Dorothy Williams has over 20 years of experience in sales, marketing, and business development for cosmetic and skincare companies. She has a proven track record of driving revenue growth and profitability through strategic account management, marketing campaigns, and leadership. Her core strengths include sales management, business operations, product positioning, and customer relations.

1. DOTWILLIAMS
309 Dwight Road Burlingame, CA 94010650.291.5588 dwilliams819@gmail.com
QUALIFICATIONSPROFILE
Dynamic, highlymotivated,tenaciousseniorexecutive,withexperience driving results for cosmetic, skin care, hair,
fragrance and technology productivity through experienced leadership, effective communication, and organized
management. Twenty years of domestic sales development with a track record of profit, people growth and process
improvement. Experienced in cosmetics and fragrance retail merchandising, luxury goods consumer product growth,
strategic sales forecasting, new business distribution sourcing and brand management in prestige, specialty, drug,
mass, department stores, independent stores, medical offices and spas. Experience also i ncludes account management,
supply chain management, and strategic planning as well as business to business and business to consumer sales, sales
education and sales management.
CORESTRENGTHS
 AccountManagementandBusinessOperations  MarketingandPromotionalCampaigns
 SalesActionPlanDevelopment  ProductPositioningandCorporateBranding
 CompetitiveMarketResearchandAnalysis  BudgetImplementationandCostControl
 Problem SolvingandDecision Making  Outstanding Customer Service and Relations
 SuperiorInterpersonalandCommunicationSkills  ExcellentPresentationandNegotiationAbilities
SUMMARYOFEXPERIENCE
SALES AND MARKETING OPTIMIZATION
Continuously leverage expertise in the global beauty industry, focusing on creating and implementing hard-driving North
America sales campaigns
Demonstratedkeenexpertiseindevelopingaggressiveaccountdevelopmentstrategies
Formulatedinnovativemarketingstrategies,campaigns,andsalespromotionstoincreasebrandawareness
Performed sales forecasting and strategic planning to ensure the sale and profitability of products and services while
analyzing business developments and monitoring market trends
Utilizedstrongnegotiationskillsonmonthlyopen-­­to-­­buydollars
Organizedspecialevents,initiatedretailercontests,andsecureddesirablelocationandspaceat venues
DrovealleffortstooptimizeCo-­­op,POS,advertisingcollateral,travel,andentertainmentbudgetsforNorthAmerica
SUPERVISION AND TEAM BUILDING
Determinedstaffingrequirements:hiredandmentoredfive retailsalesspecialistsandmorethan100freelancemodels
Spearheadedandmentoredfieldmanagersguidingteamsofupto100salesrepresentativesandeventpersonnelby
facilitatingmotivationaltraininginwinningproductsalesandmerchandisingstrategies
Applieddynamicleadershiptalentstofivedirectreportsin helping them developtheir competenciesand
achieveto their highest level of potential and expertly managed threeregional managers, 20 full-time
Business managers, and30 part-time salesassociates
Fosteredpositiveworkingenvironmentthroughweeklysalescallsandbystreamliningcompensationoperationsfor
freelancestaff
CommutedweeklytoNewYorkCityfromSanFranciscoforthreeyears
TRAINING AND INSTRUCTIONAL LEADERSHIP
Conceptualized innovative educational materials and marketing collateral to support the success of national sales teams
of both internal personnel and spa and salon partners
Initiatedthedevelopmentofuniqueproducttrainingprograms,lessonplans,andongoingcoachingseminars
Facilitatedtrainingtonewhires,aswellastoFieldSales,InsideSales,andTechnicalSupportteams
ReceivedcommendationforaddressingissuesposedbydistributorpartnersinCanada,UnitedKingdom,andAsia
EMPLOYMENTHISTORYANDACHIEVEMENTS
DRWW ConsultingSan Francisco, CA | Portland, OR 2013–present
Founder, CEO
Direct Results Consulting World Wide provides clients with brand development, sales, training and social media marketing.
ConsultBRICKSTRstartup on launch strategy forlocalBusinesses, Non-Profits, Schools, National Fraternity and Sororities and E-
Commerce partners; Work with leaders from Oakland community in Sports, Education, Non-profits, Schools and Business.
Provideongoing communication for local chapter of Iota Phi Theta Foundation and serve as liaison to national Chapter
spokesperson.
Trainedteam of ten board membersfor local Iota Phi Theta Foundation who will implement Brickstr launch plan.
Work with CEO on Business Development and STEM strategy to optimizeeducation partners and programs for website.
Worked with CSO and Web Developers on apps as they were developed and tested in Beta to final approval from Apple and
Android, wrote and edited website FAQ’s and Terms of Service.

2. PURITY OF ELEMENTS, INC. VENICE, CA 2012–2013
Partner, Vice President of Sales and Education
POE was a skincare start-up with scientifically advanced products using natural ingredients, focused on the luxury market.
Launched product line on Dermstore.com; groomed e-commerce marketing partners. Arranged and secured appointments
with senior management at luxury retailers, Sephora, Nordstrom, Beauty.com, and Bloomingdale’s.
Led creation of 10-item product line, guiding 4-member lab team through over 30 formulation iterations.
Crafted brand concept of health, quality and beauty for women of all ages. Developed graphic design and brand visual
representation, packaging and label design, web design, and communication kit to support image.
Developed and managed production supply chain, including sourcing materials, packaging, labels, distribution, warehousing.
Researched over 12 partners, negotiated prices and speed of delivery. Produced over 50,000 units.
Designed training and education program for internal sales team, field team and retail presentations.
Collaborated with PR agency to promote, resulting in Town and Country magazine and 100+ beauty blog mentions.
Managed sales and marketing budget of $1M. Developed strategic sales forecasting down to the weekly and daily levels.
Worked closely with CFO to forecast sales revenues and cost of goods to determine future budgets.
Presented to investors and board on quarterly basis with complete review of business performance, including: product
manufactured, product shipped, cost of goods sold, projected performance, opportunities in pipeline and budget review.
Dr. Michelle Fiore, MD, Dermatologist  SAN CARLOS, CA 2011-2012
Practice Consultant, Medical Assistant
Dr. Fiore sought expansion of her dermatology treatment practice and sale of custom skincare line.
Advised on development of MD’s skincare line including sales, marketing strategies, formulations and packaging.
Trained five-member team on use of appropriate sales approaches for cosmetic products.
Attended training on Allergan – Vivite, Botox and Juvaderm, Skinceuticals, Skinmedica, Clarisonic, Talclonex, Neocutis, CelFix,
Obagi and Clarisonic - Pro.
Oversaw administration of front office, including managing budget, inventory and samples. Attended to patient needs
BOOTY PARLOR, INC.  SIGNAL HILL, CA 2011
Vice President of Sales and Education
Booty Parlor allows women to boost their sexy self-confidence with luxurious and seductive beauty products.
Led and executed strategic sales campaigns to expand reach of 100+ SKU product line in United States and abroad.
Negotiated major contract with Frederick’s of Hollywood, with projected revenue of $400K in first four months including
placement in 500+ boutiques across United States. Managed launch strategy and training of each store.
Accountable for achieving $3M in annual sales. Recruited, managed, and led sales force including tracking team performance
and overseeing sales budgets. Developed marketing calendars, organized sales events.
Developed educational programming and hired education specialist to enhance corporate brand.
Provided motivation and leadership to three direct reports.
Managed distributor relationships for ten countries including Australia, Canada, U.K., Thailand, Brazil, Japan, Korea, China,
Singapore and Indonesia. Set meetings on their hours to educate on sales strategies, sell product, and ensure follow-through
on outstanding agreements.
GO SMILE, INC.  BERKELEY, CA 2009–2010
Director of Sales
GO SMILE offers a line of teeth whitening products distributed through high-end retailers worldwide.
Led 70% year-over-year sales growth and over 100% increase in profits by achieving aggressive $10M annual sales plan.
Initiated, secured, and managed account relationships with retail partners including Sephora, Sephora Canada, Sephora.com,
SIJCP, Nordstrom, ULTA, TSC, Steiner Leisure, Ecommerce partners and 400+ boutique accounts.
Collaborated with merchants and executives to plan product rollouts, develop marketing materials for individual brands, and
design training for retail teams. Provided quarterly reporting and up to daily support, as needed.
Supported creation of smile care category at Sephora, on par with fragrance and skincare. First products in category.
Oversaw four-member field sales team: led weekly sales calls, advised team, created sales materials, and managed expense
and travel budgets.
Established Lantz-A-Lot field sales team partnership, creating additional 30-member retail sales force. Developed training and
strategic education. Collaborated with Lantz-A-Lot CEO and VP of education to optimize results.
JAN MARINI SKIN RESEARCH, INC.  SAN JOSE, CA 2007–2008
Director of Education
JMSR provides innovative technologiesthat deliver proven, measurable results in the professional skincare market.
Led all initiatives and developed effective educational materials for 47-member sales team, including field, inside, customer
support, and technical support serving over 5,000 accounts in medical aesthetics, spa, and salon partners.
Updated training manual and taught revitalized program for 90+ new hires using season-based visuals, while reducing total
training time by one day.
Wrote and edited training protocol for Technical Estheticianto deliver in-house clinical trial program for new products.
Managed five direct reports: Education Manager, Technical Esthetician and Customer Service Representatives.
Provided on-the-ground support to sales team. Made sales calls side by side with team members across country to educate
team and develop new approaches. Calls included visits to medical offices, spas, salons and retail stores.
Managed distributor relationships and provided ongoing training for Canada and U.K.
Delivered presentations nationwide. Represented JMSR at trade shows.

3. JONATHAN PRODUCT  NEW YORK, NY 2005–2007
Director of Sales and Education
JONATHAN PRODUCT is a line of performance-driven, luxury hair care inspired by professional stylists.
Triggered more than $20M in North American sales revenue within six months of company's first product launch by securing
exclusive, prime placement at Sephora, in conjunction with hit TV Show on Bravo Blow Out and regular QVC appearances.
Established profitable relationships, managed accounts, and supported merchants including: Sephora, ULTA, Nordstrom,
BBW / CO Bigelow, Victoria’s Secret, Barneys, Beauty.com, QVC, Pure Beauty, Beauty First and Parisian’s.
Oversaw over 150 in-the-field freelancers. Led sales training. Managed budget, gratis and expenses.
Developed sustainable $40M business from $0 starting revenue in just 2 years, with expanded 18 SKU product line.
Dr. Dennis Gross Skincare (MD SKINCARE)  NEW YORK, NY 2003–2004
West Coast Regional Sales Manager
Dr. Dennis Gross Skincare™ delivers immediate results for all skin types by combining the best of what nature and science have to off
Enhanced sales by closing over $10 million in contracts with major accounts including Macy’s West and Nordstrom.
Supported account relationships including monthly store calls, store visits, store-level relationships. Managed inventory and
promotional orders. Ensured 120+ live events ran smoothly. Administered live event budgets.
Managed over 90 freelancers. Oversaw budget, delivered training, maintained in-store supplies, administered gratis budgets.
Directed prospecting initiatives to sustain long-term partnerships with key clients and grow the brand through new business
development while achieving 160% profit growth on the West Coast.
PRADA BEAUTY–CID, A PRADA GROUP COMPANY  NEW YORK, NY 2000–2003
National Education Manager / West Coast Regional Sales Manager
Prada Beauty produced high-end skincare with one-of-a-kind monodose packaging exclusive to the luxury market.
Led efforts in placing the U.S. market in the #1 rank due to the success of powerful training presentations and sales plans.
Launched simultaneously in U.S., Japan (Isetan), China (Isetan), and Europe - U.K. (Harrods, Selfridge’s).
Extensively traveled to facilitate regular training to 50 internal personnel as well as 1,200 sales associates for key retail
partners, including Neiman Marcus, Saks Fifth Avenue, Barney’s, Hall’s, Cos Bar, and Blue Mercury.
Managed key relationships in select US markets with top-rated plastic surgeons that were hand selected to carry Prada
Beauty. Personally trained doctor(s) and staff, planned and organized events, to grow sales and gain exposure for unique
packaging and skincare concept.
Oversaw team of 35 direct reports. Managed expenses, gratis, budgets, supported inventory, provided support.
Managed live in-store and out-of-store events, including event planning, training, promotion and budget.
Worked closely with International colleagues from Japan, China and Europe on training strategies.
UNILEVER  SAN FRANCISCO, CA 1989–2000
Unilever is the world’s third-largest consumer goods company.
Regional Account Business Manager: Parfums International (1997–2000)
Received rapid meritorious promotions and functioned as Regional Account Business Manager for Parfums International,
tasked with the management of $15M territory across 11 Western states.
Oversaw the company’s #1 account, May Co. - Meier & Frank, and #2 account, Federated - Macy's West, The Bon Marche, ZCMI
and Bloomingdale’s.
Regional Training Executive: Elizabeth Arden (1994–1997)
Earned promotion to Regional Training Executive after three years of tenure as Account Executive.
Gained recognition for training a nine-state territory consisting of more than 500 beauty consultants for Macy’s West, The Bon
Marche, Nordstrom, Gottschalks, and Meier & Frank, resulting in Elizabeth Arden cruise honoree.
Allocated $250K training budget and coordinated with hotels to plan programs, meetings, lodging, and meals.
Account Executive: Elizabeth Arden (1991–1994)
Amplified overall sales by 50% through skillful management of 500 SKUs of Elizabeth Arden skincare, makeup, and fragrances
and 13 brands of Parfums International fragrances.
Drove all efforts to position “White Diamonds” franchise to the top five ranking in all accounts.
Sales Representative: Chesebrough-Ponds (1989–1991)
Gained comprehensive expertise in mass merchant partnerships.
Member of national retail team selected by Unilever corporate office for United States travel to select retail partners to
execute key programs and events.
Positioned popular brands including Aqua Net, Rave, Brut, Cutex, Powerstick, Q-Tips, Vaseline, and Prince Matchabelli
fragrances with retailers including Long's Drug Stores, Target, K-Mart and Raley’s.
EDUCATION
Bachelor of Science: Human Development and Performance, Minor in Journalism
University of Oregon, Eugene, OR
Financial Training / Business Communications / Sales and Negotiation Tactics: Unilever (1989-2000)
AFFILIATIONS AND ACTIVITIES
Cosmetic Executive Women (CEW) | Association of Training & Development (ASTD) | Delta Gamma Alumnae | Zumba | TRX
University of Oregon Alumni | Golden Gate Labrador Retriever Rescue | Guide Dogs for the Blind | U.S. Masters Swimming