Katherine Loh has over 20 years of experience in marketing, business development, and network marketing in Southeast Asia and Sweden. She has a proven track record of growing sales through creative marketing campaigns and building strong relationships with customers and distributors. Her most recent role as Senior Sales and Marketing Manager at Sophie Paris saw her increase revenue by 35% within 18 months through strategic category management, trade marketing, and online and offline promotional activities.

1. PERSONAL PROFILE
For the first twenty years of my career, I had worked in marketing and business development in South East
Asia and Sweden. My training was a combination of the qualities of creativity and initiative coupled with
financial and management skills in established and start-up companies. I had networked well in the
industry and have access to key customers and competitors in banking, publishing and retail network
marketing.
Starting at United Overseas Bank (UOB) selling financial products in the Merchant department, required
me to develop my sales skills to meet financial objectives. My efforts increased sales by MYR 400,000 per
annum.
My job in publishing required me to develop business opportunities for a fledging magazine. By
developing customised advertisements and targeting new corporate companies/customers with novel
advertising campaigns, I managed to increased revenues and customers by 35%. The job required project
management skills to manage expectations of the advertising agencies and clients. In recognition for
being the top sales person for two consecutive years, Emap Publishing promoted me to Advertising Sales
& Promotion Manager.
My stint at Swedish Red Cross enabled me to understand the business drivers for a not-for-profit
organization. The job allowed me to develop alternative and non commercial revenue streams.
Working for more than 10 years in network marketing in Multi Level companies in Lifestyles,
Elken, Herbalife and now Sophie Paris, I can list the following achievements:
1. Grew revenues at a compounded rate of 60% in Lifestyles and 8% in Elken
2. Achieved highest retention growth of 52% in Herbalife
2. Established strong rapport with top distributors in Asia and identified opportunities to increase
revenues
3. Analyzed market intelligence on competitors’ products and strategies to ensure our competitive
position
4. Organized events that were able to go beyond its expectations with great creativity and passion
5. Streamlined business processes and achieved highest service level agreement
The current two years in Sophie Paris, has been very fulfilling.
In period of two years, I am actively involved in Category management in sourcing new products to
increase revenue. I am also involved in streamlining the business to a lean model
I have enclosed a copy of my resume and welcome the opportunity to discuss how I might best assistyou
and your company to meet performance indices. If you wish to arrange an interview, please contact me
at soroslll@hotmail.com or by telephone at +6016 332 3235
Thank you for your time and consideration.
Yours sincerely,
Katherine Loh Li Li

2. PROFESSIONAL PROFILE
Name:Katherine Loh Li Li
Contact Info
Address: 8 Jalan Alam Sutera 11, Bukit Jalil, 56000,Kuala Lumpur
Mobile No:+6016 3323235
Email:soroslll@hotmail.com
Personal Particulars
Age:43 years
Date of Birth:19 Oct 1972
Gender:Female
Marital Status:Married
IC No:721019-04-5162
Languages: English, Mandarin (spoken), Bahasa Malaysia and Bahasa Indonesia
Availability: 1 month
Educational Background
Field of Study:Economics (BSc of Economics)
Major:Management
University:London School of Economics
References
Name:Warren Te Brugge
Telephone No:+1 416 5005828
Email: manzimwula@hotmail.com
Position:Former President of International Operations
Relationship:Former superior
Name:Lam Chit Hsun
Telephone No:+6016 3331666
Email: hsun@live.com.my
Position:CEO of Elken Indonesia
Company:Elken Sdn Bhd
Relationship:Former superior
Name:Tung Chan Kay
Telephone No:+60173600711
Email: ck_tung@hotmail.com
Position:Director of Operations, Melaleuca Malaysia
Company:Melaleuca Sdn Bhd
Relationship:Former superior

3. EMPLOYMENT HISTORY
SOPHIE PARIS SDN BHD
Position: Senior Sales and Marketing Manager
Date Joined: Apr 2014 – Present
Sales, Marketing and Operation Accomplishments
Lead and manage the entire marketing, sales and distribution department of 16 staff; from strategy
development, brand plan development and implementation to supervision, control and evaluation
Responsible for the full Budget and Forecast for the Sales Organization including the P&L for the Sales
and Marketing budget.
Category Management of Lifestyle products including: Handbags, Skincare & Cosmetics, Garments and
HomeLiving.
This includes research, growth and performance, pricing, stock planning, strategies and tactics for each
category based on performance data.
Develop annual Trade Marketing Plan in terms of visibility and revenue driving activities to deliver on
brand priorities and shopper loyalty.
Establish good Trade Marketing relationship with Stockists and key distributors
Sales Planningof online and offline activities and promotions corporate roadshows by partnering with
MNC : Maxis, Groupon, Motorola
NGO : Wanita UMNO, Usahanita
Colleges : Universiti Malaya, Universiti TAR
Aggressive online awareness through partnership with key bloggers and key distributors and contests on
Facebook, Instagram
Excellent implementation of action plans to drive sustainablesales growth and brand equity with strong
ROI. Achieve a 35% growth in Revenue within 18 months.
Penetrate and develop new East Coast Market to achieve a NEW revenue of USD 35k.
Market continue to grow at a consistent rate of 6% first 3 months
Introduce refined segment marketing through Beauty Talk series.
The talks aimed at young professionals between the ages of 18-35.
The talks have twin objectives: increase brand awareness and maintain sustainable revenue.
Ensure ongoing collection of vital information on the competition, market trends and developments.
Understand the market trends, competition activities, product pricing and anticipate obstacles’ and
prepare for contingencies plan

4. HERBALIFE PRODUCTS MALAYSIA SDN BHD
Position : Distributor Services and Call Centre Manager
Date Joined: Dec 2011 – January 2014
Operations Accomplishments
Responsible for Customer Service and Call centre Operation of orders placement at Counter, Telephone,
internet, emails & fax services.
Achieved highest service level agreement within 9 months of joining
Implemented performance tools and streamlined LEAN processes and SOP for improved service levels
Achieved a KPI of Response to Distributors’ inquiries within 24 hours
Reorganized and allocate manpower effectively & efficiently to cope with 35% growth month over
month in Sales within 6 months of joining
Business Development Accomplishments
Achieved +8% growth in retention of Distributors by the second year
Ethics Compliance Accomplishments
Collaborated with Compliance department to direct compliance issues to appropriate existing channels
for investigation and resolution. Consult with the Corporate attorney as needed to resolve difficult legal
compliance issues.
Responded to alleged violations of rules, regulations, policies, procedures, and Standards of Conduct by
evaluating or recommending the initiation of investigative procedures. Developed and oversee a system
for uniform handling of such violations
Identified potential areas of compliance vulnerability and risk; developed/implemented corrective action
plans for resolution of problematic issues, and provided general guidance on how to avoid or deal with
similar situations in the future.
Regional Event Management Accomplishments
Organized 3 Regional Recognition and Training events.
Succeeded in achieving the highest turnout of 23,000 in 6 years, to attend Asia Largest Herbalife event
New Distributors Training
Conduct orientation training for new Distributors from different race, occupation and background

5. ELKEN SDN BHD
Position : Channel Development Manager
Date Joined: June 2008 – December 2011
Business Development Accomplishments
Responsible to increase key distributors performance in Malaysia & Singapore.
Improved annual sales of key distributors by 8%
Identified and assisted upcoming key distributors through network development
Implemented recruitment & retention programmes.
Achieved 7% recruitment growth and 28% retention
Event Management Accomplishments
Organized 2000 annual recognition events and training meetings for 15,000 distributors and prospects
Events were successful in attracting higher sales and recruitment
Received congratulatory comments on well run events with high degree of creativity
Training Accomplishments
Customised training for Distributors from different race, occupation and background
Created & Modified new trainings to address current economic conditions
Improve market share by increasingthe frequency and diversifying the market segments by holding
Business Opportunity Presentation (BOP).
Increased frequency of existing corporate sponsored BOP by 15% to eventually 35% in the 2nd year.
This resulted in increased number of new contacts by 18%.

6. LIFESTYLES ASIA PACIFIC SDN BHD
Position : Manager, Distributor Success
Date Joined: Apr 2004 – May, 2008
Sales and Marketing Accomplishments
Responsible for sales and marketing of Intra & Harper product lines in Malaysia
Improved compounded annual sales revenues by 60%
Established new and appropriate strategies for identified market segments.
Improved Distributor performance by initiating Leadership Training series. Distributors are taught sales
management and motivation techniques to improve sales performance.
Tracked Distributors performance by conducting monthly Outbound calls.
Established strong rapport with top performing Distributors to further improve zone sales.
For middle income Distributors, organized quarterly Roadshows Business Opportunity Series.
Resulted in incremental revenues of USD24 K in the first month.
Achieved total revenue growth by implementing specific monthly and quarterly incentives.
Incentives lead to increase in average revenue per user.
Organize monthly hard skill trainings at untapped market especially in rural states
Increase participants numbers thru heavy publicity
Increased brand and company awareness through timely newspaper advertisments.
Improve response rate by 10 %.
Introduced localized Monthly Newsletter to ensure distributors are well informed about company
strategy and activities to improve sales.
Compliance and Ethics Accomplishments
Developed, Initiated, Maintained and Revised Policies and Procedures for the general operation of the
Compliance Program and its related activities to prevent illegal, unethical, or improper conduct. Manages
day-to-day operation of the Program.
Consult with the Corporate attorney as needed to resolve difficult legal compliance issues.
Responded to alleged violations of rules, regulations, policies, procedures, and Standards of Conduct by
evaluating or recommending the initiation of investigative procedures. Developed and oversee a system
for uniform handling of such violations.
Identified potential areas of compliance vulnerability and risk; developed/implemented corrective action
plans for resolution of problematic issues, and provided general guidance on how to avoid or deal with
similar situations in the future.

7. EMap Publishing Pte Ltd
Position:Advertising Sales and Promotion Account Manager
Date Joined:March 2001 - March 2004
Sales and Marketing Accomplishments
Responsible for sales and marketing of EMap magazine lines & sampling in Malaysia & Singapore
Achieved compounded annual growth rate of 35% in annual advertising revenues.
Managed to achieve the Top Account Manager for two consecutive years
Embarked on plans to diversify revenue streams by targeting related market segments.
Introduced creative advertising campaigns, these new markets contributed to 30% of revenue by Year 2.
Enhanced distribution channel and brand awareness through Roadshows & Promotions.
Increased circulation numbers by 20%.
Established partnership with advertising agencies to achieve maximum mileage in publicity
SWEDISH RED CROSS YOUTH ORGANIZATION
Position Title:Senior Executive
Date Joined:March 2000 - November 2000
Administrative Accomplishments
Responsible for production of English language marketing collateral in Sweden.
Developed supplementary collateral to raise marketing funds.
Participated in annual budgeting exercise.
Revamped marketing spend to focus on results.
UNITED OVERSEAS BANK (MALAYSIA) BHD
Position Title: Credit Card Centre – Merchant Account Manager
Date Joined: September 1996 - September 1999
Sales and Marketing Accomplishments
Responsible for sales & marketing of financial products in Malaysia.
Key Account Manager for top 3 Clients that contributed more than 40% of total company sales
Responsible for retention of customers.
Improved target segment sales by introducing line extension products.
Developed supplementary marketing collaterals.