Canan Şahbaz is an accomplished senior marketing director with over 10 years of experience in both agency and client-side roles. She has a proven track record of developing branding and communication strategies that increase sales and strengthen market leadership. Currently, she is the Corporate & Marketing Director at HEDEFFİLO, where she launched the brand's entry into the Turkish market. Previously, she held senior marketing roles at several large advertising agencies, where she managed multinational clients and brands.