's definitions of beauty as a teen. Her goal is to build a career focused on making people feel confident. After graduation, she aims to get a job in digital marketing for an established cosmetic brand to help increase customer engagement through sensational visual content on social media that connects audiences to their inner desires.

1. PERSONAL BRAND EXPLORATION
Sabrina Suero
Project & Portfolio I: Week 3
December 15, 2019

2. 3l
Raised by a single mom, Sabrina Suero grew up idolizing
beautiful and independent women. As a plus-sized
teen, she struggled to place herself in society’s definition
of beauty. Experimenting with makeup and divulging
into the beauty industry’s culture became the outlet she
needed. Soon afterwards, she discovered making other
people feel confident in themselves is the basis to which
she wanted to build a career. To this day, the inclusivity
of beauty culture inspires Sabrina’s core values while
she works towards her Bachelor’s in Entertainment
Business at Full Sail University. After graduation, she
dreams of becoming an advertising manager for an
established cosmetic line such as Anastasia Beverly Hills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising Manager
• Influencer Relations Manager
• Social Media Manager
Lover Archetype - producing
seductive content that appeals to all
of the senses. Connecting the
audience to their heart and desires to
fascinate and inspire them to
purchase products.
Digital Marketing for Established Cosmetic Lines

4. • DEMOGRAPHICS: 85% Female, 30-40
years old, Predominately White,
Married, College Educated, Located in
America- primarily Los Angeles or New
York City.
• PSYCHOGRAPHICS: Has a passion for
make-up and self-care, spends free
time with their children, follows a more
liberal lifestyle and mindset
• IDEAL AUDIENCE MEMBERS: Vivian
Weng, SVP Digital & E-commerce (ABH),
Giulliana De La Rosa, Corporate
Recruiter (ABH), Spencer South, Brand
Marketing Manager (ABH)
Recruiters & Hiring Managers at Anastasia Beverly
Hills, NARS, and L’Oreal
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Receive an entry-level job offer, for Anastasia Beverly Hills, in
the digital marketing.
‣ Connect with 30 Anastasia Beverly Hills employees via
LinkedIn by December 31st, 2020
‣ Complete a marketing internship by July 2021
Mid Term: (2026)
• Lead a successful social media marketing campaign aimed at
increasing customer engagement.
‣ Increase Anastasia Beverly Hills’ customer engagement
by 300% before the end of the fourth quarter.
Long Term: (2040)
• Become the CEO of a cosmetic line aimed towards inclusivity
and diversity of all genders, race, religion or sexuality.
‣ Establish a business model, create business proposal,
save a total of $100,000, and secure 5 investors by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 65%
Microsoft Office 86%
Active Listening 90%
Problem Solving 80%
SOFTHARD
Analytical Software 10%
Photo Imaging Software 15%
Critical Thinking 60%
Public Speaking 78%
SOFTHARD

7. I help beauty cosmetic lines increase
customer engagement by connecting to
the heart and desires of men and
women through digital media
experiences that appeal to every sense.
PROMISE

8. CREDENTIALS
Work Experience:
• 7 years of customer service experience
• 3 years experience as a free-lance
make-up artist
Education:
• Esthetician License, Tricoci University of
Beauty Culture (2017)
• Business of Entertainment, B.S., Full Sail University (Exp. 2021)
Awards:
• Star Employee Reward, CareerBuilder
Employment Screening

9. COMPETITION
Teghan Collins
Industry Experience:
• ~8 years of marketing experience
Education:
• Journalism, B.A. at The University of Georgia (2011)
• Marketing, B.B.A. at The University of Georgia (2011)
• New Media Journalism, M.A at Full Sail University
(2013)
Leadership Experience:
• Director of Social and Consumer Engagement,
Newsy, April 2019-Present
• Senior Digital Marketing Consultant, Verizon Wireless,
February 2018- March 2019
Skills and Proficiencies:
• Social Media Marketing - 28 endorsements
• Social Media - 23 endorsements
• Facebook - 18 endorsements
Sabrina Suero
Overall Online Presence:
• 483 connections, customized banner image, amateur
headshot, provides a ton of work-related experience,
has 1 article published, active on social media,
• Grade: Poor, 75 out of 100
Industry Experience:
• 3 years experience in the beauty
industry as a free-lance makeup artist,
but no direct experience in marketing.
Education:
• Current student enrolled in Business of
Entertainment, B.S. at Full Sail University
Leadership Experience:
• CareerBuilder Employment Screening, Mentor
Skills and Proficiencies:
• Data Analysis - 0 endorsements
• Social Media Marketing - 0 endorsements
• Microsoft Excel - 0 endorsements
Overall Online Presence:
• 0 connections, professional headshot, detailed
summaries throughout profile, no articles published,
sporadically active on personal social media
accounts
• Grade: Average, 10 out of 100

10. COMPETITION
Spencer South
Industry Experience:
• ~7 years of marketing experience,
11 months experience with
Anastasia Beverly Hills
Education:
• Communication and Media Studies, B.A. at
Southern Methodist University (2014)
Noteworthy Experience:
• Global Brand Management Coordinator, Kendo Brands, Inc.,
Jan. 2016- Mar. 2018
• International Associate Brand Management, Kendo Brands,
Inc., Mar. 2018- Nov. 2018
• Brand Marketing Manager, Anastasia Beverly Hills, Feb.
2019- Present
•Skills and Proficiencies:
• Social Media Marketing - 22 endorsements
• PowerPoint - 20 endorsements
• Social Media - 20 endorsements
Sabrina Suero
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, no
recommendations, notable volunteer work, URL not
yet customized, premium membership
• Grade: Good, 80 out of 100
Industry Experience:
• 3 years experience in the beauty
industry as a free-lance makeup artist,
but no direct experience in marketing.
Education:
• Current student enrolled in Business of
Entertainment, B.S. at Full Sail University
Leadership Experience:
• CareerBuilder Employment Screening, Mentor
Skills and Proficiencies:
• Data Analysis - 0 endorsements
• Social Media Marketing - 0 endorsements
• Microsoft Excel - 0 endorsements
Overall Online Presence:
• 0 connections, professional headshot, detailed
summaries throughout profile, no articles published,
sporadically active on personal social media
accounts
• Grade: Average, 10 out of 100

11. BRAND POSITION
Indulges into the audience’s deepest
desires to connect them with their inner-
selves by creating visually-sensational
imagery that tingles the senses.
SABRINA “SENSATIONALIST” SUERO
Sabrina dubbed herself a
sensationalist in esthetics school
after numerous clients described
her work as sensational.

12. 3l
NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Digital Marketing Summit
‣ February 13th | Chicago, IL
• DigiMarCon Midwest 2020
‣ June 17-18th | Chicago, IL
• Beauty X Demand Generation Summit
‣ January 27-28th | Los Angeles, CA
Digital Marketing
• Primary Content: re-furbish my business instagram I used to
promote my make-up to promote my brand, post content related to
my chosen industry (i.e. beauty & entertainment), visual content
conveying self-empowerment and love, motivational quotes, and DIYs
relating to the beauty industry
• Primary Tools: FB and Instagram - promote my creativity through
original content I create promoting make-up, self-love, personal
hygiene, beauty, etc.; LinkedIn - network with industry pros and
connect with potential client’s in hopes of attaining work, creating
marketing content.
• Website: I will utilize my Full Sail Digital Portfolio to showcase the
content I create at school, and I will continue to build upon it after
graduation.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking senior-level marketing executive with at
least 20 yrs of experience in the beauty industry;
liberal woman who promotes self-love, Jan. 2020
Formal Education
• Complete Business of Entertainment, B.S. by
expected graduation date in 2021
Technical Skills
• Learning Adobe XD, Lynda.com, Dec. 2020
• OMCA Certification for Online Marketing
Associate - Lynda.com, May 2020
• SEO Foundations- Lynda.com, May 2020
• Online Marketing Foundations - Lynda.com,Dec.
2020
Soft Skills
• Communicating with Confidence- Lynda.com, Sept.
2020
• Administrative Professional Tips - Lynda.com, Oct.
2020
• Writing a Proposal - Lynda.com, Nov. 2020

14. Sabrina Suero
You know how customer engagement gradually
decreases overtime? Well, what I do is produce
sensational visual content that digs deep into the desires of
timid men and women to connect them to their inner-selves and guide them to
discover a level of self-love that helps them exude confidence. In fact, after 3 years
experience, working as an esthetician and free-lance makeup artist, I was able to
exceed sales quotas and increase client retention just by the experiences I was
providing to each client. I made everyone feel gorgeous, inside and out!
“

15. REFERENCES
Collins, T. (2019). Teghan Collins LinkedIn Profile. Retrieved
December 14, 2019, from
https://www.linkedin.com/in/teghancollins/
South, S. (2019). Spencer South LinkedIn Profile. Retrieved
December 14, 2019, from
https://www.linkedin.com/in/spencer-
south-92b03848/
ONETOnLine.org. (2019). Summary Report for:
11-2011.00 - Advertising and Promotions Managers.
Retrieved December 14, 2019, from
https://www.onetonline.org/link/summary/
11-2011.00#menu
ONETOnLine.org. (2019). Summary Report for:
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. Retrieved December 14, 2019,
from https://www.onetonline.org/link/summary/13-1011.00
NARS Cosmetics. (2019). NARS Cosmetics LinkedIn Profile.
Retrieved December 14, 2019, from https://
www.linkedin.com/company/nars-cosmetics/people/
L’Oreal. (2019). L’Oreal LinkedIn Profile. Retrieved December
14, 2019, from https://www.linkedin.com/company/
lor%C3%A9al/people/?facetCurrentFunction=15
Anastasia Beverly Hills. (2019). Anstasia Beverly Hills
LinkedIn Profile. Retrieved December 14, 2019, from https://
www.linkedin.com/company/anastasia-beverly-hills/
RodeoCommittees.org. (2019). 2019 Global Rodeo
Conference. Retrieved April 14, 2019, from https://
www.rodeocommittees.org/events/2019/2019-global-rodeo-
conference
Unsplash.com. (2019). All visual Content. Retrieved
December 14, 2019, from https://unsplash.com/s/photos/
beauty-conference