Karim Said has over 20 years of experience in sales, marketing, business development, and management. He is currently seeking a new senior management role. His career includes positions as Managing Director of a sales and marketing agency, Sales and Marketing Director for a media company, General Manager of Marketing for a real estate developer, Sales and Marketing Managing Partner at a publishing company, and Brand Manager for a cosmetics company. He has a track record of successful team leadership and business growth.

1. Karim Said
Dubai, United Arab Emirates
Telephone: +971 55 8601800 / Email: k.saeed1@yahoo.com
Professional Profile and Objective
Dynamic and enthusiastic Sales and Marketing, and Business Development Director with over 20 years’
experience in marketing, sales, business planning and strategizing, and overseeing creative corporate vision
and expansion. Possesses advanced interpersonal communication skills, liaising confidently with
stakeholders, resolving conflicts and crises with competence and integrity. Able to think outside the box to
find creative solutions to complex problems, utilising expert organisational and management skills to lead
successful teams, encouraging positive thinking and reaching to achieve the highest standard at all times.
Currently seeking a new and exciting challenge in senior management in which to use existing extensive
skills and knowledge in sales and promotions, working for the betterment of the team and organisation.
Career Summary
2012-date: Xtreme Business Communications FZE
Managing Director / Co-Founder
Key Achievement
♦ Launched 117 Live events November 2015 in the capacity of Executive Consultant Director, managing
all aspects, Business strategy formation & planning, venue mapping & design, Business Development /
Sales & Marketing sponsorship & Brand Partnership, Food & Beverage, Ticketing, recruiting staff and
P/L responsibilities for all the above.
♦ Managing all aspects of a fully-fledged mid-sized Sales and Marketing agency with a 360-degree
integration, including supervising 7 staff
Responsibilities
♦ Overseeing operations, including business and creative development, ATL, BTL, public relations and
communications, publishing, marketing, sales, offline and online digital media consultancy and live &
Corporate Events.
♦ Managing all financial responsibilities of the business, including profit and loss, budgets, payroll, and
other accounting duties
♦ Implementing business planning, and corporate vision and strategy, including horizontal and vertical
expansion, creative and media communications, and corporate events
♦ Supervising all team member activities, training and development, resolving crisis and conflict, and
building and maintaining strong, positive client relationships
2008-2012: Abu Dhabi Media Company
Sales and Marketing / Business Development Director
Key Achievements
♦ Implementing the entire strategic marketing and promotional direction for a portfolio including 6 major
brands: Al Ittihad Newspaper, National Geographic Arabiya Magazine, Zahrat Al Khaleej, The National
Newspaper, Majid Magazine and Super Football Magazine
♦ Managing and effectively supporting a team of 14 members, including marketing, branding and creative
operations
Responsibilities
♦ Formulating marketing and promotional strategies to build brand awareness for client products across
the Emirates, maintaining increased market growth, and meeting targets and sales objectives
♦ Engaging in multiple simultaneous activities to ensure brand success of all products, including research,
digital promotions, BTL, events and budget management
♦ Working closely with advertising partners and media representatives to select and develop specific
programs, and negotiate advertising contracts to ensure optimum use of funds for maximum results
♦ Recruiting, training, monitoring and developing the team’s performance to ensure adherence to best
business practices and company procedures, and maximise profitability for all stakeholders
2007-2008: Nakheel Properties LLC, Dubai
General Manager, Marketing (Including Sales / Branding and CRM)
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2. Key Achievement
♦ Being responsible for the strategy, planning and implementation of successful and effective marketing
plans for various major portfolios, including Dubai Waterfront, Palm Jebel Ali and Tallest Tower
Responsibilities
♦ Managing all aspects of the sales and marketing efforts, including budget analysis and implementation,
marketing spend and ROI
♦ Coordinating with the direct sales units to support the achievement of sales targets whilst ensuring unity
and open communication between the marketing, advertising and PR functions
♦ Developing master brands and project / district brands, including coordinating market research efforts
and participating in the overall development of offerings and products
♦ Undertaking the recruitment, training, internal structure and professional development of the project
managing teams, liaising with stakeholders, customers, partners and suppliers to deliver as required
♦ Instrumental in developing shared and corporate marketing and communications resources, and public
and media relations initiatives to continually enhance the public image and reputation of the organisation
2004-2006: Beyond Publishing LLC, Dubai
Sales and Marketing Managing Partner
Key Achievement
♦ Being instrumental in formulating the organisation’s vision and successful business plans, detailing how
the objectives will be achieved by applying effective tools and schemes to ensure delivery of targets
Responsibilities
♦ Managing a global publishing, printing, media and distribution operation, including developing and
implementing market and operational strategies, and controlling budget forecasts and finances
♦ Managing both the corporate brand and those of the external publications and products accepted by the
company by initiating in-depth research, product development, and marketing and promotional activities
♦ Supervising a productive team, providing leadership, training and mentoring to junior staff and middle
management, solving problems and resolving conflict with integrity and competence
♦ Managing the relationships with key stakeholders, clients and suppliers, government authorities, and
external entities, continuously liaising with and reporting to the board of directors
2000-2004: Clarins Group, Dubai
Brand Manager – MENA Region
Key Achievement
♦ Building and maintaining positive relationships with creative ad agencies, suppliers and key clients,
whilst managing a team of 8 local brand managers across the G.C.C./Middle East and North Africa
Responsibilities
♦ Carrying out brand management, marketing, sales, merchandising, distribution and logistics for Thiery
Mugler and Azzaro
♦ Developing media, below the line and sampling initiatives, and market research to analyse volumes and
trends data
♦ Setting sales quotas and budgets, and following up on distributor sales, whilst carrying out general
duties such as sourcing, logistics and stock management
1993-2000: Media Partners, Dubai
Client Servicing Manager
Key Achievements
♦ Having dedication and quality of work recognised by senior management resulting in evolution of the
role and addition of responsibilities from Account Executive to Servicing Manager
♦ Managing and coaching a sales team of 9 members, representing the company across various regional
markets
Responsibilities
♦ Media sales, and building key account relationships and developing client businesses, including Al
Khaleejiah Advertising and Future TV, a leading regional channel
♦ Implementing an effective sales and business development set of tools and reporting system, increasing
the efficiency and transparency of operations, achieving sales and business development targets
Education and Qualifications
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3. Bachelor Degree: Applied Science in Business Administration (1991) Lebanese American University
Baccalaureate II: 1989 International College
References are available on request
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