Results driven marketing professional who thrives in a team environment where positive customer engagement is the focus to drive sales and contribute to the company's bottom line. Analytic thinker who believes in developing and executing strategies derived from consumer insights and preferences, marketing research, analytics and data driven accomplishments.
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
To reach Norwin Merens, call: 8476823592 or email: nmerens@sbcglobal.net. I'm available to handle B2B marketing communications, association management and/or trade show marketing projects.
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
To reach Norwin Merens, call: 8476823592 or email: nmerens@sbcglobal.net. I'm available to handle B2B marketing communications, association management and/or trade show marketing projects.
What Is Form W-2 and How Does It Work?TaxAct, Inc.
If you work for an employer, then your employer withholds income taxes from each of your paychecks. That’s because both federal and most state governments collect income tax year-round, not just on April 15.
Every January or early February, you should receive a form W-2 from your employer that lists exactly how much money you made the previous year and how much of it went to taxes.
Form W-2 is one of those forms that you, the taxpayer, don’t have to fill out; your employer provides all of the information on the form. In fact, your employer has to mail you, the IRS and your state the W-2 by January 31 or face a penalty.
In this file, you can ref interview skills tips with interview questions & answers, other interview skills tips materials such as: interview thank you letters, types of interview questions
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Coca Cola Branding Strategy and strategic marketing plan
Ce resume 2015
1. CHRISTY EHLERS
_____________________________________________________________________________
3724 Elizabeth Drive Director of Marketing
Carrollton, TX 75007 ehlerscea@verizon.net
Cell 972.816.4411
PROFILE
Results driven marketing professional who thrives in a team environment where positive customer engagement is the
focus to drive sales and contribute to the company's bottom line. Analytic thinker who believes in developing and
executing strategies derived from consumer insights and preferences, marketing research, analytics and data
driven accomplishments.
QUALIFICATONS
CRM/Loyalty Strategist - Developed and employed CRM strategies to create, launch and build both B-to-C and B-
to-B loyalty/reward programs; implemented customer acquisition, engagement, retention contact strategies. Directed
all lifecycle communications.
Analytical Marketing Strategist - Applied highly effective analytical thinking to develop and implement marketing
strategies which improved market share, increased sales and built brand awareness. Experienced in all aspects of
marketing including agency and client-side experience.
Passionate Leader and Mentor - Developed highly effective communication, organizational, training and
leadership skills which enabled the growth and development of employees. Grew teams fostering communication and
collaboration. Managed both internal and external creative agencies.
Adept Project Management Skills - Worked with account, IT, merchandising, analytics and omni-channel team
partners on a daily basis; led a cross-functional team in developing a unified brand strategy for a highly profitable
private-label brand; developed promotions involving multiple brands.
Omni Channel Communications - Successfully developed and implemented omni-channel communication plans
including direct mail, email, social, mobile, digital and interactive programs and campaigns including augmented
reality. Designed and implemented functional and effective in-store collateral/decor. Experience in purchasing all
forms of media - both digital and traditional.
PROFESSIONAL EXPERIENCE
BRIERLEY+PARTNERS Plano, TX March 2013 – January
2015
Director, Communications Strategy
Developed customer related communication strategies and plans which captured increased share of wallet among
existing customers as well as acquired new customers and built customer loyalty.
Responsible for providing consultative input into the creation, management and ongoing improvement to the omni-
channel communications plan to drive traffic and sales in support of the brand's overall marketing strategy. Worked
with internal and external partners to monitor, measure, and track campaigns and plan performance to continually
improve communications and ensure alignment with the marketing program’s roadmap and overall business
objectives.
Developed direct, e-communications and digital contact strategies and implementation plans.
2. Lead internal agency and client team members to ensure integration with other key marketing vehicles and
campaigns to help identify conflicts in timing, priorities, messaging or targeting of the communications plan.
Participated in cross-functional meetings to provide consultation in areas such as timing, targeting, segmentation,
messaging and other strategic input into the planning and execution process.
Lead and coordinated campaign analysis, distributed and discussed results with internal agency and client team
members.
IVIE & ASSOCIATES, INC. Flower Mound, TX November 2010 –
March 2013
Director of Digital Services/CRM
Responsible for leading/guiding a variety of retail and grocery clients in developing customer-centric business strategies
and programs, including brand building, customer relationship management, and one-to-one interactive marketing.
Helped lead Ivie in crafting CRM strategies, integrating the resources and capabilities of many internal functions into
cohesive marketing strategies:
Created and presented annual marketing plans to senior leaders
Evaluated initiatives including exploratory meetings, writing and presenting proposals. Maintained a broad view of
clients’ marketing activities in order to identify opportunities to supplement and synchronize media tools.
Developed omni-channel communication plans including social, mobile, web, PPC, as well as interactive programs
and campaigns.
Contributed strategy for CRM programs which included market research, competitive analysis, change management
process/tactics; contact strategies including acquisition, engagement and retention.
Directed a team of 14, 9 direct reports, facilitating cross functional collaboration and unity.
Christy Ehlers - Page 2
SALLY BEAUTY SUPPLY, LLC Denton, TX July 2000 –
October 2010
Sally Beauty - Senior Director of Database Management -- June 2006 - September 2010
(In addition to director of marketing communications duties listed below.)
Responsible for the retail and professional customer loyalty programs; marketing research for both the retail and
professional customer segments; quarterly trackers implemented in FY2009 and forward.
Adhoc research executed for special projects.
Worked with merchandising team and vendor partners as it relates to product launches and/or discontinuations.
Led a cross-functional team in developing a unified brand strategy for Sally Beauty’s largest, most profitable private-
label brand in FY2010.
Responsible for a budget of over $25,000,000.
Developed and executed the strategic plan to re-engineer and expand both the retail and professional loyalty
programs.
Integrated the direct mail and email programs enabling multi-touch point, consistent communication.
Increased sales of the retail loyalty program 17.5%, over $50,000,000, increased membership 31%.
Developed the US new store opening program in FY2007 and the Canadian new store opening program in FY2010.
Was a contributing member of the sallybeauty.com eCommerce launch team.
Directed a team of 16, 4 direct reports.
3. Sally Beauty - Director of Marketing Communications -- June 2003-May 2006
(In addition to the director of advertising/CRM duties listed below.)
Professional Education -- Oversaw Sally Beauty’s participation in three annual national professional customer tradeshows
and six regional beauty shows which had a combined sales increase of 67% in the first year followed by increases of
18%, 25% and 55% respectively. Worked with the vendors/manufacturers to provide educational materials for the
professional customer base thus elevating the Sally brand. Directed a team of 10, 3 direct reports.
Sally Beauty - Director of Advertising/CRM -- July 2000-May 2003
Branding and Advertising Partnerships -- Responsible for branding.
Negotiated agreements with national couponing companies and national magazines.
Directed photo shoots as well as the design of creative for national advertising.
Worked closely with merchandising counterparts on monthly promotions and product launches as well as in-store
signage.
Worked with movie studios and product vendors to trade space/products to gain exposure and impact branding
initiatives.
Managed relationships with external agencies for specialty and niche marketing.
Creative Services -- Responsibilities included directing all activity of the in-house advertising agency, inclusive of all
customer touch points. Twenty-five monthly pieces are produced as well as all other projects requested by other
departments. 300 routine monthly projects plus 368 non-routine projects were completed in 2004, 722 in 2005, 739 in
2006 and 774 in 2007, 836 in 2008.
Seven direct reports.
CRM/Loyalty Programs -- Directed all aspects of both retail consumer and business customer loyalty programs.
Launched the retail loyalty program nationally after completing extensive research, testing and analysis in 2003. Grew the
consumer loyalty program to over 3,000,000 members in its first year of national activity. Developed a contact strategy to
ensure the retention of members.
Developed internal marketing and training programs to assist in launching new markets.
Transitioned multiple customer email campaigns to an automated trigger based system allowing for more efficiency
and timely, consistent customer communication.
Played an integral part in the development of Sally Beauty’s Transaction Analysis for Marketing software which
analyzes transactions down to SKU level.
Directed a multi-component national teen campaign with ads in Seventeen magazine and on MTV with a response
mechanism on the Sally website which enabled Sally to build their teen database.
Eliminated the company’s paper gift certificates and developed their gift card program, grew the program from
$178,000 annually to over $12,750,000 annually.
EDUCATION
Bachelor of Science in General and Retail Marketing - Missouri State University, Springfield, MO