Rajan Rupani is seeking a senior level position in business development, sales, or customer relationship management in Mumbai. He has over 14 years of experience in sales, marketing, and business growth roles. Currently he is the Head of Sales and Marketing at Barcom Industries, a packaging company. He has expertise in developing relationships, branding, strategic planning, and managing business development teams. Rupani has an MBA in marketing and seeks to leverage his experience in revenue growth, market analysis, and new business development.

1. Rajan Rupani E-Mail: rajan.rupani@gmail.com Contact: +91 9930332455
Seeking senior level assignments in Business Development / Sales & Marketing / Customer
Relationship Management with an organisation of high repute
Preferred Location: Mumbai
Professional Preface
 A seasoned Business Leader with over 14 years of success achieving revenue, profit and business growth objectives
within start-up, strategy analysis, analytical skills ,brand positioning, keen market watcher.
 Currently working as Head-Sales & Marketing (AGM) at Barcom Industries Ltd a Leading Company in the Packaging
Industry.
 Key Exposure in Government Business, High growth Pharmaceuticals, F&B, Liquor, FMCG Industry, Agrochemicals &
Lubes.
 Excellent PR, Liaison & Networking Skills with Corporate Decision makers & Government officials.
 Extensive experience in setting up and managing business operations which require deep understanding of critical
business drivers in multiple markets and industries.
 Participation in Pvt & Govt Tender bidding, e-auctions, reverse auctions, timely submission, tracking of all relevant
government & corporate tender/auction led business, price strategy finalisation and winning major Pvt & Government
contracts.
 Highly successful in collecting and analysing market intelligence, using marketing intelligence to reposition existing
products in different geographies and launching new products effectively, building relationships with upper-level
decision makers and business partners.
 A proactive leader and planner with cross functional expertise in planning and market penetration with skills in P & L
management and competitor / market analysis and brand positioning of product line.
 Spearheaded numerous business development & market expansion initiatives.
 Expertise in corporate planning, strategy development and execution
 An effective communicator & team leader combined with detail oriented attitude with ability to interact effectively.
Proficiency Forte
 Developing relationships with key decision-makers in target organisations and
establishing tie-ups for business development.
 Developing & Implementing Brand Positioning Strategies for Competitive
Advantage.
 Analysing & reviewing the market response / requirements and communicating
the same to the sales teams for accomplishment of the business goals.
 Overseeing the sales & marketing operations, thereby achieving increased
business growth.
 Identifying streams for generating revenues & developing marketing plans to
build consumer preference.
 Conducting competitor analysis by keeping abreast of market trends & achieving
market share metrics.
 Recruiting, leading, mentoring & monitoring the team members to ensure
efficiency in process operations and meeting of individual & group targets.
Employment Scan
Since Apr’14 as Head-Sales & Business Development at Barcom Industries Ltd
Apr’12 – March’14 as Sales & PR Strategy Consultant to 2 Leading Companies in Packaging Industry.
Apr’01-Apr’12 with Holographic Systems (P) Ltd (Anti-Counterfeit Packaging Solution Provider), Mumbai as
Head of Sales & Business Development
Key Deliverables
Productive and Professional
Relationships
Liaising & Influencing
Relationship Management
Branding & Positioning
Strategic Planning &
Management
Business Development
Team Management

2.  Participating in presentation and meetings with Senior decision makers across the industry spectrum, showcasing the
brands and services offered by the company, taking valuable feedback for new product development, comments on
existing brands and scope of improvement.
 Developing business strategies and marketing plans; implementing brand positioning & sales strategies, action plans
for the company's products and services to ensure the achievement of corporate objectives and targets.
 Making unique customized solutions for customers / prospects, as every customer has a unique requirement for their
respective situation.
 Ensuring success and growth of existing brands, achieving sales targets, sales coordination, revenue assurance,
profitability and collections, development of new brands, gathering business intelligence.
 Responsible for business forecasting & planning, relationship management, agent and franchise development and
identifying new opportunities; presenting proposals, viable commercial agreements, retaining key accounts.
 Monitoring receivables, selection and appointment of sales and business development team PAN India.
 Retaining customers, handling irate customers & sustaining them by offering discounts / schemes as well as making
them aware of new initiatives taken by the company.
 Maintaining and enhancing relations with existing clients / corporates / agents / government bodies & sourcing new
accounts, enhancing the client base of the organisation.
 Academic Credentials
MBA (Marketing)
N.M.I.M.S., Mumbai (2000) (1997-2000, 3 year part-time)
B. Com.
H. R. College, Mumbai (1997)
Personal Portfolio
Date of Birth: 29th
August, 1976
Permanent Residence & Current Location: Mumbai
Linguistic Abilities: English, Hindi, Marathi, Gujarati and Sindhi